new kung fu king

Chapter 134
While more than 20 large and medium-sized cinemas of Golden Harvest played the trailer, hundreds of posters with beautiful pictures were also distributed to various places in Hong Kong. The wonderful trailer and exquisite posters let more Hong Kong citizens know that on April 4th "Righteous Heroes in Shanghai" will be screened this day.

Almost everyone who has watched the trailer will recommend this movie to their friends and family members, so at that time, there was an upsurge of the whole family going to the theater to watch the trailer, which once made the theater overcrowded. The movie theater owners became even more depressed, because according to the company's requirements, no fee was charged for the trailer, and one-third of the main seats were filled. Even if there was no movie to play, they had to play the trailer unconditionally.

Many movie theater owners feel that their doomsday is coming, because this has never happened in the history of Hong Kong movies for decades. They are free to watch movies for the public, and they have to pay for it out of their own pockets. Don’t they need to pay for electricity and projectionists? Salary?In short, they now hate that guy named Wang Xiaohu, but dare not speak out, for fear that Golden Harvest will exploit the box office share again.

Hong Kong journalists recorded the grand occasion with cameras and audio recordings.

"May I ask if your family is here to watch the trailer?" Zhang Meijuan asked a family who came out of the theater.

The man smiled and said: "Yes, my friends have been recommending this movie to me for the past few days. I feel that if I don't go to the theater to watch it, I'm afraid I won't have a common language with them, not to mention that the trailer is still free. Yes, of course I will take the family to see it."

"Then what do you think of the trailer?" Zhang Meijuan continued to ask after recording.

"Very good. I watched it more than ten times. I feel that this should be a very good film. Although it will be released in two days, I feel that the days are like years. I really hope that she will be able to screen it soon!" The man said anxiously.

"Thank you for your cooperation." After the interview, Zhang Meijuan looked at the crowd coming and going in and out of the theater with some emotion. It turned out that the young director had already done so successfully, but she didn't come to the theater to watch the trailer to watch those fights scene, she mainly watched the heroine
All the publicity activities reached an unprecedented level on April 4th. Many people who have seen the trailer and those who have not watched the trailer were seduced unbearably. Among these expecting citizens, there are two A professional group that cannot be ignored is the police and doctors.

One is a government agency that protects social stability and unity, and the other is a government agency that saves lives and heals the wounded. The reason why these two organizations are the most eager to see "The Righteous Man" is very simple, because this is a small trick played by Wang Xiaohu.

In fact, there were no close-ups of the last few occupations in the original trailer, but many unforgettable things happened during the filming process, such as the Temple Street incident, such as being hospitalized, and filming in the hospital, etc., which made him think of this invisibly. Two potential consumer groups, especially the little nurses he met when he was filming in the hospital, Wang Xiaohu unceremoniously seduced their consumption desires.

Especially those two little nurses who stood in front of the ax gang and defended the door of the operating room with their bodies. Wang Xiaohu took a very detailed close-up of their expressions, which made the two little nurses suddenly become popular in the Elizabeth Hospital. , no matter where you go, you will receive a 100% return rate, not to mention the high-profile sense of superiority, the two little nurses hold their heads high, and feel light when they walk, and all this is thanks to that handsome man gifted by the young director.

As the saying goes, some people are happy and some are sad, and Golden Harvest suddenly resorted to such a coup, which immediately made Shaw Brothers feel a lot of pressure.In the past few days, the owners of its theater chains have also called frequently to complain, because their movie theaters have audiences from time to time asking if they will release the movie "The Righteous Heroes in Shanghai" on April 4th. The boss of the movie line naturally said that it will not be released, but those movie fans were not satisfied on the spot: Please, you should introduce this movie, the movie tickets are no longer available for these few days!
import?Don't even think about it!The owners of Shaw Brothers’ theater chains naturally have a hard time telling these people that we belong to Shaw Brothers, not the damned Golden Harvest Cinemas. Our movie theaters can only show Shaw Brothers movies, and won’t introduce films from our arch-rival Golden Harvest!
But audiences don't understand this, they just feel that if your movie theater doesn't show other people's movies, it must be because your interpersonal relationship is not in place, since you don't show it, then forget it, we will continue to inquire about other theaters.

"Well, "Righteous Heroes in Shanghai" will definitely not be able to be played now, why don't you watch Shaw's recently released "Water Margin", there is Jiang David in that movie, it is definitely worth watching." Some of Shaw's The theater owner would promote his own feature film at this time, but the audience immediately showed disdainful eyes: "Just that film, watching it once is enough, who would watch it a second time?"

The Shaw Brothers, the head of the Shaw Brothers, were stunned on the spot when they heard the news. What happened and why did it happen? It caused such a huge sensation before it was even released!Shaw's senior executives sniffed out the crisis and immediately held an emergency meeting to discuss and come up with a solution to the current unfavorable situation.At the same time, a group of people pretending to be audiences went to Golden Harvest Cinema to learn from it, trying to get a little experience from it.

Run Run Shaw mentioned in his recollection: If anyone dares to introduce this film to the theaters under Shaw Brothers, I will fire them and terminate the cooperative relationship with them forever.

Shao Sixth Uncle spoke, and everyone below immediately stopped complaining and left Shao's company silently.However, those theater owners with a little capital are still playing tricks in their hearts. It doesn’t matter that the cinemas affiliated to Shaw Brothers cannot play it. Don’t we still have some small “mini” theaters, so that the “mini” theaters can introduce “The Righteous Hero” The movie "Shanghai Beach" is playing, you Shao Liushu will never manage it, even if you want to, but can you manage it?
So these theater bosses began to secretly contact Xiehe Film Company, calling Wang Xiaohu's home.

"Ah, it's Boss Lei. May I ask what you want from me? Oh, yes, you are very interested in my new film and want to talk to me about introducing it. It sounds good. I don't know your What is the current size of the theater, oh, less than 100 seats, which is a bit small, but it doesn’t matter. Of course, you have to show sincerity for the first cooperation, but I don’t agree with the profit sharing you proposed, Boss Lei. The first week I have to get 70.00% of the profit, otherwise we won't talk about it."

This is the fifth call Wang Xiaohu received from the owner of a "mini" theater today. It can be said that Wang Xiaohu was surprised and delighted to a large extent.Before, he had some complaints about the profit sharing of the theater chain signed with Golden Harvest. In order to take care of Bruce Lee's face, he had to endure it for the time being. He had to give up 40% of the profits in the first week, and he felt distressed for a long time.But now it’s all right, those small cinemas found him here directly over Golden Harvest, he is well aware of the strength of the current publicity methods, these bosses are willing to call, they must have come to a conclusion after deliberation, it is rare for a businessman not to pursue profits , Now he has quite a lot of confidence to bargain with these old fritters. It's okay if you don't agree to my conditions. Anyway, there are still many small theaters that want to sign contracts with me.

Wang Xiaohu didn't make too many excessive demands, he always wanted others to make some profits, he didn't just do this for money, but he valued the potential value of these small theater chains.After all, Shaw Brothers and Golden Harvest are the main players now, and the living space of these small theater chains is gradually being challenged. They can only linger on their last days between the two kings. If they want to maintain the development of theaters, they have to please both sides.

"Well, connect with them first and let them taste some sweetness. If the conditions are ripe, we must gather these small theaters and buy them, so as not to look good on others in the future!" Wang Xiaohu was thinking like this. , Another phone call came in, this time it was about importing films, Wang Xiaohu became more proficient this time after gaining many experiences, every time he finished a business, he would record the name of the other party’s cinema, boss, etc. in his notebook. Name and contact information, these are his future contacts, which need to be accumulated.

To put it more bluntly, Wang Xiaohu now wants to build his own theater chain. He wants to emulate the New Art City in the 80s, and secretly unite with small theater chains to become a gradually stronger and independent theater chain that belongs to Wang Xiaohu. After all, it is definitely not a good idea to separate production and distribution, and there are many unreasonable places in the current Hong Kong film company system. It is no wonder that Bruce Lee always complained about the backwardness of the system when he returned to Hong Kong, but there is no way, who let Hong Kong It is a relatively complicated place, and it is not possible to solve and reverse the backward situation by relying on personal ability.

Wang Xiaohu is now very aware of this phenomenon. Although the film system in Hong Kong is also improving towards Hollywood in the future, it will not be completely cloned, but will gradually form a pseudo-sound system adapted to local development. Of course, this does not mean that this system is not perfect. Good, but it has greatly restricted the pace of Hong Kong films going international.

But all of this will never be put into action before Wang Xiaohu has a firm foothold. He has to complete this work step by step. He sneaks into the village and does not shoot anyone. This is the true portrayal of him now.

(End of this chapter)