new kung fu king

Chapter 528 Concord alone against the six giants
Since Hollywood entered a mature period, Americans have tried every means to highlight Hollywood's dominance in world movies, leaving other countries' film development in the second-tier, third-tier or even backward situation.

However, this phenomenon was suddenly broken in 1972 when Wang Xiaohu and Bruce Lee broke into Hollywood with Chinese kung fu. Both Warner Bros. and 20th Century Fox extended an olive branch to Bruce Lee. He wrote "Enter the Dragon" and died.

In the eyes of Warner and even more film company executives, the only thing that can attract them in the East is their boxing skills. Apart from showing off their fists, Orientals are only worthy of playing beggars, clowns, killers and other low-level roles in American movies.This is also the main reason why Warner finally gave up on Wang Xiaohu and forced Wang Xiaohu to find cooperation with 20th Century Fox.

Then they came out with Rocky, the American Dream brand, which Warner Bros. scoffed at.When Xiehe filmed "Home Alone", Warner also thought it didn't matter, because you were always promoting the American spirit.

Even the popularity of "Jaws" and "Close Encounters of the 3rd Kind" did not make Warner make up his mind to be an enemy of Concorde.

It was not until "Star Wars" set off a frenzy of high-tech special effects in Hollywood, and "Second-hand Future" swept the North American box office at a rocket-like speed, that Warner Bros. suddenly discovered that there was an oriental culture hidden in the sci-fi cloak of "Star Wars". Moreover, this kind of cultural aggression has no sign at all, it is not very eye-catching, it is quietly, like a frog boiled in warm water, little by little, instilling the culture from the East to the American audience, from clothing, Kung Fu, Weapons, etc., can find traces in "Star Wars".

Since then, Warner Bros. has been eyeing Xiehe, so when Wang Xiaohu brought "Myth" to the United States and invited eight major film companies to participate in the screening in advance, Warner Bros. began to consider what kind of reason to destroy "Myth". " was released.

The method of racial discrimination has been used before, and it is impossible to use it again. Even if this method is used, it has no effect at all. The "racial discrimination" incident did not destroy Wang Xiaohu, and even made him a friend of black people. NBA The star Kareem Abdul-Jabbar, the boxing champion Ali, and the rising singer Michael Jackson are all blacks who have a deep influence in the United States, and they are all friends of Wang Xiaohu.

Therefore, this kind of method must never be used again. After the consultation of Warner's senior management, they decided to invite several other representatives to come over after the movie viewing meeting organized by Xiehe to discuss how to resist Wang Xiaohu's development in the United States.

But it is clear that Warner Bros.'s painstaking efforts were in vain. First of all, the rich and powerful MGM kept a wait-and-see attitude. Their boss is the king of gambling in the United States. They never lack money. They are the most typical representatives of capitalists. .

Several other film companies are only looking forward to MGM, Big Brother has spoken, Columbia, Paramount, and Disney have nothing to say, Warner Bros. is so anxious!

The last sentence from Warner Bros. silenced these originally shaken guys.

"If we don't join forces to fight against Xiehe, one day, we will be surpassed by Xiehe one by one. Leaving aside the topic of cultural aggression, don't you think it is terrible that the dollar is taken away by Xiehe?"

"Think about it, as long as we let Xiehe continue to develop, the appetite of this Eastern Tiger will intensify. He has dominated our box office for five years. I believe he wants to almost dominate it. In this way, American audiences will only Look for the brand of Xiehe, and we veterans will be forgotten by the audience. In the end, Xiehe is eating large steaks, and we only have beef soup."

If Wang Xiaohu's promotion of cultural aggression poses a threat and cannot impress these tycoons, from the perspective of capitalists, Warner Bros.'s words have played a big role. Imagine that they are all established film companies that have developed to the present in the 20s. , who wants to be reduced to the fate of working for the upstarts and relying on the upstarts for relief?
The answer is that no one wants to!

The representative of MGM fell into deep thought, and the representatives of the other three companies also began to realize the seriousness of the problem. After all, Wang Xiaohu's development and expansion in Hollywood in the past few years is too surprising, and it is so fast that it makes people dizzy. Fortunately, this guy It's just that the Oscars were crazy for a year, and then they disappeared, otherwise the old guys from the academy would go crazy!

The representatives obviously did not represent the company's decision, and they did not make any promises to Warner Bros. on the spot, but went back to their respective companies to report to the high-level executives.

On May 1980, 5, "Myth" started a week-long publicity plan. It can be said that, in addition to the automatic withdrawal of United Artists due to financial problems, Warner Bros. directly and publicly refused to screen "Myth". Columbia, Disney, and even Universal have chosen to remain silent. They don't know where they stand on "Myth". Anyway, they will definitely not be as jealous as Warner Bros.

But two days after the promotion of "Mythology", the American media reported: "The six major Hollywood film companies collectively protested against Concord, and the Oriental Tiger finally fell into an unprecedented predicament. According to the current survey, it seems that there are only 800 theaters in North America. "myth"."

"It's not 800! It's 900!" Wang Xiaohu said with a smile after reading the newspaper.

"What are the 100 more theaters?"

Winterdur, Lucas, and Spielberg hurriedly asked, they didn't want Wang Xiaohu to be so calm, after all, at present, the six giants have clearly strangled Concorde's back road, and they are close to the two major theaters. It is impossible to attract too much box office, and the 200 theaters of Xiehe are all low-end, not as luxurious as Searchlight.

"Have you forgotten Rocky's hometown-Philadelphia?" Wang Xiaohu said with a smile: "It is undeniable that the non-cooperation of the six giants made us temporarily passive, but Philadelphia is our lucky city. I contacted you last night. In addition to the theaters in Philadelphia, in addition to the theaters of the big six, there are still 100 small and medium-sized theaters that belong to private organizations, so we are not alone now."

"100 theaters are not enough!" Lucas, who is used to thousands of theaters across the United States showing at the same time and created a box office miracle since the establishment of Hollywood, said helplessly: "You must know that there are more than 3000 large and small theaters in North America. Occupying only one-fifteenth of the market, the six major companies occupy 75% of the market, we"

"Hey!" Spielberg sighed, he punched the table and said angrily, "It's not fair!"

"Actually, there is no such thing as fair or unfair." Wang Xiaohu still maintained a smile and said, "The current situation is quite optimistic for us, as long as we can guarantee to hand over the box office data that the six film companies like within a week." , they will join us."

"But there are only 900 companies, and if you want to meet their standards, you must reach at least 700 million US dollars in a week!" Winterdur rolled his eyes and said, "God, 700 million, it is simply too difficult!"

"It depends on the effect of our publicity for the rest of the day!" Wang Xiaohu said to Winterdur: "The scope of posting posters should be expanded, not only in Chinatown, black friends should also send people to post. Urge George again, let him add two time slots to Fox's TV station promotional video, it would be better to win the prime time, don't care about money at this time!"

"Okay." Winterdur took a small notebook and wrote it down, and then waited for Wang Xiaohu to continue releasing the task.

"The trailer has been revised for the second time, and a key reminder should be added: The special effects of "Myth" are performed by the original crew of "Star Wars". After conquering the vast universe, they will lead you into the mysterious western China. Unraveling a forgotten history."

In fact, Wang Xiaohu himself is under a certain amount of pressure, but he firmly believes that "Mythology" can be successful. This kind of success is not blind, but based on the popularity he has accumulated in Hollywood over the years, as well as his team.

Since "Warrior" successfully sparked a kung fu craze in North America, Concord's kung fu movies have been screened in North America every year. Although the 200 theaters he acquired back then were relatively small in Hollywood, they had accumulated a considerable amount of money in the past few years. Part of popularity and fandom.

Another main element in "Mythology" is Chinese Kung Fu.

Industrial Light and Magic has successfully contributed two heavyweight sci-fi blockbusters to Hollywood over the years. "Close Encounters of the 3rd Kind" and "Star Wars" have made Industrial Light and Magic famous in the Hollywood film industry. If Lucas was not caught by Wang Xiaohu to busy " For the behind-the-scenes production of "Mythology", I believe that many Hollywood companies will choose to let Industrial Light and Magic do post-production special effects. At least Wang Xiaohu knew that last year's "Alien" had considered Industrial Light and Magic, but Wang Xiaohu didn't know it at the time, and missed a very good one. movie series.

When it comes to special effects in Hollywood, only Industrial Light and Magic is the best. Many Star Wars fans cultivated by Industrial Light and Magic will definitely buy tickets for "Myth".

"Is there any more?" Winterdur raised his head and asked after finishing the quick recording.

"Hey, how about a very interesting promotion?" Wang Xiaohu suddenly had an interesting plan in his mind.

"what?"

"It's an old routine. Tell the movie fans that our Xiehe Company will select 10 lucky viewers and provide them with a chance to have a personal contact with the Terracotta Warriors for free." Wang Xiaohu's mouth curled up, smiling brightly.

"." Winterdur blinked, nodded after thinking for a long time and said, "Good attention."

(End of this chapter)