Do it and you can beat procrastination

Chapter 34 Attachment (1)
Advice and reminders to procrastinators from the global political and economic circle

Jack Ma once delivered a speech inside the Alibaba Group. In addition to talking about the future of the company, he also made some suggestions for new employees.He said: "When are you going to realize your dream? What are you waiting for? What else is not ready? Are you waiting for the help of others or waiting for the time to mature? There is nothing more debilitating and creative than having a dream. Do not act."

Some young people have clearly planned, considered, and even made a decision when encountering an incident, but they are still timid, hesitant, and dare not take action.I have less and less confidence in myself, dare not make decisions, and eventually fall into a situation of failure.

Many people enjoy making plans, and find partial satisfaction in making well-thought-out plans.But if you can't turn the plan into action, you will only feel deeply disappointed when you see this piece of paper after a few years, especially when the friends who started at the same time have realized their dreams.

Successful people understand the adage, "Procrastination equals death." "The secret to the success of the whole thing," says Amos Lawrence, "is the habit of forming the habit of immediate action to stay ahead of the trend of the times, while the other Some people have the habit of procrastinating until the times pass them by, and the result is that they are left behind."

Thousands of people have great ambitions, why do many people fail to achieve their wishes, and even struggle on the line of food and clothing?Because most of them have been procrastinating, not because they don't want to act, but because they want to start after a while, so that it is a lifetime.

I often hear people say: "I know I should do this thing today, but today I am not in a good mood, in a bad state, and the current conditions are not good. I must not do this well, so let's talk about it later." So you start procrastination.You put aside the things you should be doing and do the things that are easier and more fun.

This matter may be boring and difficult, but whether a thing is worth doing does not lie in how much fun it can bring, but in whether it has an effect on personality development and self-improvement.

In fact, you only need to force yourself to do it once to find the feeling of action.A thing that seems difficult, sometimes it only takes a few minutes to get started, which can put you in a state of action and take the first step on the road to success.

Why is action so difficult for you?Because action means taking on a whole host of responsibilities, you subconsciously dread taking on them.

Don't be afraid to take responsibility, believe in yourself, you can definitely take on any responsibility in a normal career, and you can definitely do better than your predecessors.The most stupid thing in the world is to shirk immediate responsibilities and wait for the time to come.When you need to take on big responsibilities, you should take them right away, and this is the time to mature.If you are not used to doing this, even if the conditions in the future are better than the present, you will not be sure whether the time is right.In this way, you can't do anything.

The shipyard has a machine that can effortlessly press bits of broken steel into solid steel plates.People who are good at action are like this kind of machine, extremely determined, as long as they make up their minds to do it, no complicated and difficult problems can stop them.

A person with a clear goal, a well-thought-out plan, and full of self-confidence will never take out his plan and discuss it repeatedly with others, unless he meets someone who is much more knowledgeable and capable than him.He has his own mind and an urgent need for action.Don't waste time on the sidelines, and don't get discouraged in the face of setbacks.Once you have made the decision to act, go ahead!
Bill Gates is also a giant of action.He once talked about his success to his employees: "I found that if I want to accomplish something, I have to do it immediately, and empty talk will not help!" , what he hates the most is procrastination, that is, he just wants not to do it or just talks about it.

Here's what Bill Gates did to overcome procrastination:
(1) You have to be an active person, be brave in practice, be a person who is really doing things, and don't be a person who is not doing things.

(2) Don't wait until everything is ready to do it. There is never an absolutely perfect thing.You anticipate that there will be difficulties in the future, and when they occur, you resolve them immediately.

(3) Idea itself cannot bring success, your idea is only valuable when it is put into practice.

(4) Use action to overcome fear and at the same time increase your self-confidence.Do what you are afraid of, and your fear will disappear immediately.

(5) Take the initiative, and you will naturally be full of energy.

(6) Always think of sentences such as tomorrow, next week, and the future, which have the same meaning as the never possible, to become the kind of person you are going to do now.

(7) Get to work right away.Don't waste time on unnecessary preparations, you should start to act now.

(8) Be proactive and be a reformer.Volunteer to make a difference. Volunteer and prove to others that you have the ability and ambition to succeed.

Apple's late founder, Steve Jobs, didn't always follow all the rules when he built his two companies.Jobs faced many hurdles while helping the rise of Apple and Pixar animation studios.But Jobs's unique way of "crafting" reality and "distortion fields," convincing others that his personal beliefs were the truth, was his secret to moving the company forward.

In addition, Jobs also used many tactics to ensure his victory, especially when the company's executives held board meetings.Many people think that Jobs is a genius. Here are examples from Jobs' life and work to teach you how to get what you want.Most of these examples are taken from the "Jobs Biography" written by Walter Isaacson.

1. Work hard, and other people will respect you, and gaining respect is the key first step to realizing your wishes. In 1996, Apple encountered a serious problem: Apple placed its hopes on a new operating system that was not ready But it failed to address Apple's needs.To this end, Apple sought partners in order to build a more stable operating system.Eventually, Apple found two companies, Be, founded by Gene-Louis Casey, and Jobs' struggling computer company, NeXT.When approached by Apple, Keith-Louis Casey was lukewarm, and Jobs seemed hesitant.Apple's then-CEO Gil Amelio described Jobs' sales pitch for the NeXT operating system as "glamorous" and praised its tenacity.

Even if Jobs eventually returned to Apple, he would still work from 7 a.m. to 9 p.m., and he would still lead Pixar operations.Jobs earned respect for his insistence on running two companies at the same time, building the best product possible, even when he was suffering from kidney stones.

2. Passion for work, people are easily influenced by strong emotional displays. Passion is an important part of Jobs' whole job, and it should be the part you need most.Whether you're selling yourself or a product, getting people to buy into your ideas is key.For example, Jobs once showed iTunes to music master Wynton Marsalis, hoping to recruit the latter to participate in his iTunes program.Wynton Marsalis said that Jobs talked about it for two hours, and he seemed to be possessed.Later, Wynton Marsalis began to believe in Jobs because he was moved by Jobs' passion.

Jobs demanded a similar passion from his marketing team, ensuring that every ad they shot was filled with emotion.As a result, these ads helped Apple transcend, such as the "1984" ad and the iPod silhouette ad, that Apple was no longer just a computer company.

3. Disarm with “seduction” and flattery
Whether they work for you or you work for them, people constantly seek validation for their actions, so they respond similarly to gestures of kindness.Isaacson's biography states: "Jobs could 'seduce' people's will, and he liked to do it. For example, former Apple CEO Amelio and John Sculley, they both believed in Jobs, that means he liked and respected them . . impressively, Jobs also sometimes delivered insincere compliments to those who craved compliments, and he could easily attract those who hated him."

4. Claim all good ideas as yours

Jobs wasn't always right, but he was convincing others to believe in him.How did he do it?Jobs stood firm for his position, and if your position was better than his, he didn't just affirm you, he "accepted" your position.He won't even let you know he thought differently while you were off "balance".

Former Mac engineer Bud Tribble said in "Jobs Biography": "If he tells you something terrible or great, it doesn't mean how he feels about the future. If you tell him a new idea, he usually Will tell you that's stupid. But actually, if he likes the idea, maybe a week later, he'll come to you and offer you the idea you thought of, as if he thought of it."

For example, Jobs' VP of retail, Ron Johnson, came up with the idea for a "genius bar" when Apple decided to open its retail stores.Initially, Jobs thought the idea was crazy.You can't call them geniuses, he said, they're just geeks, they don't have the skills to be called geniuses.But the next day, Apple's legal counsel registered the "Genius Bar" trademark. 5. Make decisions quickly and decisively. Unlike other companies, Apple rarely considers learning, research, and research when making new products.Apple also rarely takes months to make a major decision, which Jobs believed could easily get boring and drain courage quickly.For example, with the first iMac, Jobs immediately decided to release the new computer in rainbow candy colors.Apple chief designer Jony Ive said that most of the decisions that take months to make, Jobs often made in half an hour.

iMac engineer Jon Rubinstein believes that the iMac should have a CD drive.But Jobs hated CD drives and wanted a high-end slot drive badly.In this decision, Jobs was wrong.Since "burning" music was only supported on the CD drive, the first generation iMac was clearly behind the curve when this trend took hold.But Jobs could make quick decisions, and the first-generation iMac was delivered on time, and the second-generation iMac already had the CD drive, which was crucial for Apple to launch iTunes and the iPod.

6. Build strong worship through absolute loyalty
When Jobs returned to Apple, he immediately went to work trying to revitalize the company he had created.Previously, Apple's products were too many and too complex, with little direction for development.Jobs called company executives into the auditorium, and in shorts and sneakers, he stood on stage and demanded that everyone tell him "what's wrong with this place?" Executives whispered and gave bland answers, and Jobs interrupted: : "What's wrong with the product?" After some more whispering, Jobs yelled, "The product is unattractive!"

People believed Jobs' ideas because he was always responsible for what he said.He later said: "I don't think I'm trampling on other people's power, and if something bad happens to me, I tell them straight up. Honestly, it's my job. I know what I'm talking about, and I usually don't. That's right. That's the culture I'm trying to create, where we're absolutely loyal to each other, and we're super honest."

7. Don’t procrastinate on problems, solve them right away

While Jobs was working at Pixar, the latter produced the world's first fully computer-animated 3D film, "Toy Story."Although the film was largely edited using Disney's script, Jobs refused to let Disney ruin Pixar's original story.Disney is one of the largest companies in the world.Jobs said:
"If something is wrong, you can't just ignore it, you should fix it immediately. That's what other companies do." Jobs said that Disney finally compromised with Pixar and "Toy Story" was a major success.

Another example: When Jobs was designing the first retail store for Apple products, his VP of retail, Ron Johnson, woke up in the middle of the night to find out that their store design was completely wrong.Jobs and Ron Johnson had previously organized retail stores to sell Apple products, and Johnson realized that Apple needed to design retail stores based on people's needs.He woke up the next day to tell Jobs his epiphany, and Jobs immediately told everyone in the meeting that Johnson was absolutely right and that they needed to readjust all the layouts, even though that meant delaying the opening of the retail store by three to four months."We only have one chance to right a mistake," Jobs said.

8. Look at the problem in two ways

Jobs often viewed the world in a binary way.A person can be a hero or an idiot, a product can be amazing or crap.He wants Apple to be a "company of A-list players," which means regularly shedding B- and C-players, or pushing them with great enthusiasm to become A-list players.

Bill Atkinson, an early Apple employee who developed graphics for the Mac, said an engineer working on a mouse before Apple introduced the Macintosh found it impossible to determine the direction of the cursor, leading him to believe there was no way to build a commercial mouse.Jobs heard about it over dinner, and Atkinson came to work the next day to find out that the engineer had been fired by Jobs.And the first thing the new engineer said was, "I can build a commercial mouse."

9. Follow the rule of least involvement or ignore it entirely

Jobs disliked overly complicated issues, especially when they required his mediation.So, when faced with such problems, Jobs would stay away.As Jobs biographer Isaacson put it: "When something made him uncomfortable, Jobs would keep silent or ignore it."

Jobs used this strategy many times.Lisa's mother, Chrison Brennan, described the strategy in her biography of Jobs: "The local community wanted to keep Jobs' Woodside house because of its historic value. But Jobs wanted to tear it down, Then build a new home with an orchard. Jobs watched the house collapse from disrepair, and there was no way to save it. This is a continuation of his boycott strategy with little involvement. Jobs did nothing but let the windows of the house It was open for years and eventually brought the house down. Jobs used similar tactics to ruin my happiness, and when his daughter Lisa was living with him when she was 13, he began to implement various tactics that affected me a lot and Lisa too Caused a lot of problems. Maybe it wasn't perfect, but at least he got what he wanted."

10. Insist on striking while the iron is hot
Successful people often think they can stop working, but Jobs took a different view.He bet on Pixar, which Jobs decided to take public after the success of the company's first movie, "Toy Story."That's unlikely, investment bankers say, especially since Pixar has suffered heavy losses for the previous five years.Even Pixar's creative director, John Lasseter, thought Jobs should have waited for Pixar's second movie before making a decision, but Jobs stuck to his guns.John Lasseter said: "Jobs vetoed me and said we need cash. We can put half of the money in movies and restart negotiations with Disney."

(End of this chapter)