The world's greatest get rich bible

Chapter 39 Peeping Personality in the Magic Mirror of Wealth 3
Volume 4 Chapter 3 Peeping Personality in the Magic Mirror of Fortune [-]
Learn to share a share with others

Even if the contract is revoked, it is necessary to ensure a win-win situation.

--"Talmud"

Most people use dichotomy when looking at things, either strong or weak, winning or losing.The altruist sees life as an arena for cooperation, not an arena.In fact, the world is so big that everyone has enough space to gain a foothold, and the gains of others should not be regarded as our own losses.Modern business wars cannot do without "smoke of gunpowder", but they also cannot do without a win-win situation.

And this kind of communicative norms and commercial norms of mutual benefit entered the laws of the Jewish nation as early as thousands of years ago.

Jewish businessmen have developed to this day under the eyes of their neighbors who are not very friendly.They are most aware of the harm of "draining the river to catch fish".In history, the rabbi, the spiritual leader of the Jewish community, has repeatedly warned the Jews that no matter where they go, they must sow friendship and not hatred.From such a grand strategy of survival, Biochemical transfers the operating principle that all aspects involved in the business experience are in their proper place.Jewish businessmen, customers, employees and even the whole society can benefit from the business activities of Jewish businessmen.

The Lehman Brothers story illustrates the win-win technique well.

莱曼兄弟公司是19世纪70年代末期一家历经150年的美国犹太老字号银行。一年利润数额可观，高达3 500万美元。它的创业史具有相当传奇的色彩。

In 1844, a man named Henry Lehmann from Würzburg, Germany, immigrated to the United States. He lived in the South for a while, and settled in Alabama with his two younger brothers, Emanuel and Meyer. And started a grocery business.

Alabama is a cotton-producing area in the United States. Farmers have a lot of cotton in their hands, but they have no cash to buy daily groceries, so the method of exchanging groceries for cotton came into being.Both sides were happy, the farmers got what they needed, and the Lehman Brothers sold their groceries.

This method, at first glance, does not conform to the Jewish business principle of "cash first", but it is the trick of Lehman Brothers' "one deal, two profits".This method not only attracts all the customers who have no money to buy daily necessities and expands sales, but also helps Lehman Brothers lower the price of cotton and increase the price of daily necessities, and take advantage of the purchase of cotton to take out the cotton, avoiding one-way purchases and saving money. Pay a lot for shipping.

It didn't take long for Lehman Brothers to develop from a small grocer to a businessman with a large cotton business.Cotton pawning became their main business.During the American Civil War, the Lehman Brothers promoted Confederate commerce in London and cotton in continental Europe.After the war, they opened a firm in New York and obtained a seat on the New York Stock Exchange in 1877, becoming an "agent of fruit and vegetable agricultural products, cotton, and oilseeds."Lehman Brothers has since embarked on the road of large-scale development.

A shrewd businessman is especially good at making profits at both ends when dealing with interests.Because they understand that a profitable business between both parties can not only make the other party happy, but also strive for greater benefits for themselves.If a person only thinks about his own interests and only knows how to put money in his own pocket, then when the other party knows that his interests have been seriously damaged, he will cut off business contacts with you without hesitation. The gain outweighs the loss.

(End of this chapter)