Reborn 80s

Chapter 162
This sentence seems to have suddenly pressed the pause button. Zhao Qi, who was talking on the head, stopped his eloquent explanation in embarrassment, looked at Lin Qiu in disbelief, and asked a little angrily, "But Mr. Xiaolin , Didn’t you just say that our design this time is quite good.”

Lin Qiu nodded, and said firmly, "Yes, I think your design draft this time is very good. It can be seen that you have put a lot of effort into it, and you are very thoughtful. The improved silhouette of the suit highlights the sophistication of urban women, which is very good."

Having said that, Zhao Qi was a little shocked by Lin Qiu's thorough understanding of his design, and he became even more anxious when he realized it, "Since you have said so, why did you say that this autumn style does not use ours? What about the design draft?"

Lin Qiu smiled, "I don't need the autumn money this time, but it doesn't mean I won't need it in the future. A good design will always be used." After speaking, she rummaged through the pile of documents she brought, took out a document and handed it To Zhao Qi, "Look at this before you talk. After reading this, you will know why I said that this is not available for autumn."

Zhao Qi looked at Lin Qiu with some doubts, and stopped arguing with her. He opened the document that Lin Qiu handed him, and on the header was written "Market research report on the recent trend and sales of women's clothing market."

He looked up at Lin Qiu in some surprise. President Xiao Lin wrote this report himself?
Lin Qiu smiled at him, but did not make a sound. Zhao Qi flipped through the article quickly. It took about seven or eight minutes before he raised his head and asked hesitantly, "I understand what you mean. You want us to It is not difficult to create this style this season. Sports style has always been well designed... It's just that the popularity is lagging behind at first, but now it is popular. When our autumn model is launched, how can you be sure that it is still in fashion? ?”

Lin Qiu shook his head with a smile, and said firmly, "Don't worry, the direction of this market is definitely right. Do you know why sports styles are so popular recently?"

Zhao Qi looked at the other two people and shook his head in a daze.

Lin Qiu picked up the newspaper and tapped it, "Do you know that next year we will hold the Asian Games? Didn't you see that the advertisements for athletes are broadcast on the radio and TV recently? Moreover, in order to welcome the Asian Games, our city Yes, but the Provincial Games will be held soon. All the news in the streets and alleys is related to the Games, can sports-style clothes not be popular?"

Zhao Qi suddenly realized "Ah", raised his brows, and said, "I understand, since the Provincial Games will be held in the second half of the year, it means that when we launch the autumn style, it happens to be the Provincial Games The moment of opening is the climax. Don’t worry about no sales.”

Lin Qiu nodded with some satisfaction, a smart person really knows everything.

Zhao Qi said hastily, "Okay, since that's the case, then I'll ask our product design staff to redesign a set with this theme for you to see."

Lin Qiu nodded, and was about to continue talking when he was suddenly interrupted by someone.

"I have a question. According to what Mr. Kobayashi said, there is no doubt that the sports style will be a big hit in the next stage. It is definitely the right decision to invest in the production of this style, but our own brand has always been elegant. , Refined urban image, rashly changing our style, will old customers be confused about our brand positioning, resulting in the loss of customers?"

Lin Qiu smiled and looked at Chen Yu who questioned him. Ever since Lin Qiu entered the meeting room, he had been very low-key and had hardly expressed his opinion. Even when Zhao Qi exchanged eyes with him, he was very He was very cautious, and the expression on his face did not reveal too much tendency, appearing very restrained.

As soon as he said this, it was a bit unexpected for Lin Qiu. I am afraid that he is a character who likes to observe people secretly, and it is easy to find out the needs of consumers when he is placed in the sales position.

Lin Qiu tapped on the table lightly, and said, "Indeed, as Chen Yu said, designing sports-style clothes is a departure from the overall style for our brand as before, and for those who have always insisted on building their own style system It's not a good thing for the brand...so we use the sub-brand for the sporty clothes."

second card?All three of them looked up at Lin Qiu in surprise. What is this? Is it a new registration of a brand?

Lin Qiu went on to explain, "Since it has already developed a certain audience, and its self-style is relatively complete and stable, it is definitely not worth the loss to make major revisions, but if things go on like this, the impact of being self-styled in the long run will be insufficient to open up new fields. "

She glanced at the three of them and smiled, "Today, the three of you are left for this purpose. In the future, there are only two things we need to do. One is to consolidate the position and market share of the existing clothing brand." , as well as developing new brands and occupying the market in the face of new needs. Got it.”

Chen Yu was secretly surprised. When he first heard that Lin Qiu was coming to the clothing department, he found someone to secretly inquire about the new immediate boss.

He doesn't like to fight unprepared battles, so he wants to be fully prepared. This kind of inquiry really gave him a lot of information, except for the so-called Boss Lin's own sister, who worked on Mingyan's side before. The wind and water flourished, and even accidentally took away Wang Chongyang, the black sheep.

But these are not what surprised him the most. What surprised him the most was that he heard from the old man in the clothing department that the earliest Lin's clothing department's head brand "Remain" was the little girl in front of him when she was in high school. Created to promote!

Afterwards, with this extraordinary vision, he aimed at the TV series that was about to become popular, making "Still" an instant hit, and even the anniversary celebration, which has been used as a template for their sales department until now, was also planned by Mr. Kobayashi.

He really didn't dare to say that others still have such slight contempt. The more he got to know, the more he understood that this person was a hidden master, so he didn't dare to speak easily in front of her.

Even so, I was surprised by Mr. Xiaolin's ambition. Developing new brands, repositioning, occupying new consumer groups, the so-called doubling by the end of the year, I am afraid that under the leadership of this person, it is really not a casual talk.

Chen Yu felt a little trembling in his body, as if he understood that he would be excited to have a big fight next time, he said excitedly, "I understand what you mean, you mean that we can rely on the current mature sales Channels and audience groups, develop our another production line and brand with different styles, and expand non-overlapping consumer groups, so as to quickly sell at regular prices!"

(End of this chapter)