Reborn 80s

Chapter 159 Do Your Homework

Lin Qiu's freshman summer vacation was destined to contribute to Lin's clothing industry, and it took her almost a week to read all the materials she brought back from the company.

After she has read all the materials, she can make a good summary of the problems in the clothing department.

It is true that Wang Chongshan, a bastard, emptied the clothing department's funds and reduced orders at will, which brought a huge blow to the department's production and performance. It is just that the current decline in turnover, which seems to be jumping off a cliff, is all due to Wang Chongshan's chaos or inappropriate.

Long before Wang Chongshan crazily used his power to disrupt the operation of the clothing department and took the opportunity to make money, he could clearly see that his clothing sales had shown a downward trend, but the person in charge at the time, Wang Chongshan, thought it was a peak season and The normal decline in exchange between off-seasons has resulted in no action being taken.

Lin Qiu found the point where sales began to decline, and began to look through the styles that Lin's clothing brand was promoting at that time. Looking at it, he felt that his brows became more and more wrinkled.

In the past two years, it can be said that Lin's clothing has mainly increased in quantity, and there has not been much change in quality.The current Lin’s is still focusing on the brand “Russian”, and the main consumers are young women in cities who have the initial spending power and have a certain aesthetic style.

The clothing style also maintains a streamlined silhouette, and the details show the general idea of ​​taste, and the design of the summer, autumn and winter styles every year is also very conservative, without too many innovations. Lin Qiu looked through it, and at the earliest time she The straps designed for cooperation with Cheng Yan's first TV series still appear in their new models from time to time.

Lin Qiu thought with some helplessness, the design staff was too lazy to use their brains, they simply took out the things from the previous season and changed them and it was over.

No matter how loyal consumers are, there will be times when they are aesthetically fatigued. What's more, these days, more and more competitors are investing in making women's clothing, and they are still living on their own. .

Waking up the next morning, Lin Qiu hurriedly ate some porridge at home, and was about to run outside. Ji Huizhen looked at Lin Qiu worriedly, "It's a hot day, what are you doing going out, why don't you just stay at home?" .”

Lin Qiu looked at the bright sunny weather at [-] o'clock in the morning, and complained to her mother, "Who told my second brother not to let me have a good rest in the summer vacation, but to let me work for him, mom, what am I doing?" Do market research."

The so-called market research is to go to department stores and specialty stores all over the streets to see what styles are popular recently.What color do the little girls and big sisters favor recently?

Fortunately, shopping malls are generally not too hot in order to create a comfortable shopping environment.

With a popsicle in her mouth, Lin Qiu shuttled from one counter to another, carefully studying the main styles of each store, and sometimes chatting with the salesperson to ask them which styles are the most popular.

The salesperson saw that Lin Qiu looked fair and clean, and her clothes were quite high-end. When she came to go shopping and planned to buy herself some of the most popular styles of the season, she was very enthusiastic and answered Lin Qiu's questions. .

She proudly pointed to several styles of clothes in her shop and introduced them, "Sister, let me tell you, you believe in Eldest Sister, these are the ones that you little girl bought the most. Just yesterday, at Eldest Sister, I bought at least one of them." I bought four sets. Look at the color and material, you buy it and keep it for safekeeping, and the little girls and the big wives will ask you where you bought it."

Lin Qiu blinked, carefully looked at the sets that the sales lady had pointed out to him, and found out the problem at a glance.

Damn, all the girls and daughters-in-law like sports style in recent years?

Lin Qiu curiously walked to the front of the clothes, feeling left and right. These clothes are all sporty styles, denim tops, exaggerated wide-leg flared jeans; or flight jackets, with short stand-up collars. Slanted pockets, plus a circle of shrinking openings at the bottom.

No matter how you look at it, how neat it is!

Lin Qiu was amazed in her heart, she was too busy for a few months and didn't have time to go shopping and understand the fashion trends during this period, fashion has already thrown her dozens of kilometers away!
Curiously, Lin Qiu took the clothes off the model, and said to the sales lady, "Sister, I think this looks good, give me a try."

After trying several of the so-called hot styles that the eldest sister said, Lin Qiu finally understood that the popular clothes can be summed up in two points, one should be sporty enough, and the other should be simple enough.Wearing it on the body looks energetic, even if you run a marathon in the street immediately, it will not violate the degree.

Lin Qiu asked the eldest sister to wrap the selected clothes, and continued to listen to him while paying, "Elder sister, what ages are most people who come to buy clothes from you? Are they about my age, or are they older?"

The eldest sister thought for a while and said, "Almost all of them are in your grade. Most of them are girls in their 20s, and they all like to buy from me."

Lin Qiu nodded and asked again, "Sister, I have a sister who is ten years older than me. I'm a little uncertain about the clothes I like. Do you know which stores they like to buy clothes at their age?"

The eldest sister looked around and pointed out, "Only those few shops, the red sign, and the one going to the left, oh, there are many people who are called the old one, but it seems that there are fewer people going there recently. "

Lin Qiu secretly wrote down the houses that the eldest sister mentioned, and suddenly heard her call out the name of her own clothing, and before she could be happy, she heard that there were fewer people going there recently.I felt like someone had stabbed me in my heart.

Thanks to the enthusiastic elder sister, Lin Qiu took a close look inside and out of the stores that she said had the most people coming to buy recently, and took a close look at each style.

When encountering some beautiful styles, Lin Qiu wished he could take pictures with his mobile phone, but unfortunately the current mobile phone is still a bulky brick, let alone taking pictures, it doesn’t even have a color display screen, so he needs to get a camera to take pictures. I'm afraid that I will be kicked out by the clerk.

With no choice but to rely on the most primitive hand-painting, Lin Qiu carefully traced the general outline and distinctive details of popular styles, and at the same time carefully recorded the matching colors in his mind, hoping that he could better restore the clothes styles when summarizing .

In this way, Lin Qiu spent five whole days visiting women's clothing stores from morning to night, not to mention the women's clothing stores in the department stores in the city, even the small and well-known women's clothing tailor shops on the street, and the famous low-end clothing stores in the east of the city. Lin Qiu looked carefully at the women's clothing stalls in the clothing wholesale market, inside and out.

(End of this chapter)