new kung fu king

Chapter 540 International Influence

Turn on the TV to watch a movie. This classic advertisement was often heard by Wang Xiaohu in his previous life.

Broadcasting movies on TV has a long history.But before the 60s, most of the old films broadcast on American TV screens were before 1948, and there were few high-quality, high-gross masterpieces, and the broadcast time was usually at midnight or early morning garbage time .

It wasn't until 1961 that NBC was the first to broadcast "Saturday Night Movies" in prime time.It was followed by prime-time broadcasts on ABC and CBS in 1962 and 1965.

However, because of the wide coverage of the TV station, broadcasting movies on the TV station has created a situation where there are too many monks and too little food - the seller controls the world.Hollywood production companies took the opportunity to continuously increase the price of broadcast films. In September 1966, ABC broadcast the Oscar-winning film "The Bridge on the River Kwai". At that time, ABC paid Columbia Pictures as much as $9 million.

The habit of Chinese TV audiences watching movies on TV began in the 1990s, when "Zhengda Theater" aired after "Zhengda Variety Show" introduced a large number of well-made movies from the United States and Europe, which helped audiences understand and accept TV. Watching movies on the Internet played a huge role in promoting.

In 1995, the movie channel was launched, and this professional movie channel has been loved and sought after by the audience.Although movie channels purchased 61% (about 2200) of domestic films after the founding of the People's Republic of China, due to their huge demand for films, these films can only be regarded as a drop in the bucket.Similar to the development history of American TV movies, in 1998, the movie channel introduced the concept of "TV movies" and started shooting TV movies.

This period of history was summed up by Wang Xiaohu based on the investigation of Hollywood TV movies and his own previous life, from which he came to a conclusion that the development of TV movies is still very promising, but he wants to let the citizens of Hong Kong develop the habit of watching movies on TV. Habits, this investment is undoubtedly huge.

At the very least, the TV station must have lost money at the beginning. Even if you adopt a charging system, few citizens may be willing to spend money to watch it.

Therefore, after research by Wang Xiaohu and Run Run Shaw, they decided to conduct a one-year free trial broadcast. According to Run Run Shaw’s opinion, the current structure of TVB has been finalized, and they do not want TVB to participate in this plan, so Wang Xiaohu discussed with him for a long time , and finally locked in Jiayi TV, which went bankrupt last year.

"You and I each contribute a part of the funds to buy Jiayi's mess, and at the same time invite those employees back." Wang Xiaohu said.

Run Run Shaw nodded and said, "You give the big head, I'll take the small head."

Wang Xiaohu grinned and looked at Run Run Shaw, who said confidently, "I'm getting older and timid, so you young people don't have to dare to make trouble!"

In fact, Run Run Shaw did not tell Wang Xiaohu that the reason why he took the lead was mainly because he was not optimistic about the future of pay TV stations. Now, both TVB and Li's are doing TV for free, relying on advertising agencies to make ends meet. TV stations are gradually being eliminated.

He doesn't have the advantages of Wang Xiaohu's foresight, so he naturally doesn't know the future of TV and movies, let alone the role of TV in squeezing the surplus value of movies.

Not being at home for two months will naturally cause a lot of resentment from Wang Jiaen's children. Fortunately, children are easier to pass away. Wang Xiaohu took out the toy model of "Star Wars" from the luggage bag, as well as an unreleased set of "Mythology". The version of the terracotta warriors and horses, the little guy went to fiddle with it happily.

In contrast, adults are more difficult to coax, but under Wang Xiaohu's offensive with both hands, the resentment in Zhao Yazhi's heart disappeared. After all, he knew that her husband was not idle outside, but for his career and for their mutual love. movie business.

"Ahu, do you think I'm really popular in Hollywood?" Zhao Yazhi looked at the newspaper her husband brought back from the United States, many of which were about commenting on the role of the princess in "Mythology", and some of the words in it were very bold.

It is said that Zhao Yazhi has successfully become a first-line actress in Hollywood by virtue of her perfect appearance in "Mythology". Some say that she has become the oriental goddess in the hearts of millions of young men in the United States, and some say that she can definitely win the Oscar for Best Actress
Seeing these comments, Zhao Yazhi felt flattered, somewhat a little vanity inflated.

Wang Xiaohu nodded and said seriously: "If you attend the North American screening of "Mythology" with me, I can guarantee that you won't be able to go shopping at all. At least a dozen reporters will follow behind you."

"Hehe, I heard that American entertainment reporters don't want to be as annoying as those in Hong Kong." Zhao Yazhi said.

"That's because you are an oriental stranger to them. Don't think that the American paparazzi have any good intentions. I bet they just want to dig out negative news from you and discredit "Mythology."

Wang Xiaohu said one after another that this news is not groundless. After he and Kerkorian reached a long-term partnership, the gambling king once told him that Warner Bros. hired gunmen to discredit "Myth".

Anyway, Concorde and Warner Bros. have become mortal enemies now, and we should always be careful in Hollywood in the future.

After hearing this, Zhao Yazhi sighed, the entertainment industry in any place is really not so clean, and at the same time secretly she was lucky not to participate in the premiere event in North America.

Two months ago, Wang Xiaohu planned to let "Mythology" be screened in Hong Kong first, but two months have passed, and the training course for mobile projectionists on the mainland has not yet ended. , After submitting to the Ministry of Culture, the Ministry of Culture will conduct training in each province.

Of course, the training is not for 1000 projectionists, but for dozens of representatives from each province to receive unified training in BJ, and then the representatives of each province will go back for retraining, and the distribution will be made according to the development of films in each province. projector.

Maybe it only takes one day in Hong Kong, but considering the area of ​​960 million square kilometers in the mainland, 1000 projectors are not too many.

Early the next morning, Wang Xiaohu made a phone call with Huang Zhen from the Ministry of Culture of the Mainland to inquire about the progress of the training.

Huang Zhen apologized very politely on the phone, and said: "Everything is progressing smoothly, but considering that some places are relatively remote, it will take another month for our training to be perfected."

"Okay, one month, then I will screen in Hong Kong first." Wang Xiaohu hung up the phone helplessly.

In fact, when the first symposium was held with the Ministry of Culture, the two parties had already reached a consensus, that is, Wang Xiaohu was in charge of Concorde's box office releases in Hong Kong, Europe, America and other developed countries, and the mainland had no right to interfere.Relatively speaking, the income from the screening of "Mythology" in the mainland also belongs to the mainland.

At first glance, it seems that Wang Xiaohu has suffered a disadvantage, but if it is true, Wang Xiaohu has not suffered a disadvantage.You must know that in mainland China, the cultural industry is in an extremely weak state, the people's livelihood has just recovered, and the country is busy with filling the stomachs of the whole country. How can ordinary people have spare money to watch movies.

So this time Wang Xiaohu basically gave away everything for free. Not only did he not receive any dividends from the box office revenue, but he also donated [-] projectors to support the development of the mainland film market.

This can be seen from the sudden whirlwind of Chinese culture in the United States. After all, Wang Xiaohu is not only making money in the United States, but also shoulders the burden of promoting Chinese culture. Look at the various newspapers sent by the United States. Which newspaper is not More or less mention of Terracotta Warriors?
A movie can have such a high, such a strong and far-reaching influence. Everything is facilitated by that young man named Wang Xiaohu. Sometimes even money can't buy fame and influence, so Huang Zhen received The order is, don't haggle with Wang Xiaohu on the overseas box office, but maintain a friendly and cooperative relationship with Wang Xiaohu rationally, and use the momentum of Hong Kong film development and international influence to drive the pace of domestic film development.

With all the information gathered here, he had no choice but to talk to Wang Xiaohu politely.

Therefore, after Wang Xiaohu communicated with the mainland, he decided to release "Mythology" in Hong Kong, Macau, Thailand and other Southeast Asian regions at the end of July, that is, during the summer vacation.

Once all the publicity work was started, the coverage was absolutely astonishing. In just one day, the agents in the five Southeast Asian countries sold out the Mandarin version of "Mythology", which surprised Wang Xiaohu.

At the same time, Sir MacLehose, the governor of Hong Kong, also found Wang Xiaohu. The first thing the governor said when they met was: "Tiger, have you considered the distribution situation in the UK?"

"Thinking about it, but Hollywood is preparing it."

"What are you preparing for? It won't be so troublesome to release Xiehe's films in the UK in the future. Just come to me and it's OK!" The Lord Governor said with a big wave of his hand.
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180 million words, quack, not far from 200 million words!
(End of this chapter)