game trailblazer

Chapter 161 Immortal Sword Listed

After an opening song and dance, Lin Musen stepped onto the stage again, this time he was no longer alone, but had an extra partner, Lu Qiuya.Looking at the crowd of players in the audience, Lin Musen said with emotion: "Xiaoya, there are so many people here today."

Lu Qiuya was very dissatisfied when Lin Musen called out the name "Xiaoya", at least it made people feel uncomfortable when someone like Lin Musen called him "Xiaoya", but Lu Qiuya also had her own way to fight back. While maintaining a smile, he gave Lin Musen a sneaky look, and then said: "Well, yes, Mu Mu, when I first started making this game, I never thought of it."

The interesting title caused laughter from the audience, and Zhao Haiguang was also very interested, and said to Zhang Lexing, "Lexing, the two hosts you invited today are quite interesting, haha."

"They're also from the company, and they don't have much experience." Zhang Lexing didn't care about it, since it was a game conference anyway, so there's no need to make it so serious.

Lin Musen, who was called Wood, was not annoyed at all, and continued to host as usual, so that Lu Qiuya felt as if she had punched the empty space, and she was very depressed, but she continued to cooperate with Lin Musen to speak.After talking nonsense with Lu Qiuya, Lin Musen changed the subject and said, "Okay, don't talk too much, if I continue, I'm afraid that the players in the audience will come up and beat me up. Now please, "Legend of Sword and Fairy" The main creative team of "The Legend of Heroes" is here..."

The drums sounded, and the 26-member development team of "Legend of Sword and Fairy" came on stage one by one, and Lu Qiuya introduced one by one from the side: "Project manager Zhan Jun... chief planner Zhou Jianbo... planner Su Xiaoya... main program Li Bai... program Zhu Jingyu...the main artist Ma Yongqiang...the artist Cheng Lin..."

After everyone came to the stage, Lin Musen leaned forward, handed over the microphone, and asked everyone to describe the fairy sword in their hearts in one sentence.In fact, they had already made preparations before, and naturally there would be no stage fright. One by one, they took over the microphone and spoke out what they had prepared in advance.Some people put it simply and to the point, just say "the style of that sword" and forget it, some people are lazy and just use the poem in the game "I don't know love and worry about the young man, give wine under the eaves to make a fairy. The love is hard to get rid of the beauty , relying on swords and rivers and lakes to be a beauty" to make up the number.

After everyone finished speaking, Lin Musen took back the microphone and continued, "I just heard some good news. The main creative team didn't come empty-handed today, and they brought a lot of gifts for everyone. Please see..."

Lin Musen and Lu Qiuya flashed to both sides, and at the same time made a "look back" gesture, and the 26-member development team also separated from the middle at this time, revealing the "mountain of piles" of gifts on the stage (actually, "Legend of Sword and Fairy" game peripheral products).

Lin Musen ran to the "Gift Mountain" as if he had found a treasure, picked up one by one to look at, and at the same time chatted with Lu Qiuya who came with him.

"What a beautiful fairy sword hairpin," Lin Musen picked up a hairpin with cartoon characters printed on "Legend of Sword and Fairy", made a gesture on Lu Qiuya's head, and said with emotion: "My compatriots in the audience, pay attention, this But it’s a good gift.”

"Wow, what a cute fairy sword doll." Lu Qiuya picked up a doll in the shape of a character from "Legend of Sword and Fairy", with a look of intoxication, and it was more perfect just with stars in its eyes.

The surroundings of the game were bustlingly displayed on the stage, but Zhao Haiguang in the audience felt a little bored, so he patted Zhang Lexing on the shoulder, and asked, "Lexing, why don't you start selling games?" , I am afraid that other places are almost sold out at this point."

"Don't worry, you didn't see that the players are all looking up to the stage now, which means that the quality of the peripherals of this batch of games is attractive enough."

Zhao Haiguang was still puzzled: "Le Xing, don't you worry about game sales at all?"

"Of course I'm worried, but what I'm more concerned about is," Zhang Lexing glanced at the representatives of other game companies not far away, and then said: "Through this launch ceremony, people from other game companies can see how to sell games. , When making games, you need to broaden your horizons, so that the pressure of survival in the future will be less.”

"You mean these 'gifts'..." Zhao Haiguang asked, pointing to the "gift mountain" on the stage.

"That's right, these are the game peripherals of "Legend of Sword and Fairy". In addition to selling the game, you can also sell some peripheral products. Even if you are not interested in the game, as long as the peripheral products are well done, you can directly take them to ** *For example, the mouse pad inside is more beautiful, and it is definitely more popular than the current conventional mouse pad. The characters in the game are printed on it. Maybe people who use the mouse pad will be familiar with this game. Interest can be said to be mutual promotion. And if the game is popular in the future, it can be further developed, such as producing related comics, animations, novels, and even shooting movies and TV shows. There is a lot of room for operation... "

The reason why he didn’t hide it but just said it like this is because Zhang Lexing didn’t worry about others learning it. To be honest, this method is not very innovative. Anyway, everyone will know sooner or later. It’s better to say it earlier. , to broaden the horizons of domestic game companies and provide more ways of survival and development. Besides, the most important thing about peripheral products is the size of the game audience and the quality of product design and production. Zhang Lexing believes that his company will definitely do it to the best.As for the shooting of movies and TV shows, it is definitely impossible under the current circumstances, so Zhang Lexing doesn't have to worry about it.

After hearing what Zhang Lexing said about the development of these game peripherals, Zhao Haiguang couldn't help but fell into deep thought.At this time, Lin Musen and Lu Qiuya on the stage sang together and played a quiz with prizes. The questions were designed based on the "Legend of Sword and Fairy" that appeared in magazine advertisements and the introduction of the creative workshop. The prizes are naturally the peripheral products of those games.

"That tall girl in red," Lin Musen pointed to the audience, and said, "Yes, it's you, come on stage to answer the questions."

The girl in red was taken aback for a moment, but after confirming that it was her, she ran up to the stage happily and stood beside Lin Musen.

"Let me repeat the rules again. If you answer the right question, you can choose a gift here." Lin Musen pointed to the "gift mountain" behind him, and said: "If you answer wrong, you have to leave the stage empty-handed. Alright, you Are you ready?"

The woman in red nodded and said, "Ready."

"Please listen to the question, who is the hero in the game "Legend of Sword and Fairy". A, Li Xiaoyao, B, Wang Xiaohu, C, Song Hewen, D, Tang Yu. Please choose..."

The woman in red suddenly became nervous, frowning and trying to recall the magazines she had read: "Well, it seems to be called Li... Ha, Li Xiaoyao, I choose A."

"Congratulations, you got the answer right!" Lu Qiuya glanced at the question board in her hand, and congratulated the woman in red.

"Wow!" The woman in red yelled happily, and then came to the "Gift Mountain", looked at it for a long time, and then took a character doll and reluctantly left.

……

"That dude in striped clothes with hazy eyes, don't look around, it's you." Lin Musen called another person from the audience, ready to continue answering questions.

After the striped man took the stage, Lin Musen said, "I won't talk about the rules anymore, just answer the questions directly."

Just after finishing speaking, a tall woman in a purple and white dress, with a side ponytail and a sword behind her back came onto the stage and stood between Lin Musen and Lu Qiuya.

"Please listen to the question, which character in the game is this next to me, please answer!" Lu Qiuya asked the striped man, pointing to the heroic woman beside her.

The striped man tried his best to think back, the woman in front of him did look familiar, but he couldn't remember the name, so the striped man asked Lin Musen for help: "Well, can you remind me about that, for example, give some The options let me choose."

Lin Musen shook his head: "No, this question is designed in this way, there is no option. Look at her characteristics, and think about it carefully, it is actually easy to recognize."

The striped man observed carefully, and then tried hard to think back for a while. Suddenly, a flash of inspiration flashed in his mind, and he said proudly: "I thought of it, it's Zhao Linger!"

There were boos in the audience, and Lu Qiuya asked, "Are you sure? Do you still want to change it?"

The striped man hesitated for a moment, gritted his teeth and said, "Zhao Linger, I'm sure!"

"Sorry, you gave the wrong answer." Lin Musen announced the result without even looking at the question board, because the answer was too obvious.

The striped man sighed, lowered his head and turned around to get off the stage. He had just taken two steps when a mouse pad suddenly appeared in front of him, and he couldn't help but raise his head.

It was Lu Qiuya who appeared in front of the striped man. She handed over a mouse pad with a smile, and comforted: "Okay, don't be too discouraged, I will give you a fairy sword-themed mouse pad."

The striped man took the mouse pad, said "thank you" gratefully, and walked off the stage.

Lin Musen on the stage started looking for new goals...

Watching the performance on stage, Zhang Lexing pretended to be casual and said to Zhao Haiguang: "Brother Zhao, have you heard that video games are full of negative news these days, and they are even called 'electronic opium'. What kind of swearing-in meeting to boycott video games?"

Zhao Haiguang sighed and said: "I heard that many member units in the video game industry have reported it, and I have tried my best, but it was useless. There is nothing we can do for the time being. Well, your Heavenly Garden is not involved at all this time, is it..."

"Tianzhiyuan is mainly engaged in overseas business, and there are very few domestic parts, so it has no impact. However, Brother Zhao, this matter cannot be taken lightly. If you keep ignoring it, the high hat of 'electronic opium' can be regarded as sitting on a video game." It's true. In a few years, someone might become enthusiastic and label computer games as "electronic heroin". By then, the big guys will no longer be in business, but will become drug producers and dealers. "

"I also know this. In fact, the so-called opinions and reasons in those newspapers are all one-sided. It is easy to refute, but the key point is that it was a central authoritative newspaper that broke the story for the first time, which often represents It has some kind of high-level meaning. I also thought about organizing some rebuttal articles, but only some game media are willing to publish."

"Brother Zhao, it is definitely not acceptable to publish on the game media, because in this case, people who read the article are people who like games, and there is no need for us to refute it. To be truly effective, we must choose an equivalent platform. "

"Lexing, what do you mean..."

"Brother Zhao, I think the most suitable platforms are "People's Daily" and "BJ Youth Daily". Only by publishing articles on these platforms can it really play a role."

Zhao Haiguang shook his head again and again, and said, "It's absolutely impossible. It's not that I haven't asked. People don't want to publish rebuttal articles at all."

"Brother Zhao, I didn't say I would publish a rebuttal article."

"Le Xing, what article do you want to publish?"

"I plan to make a few articles about what games are first, so as not to attack the viewpoint of 'electronic opium'."

"Is such an article useful?" Zhao Haiguang was very skeptical.

"It is useful. Changes in the public opinion environment cannot be rushed. We can first use such popular articles to let readers have an understanding of games, what is a game, what are the types of games, what is a pirated game, what is a genuine game, what is the real game? What kind of video game hall should look like, etc. In short, I want readers to learn everything about the game, instead of listening to some newspaper nonsense. There is a saying that "rumours stop at the wise", Only by letting everyone truly understand the game can everyone lose their prejudice against the game.”

"Well, if this is the case, you can try it, but you'd better get the article out, so that the newspaper can negotiate with it."

"No problem, I've already found someone to do it, and it should be done soon. Brother Zhao, it will be up to you then."

After chatting for a while about the game and the association, the question-and-answer session with prizes on stage ended, and the official sales of "Legend of Sword and Fairy" began.Unlike specialty stores in other places, the game sales here are based on signature sales. 26 desks were lined up at the entrance of the Haidian Theater, and each member of the development team sat on one. Under the guidance of the current security guards, the players quickly formed 26 lines in front of the desks.There are more than a dozen staff members behind the desks who are constantly delivering the packaged games to everyone in the development team, signing them and handing them to the players who have already paid. The on-site sales are proceeding in such an orderly manner.

Two days later, the first-day sales statistics of "Legend of Sword and Fairy" came out. A total of 3000 sets were sold in mainland China, 8000 sets in Hong Kong and Macau, and 1.6 sets in Taiwan.A week later, sales in mainland China reached 1.6 sets, in Hong Kong and Macau 2.8 sets, and in Taiwan 9.6 sets.Two weeks later, pirated copies of "Legend of Sword and Fairy" began to appear sporadically, but sales of the original version were not affected.Three weeks later, pirated copies began to appear in large numbers, and sales of genuine copies began to gradually decline.In the end, relying on the advantages of the first three weeks, the PC version of "Legend of Sword and Fairy" sold a total of 3.2 sets in mainland China, 6 sets in Hong Kong and Macau, and 30 sets in Taiwan. Southeast Asia also sold 2 sets. The PC version achieved a total sales revenue of RMB 5660 million, from which the creative workshop got a share of RMB 1712 million. After deducting the development costs of RMB 750 million, it also made a profit of RMB 962 million. However, if only the mainland part is counted, it is only RMB 400 million. The income of about RMB is not enough even for the development cost.A few months later, the PS version of "Legend of Sword and Fairy" adapted by Tianzhiyuan landed on the RB market. With the rapid popularization of PS game consoles, the PS version of "Legend of Sword and Fairy" achieved a record of 80 sets, achieving about 4000 million US dollars (equivalent to 3.34 million yuan) in sales, the Creative Workshop once again gained 3340 million yuan in revenue due to the share of the adaptation authorization.

With the game adaptation, Tianzhiyuan obtained 18% of the sales income as the production cost. After deducting the real adaptation cost, it also made a profit of 4812 million yuan, which was more than that of the creative workshop.As the main publisher, Asia Interactive gained nearly 2.8 million yuan in revenue from it, which is not comparable to the producer Creative Workshop. Of course, these are all things to come.

(End of this chapter)