game trailblazer

Chapter 239
Looking at the collected materials, reviewing and reviewing documents, checking the latest trends on the Internet, occasionally visiting the company, shopping with Chen Zishan, going out to sea, and taking a small plane in the free time, the days after Zhang Lexing returned to Hong Kong It was like this day by day, until the day before the annual meeting of Dongfang Industrial Group, he received a call from Zhao Haiguang.

"Le Xing, the 'Domestic Game Development Trend Seminar' I mentioned to you before the Spring Festival has been preliminarily scheduled for the 6th of next month, and some experts will be invited to come, but the focus is still on your side, I don't know the time Do you fit?"

"Well, December 3th."

"Yes, it should be the first Friday in March."

"It should be fine, Brother Zhao, don't worry, I will make the day's schedule empty."

"Le Xing, it's all up to you. Well, I'll contact you when the time comes. I'll hang up first."

"Bye-Bye."

Putting down the phone, Zhang Lexing took out the plan he had prepared from the drawer and went through it again. Although this plan had been considered a long time ago, after years of continuous thinking and revision, it should have been relatively perfect, but in his heart Still uncertain, after all, this is just a plan on paper, and he is not absolutely sure whether it will work or not.But right now there is no better way, Zhang Lexing can only pin his hopes on this plan, hoping to bring a new and promising future to domestic games.

The next day, the annual meeting of the Oriental Industrial Group was held as scheduled. The duration of the meeting was still three days as before, but because of its own office building, the venue was moved from the Peninsula Hotel to the banquet hall on the second floor of the Oriental Building. The format of the meeting also varied. The change has become much more free than before. It is no longer a formal sitting and meeting, but a kind of dinner party. By the way, some activities will be held, such as selecting the best employee of the year, outstanding contribution awards, etc. Yes, a big lucky draw for all members, singing and dancing, in short, it is a big happy party for three days.

Zhang Lexing's responsibilities are still as important as ever. Not only did he have to give a chairman's speech on the morning of the first day, but he also had to be in charge of the main event on the first night, handing out prizes to employees who won the best employee of the year and outstanding contribution awards. And one last day to pick up a prize envelope from the draw box at the All Hands Sweepstakes event.These are good opportunities to get closer and enhance the relationship with the company's employees, and Zhang Lexing will naturally not miss it.

In the past, the work summary was indispensable every time. Due to the emergence of more convenient contact methods such as satellite connection, email, and ICQ, the corresponding summary and statistics have been completed before the annual meeting of the company, and the work plan for the new year's goals has also been completed. After being distributed through the e-mail-based workflow system, the original annual meeting with a working nature has gradually transformed into a gathering activity for communication, fellowship and entertainment among employees.

In fact, one week before the company's annual meeting, Zhang Lexing had already received the summary of the group's various departments last year by email. Compared with the previous two years, the company's various departments have made great progress again.

The business of the Microelectronics Division is mainly the IC production of the Group’s factories. Since several factories invested in the Mainland have been put into production one after another, the production capacity has been greatly improved, and the number of IC production has also increased greatly. Except for the R- 3000A processor, and also produced many IC chips needed in consumer electronics products.A total of 27.43 billion Hong Kong dollars in revenue was achieved throughout the year. Although the growth rate is not high, due to the improvement of the production line and the further increase in the yield rate, the corresponding production costs have also been greatly reduced, and the profit has been greatly improved, reaching 11.02 billion Hong Kong dollars.

The Electronic Entertainment Division has undergone adjustments in the past two years. Instead of directly merging and acquiring game companies, it has delegated the corresponding rights to four professional distribution companies, Asia Interactive, Activision, Eidos and Fengyun Interactive. Oriental Electronic Entertainment Co., Ltd. Most of the game development companies under its control are also managed by these four professional companies according to the region, and only a few core companies such as Blizzard, Maixs, Bullfrog, and Creative Workshop are kept in their hands.The expansion and development of each region is planned by the four major distribution companies, Asia Interactive, Activision, Eidos and Fengyun Interactive. The Electronic Entertainment Division only provides strategic guidance. Specifically, what game companies to acquire and what games to release will be decided by them. It is controlled by the four major issuing companies.Only in a few cases, for example, if Zhang Lexing was interested in a certain company, the Electronic Entertainment Division and Dongfang Electronic Entertainment Co., Ltd. would come forward.Last year, in the electronic entertainment business, the Group achieved a revenue of HK$354.31 billion for the whole year through game distribution, related product development and authorization, etc. Excluding various expenses and expenses, the annual profit was HK$155.72 billion.

After two years of internal integration and digestion, the media business department has formed a comprehensive information release channel including newspapers, magazines, news portals, satellite TV and landing cooperation based on Shuxiang Newspaper and Star Media. Phoenix Satellite TV has become the world's most famous Chinese satellite TV channel.Through various forms such as advertisements and program cooperation, a total profit of 12.52 billion Hong Kong dollars was realized throughout the year.

The animation business department, currently the group has a number of professional animation production companies and publishing companies in Hong Kong, Taiwan, RB, South Korea, France, the United Kingdom and other places. After winning Marvel Comics last year, coupled with the landing of "Pokemon", Began to increase efforts to expand to the North American market.Including animation distribution, adaptation authorization and peripheral authorization, the annual revenue was 318.67 billion Hong Kong dollars, with a total profit of 147.06 billion Hong Kong dollars.

After the Consumer Products Division took over part of Bandai, which was tragically bankrupt, the strength of Camry Toys and Camry Clothing has been greatly improved. Not only has the design capability been greatly enhanced, but the increase in authorized factories has also expanded the production potential of products.Last year, through OEM sales, it achieved a total revenue of 78.62 billion Hong Kong dollars and a profit of 36.95 billion Hong Kong dollars.

While continuing to invest in the original comprehensive consumer electronics design center and product R&D center, the Consumer Electronics Division has rationally and effectively developed direct-operated production plants and a number of authorized production plants. At present, the main products include learning machines, electronic dictionaries, Portable game consoles, VCD-related spare parts and electronic pets, etc., achieved a total profit of 11.8 billion Hong Kong dollars last year.

Based on the group's own software companies such as Rising Sun Software, Le Yiyang, Kingsoft, Yulefang, etc., the software business department further develops the relationship and cooperation among various companies, and actively expands to overseas markets. At present, the business has spread all over the The mainland, Hong Kong, the United States, RB, South Korea and other places achieved sales revenue of 253.87 billion Hong Kong dollars last year, with a total profit of 98.03 billion Hong Kong dollars...

While the Financial Division continued to maintain the number of shares held by Standard Chartered Bank, it also acquired several smaller banks as a business supplement after the merger.After this series of operations, all the dividends obtained from Standard Chartered Bank last year were spent, but correspondingly, it brought greater convenience to the flow of funds for the entire group.

After completing the construction of research parks in BJ, Hong Kong and other places, the real estate business department reinvested in the planning and construction of research parks in Shanghai and Shenzhen. It is a commercial real estate acquisition, and has begun to get involved in the development of commercial real estate in certain areas. Compared with the previous two years, the biggest change is that it has finally begun to make profits. Although the number is small and almost negligible, it has begun to develop in a good direction after all. .

The Investment Division is currently in charge of four investment funds: Dream, AllianceBernstein, Desheng and Hony. Among them, the Dream Fund is specially established to support the game industry in mainland China. It mainly invests in game companies and game projects, and has almost no profit.The two funds, AllianceBernstein and Desheng, mainly invest in emerging industries and potential traditional industries in Asia. Occasionally, they will do spin-offs after acquisitions, or make money in the foreign exchange, stock and futures markets. just go.Hony Fund was established less than a year ago, and mainly invests in movies and TV dramas. Although the local movies in Hong Kong are not as prosperous as they were many years ago, there are occasionally one or two good movies, and the entertainment business department also The group's own film and television production companies have been established, and the fund will not be able to find suitable investment targets.Through multi-channel investment and leak detection during the financial turmoil, last year several funds realized a total profit of 72.3 billion US dollars, which is equivalent to approximately 556 billion Hong Kong dollars according to the latest market price.

The entertainment business department adopted the method of cooperation with Universal Entertainment Group of the United States, and established the Oriental Phantom Company, which includes film and television production, music companies, and a joint venture broker company with Innovative Performing Arts Brokerage Company. After a period of development, Oriental Phantom The company not only successfully gained a foothold in Hong Kong, but also merged with Oriental Shenyun, and plans to release two films this year, one is called "The King of Adventure" based on the game "Adventure King", and the other is adapted from the game "Adventure King". An animated film of the same name as "Legend of Sword and Fairy 1".Because it has not been established for a long time, there is almost no profit.

The main business of the Information Industry Division is in the fiber optic backbone network project of China's education and scientific research network under construction. Due to sufficient construction funds, the goal of the first phase of the project has been basically achieved in two years, and key projects such as BJ, Shanghai, Guangzhou, and Wuhan have been completed. The city's backbone network connections.

The focus of the Internet business department is on the promotion of ICQ business, and the e-mail system based on HotMial is developed in the form of cooperation, with Netease free e-mail as an example, and by the way, it also sells to other companies interested in free e-mail business.

Because of the rapid development of the Internet and the improvement of the electronic degree of enterprises, Zhang Lexing can also check the situation of Universal Entertainment Group and VisualSystem Group in the United States through remote connection at any time, and sometimes he even thinks of good ideas through email. Send it over, and someone will be arranged there to carry it out.As for the Montara Foundation, Zhang Lexing can also check the latest situation through the secret satellite connection. For example, this latest annual report shows that during the period of the financial turmoil last year, the Montara Foundation's foreign exchange and stock markets in various countries The income exceeded 60 billion U.S. dollars, which can be described as very profitable.

The total profits of various groups and foundations last year add up to a very large number. Although this is not Zhang Lexing's personal, but according to the proportion of his shares, the rest is also a very large number.It is said that money is just a number to a certain extent. Zhang Lexing now has a deep understanding of this. He still remembers that when his career first started, he was already very excited about earning millions of dollars. However, seeing the long series of numbers calculated on the screen, he is still a little happy, at least no matter what he wants to do in the game.At least for a long time, there will be no shortage of money.

……

The time gradually came to the beginning of March, and there were only two days left before the "Seminar on Development Trends of Domestic Games". Zhang Lexing arranged for someone to follow up on the work at hand, and then made a special trip to Chen Zishan's biological research institute to say goodbye to her. , boarded the plane again and flew to BJ, preparing to participate in the "Seminar on Development Trends of Domestic Games".

On the morning of March 3, dozens of game development and agency companies from all over the country rushed to the hotel where the "Seminar on Domestic Game Development Trends" was held.Looking at the bustling crowd, Zhao Haiguang felt a little more relieved. At the beginning, there were not many companies willing to come, that is, some companies located in BJ should be more active. After all, for many companies that can barely survive, from A trip to BJ from other places is still a relatively extravagant choice, but after Zhang Lexing sponsored air tickets and hotel accommodation, most of the companies that were willing to work harder in the game industry finally came.

However, most of the company executives who came to the venue today were in a bad mood. It was as gloomy as the weather outside the window, and they hadn't seen the sun for many days.In fact, the current situation of many game companies is not good, especially those game development companies. Many of them managed to get a sum of money to build a development team, but the game was delayed, or it was difficult to complete the game. Easy went public but didn't sell much. The companies that couldn't finish the game had already spent almost all their money, and the companies that completed the game couldn't get back the expected funds. Only some simple game agency companies lived a little better.

This time the CEOs of these game companies are willing to participate in the "Domestic Game Development Trend Seminar" is not entirely free air tickets and accommodation, what they really value is the news revealed by Chairman Zhao, who said that they will be invited to participate in the "Domestic Game Development Trend Seminar". Study the way of survival of domestic game companies, and have relevant experts offer advice on the spot. Although the bosses can’t believe that they can find a way of survival in one meeting, but now they have no way to go. Anyway, they are dead horses. Living horse doctor, it may be useful to listen to the opinions of experts.After all, the companies of many of them have reached the point of life and death. If they don't make some changes, they will have to close their doors sooner or later.If you do nothing, you will have to wait for death. If you do something, you may have a chance to come back to life. This is what many company executives think in their hearts. When it comes to survival, they can no longer shrink back.

(End of this chapter)