new kung fu king

Chapter 536 Want to sign a contract?go hunting with me first

In Hollywood, if a film wants to achieve good box office results, the first thing it needs to do is publicity work.

Of course, before the film goes into publicity, it is necessary to sign a screening contract with the distributors. The specific publicity work must be negotiated by the producer and the distributor. The amount of publicity expenses and the scope of publicity determine how much Citizens will walk into theaters to see the movie.

Among the eight major film companies in Hollywood, except for United Artists, the other seven film companies have their own distribution theaters, and the most professional among them is Searchlight Distribution Company under 20th Century Fox. (According to the data, this film company was established in the 90s, uh, it has appeared in our book for 7 years anyway. Mistakes!)

Don’t underestimate this distribution company, which was established less than ten years ago. Searchlight’s publicity methods can be described as varied. After George Wilson became the president, Searchlight’s publicity work covered the entire United States. When the box office of "Myth" reached 1975 million in two weeks At the time of the dollar bill, George excitedly wanted to open champagne to celebrate with Wang Xiaohu, but he knew that Wang Xiaohu was still playing in the dark on the set of "First Blood", so he could only hold back the excitement and excitement in his heart, and proceeded A round of publicity.

Compared with the first round, the scale of the second round of publicity work is much more luxurious. The cost is entirely borne by the searchlights. After all, they didn't do anything at the beginning, and they got more than 800 million US dollars. This kind of pie in the sky Good things are not free to eat and drink.Therefore, the second round of publicity expenses, which cost up to 300 million US dollars, was allocated in place with a stroke of George Wilson's pen.

It is still the original way of publicity, but the posters of "Mythology" are more diverse. There are posters of Wang Xiaohu holding the Great Qin Sword, posters of princesses in costumes, posters of the great Qin army in a rainbow, and princesses and generals in front of each other. The posters of "Space Walk" suspended in Tiangong. Of course, under the strong request of Concorde, Searchlight launched another batch of very Chinese-style posters.

The number of posters with Chinese style is very small, but the workmanship is quite exquisite, and the boards are relatively large. It is not so much a poster as a huge billboard!

You can see these distinctive billboards all over the United States, in urban areas, suburbs, and on both sides of highways. Some of them are full pictures of Terracotta Warriors and Horses, and some are Qin Dynasty army formations ready to go. Of course, more of them are to promote Chinese culture.

These costs accounted for more than 200 million US dollars, but the publicity effect is very effective. With the intensive trailer bombing of 920 theaters and several large TV stations in prime time, starting from the third week, the box office of "Mythology" directly reached 3597. Ten thousand dollars!
With more than 300 million US dollars in publicity expenses, it has earned more than five times the profit. Such a crazy money-making behavior really stimulated the eight major Hollywood companies to be unhappy!

"Winterdur, for God's sake, tell me where Tiger is!" Universal's representative, Robert, begged.

"Robert, I'm sorry, I don't know where the boss is." Winterdur rolled his eyes and said helplessly, "He didn't tell anyone when he left, not even a phone call."

"We are all grown-ups, please don't tell such naive lies?" Robert said depressedly. He had been squatting in the reception room of the Xiehe branch for three days and two nights, and that damned Oriental never showed up.

"There's nothing you can do if you don't believe me." Winterdur shrugged and said, "For the sake of my friends, I advise you not to wait here."

"What do you mean?" When Robert heard that there was a door, he hurried over and asked in a low voice, "Is there any special inside story?"

Winterdur chuckled and said, "If our boss wants to see you, he will definitely stand up automatically."

"Damn it, it's the third week now, doesn't he want to make the box office even better?"

Winterdur just laughed and didn't answer Robert's question. In the end, Robert spread his hands helplessly and said, "Well, for the sake of our old friends for many years, if you have news about Tiger, let me know as soon as possible."

Winterdur lazily raised his eyelids and said, "Of course."

Robert is not a fool. He can guess from Winterdur's expression that this old guy will never notify him. After thinking about it, Robert left Winterdur's office. When passing by the reception room, he looked at Those colleagues who were also waiting for Wang Xiaohu smiled coldly.

Half an hour later, Robert returned to the Concord branch. His colleagues saw that his coat was bulging, and they didn't know what kind of plane he was on, but he was happy when he came out of Winterdur's office again.

Danny, the representative of United Artists, frowned and thought for a long time, then suddenly patted his forehead thoughtfully, and walked behind Robert, making the representatives of Paramount, Columbia, MGM, and Disney stunned. I was stunned, thinking that you, a company that has no publisher and is about to go bankrupt, are doing something wrong!
When it was close to lunch, Danny came back in a hurry. His coat was also bulging. Similarly, he came out of Winterdur's office with a happy face.

The representatives of the other four companies looked at each other, and then suddenly realized that they would never squat in the reception room to drink free coffee.
Meanwhile, inside Warner Bros., Chris Siegel, the president of Warner Bros., is pissed off, and yes, the third-week box office results of "Myth" made him very disturbed.

Although he didn't know much about Wang Xiaohu, the previous president who had tried every means since he took over Warner, but in the past few years, he finally realized how terrible the Xiehe Company led by Wang Xiaohu was.He would like to remind the other seven Hollywood giants through his own efforts, but it is clear that everything he has done is in vain.

Let’s talk about the other five film companies that had reached an agreement three weeks ago. When he learned that the representatives of the five companies were waiting for Wang Xiaohu in the Xiehe branch, Chris wanted to kill him angrily.

"SHIT, these guys are mercenary, and they gave up our alliance for money! God, why don't you curse them!"

Anger is all about anger, and Chris has nothing to do with the other five companies. After all, money is paramount in the United States. In this developed country, only money can make capitalists feel excited.

"Jaws", "Close Encounters of the 3rd Kind", "Home Alone", and "Star Wars" have given Hollywood distributors a taste of the sweetness. Facing the popular "Myth", they have no reason not to surround them and divide up the profits .

"Chris, don't get so excited."

Chris's female secretary leaned over to comfort the agitated boss, she said: "Boss, don't hurt your body because of this kind of thing, have you considered, Tiger and the others made such a big noise, it's nothing more than two There are some reasons. On the one hand, it is for money, that is, the box office, and now five other companies are ready to cooperate with him, and it is obvious that he has succeeded."

"I know this better than you!" He said, "Sweetheart, I am very unwilling."

The female secretary continued: "The second point is for fame. If I'm not wrong, Tiger Wang did this to seek an equal opportunity."

"Is there a chance to be on an equal footing with our eight major Hollywood film companies?" Chris asked with a ferocious expression, and the strength in his hands increased a bit.

"Yes, and"

"And what?"

"He's going to apply to Hollywood!"

"FAKE!" "I won't let him get what he wants!"

On the first day of the fourth week of "Mythology"'s release in North America, Wang Xiaohu, who wasted a bullet on the set of "First Blood", received a call from Winterdur.

"Old Wen, how is the situation going?" Wang Xiaohu's voice was so loud that even Winterdur felt his ears shaking.

After the microphone was slightly away from the ear by two centimeters, Winterdur complained: "Boss, your voice is too high, and my ears are almost deafened by you."

"Aha, I'm sorry. I've been practicing shooting recently, and my ears have been irritated. When talking to someone, if the voice is not loud enough, I may not be able to hear you clearly." Wang Xiaohu tried his best to keep his voice down. A few decibels.

But Winterdur still felt that the voice was very loud. Finally, he shook his head helplessly and said, "Well, boss, things are going very well. The other six film companies have already compromised. If you can't come, they I'm afraid we really have to give up cooperation."

Wang Xiaohu hummed on the phone, he didn’t know what he was thinking, and then he said to Winterdur: “There is a saying in our China, which is called reciprocity. Didn’t Langmeyer and Kerkorian invite me to Las Vegas? Do you like to gamble and play golf, then you also send an invitation letter to the presidents of the other six companies, saying that I invite them to come to the set of "First Blood" to play shooting games."

"." Winterdur was stunned for a long time, and then said a little uneasy: "Boss, is this a bit inappropriate?"

The bosses of other companies invite extravagant and high-end gadgets, but his boss is so nice. When he invites others, he smells like gunpowder. They are real guns, not toy guns for playing games. He can’t think of other things. How will the boss react when he hears the news.

"Is it wrong? I don't think there is anything wrong with it. You know, at the very beginning, I politely invited them to the company's screening room. If they don't give me face, what can I do?" Wang Xiaohu murmured: "Now It’s just a change of negotiation environment, besides, the Canadian town of Hope’s environment is good, and it takes less than a few hours to fly, the air here is very fresh, by the way, there are also mysterious deep mountains and old forests, they will like it.”

"Well, I'll do my best!" Winterdur said helplessly.

After hanging up the phone, Wang Xiaohu continued to practice shooting with the gun. After all, he wasted thousands of bullets. Now he is very interested in American police pistols and their M16A1 rifles, especially the latter. I like to use this kind of rifle, and now I finally have a luxury, of course I have to squander it hard.

Wang Xiaohu was leisurely shooting guns on the set, and the bosses of several other film companies almost turned their noses when they heard the news.

Victor Lang, the boss of United Artists, didn't even think about it, and bought a plane ticket to Canada that night.

Universal's boss Lang Meyer looked at Robert with a frown, and he said after a long time, "Are you sure the Oriental boy is in Canada?"

Robert nodded and said, "Yes, it's absolutely unmistakable. Sist was filming "First Blood" there. You should know the relationship between Sist and Tiger."

"I know, of course I know." Langmeyer pinched his temples and said, "It was the Oriental boy who made Sister famous. Who would have thought that I would search all of Hollywood, and he actually ran to Canada .”

"Then let's go now" Robert hesitated, because he knew that the boss usually made this gesture to represent his great annoyance.

"Book me a plane ticket to Canada tomorrow morning." Langmeyer said, "No, tonight's. In addition, the contract with the sequel of "Jaws" is the one according to the box office dividend ratio!"

Robert was stunned when he heard this!You must know that when the boss learned that Xiehe asked for a box office dividend, he was furious on the spot, almost tore down the office, and pointed at his nose and scolded Dongfang boy, saying that Dongfang boy was whimsical, what happened today?
This kind of situation doesn't just happen in Universal Corporation. In MGM Corporation, Kerkorian was smoking a big cigar. When he heard the secretary tell him to go to Canada, he laughed loudly: "This oriental boy is still It’s really vengeful! But I like this kind of personality! Martha, arrange my private jet, and we’re going to Canada tonight.”

Ever since, except for representatives from Disney, the presidents of United Artists, MGM, Universal, Paramount, and Columbia, and the five major Hollywood giants flew to Canada overnight, and the one who swept the North American box office in the second half of the year with "Myth" The oriental boy Tiger. Wang met.

This is precisely, ten years in Hedong and ten years in Hexi, thinking that the six Hollywood giants joined forces to boycott Xiehe, but now, the five giants are now moving from the United States to Canada to sign the agency distribution contract for "Myth".

If one of them has a little understanding of the historical background of "Myth", they will find that everything that is happening now almost coincides with the law of the founding of the Qin Dynasty in "Myth". Swept across the six countries, and finally created the first unified country in oriental culture.

(End of this chapter)