new kung fu king

Chapter 426 When the trailer came out, everyone was dumbfounded
"A Lang's Story" was already in the final stage of perfection when Wang Xiaohu went to Thailand to shoot "Shaking Earth" at the end of October last year. Wang Xiaohu arranged for it to be released in the prime time before the Spring Festival. importance.

As early as when it was launched, the outside world remained skeptical about Wang Xiaohu's literary films. Even Run Run Shaw once said with a smile that he had gone astray, not investing in kung fu films that would make money at the box office, and preferring to shoot such thankless literary films. What is it if it's not brain teasing?But Wang Xiaohu is still filming in his own way, not shaken by any negative comments from the outside world.

Today, this literary film has finally launched a promotional campaign in Hong Kong, Macao, Taiwan, and Southeast Asian countries. Many colleagues have already moved to the Maza and waited to see Wang Xiaohu's jokes.

In the Wong Pik Shan Tea House in Mong Kok, some people from small-budget film production companies gathered to have tea together. Most of them are screenwriters and directors who are active in the Hong Kong film and art circles.

"I heard no, Wang Xiaohu is going to release that literary film." A middle-aged man with glasses and a mustache whispered.

"I've heard about it a long time ago!" A person next to him took over and said, "You said that Wang Xiaohu made kung fu movies. His kung fu movies have already gained popularity and catered to the market. If he didn't consolidate the great market for kung fu movies, he would actually compete with us for jobs." , in my opinion, he just has nothing to do, hum! Just wait and hit the street."

"Definitely hit the street!" This is the normal thinking of ordinary people. They say they can't eat grapes and say grapes are sour. Earn money, how good it is to hang out in your circle, and even shoot literary films, how do you make these colleagues who rely on literary films for a living look like them?If it's not idle, it will be burned, and if you have money, burn it!
"Who said it wasn't? Last year's "Seven Little Fortunes" was probably the worst-grossing movie since Concord was founded? What does this mean? It means that their idea of ​​making literary films is not correct, and their experience is not as rich as ours. If Seven Little Fortunes is not To achieve today's achievements, if they hadn't used the guise of Qi Xiaofu's learning and gossip, no one would go to the cinema to watch it!"

In the eyes of outsiders, the Xiehe Company led by Wang Xiaohu did not learn lessons from the dismal box office of "Seven Little Fortunes". One of the old filmmakers in his fifties said: "I guess Wang Xiaohu is now using a method that is almost dark." In the end, the mentality of not hitting the south wall and not giving up is struggling, and the literary film is actually a young man like him who wants to touch it?"

"Old Liu is so right. If you don't have rich social experience and enough analysis of life, you won't be able to make moving literary films!"

Everyone commented while drinking tea, and then someone seemed to have discovered a new world, and said excitedly: "I heard that the lead actor is Chow Yun-fat! Isn't this actor always playing villains? If Li Zhao in "Ip Man" is still a good person Well, Cai Xuefu in "Fist of Fury" really makes people gnash their teeth, and Wang Xiaohu casts such an abhorrent villain as the leading role, anyway, I don't like Chow Yun-fat, and I don't know what he thinks!"

"If I remember correctly, he seems to be a newcomer, right?"

"That's right, not only Chow Yun-fat, but also that man named Wu Mengda. I heard that he has a bad reputation in the industry and often gambles!"

"Hey, let me break the news for you again. Their lead actress is called Zhang Aijia, right?"

"That's right, it's Zhang Aijia!"

"According to a male star who worked with Zhang Aijia, she was rebellious in her early years and mixed with all kinds of people in the United States. In the end, her parents had to send her from the United States to Taiwan. Don't look at her pretty face. In Taiwan But there is no market at all, tsk tsk, this Wang Xiaohu is really a character, all kinds of actors and scums gather together, and they are ambitious to make literary films!"

"Why don't we find some media to splash some dirty water on this kid's arrogance?" A new screenwriter suggested.

"You should hurry up and rot this idea in your stomach." The old Liu just now said with a muffled snort: "Wang Xiaohu is rich and powerful now, and he is also tied to the film and television tycoon Run Run Shaw. It is inextricably linked with 14K. Back then, there was a reporter named Bai Yunsheng who poured dirty water over and over again, but in the end it didn’t work out.”

When Lao Liu said this, he stretched out his palm and made a cutting motion on his neck. The young man who suggested splashing dirty water to smear Wang Xiaohu suddenly rolled his eyes, retracted his neck and lost his momentum, and felt uneasy.

The frustrated movie colleagues here sighed, expressing their envy and hatred for Wang Xiaohu, but the media reporters over there kept quiet strangely. There is no other reason. "Invitation to participate in a symposium, the main content of the symposium is to regulate the entertainment newspaper market in Hong Kong.

The meeting was hosted by Mr. Yu Yongjian, a famous film critic who was active in the 60s. More than 20 newspapers in Hong Kong participated in the meeting. The "Ming Pao" initiated the meeting. Sponsored by many Hong Kong film production companies such as , Great Wall, etc., it will establish the first formal bimonthly magazine about films in Hong Kong.

All newspapers can participate in the contribution of "Movie Biweekly", and can also buy shares. Of course, they can freely choose whether to join the ranks.There is no intention of forcibly joining in. Wang Xiaohu had already communicated with Jin Yong before the meeting was held. As for the proposal submitted, there was also such a proposal, mainly to allow more newspapers in Hong Kong to join the conference. Join the grand organization to jointly prosper and expand the influence and market of Hong Kong film newspapers.

However, Wang Xiaohu's good intentions have not been recognized by several newspapers. They believe that this move is tantamount to recruiting security. It is a concentrated suppression of them by "Ming Pao" and the Hong Kong film industry. With your own style and characteristics, and a relatively stable readership, why was it swallowed up by your "Film Biweekly"!

Yu Yongjian looked at the lack of interest colleagues in the audience, and shook his head somewhat sadly, "Hey, you are still short-sighted, since you are not the first to join this rank, then after the market of "Film Biweekly" grows bigger, your Isn’t that piece of cake being eaten sooner or later?”

Thinking this way, Yu Yongjian sighed and announced the end of the symposium. This veteran who has dominated the film critic circle for 60 years, when he heard Jin Yong mention the planning value of "Film Biweekly", he immediately became very interested. , In fact, he has been paying attention to every move of Hong Kong movies in the past few years. He is sincerely delighted with the vigorous development of Hong Kong movies in the past few years, and he admires Wang Xiaohu who came up with such a magical idea. After all, like Wang Xiaohu also pays attention to the development of entertainment media. There are too few tycoons.

While the "Film Biweekly" symposium was held to spoil the fun, Wang Xiaohu also heard all kinds of negative comments about Xiehe and him.

After curling his lips disapprovingly, Wang Xiaohu ignored it, but thought about other issues. In his memory, both "A Lang's Story" and "Best Partner" achieved a box office of more than 3000 million Hong Kong dollars, which was 7-10 ahead of schedule. The launch of these two classic films in [-] means that it is impossible to achieve the box office results in memory. After all, the current Hong Kong film background is not so deep.

"Hey, you can't have your cake and eat it at the same time, but now Hong Kong movies must be injected with fresh blood, so that these guys can be accepted by Hong Kong citizens first."

There are gains and losses in everything, this is Wang Xiaohu's thinking, but in order to maximize the benefits of "A Lang's Story" in the Hong Kong local market, he still had a very serious discussion with Xu Junlong for a long time, and discussed a set of publicity plans.

Soon, under the personal supervision of Xu Junlong, the propaganda offensive of "A Lang's Story" was in full swing. Although the poster promotion seemed outdated in Wang Xiaohu's eyes, it was still the main means of publicity at this time. This is a good habit left over from decades , Xiehe Company will naturally make good use of it.

It is also a poster, but Concord introduced advanced printing equipment from Hollywood, and at the same time, it was improved by the mechanical modification team of Industrial Light and Magic, so this poster that looks like a real photo was born.In fact, it was possible to make such posters with the equipment at the time, but because the cost was too high, few film companies adopted such expensive publicity methods.

These are just tricks in the eyes of Xiehe. Then, 300 theaters in Hong Kong screened the trailer of "A Lang's Story" at the same time, a few wonderful motorcycle stunts, and a few humorous and hilarious father-son interactions. In the picture, there are several love-hate emotional entanglements, the long-haired Chow Yun-fat, the beautiful Zhang Aijia, the clever and lovely Zhou Xingchi, and the poignant and beautiful song "Your Look", all of which aroused many audiences. desire.

It can be said that as soon as the 2 minutes and 30 seconds trailer came out, those art film colleagues who thought that Wang Xiaohu would hit the street not long ago were immediately dumbfounded. What they never thought was that art films could be shot like this !
This young Wang Xiaohu, who made his fortune from kung fu movies, actually added such commercial elements to the literary movies. Not to mention anything else, just those few cool motorcycle stunts have now become the favorite among Hong Kong young people. The imitated action, don’t you see that there are a few young people racing around on the roads of Hong Kong. They imitate the action in the trailer, start the motorcycle and drive through the downtown area of ​​Hong Kong, causing many citizens to scream and scream. The scolding was monstrous.

The publicity has just started, and it has already received good results.

(End of this chapter)