Quan Shao's new wife
Chapter 689 The Habit of Love
Chapter 689 The Habit of Love (4)
If Morian was here, there might be some good ideas—unconsciously, Xu Nuo thought of Morian again.
It has been more than a week since I left City S. Will the working environment there be simpler than in China?Did they really cut off contact like this?
Xu Nuo stopped twisting her body, and walked slowly to the window. Outside the window, there was a vague sense of melancholy in the night. I don't know if it was because the night was like this, or her emotions affected the scenery.
The originally depressed mood, when thinking of Morian who is far away, is soaked in a touch of sadness - how many times does a person have to experience separation in a lifetime before he becomes strong?
Morian, come on, come on!May you be simple and happy in the days without me.
Singapore, Zhuoya Asia Pacific Headquarters.
"HK's promotion costs are high. It's called a shopping paradise. Brands from all over the world gather here, but this city doesn't really generate consumption—it's just a transit of goods, and the real consumers are in the mainland." Mori Facing the electronic map on the big screen, An analyzed the main reasons for the promotion failures in the last financial year for the Asia-Pacific market center.
A pair of dark trousers and a light blue shirt, neat and moist as always.
"If this is the case, why do all the brands send their products here?" The former Asia-Pacific promotion director had already made a job adjustment due to this mistake, feeling frustrated and unconvinced.
Morian just smiled slightly, stretched out his hand to zoom in on the continental plate map on the big screen, looked at the sitting Asia-Pacific VP, marketing and sales managers, including marketing directors from other Asia-Pacific regions, and said calmly.
"The data here shows that the annual sales of 27 foreign-funded daily chemical companies in HK are 387 billion, of which 75??? mainland customers purchase through purchasing agents, travel or other means; Or other ways to buy; 15??? to consume."
"For our own products, when there is no Greater China region, HK's annual sales are 38 billion, of which inland consumption accounts for 9???
"This set of data shows that the real consumers are here." Morian pointed to the inland plate on the map, with a calm and gentle smile: "The reason why HK is a concentration place for world brand goods and a transit place for consumption, I don't think I need to waste everyone's time here to analyze, let's talk about the results directly."
"Before that, we didn't have a company or sales channel in the inland area, so we allocated a large part of our budget to HK. Now that we have our own branch in the inland area, if we want to buy any products of Zhuoya, the inland You can buy it in first- and second-tier cities, so who would look far away?"
"Then, from the statistics, the consumption of HK is 68??? After reading the sales forecast in Hong Kong, the forecast provided by our regional general manager is based on the subtraction of 48???. I think this data is very Reasonable, because after subtracting the absolute value, we have to reserve room for growth in local consumption, as well as the share of incidental purchases by some tourists."
"Then the problem is, our sales forecast is 48% lower??? Our marketing investment has increased by 5??? I regret to tell you: this is not only a failed investment, but also a stupid investment." Morian Shrugging his shoulders, he walked to the conference table, supported the table with both hands, and said in a deep voice: "Except for HK's investment is a common sense error, RB's investment is no problem, HG's product update speed is not enough, and the product strategy in Asia and Africa is wrong. .”
"These are not only the problems of the marketing department, but also the product strategies of our research and development in different markets. I am here this time, and the goal Anna gave me is to make back the lost money, so I don't have time to say nice words .”
"So, this new year's product launch strategy, marketing strategy, and planning will be completed by a dedicated team designated by me, Frank (VP of Asia Pacific), and Anna (VP of Headquarters Marketing Department). People outside the team do not need to Do you have any comments." After Morian finished speaking, he looked up at Frank, raised his eyebrows and asked, "Frank, OK?"
"OK." Frank nodded with a smile, got up and walked to Morian, and faced all the participants with him, with a smile on his lips, but his tone was very strict: "Last year was the worst performance in Asia-Pacific history. In 70, the performance of the marketing department will be negative [-]??? Ren."
"I am very grateful to the headquarters for giving me the opportunity to correct my mistakes and transfer the best talents of the company to reverse the decline. I hope that everyone will do everything possible to cooperate with the work of the new working group. We will not allow any resistance. Yes." After Frank finished speaking, he straightened his body and stretched out his hand firmly in front of Morian: "Eric, thank you!"
"It's a pleasure to work with you." Morian stretched out his hand and held him tightly. After the two smiled at each other, they returned to their seats. Frank announced the formation of the temporary working group, and Mori After Ann's working method was introduced, the meeting was considered to be over.
"Eric, great job!" Frank walked out of the conference room with Morian, and gave him a thumbs up. This director, when he was in Greater China, was gentle and elegant, restrained and quiet, which made people feel that he was Demeanor, do not feel its sharpness.
As for him who was standing in front of the big screen just now, his sharpness and arrogance under his gentle appearance are fully displayed-it seems that he is really wronged to be the marketing director of only one region.
"Eric, what's your impression of Singapore after you've been here for a week?" Frank looked at Morian and asked with a smile.
"It's a very livable city, beautiful, clean, and well-regulated." Morian said objectively.
"You are very discerning. This is a place where professionals can feel comfortable." Frank knew why Morian said this is a city, but he didn't refute him.
"I'm very relieved by the investigation last week. It's just a professional issue and an IQ issue, not a moral issue, so it's much easier to deal with." Morian also knows what Frank said, which makes professional people feel comfortable. What does it mean, and immediately put forward his position - he is only responsible for finding out the reasons for the mistakes in the promotion strategy, and he will not miss the follow-up matters.
"Don't worry, the only thing you have to be responsible for is the new year's marketing strategy!" Frank pushed the glasses on the bridge of his nose with his hand, looked at him thoughtfully and said: "Then, just enjoy life here, I hope you enjoy it here."
"En." Morian nodded lightly, and didn't say too much—China, of course he still wants to go back.
It’s not that he misses his home or country so much, it’s just that his goal is not here; there are people in that country and city that he wants to forget but can’t let go of.
(End of this chapter)
If Morian was here, there might be some good ideas—unconsciously, Xu Nuo thought of Morian again.
It has been more than a week since I left City S. Will the working environment there be simpler than in China?Did they really cut off contact like this?
Xu Nuo stopped twisting her body, and walked slowly to the window. Outside the window, there was a vague sense of melancholy in the night. I don't know if it was because the night was like this, or her emotions affected the scenery.
The originally depressed mood, when thinking of Morian who is far away, is soaked in a touch of sadness - how many times does a person have to experience separation in a lifetime before he becomes strong?
Morian, come on, come on!May you be simple and happy in the days without me.
Singapore, Zhuoya Asia Pacific Headquarters.
"HK's promotion costs are high. It's called a shopping paradise. Brands from all over the world gather here, but this city doesn't really generate consumption—it's just a transit of goods, and the real consumers are in the mainland." Mori Facing the electronic map on the big screen, An analyzed the main reasons for the promotion failures in the last financial year for the Asia-Pacific market center.
A pair of dark trousers and a light blue shirt, neat and moist as always.
"If this is the case, why do all the brands send their products here?" The former Asia-Pacific promotion director had already made a job adjustment due to this mistake, feeling frustrated and unconvinced.
Morian just smiled slightly, stretched out his hand to zoom in on the continental plate map on the big screen, looked at the sitting Asia-Pacific VP, marketing and sales managers, including marketing directors from other Asia-Pacific regions, and said calmly.
"The data here shows that the annual sales of 27 foreign-funded daily chemical companies in HK are 387 billion, of which 75??? mainland customers purchase through purchasing agents, travel or other means; Or other ways to buy; 15??? to consume."
"For our own products, when there is no Greater China region, HK's annual sales are 38 billion, of which inland consumption accounts for 9???
"This set of data shows that the real consumers are here." Morian pointed to the inland plate on the map, with a calm and gentle smile: "The reason why HK is a concentration place for world brand goods and a transit place for consumption, I don't think I need to waste everyone's time here to analyze, let's talk about the results directly."
"Before that, we didn't have a company or sales channel in the inland area, so we allocated a large part of our budget to HK. Now that we have our own branch in the inland area, if we want to buy any products of Zhuoya, the inland You can buy it in first- and second-tier cities, so who would look far away?"
"Then, from the statistics, the consumption of HK is 68??? After reading the sales forecast in Hong Kong, the forecast provided by our regional general manager is based on the subtraction of 48???. I think this data is very Reasonable, because after subtracting the absolute value, we have to reserve room for growth in local consumption, as well as the share of incidental purchases by some tourists."
"Then the problem is, our sales forecast is 48% lower??? Our marketing investment has increased by 5??? I regret to tell you: this is not only a failed investment, but also a stupid investment." Morian Shrugging his shoulders, he walked to the conference table, supported the table with both hands, and said in a deep voice: "Except for HK's investment is a common sense error, RB's investment is no problem, HG's product update speed is not enough, and the product strategy in Asia and Africa is wrong. .”
"These are not only the problems of the marketing department, but also the product strategies of our research and development in different markets. I am here this time, and the goal Anna gave me is to make back the lost money, so I don't have time to say nice words .”
"So, this new year's product launch strategy, marketing strategy, and planning will be completed by a dedicated team designated by me, Frank (VP of Asia Pacific), and Anna (VP of Headquarters Marketing Department). People outside the team do not need to Do you have any comments." After Morian finished speaking, he looked up at Frank, raised his eyebrows and asked, "Frank, OK?"
"OK." Frank nodded with a smile, got up and walked to Morian, and faced all the participants with him, with a smile on his lips, but his tone was very strict: "Last year was the worst performance in Asia-Pacific history. In 70, the performance of the marketing department will be negative [-]??? Ren."
"I am very grateful to the headquarters for giving me the opportunity to correct my mistakes and transfer the best talents of the company to reverse the decline. I hope that everyone will do everything possible to cooperate with the work of the new working group. We will not allow any resistance. Yes." After Frank finished speaking, he straightened his body and stretched out his hand firmly in front of Morian: "Eric, thank you!"
"It's a pleasure to work with you." Morian stretched out his hand and held him tightly. After the two smiled at each other, they returned to their seats. Frank announced the formation of the temporary working group, and Mori After Ann's working method was introduced, the meeting was considered to be over.
"Eric, great job!" Frank walked out of the conference room with Morian, and gave him a thumbs up. This director, when he was in Greater China, was gentle and elegant, restrained and quiet, which made people feel that he was Demeanor, do not feel its sharpness.
As for him who was standing in front of the big screen just now, his sharpness and arrogance under his gentle appearance are fully displayed-it seems that he is really wronged to be the marketing director of only one region.
"Eric, what's your impression of Singapore after you've been here for a week?" Frank looked at Morian and asked with a smile.
"It's a very livable city, beautiful, clean, and well-regulated." Morian said objectively.
"You are very discerning. This is a place where professionals can feel comfortable." Frank knew why Morian said this is a city, but he didn't refute him.
"I'm very relieved by the investigation last week. It's just a professional issue and an IQ issue, not a moral issue, so it's much easier to deal with." Morian also knows what Frank said, which makes professional people feel comfortable. What does it mean, and immediately put forward his position - he is only responsible for finding out the reasons for the mistakes in the promotion strategy, and he will not miss the follow-up matters.
"Don't worry, the only thing you have to be responsible for is the new year's marketing strategy!" Frank pushed the glasses on the bridge of his nose with his hand, looked at him thoughtfully and said: "Then, just enjoy life here, I hope you enjoy it here."
"En." Morian nodded lightly, and didn't say too much—China, of course he still wants to go back.
It’s not that he misses his home or country so much, it’s just that his goal is not here; there are people in that country and city that he wants to forget but can’t let go of.
(End of this chapter)
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