game trailblazer

Chapter 241 Zhang Lexing's Solution

After a while, someone finally plucked up the courage to stand up. It was a young man with a short build, black and thin, big eyes, and high cheekbones. He stood up and said shyly, "I know, this is It's a public computer house, that's what we call it. As for the others, I don't see it."

"Well, that's right, it's a public computer room, but some places are also called computer game rooms." Zhang Lexing waved his hand to signal the young man to sit down, and then said: "As you can see, there is a computer room in the public computer room just now." 20 computers, 5 yuan per hour. The attendance rate in the video looks pretty good, we calculate that each computer is used for 10 hours a day, then a computer is 50 yuan a day, a year (according to 360 God’s calculation) 20 computers cost 36 yuan, which is just a public computer store. According to the survey, the installed capacity of public computer stores nationwide is about 60. The boarding fee of the company is also 64.8 billion yuan, which is a very huge number."

Hearing what Zhang Lexing said, the voice of discussion in the audience gradually became louder, and some people even yelled, "Mr. Zhang, you don't want us to open some public computer room", which caused a burst of laughter.

"Quiet, quiet!" Zhao Haiguang patted the table and said seriously, "We're in a meeting!"

Zhang Lexing cleared his throat, and after the audience's voice subsided, he continued: "Of course, I definitely won't ask everyone to open this public computer room. I believe you have seen a lot of familiar game screens from the video just now. According to the survey, these public computer stores rarely use genuine copies, and most of the games they provide in their computers come from pirated discs. It can be said that the big guys have not made any money from them. But why not turn them into our customers? , Think about the annual income of 64.8 billion yuan, even if only 5% is used to buy genuine games, that is still a purchasing power of 3.24 million yuan, which is equivalent to 3.6 times the sales revenue of legitimate games last year. Think about it, everyone, it will be able to support How many game companies!"

There was an uproar in the audience, and many people were gasping for breath while still thinking about how big a piece of cake 3.24 million would be, and how big a piece their company could get from it.There were also people who didn't believe it at all, and stood up and questioned: "But why should the public computer shop pay for it?"

"Why? By yourself, as long as the games you make are popular with players, our association will find a way to win them." Zhang Lexing turned to Zhao Haiguang who was sitting next to him, and said, "I'm right, right?" , Chairman Zhao."

Zhao Haiguang had read the content of Zhang Lexing's speech in advance, and knew that it was time for him to cooperate, so he nodded hurriedly and said, "That's right, our association intends to set up a special committee to take charge of this matter to help everyone trace copyright, please rest assured. "

Someone immediately thought of the most critical and core question, and immediately stood up and asked: "Then how should the collected money be distributed? Who should distribute it?"

"Well, some time ago, the association commissioned a well-known domestic software development company to develop an operating system dedicated to public computer houses (Internet cafes), which has a management statistics function, which can collect statistics on the number of clicks and running times of the game. The next task of the association is to promote this dedicated operating system, with the goal of converting all public computer houses (Internet cafes) into the system within the next three years, and then it will be possible to use the attached management function to count the number of games used by users of each company. The situation is used as the basis for the allocation of fees.” Zhao Haiguang has never seen what the system looks like, and he doesn’t know how to complete the statistical summary, but out of trust in Zhang Lexing, he still insists on following what Zhang Lexing provided. data are explained.

Everyone in the audience was discussing for a while, many people were skeptical about what Zhao Haiguang said, and some people doubted whether the so-called system existed, and some even thought that the special operating system promotion plan was just for the association to raise money It's just a means, even if this plan is true, but it can't be used as an emergency right now, who knows if my company can survive three years later.

"Cough..." Zhao Haiguang glanced at Zhang Lexing, coughed a few times and said, "Everyone, I have another good news to announce that the 'Dream' Fund will launch a 'China Game Library' project in the near future. Various game companies negotiated to sign some of the company's games in the form of buyouts or share agreements. After the meeting is adjourned, please don't leave immediately. We will send you a document with the game's acquisition standards and reference prices And the hotline, you can wait for the call after you go back, or you can take the initiative to bring your own works to the interview."

There was an uproar in the audience again, but this time many people were excited, and finally talked about the most useful point. The click statistics and the dedicated operating system are still too far away from them, and it’s really more convenient to pay with one hand and deliver with the other. , and even some people can't wait to figure out how much money they can sell the game on hand.Of course, there are also quite a few who look frustrated. They belong to the kind who have tossed and tossed for a long time without even getting a game out.The one-sided doubts turned into a situation of ice and fire in a blink of an eye. Some people were happy, some were sad, and some were left with nothing but helplessness.

The agenda of the next meeting will officially enter the official content of the "Seminar on the Development Trend of Domestic Games", discussing the future development trend of domestic games, which themes of games will be popular, which themes of games may sell well, and future game technology. Where will it go and so on.Although the experts who spoke were eloquent, most of the audience in the audience were absent-minded. They were preoccupied with waiting for the meeting to end so that they could get information about the game's acquisition standards, reference prices and hotline numbers. Many people The idea is very simple, even if you say it is broken, it is not as real as real money.

Just halfway through the trend discussion, it was almost noon, the morning meeting was finally over, and everyone rushed to have a working meal, but Zhao Haiguang stayed here on purpose, and he was full of worries when everyone else had left He said to Zhang Lexing: "Lexing, they don't seem to be very interested in the method you mentioned. What do you think should be done next?"

Zhang Lexing smiled very easily: "It's okay, I have expected this situation a long time ago, so there is the 'China Game Library' project. After all, the system cannot be promoted in a few years, and it cannot be brought now. It is naturally difficult to get their support for direct benefits, but it doesn't matter, after the promotion and real money, they will definitely come to ask for it."

"Lexing, I have a question. According to your calculation, what kind of public computer house (Internet cafe) is really so profitable, can it really bring such a big market to game companies?"

"Of course, but the data just now is a bit exaggerated, but the number of computers can be said to be conservative. I asked someone to do an analysis. Public computer stores (Internet cafes) will develop rapidly in the future. It is estimated that in seven or eight years, The total installed capacity will exceed 1000 million. Let’s make a conservative estimate. According to the fact that each computer is used for five hours a day and only charges 2 yuan per hour, calculated on 360 days a year, the 1000 million units will also have 360 billion If the same 5% of revenue is 18 billion yuan, the market size is also not small, but the actual situation must be more optimistic than this, and the corresponding legal game market size can only be larger.” Zhang Lexing said the computer scale of the Internet cafe In fact, he didn't find someone to estimate it, but he calculated it based on his own impression. Back then, he had a friend who was an Internet cafe chain, and he happened to have a little research on it. Although the memory left is not complete, but At least he still has a vague impression of the scale of more than 1000 million units.

Without the presence of outsiders, Zhang Lexing can safely express his true thoughts: "In fact, I never thought that the entire domestic game industry can be supported by public computer stores (Internet cafes). According to my vision, future game companies should have There are many ways out, such as the retail market, bundled sales with computer vendors, the public computer house (Internet cafe) market, and even consider the development of the game peripheral industry, instead of focusing on the pockets of a few players who are not well-off like now In fact, only by making the market bigger can we support more game companies.”

"Well, what you said is very reasonable. If the market size cannot be increased, no matter how much blood transfusions are given to them, it is impossible to grow." Zhao Haiguang nodded, stood up and looked at his watch and said: "It's getting late , let's go have a work meal together."

"Alright, but can you find a quiet place, I still have some things to discuss with you." Zhang Lexing also stood up and said.

"Okay, no problem." After Zhao Haiguang finished speaking, he led the way out...

Zhang Lexing followed Zhao Haiguang to the second floor of the hotel, and took a work meal with a plate, and then asked for a small private room, where the two chatted while eating.

"By the way, how do you plan to operate your 'China Game Library' project, are you really going to accept all the games from those companies?" Zhao Haiguang asked while eating.

"Of course not. It also depends on the quality of their games. If they can reach our company's level, they will definitely buy them. Even if they are slightly worse, it's okay. But if they are as good as last year's "Blood Lion", then I definitely won’t want it, the technical level is not good enough to learn, but it’s hard to handle if there is a problem with the mentality, I won’t do the same thing twice.” Zhang Lexing replied briefly.

"Well, that is, if I hadn't seen what "Blood Lion" looked like, I really couldn't imagine that a game could be so bad, even if it was a bad game, no one would be willing to play it. "Zhao Haiguang said with emotion. It was also a coincidence that he saw what the "Blood Lion" that was not even as good as a semi-finished product looked like. If it wasn't for the remake of "Maximum Alert: Defending China" that was very powerful, maybe he would never see it again. There will be a shadow on domestic games.

"In fact, these are not the most troublesome things. The real trouble is here." Zhang Lexing put down the chopsticks in his hand, took out a printed document from his bag and handed it to Zhao Haiguang: "I also accidentally found out when I was preparing the materials. of."

Zhao Haiguang reached out to take the document, swallowed the Chinese cabbage in his mouth, flipped through the document, and said, "Well, the "Notice on Strengthening the Management of Entertainment Places with Video Game Machines and Banning the Business Activities of Video Game Machines with Prizes" It seems that it has little to do with what you said today."

Zhang Lexing leaned over, reached out and clicked on the information, and said, "You can read this one before we talk about it."

Zhao Haiguang began to read casually while watching: "...Strengthen the cleaning and inspection of entertainment venues with no prizes for electronic game machines, and prohibit the use of computers to engage in electronic game entertainment..."

"Look at the (1996) No. 43 document issued by the Ministry of Culture." Zhang Lexing continued.

Zhao Haiguang turned back the information in his hand and found the (1996) No. 43 document. He read it, "...Since computer floppy disks are easy to copy, modify, replace, and can be encrypted, it is difficult for the management department to control and manage , therefore, the use of computer magnetic cards and floppy disks to operate electronic game airports should be banned; places that have been approved must be closed within a time limit..."

"This..." After Zhao Haiguang looked at it, he also found the problem. If the previous notice was a bit general, this No. 43 document makes it clearer. Isn't the computer with a floppy disk the same as everyone used to use? The most common way to play games on a computer, although it seems to be changed to CDs and hard disks now, things like floppy disks are still quite popular.

"Look at this again, let's understand the understanding of these documents." Zhang Lexing pointed to a document behind the materials and said.

Zhao Haiguang turned it over and saw that it turned out to be the "Supplementary Notice on Prohibiting the Use of Computers to Engage in the Operation of Electronic Game Machines" issued by a local government, "...'For video game airports that use computer magnetic cards and floppy disks to operate, they should Prohibited', where the scope of prohibition can be understood as: hardware, refers to any type and form of electronic computers, as well as external storage such as floppy disks, hard disks, tapes, and optical disks that store computer game data, and BOM, RAM, etc. Receptacle; software, refers to all electronic computer game software..."

Zhao Haiguang was sweating when he took a closer look. According to the understanding of this document, it is illegal for a public computer house (Internet cafe) to operate computer games. In this case, it is illegal to talk about the huge future market. Public computer houses (Internet cafes) won't dump you for any associations.

"But why is it illegal to operate computer games?" Zhao Haiguang said depressedly. In fact, he didn't expect Zhang Lexing to give an answer. He just vented his unhappiness a little.

"Who knows." Zhang Lexing also shook his head dejectedly. In fact, the document clearly stated that "it is difficult to control and manage." Maybe this is the reason why many things were beaten to death with a single stick.In fact, that friend of Zhang Lexing was also confused when he started to set up an Internet cafe. In fact, there are very few Internet cafes that do not provide computer games, but they are strictly prohibited on the surface, and they are also computer games. The game can be played, is it possible that stand-alone games are inherently evil.

The depressed two didn't speak any more, but tried their best to put rice into their mouths with sullen heads.After finishing the work meal in a hurry, Zhang Lexing put down the tableware in his hand, and said to Zhao Haiguang: "Brother Zhao, now it's time to rely on the power of the association, we must overthrow the 'prohibition of using computers to engage in video game entertainment business activities'." Okay, otherwise there is a huge market, but they can't take advantage of it, and the survival path of domestic game companies may become narrower and narrower."

(End of this chapter)