game trailblazer

Chapter 226 Chinese Style and Korean Wave

Chapter 226 Chinese Style and Korean Wave
Video games were first born in a research room in the United States, and were later promoted by Bushnell’s Atari for a period of time. The games of that period were limited by their capacity and external performance, and there were not many distinguishable styles. .Later, with the rise of Nintendo and the decline of Atari, the east wind began to spread to the west, and the distinction between game styles gradually became obvious, so two game styles, European and American and Japanese, which gave people completely different senses gradually appeared.

Later, when the game came to China, many mainland companies began to learn from the advanced experience of the world by imitating it, just like a certain ball game suddenly changed to South America and then Europe. There are no masterpieces with a similar style, and there are no good works with their own style.

On the contrary, South Korea, which started no earlier than the mainland, has come to the forefront. With a round of rapid development, it has successfully risen in the game industry, not only occupying the domestic market, but also successfully developing overseas, especially domestically. Influenced by Korean games.Although many people talk about Korean games such as "fancy", "kimchi", and "Korean Wave", the simplicity and ease of use of Korean games have successfully captured many players. In addition to imitating copycats, few game companies only think about how to get more money out of players' pockets, and call it "increasing revenue and increasing APRU", but forget that the game is made to give players What they play is not even comparable to some poor stand-alone game developers at this point.

Since "Legend of Sword and Fairy", there have been more Chinese-style sayings in the game, but unfortunately many latecomers can only do what they want to do, choose a ready-made game cottage, add a little Chinese ancient charm to the building It can be called Chinese style, or organize several gangs of heroes to throw fireballs, lightning and other magic at each other in the game, or it can be called Chinese style orthodox martial arts.

In Zhang Lexing's view, the so-called Chinese style should actually include the external form of expression and the inner soul, especially the inner soul is more important, just like "Kung Fu Panda" full of Chinese elements is still a Hollywood blockbuster, only the inner soul Sinicization, the game can become a Chinese style, otherwise it is just a fake with a red hijab.

Of course, it doesn’t matter what style you choose to make a game, as long as it can make players like it, it is a good game. However, in the early days of the online game boom, it was an indisputable fact that Korean kimchi games accounted for the vast majority of domestic online games, and many even semi-finished products Games that are not counted can take away large sums of money from China.Now that Zhang Lexing has returned to this era, such things cannot be allowed to happen again, so he decided to go to South Korea at the right time.

Soon the time came. In October, the international speculators who seemed to have died down appeared again, and Southeast Asian countries once again fell into dire straits.International speculators have a big appetite. They are no longer satisfied with the leftovers in Southeast Asia, and they have begun to target other fat sheep in Asia, including South Korea.

After several rounds of crazy sniping, the exchange rate of the Korean won, which was still relatively strong, fell sharply. The Bank of Korea had to jump out to protect the market, but their foreign exchange reserves were almost consumed in a short time.South Korea had no choice but to urgently ask its allies the United States and RB for help, but they were all politely rejected. Now South Korea really panicked.

In mid-November, international speculators mobilized heavy troops to raid South Korea again. In less than half an hour, the only remaining foreign exchange reserves in the hands of the Bank of Korea were finally completely exhausted, so they could only give up resistance. The Korean won and the Korean stock market began to plummet. The Minister of Finance Kang Kyung-sik and Kim In-nok, chief economic secretary of the presidential office, were forced to resign.

South Korea is in turmoil at the moment, but who would have thought that it was because of this financial crisis that the game industry was indirectly supported by the South Korean government, and the large number of unemployed people brought about by the crisis led to the prevalence of Internet cafes and finally promoted the popularity of Korean games? industry's rise.Zhang Lexing happened to hear about this matter, although he didn't know the details, but at least he knew that it was the most difficult time for those Korean game companies, and it was the best season for sightseeing in Korea.

……

Zhang Lexing originally wanted to invite Chen Zishan to go for a visit, but unfortunately she couldn't leave because of bird flu research, so she had to board a flight to Seoul, South Korea with Wang Mengyao, accompanying bodyguards, lawyers and others , intending to take this opportunity to buy the bottom.

Zhang Lexing never went abroad in his previous life, but he has heard about the situation in Seoul (Seoul) from TV, at least the Incheon International, which was built on artificially reclaimed land between Yeongjong Island and Yongyu Island He still remembers the airport.After reliving his life, Zhang Lexing often stays abroad, but he often goes to the United States and RB. Although South Korea is not far away, he has never been to it. This is his first time entering South Korea.

The plane began to descend slowly. Zhang Lexing knew that Seoul was approaching, so he leaned over to the porthole and looked out. Under the setting sun, there were faintly dotted buildings on the ground.It didn't take long for Zhang Lexing to notice something strange. The airport where the plane was landing didn't look like it was built between two islands. Looking from the sky, it was not too far away from a river.Zhang Lexing frowned at Zou Mei, but soon put the matter aside, he thought maybe he remembered it wrong.

……

After the plane came to a complete stop, Zhang Lexing and his party took their luggage and walked into the terminal building along the passenger aisle.Perhaps because of the deep financial crisis, although the terminal building is bustling with people coming and going, but most of the people look very dignified, and even the smiles of the airport service staff seem a little forced.

Along the way, the terminal building is full of Korean characters that Zhang Lexing does not understand. Fortunately, it is an international airport after all, and English is usually written next to it. It is not easy to find the exit of the terminal building. The only thing Zhang Lexing is not sure about is Is this airport Incheon International Airport?When he was about to walk out of the terminal, Zhang Lexing saw the words "Jinpu International Airport" on a sign, which seemed to refer to Jinpu International Airport. International airport? It seems to be far away from Incheon, could it be that I really remembered it wrong?"

Not far from the terminal building, Zhang Lexing noticed a man and a woman standing not far away. The man was holding a big sign in his hand, which said "Welcome to Asia Interactive" in Chinese. When he got closer, it turned out that the man was Lee Seung-suk, general manager of Asia Interactive Korea, was originally a student studying in Korea from China, but joined Asia Interactive last year.The woman next to Li Chengxu, Zhang Lexing, had never seen him before, but she seemed to be an employee of Asia Interactive.

At this time, Li Chengxu also noticed Zhang Lexing's group who had just walked out of the terminal building. He put down the sign in his hand, and greeted him with the woman beside him.When he walked in front of Zhang Lexing, Li Chengxu bowed together with the woman beside him, and said respectfully: "Boss, welcome to Seoul!"

Zhang Lexing nodded to the two with a smile, and said, "Is there any news about the companies that you were notified to search?"

"Boss, I've found it. Don't worry." Standing beside Zhang Lexing, Li Chengxu respectfully replied, "It's getting late, boss, why don't I take you to the hotel for a rest."

Zhang Lexing looked back, except for the bodyguards who were as strong as cows, everyone else had a look of tiredness on their faces, so he nodded and said, "Okay, go to rest first, have dinner if you have something to do Say more."

A group of people got into several cars brought by Li Chengxu. Zhang Lexing, Wang Mengyao, Li Chengxu and the woman beside him sat in an extended Mercedes-Benz car in the middle. After four people sat in the large back seat, it still looked very empty. .After the car started, Li Chengxu introduced to Zhang Lexing: "Boss, next to me is Park Meixi, the company's administrative assistant. In the next few days, she will accompany you. Park Meixi is a local, and she can speak Mandarin very well. Your Korean translator can take you to nearby attractions when you have nothing to do."

Zhang Lexing was a little surprised. When we met just now, I heard Pu Meixi say hello. At that time, I thought she and Li Chengxu were students studying abroad, but I didn't expect that they were Koreans.However, Li Chengxu's proposal still appealed to Zhang Lexing's appetite. Although he came here for business, it was his first time in Korea, so there were still many curious places he wanted to visit.

Zhang Lexing smiled at Pu Meixi, and said: "Miss Pu speaks Chinese very well, I have seen it just now."

Pu Meixi bowed slightly, and said respectfully: "Boss, you are too much."

"By the way, the airport seemed quite busy just now, is it called Jinpu International Airport?" Zhang Lexing asked casually.

"To the boss, this is Gimpo International Airport." Park Mi-hee replied politely with a smile.

"Well, I heard that there seems to be an Incheon International Airport, is it true?" Zhang Lexing asked again.

Pu Meixi showed a surprised expression on her face: "Boss, I didn't expect you to know this. Incheon Airport is still under construction, and it hasn't been opened yet."

"Hehe, I also heard from my friends." Zhang Lexing smiled and changed the topic: "Miss Pu, are there any good attractions near Seoul?"

"There are many places to go, such as Gyeongbokgung Palace, Changdeokgung Palace and other five ancient palaces and Jongmyo in North Korea, as well as the wooden structure of Sungnyemun in the city center, Daehan Life 63 Building, the Han River that crosses Seoul, Namsan Park in the city center, Bukhansan National Park, Daehangno full of art, Insadong, which carries traditions, etc. If you want to shop, you can go to Itaewon, Myeongdong, Apgujeong, Namdaemun, Dongdong The gate and other places..." Park Meixi seemed to have made a lot of preparations in advance, and she spoke very fluently.

After Zhang Lexing listened, he found that Park Meixi seemed to have missed a place, so he asked: "I heard that there is a place called Cheonggyecheon in Seoul, and the scenery seems to be pretty good."

Pu Meixi and Li Chengxu suddenly had very strange expressions on their faces, and Wang Mengyao, who was sitting next to Zhang Lexing, looked at the two people opposite with a blank face. She didn't understand why the two people would look like that after the boss said a word. A strange expression comes.

Zhang Lexing looked at Pu Meixi and Li Chengxu, smiled embarrassedly, and said, "What's wrong? Could it be that there is no such place as Qingxichuan?"

Pu Meixi glanced at Li Chengxuan, and a smile appeared on her face again, but it was a little unnatural compared to before: "Boss, there is indeed Cheonggyecheon, but there is an elevated road there, and the scenery is not good, but there are many cars."

"Oh, maybe I heard it wrong." Zhang Lexing did not continue to ask, but he remembered that Qingxichuan should be a beautiful river, but the local Park Meixi should not be wrong when he said that it is an elevated road. As for why the elevated road turned into a river , What happened in the middle that he didn't know, but it should have nothing to do with the purpose of his trip.

Chatting casually with Pu Meixi about the five ancient palaces in Seoul, the car gradually stopped, Zhang Lexing looked out the window, it turned out that the hotel had arrived...

Asia Interactive booked for Zhang Lexing and his group a European-style suite at the Grand Intercontinental Hotel at No. 521 Teheran Road, Jiangnan District, Seoul. It can be regarded as a river view room.

After dinner, at the request of Zhang Lexing, in the living room of his suite, Li Chengxu took out the folder he carried with him and began to report on the investigation, accompanied by Wang Mengyao and Pu Meixi.

"...The basic situation of these two companies is like this. Boss, what should we do next?" Li Chengxu closed the folder in his hand and asked.

Zhang Lexing was silent for a while, and asked back: "You just said that these two companies are in Seoul?"

Li Chengxu nodded and replied, "That's right, they are all in Seoul."

Zhang Lexing said: "Then I might as well go to these two companies tomorrow to have a look and make a decision later."

"Boss, then I will contact them tonight and accompany you there tomorrow."

"It's good to contact in advance," Zhang Lexing waved his hand: "But I don't need you to accompany me tomorrow. It should be fine with Ms. Pu here."

Li Chengxu nodded, turned around and whispered a few words to Park Meixi, then turned to Zhang Lexing and said, "Boss, from now on, Assistant Park will be in charge of your schedule. If you need anything, you can directly contact her Say."

A feeling of tiredness slowly rose, Zhang Lexing couldn't help but yawned, waved his hand and said to Li Chengxu: "Okay, you go back first, if necessary, I will contact you."

"Okay, boss." Li Chengxu got up and bowed, then turned and left the room.

Zhang Lexing couldn't help but yawned again, got up and said to Wang Mengyao and Pu Meixi, "Go to rest first, see you tomorrow!"

After finishing speaking, Zhang Lexing didn't turn back and walked to the side, opened the door of the bedroom and walked in.Wang Mengyao glanced at Park Meixi, forced a smile, got up and walked outside, the surprised expression on Park Meixi's face flashed, and she also got up and walked out.Then Ma Guanghai and another bodyguard walked in. The bodyguard directly folded his clothes and lay down on the sofa, while Ma Guanghai moved a chair and sat beside the door of the bedroom.

The night outside the window was getting darker and darker, and the whole city gradually became quiet...

(End of this chapter)

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