game trailblazer

Chapter 285 DB128 Listed

PS: Today is New Year's Eve, I wish all book friends a happy new year and all the best.Because I don't have time to upload again tonight, so I moved to the present earlier, please forgive me!

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Since July, Fengyun Interactive, which is responsible for the sales of the "DreamBox7" game console in mainland China, has become busier. Even the general manager Chen Jingyi is no exception. Hours are spent making or answering the phone, there is no way, after all, this is the first time to underwrite a game console, unlike peripheral equipment such as keyboards, mice, and game controllers, which are only dozens or hundreds, "Fantasy The "treasure box" game console is more than a few thousand yuan, and more importantly, it is also related to the future layout of the game industry at the headquarters, so she dare not be careless in the slightest.

In order to make way for the launch of the "Fantasy Treasure Box" game console during the summer vacation, this year's computer game launch plan deliberately vacated the summer vacation, and only retained a computer game "Between Life and Death 8 Doomsday Legend" that was released in mid-August. , and the much-anticipated game masterpiece "Legend of Sword and Fairy 2" was postponed to December, in order to concentrate the best troops and make a good start for the "Fantasy Treasure Box" game console, although from a global perspective , the mainland is not the key development area for DreamBox3 hosts, but for Chen Jingyi, this is her stage.

In fact, Chen Jingyi is still a little worried about underwriting the "Fantasy Treasure Box" game console. She is well aware of the consumption power of the mainland. Such masterpieces as "Legend of Sword and Fairy", "Blood Battle on the Bund", "Three Kingdoms" and some imported games with good sales support, coupled with the help of the headquarters, although Fengyun Interactive may not be able to maintain , but it is impossible for Ken to develop as fast as he is now.

After the Asian financial turmoil in 97, the consumption power of the indirectly affected mainland areas has also declined, and the sales of computer games have also become sluggish. It didn't pick up until this year. Chen Jingyi really didn't know how many people would spend money to buy the "Dream Treasure Box" game console.However, since the higher-ups have a comprehensive plan, she has no choice but to cooperate. She can only fully mobilize the potential of Fengyun Interactive and make an appropriate marketing plan as much as possible.

Since the second half of last year, Fengyun Interactive has commissioned a professional survey company to conduct surveys on income levels, spending power, and leisure activities of people in major large and medium-sized cities across the country.According to the investigation report submitted by the investigation company, Chen Jingyi finally came up with an overall marketing plan for the "Fantasy Treasure Box" game console in the mainland.In the plan, Chen Jingyi set the main target users of the "Fantasy Treasure Box" game console as middle and high-income people, that is, people with a monthly income of more than 2000 yuan, and the focus is on high-income earners with a monthly income of more than 4000 yuan. This Internet company is extremely popular today, and people who can earn this kind of income are relatively common in many big cities.

For these two groups of people, the marketing department also specially planned two different publicity programs.High-income people usually sit more in the office and lack opportunities for exercise. They focus on health and entertainment as the main selling point, and design a targeted health and sports gift package, which is divided into two types: practical version and hardcover version.The so-called healthy sports spree practical version refers to a "Dream Treasure Box" game console, plus the packaged "Leisure and Entertainment Game Collection", "Hot Dance Party Mixed Edition" and a standard version of the dance mat. The price is tentatively set at 3999 yuan, while the hardcover version replaces the standard version of the dance mat in the practical version with a special metal dance stage, and the price also becomes 5499 yuan.

For the middle-income group, Fengyun Interactive started with easy entertainment and created a "Dream Treasure Box" game console for easy packaging, including a "Dream Treasure Box" game console, a gift box for choosing one of three games (you can find it in "Legend of Sword and Fairy" You can choose one of Haotian Shenmo, GT Racing 2, and Crazy Tank) and a game coupon, and the price is only 2999 yuan.As for people with lower incomes, Chen Jingyi had no choice but to give up in the end, because she only had so many resources and could no longer offer discounts.

According to these two plans, relying on the channel resources and market research at hand, Chen Jingyi is still very confident that she will sell 30 to 30 units within a year, but when the situation was reported to Zhang Lexing, she failed. It's not that he doesn't like those healthy sports gift packs and easy games, but he is very dissatisfied with Chen Jingyi's forecast of annual sales of 400 to [-] units. , In five years, the game consoles will be eliminated by then, and it will not be able to achieve anything at all.Zhang Lexing is very clear that if he wants to tap the home game console market, the popularity of game consoles must not be low. Although the current domestic per capita income is not too high, some economically developed regions still have great potential. In about three years, the domestic sales of the "Fantasy Treasure Box" game console will reach three to four million units. At that time, not only will it be able to support many domestic game companies, but some international heavyweight games will also be launched. The Chinese version has become a matter of course, so he is going to play a part in it.

Thinking of this, Zhang Lexing attached his plan to the email, and then forwarded it to relevant people including Chen Jingyi. He planned to make full use of the resources possessed by his enterprise group and integrate them together to do his best for the popularization of game consoles in the mainland. a force.

……

The time has come to July 7th, the day when the "DreamBox15" game console is launched.

RB Tokyo, Akihabara...

When the bell rang at zero o'clock, Hidaka Yuanye had already taken a favorable position in front of the Itanium game store he often went to, and looked back at the sleepy players who had just crawled out of their sleeping bags , his heart was extremely happy.There are only four people in front of him, that is to say, he will be the fifth to get the long-awaited "Dragon Quest 7" and DreamBox128 game console.

With a sound of "shua", the door of the specialty store opened, and the team began to move forward slowly. Hidaka Genno looked at the door that was getting closer and closer, and his heart gradually became more expectant. Five minutes later, the gate appeared in front of Hidaka Yuanye. He froze in a moment of excitement, and was confused about which leg to take first. Fortunately, he recovered soon. Of course, the main thing was the dissatisfaction behind him The player stabbed him several times with his hand.

Hidaka Harano took a deep breath and walked into the Itanium game store. As soon as he entered, a large poster of "Dragon Quest 7" appeared in front of him. The characters were set by famous cartoonists. It's quite the style of "Dragon Ball", and next to the large poster, there is a whole shelf of "Dragon Quest 7" game. He just feels that he is a little dizzy from happiness, and even his body is a little uncontrollable. trembling.

With a trembling body, Hidaka Yuanno came to the counter, took out the banknotes he had prepared for many days from his pocket, slapped it on the counter, and said tremblingly: "I, I want a DreamBox128, and then, again A set of "Dragon Quest 7"."

"Okay sir, the total is 49200 yen, I charge you 50000 yen, and I should ask you for 800 yen." The cashier lady took the banknotes on the counter, made a quick settlement, and then handed the change over with both hands: "You Put it away, please go over there to get your things!"

Hidaka Genno took the banknotes he was looking for, and hurriedly came to the pick-up area beside him, where there was already a package.The staff handed out the packaged DreamBox128 game console and "Dragon Quest 7" and said with a smile, "This is your game console and "Dragon Quest 7", please keep it."

After receiving the packaged game console and games from the staff, Hidaka Genno swallowed, feeling deeply moved. It has been more than three years. The last time I played "Dragon Quest 6" was at the Super Nintendo On the above, since then, the news of the follow-up work will come out from time to time. Some say it will be launched on the Super Nintendo, some say it has no such thing at all, and some time later say it will be developed on the PS game console, but who would have thought In the end, it ended up on DreamBox128.But none of this has anything to do with him. He only cares about how to play the latest "Dragon Quest". As for which game console it will be released on, he doesn't mind, as long as he buys a new one.In fact, there are still many people who hold such an idea, at least his few friends who are also fans of the brave.

Holding the favorite game in his hand, Hidaka Genno ran to the subway station with eyes mixed with envy and jealousy along the way. He planned to go home as soon as possible so that he could enjoy the new game "Dragon Quest 7".There were a lot of people on the subway, and Hidaka Genno hugged his baby tightly, fantasizing about the appearance of the New Brave Continent from time to time in his mind. The subway journey that passed by in the past seemed extremely long at this moment.

After wandering around in the subway for an unknown amount of time, he stopped and walked and finally arrived at Kamiyacho Station. Hidaka Genno followed the crowds out of the subway and walked along the passenger passage to the outside of the station. He took a deep breath of fresh air and hugged his beloved In the game, he turned a corner and went back to the front of the apartment building he was renting along the 7-chome street.Hidaka Genno couldn't help but heave a sigh of relief as his own house was right in front of him, and he would be able to experience "Dragon Quest [-]" with his own hands soon.

Hastily walked into the building, but unexpectedly came another person, almost collided with Hidaka Yuanno, he looked up, it turned out to be the neighbor's daughter Sonoko Ozawa, a reckless wild girl .

"Higao, you never raise your head when you walk!" Ozawa Sonoko said dissatisfiedly with her hips on her hips.

"Hehe," Hidaka Yuanno smiled embarrassingly: "Sonoko, why are you in such a hurry?"

"There's a concert next time, I'm going to see it." Ozawa Sonoko raised his hand and looked at his watch, and immediately became anxious again: "Oh, it's running out of time."

After finishing speaking, Ozawa Sonoko hurriedly ran past Hidaka Yuanno and rushed out of the apartment building.Hidaka Genno, who was pushed aside, gave a wry smile, and returned to his home along the stairs. Once he entered the house, his mood improved again.After changing his shoes, Hidaka Yuanno hurriedly came to the workshop on the left hand side of the door, put down the things in his hand, went to the window and opened a corner of the curtain, and the room became bright immediately.

Hidaka Harano carefully unpacked, first took out the DreamBox128, and put it in front of the TV. This is a small game console, especially compared with the PS game console under the TV cabinet. The entire body of DreamBox128 is beautiful white, which looks a bit like white ceramics. When placed horizontally, you can just see the words "DreamBox" engraved on the top.Ignoring the detailed research, Hidaka Yuanno couldn't wait to take out the connection and quick installation diagram in the package, connect the DreamBox128 to the TV according to the prompts, then turn on the TV, switch to the S terminal input, and then turn on the TV again. After turning on the power of DreamBox128, a burst of crisp music sounded, and a huge "DB" logo appeared on the screen.

Hidaka Harano glanced at the open quick installation icon, and pressed the open button on the front of the DreamBox128. With a "wow", the disc tray slowly popped out. I took out the first disc from the package of "Dragon 7" and put it into the disc tray, and then pressed the button again, the disc tray retracted with a "wow", and a prompt that the disc was being read appeared on the TV screen.

After flickering for about two or three minutes, the screen went dark, and then gradually lit up again, and a slightly vicissitudes voice came from the speakers specially prepared by Hidaka Yuanye: "Our whimsical story happened in a People call it 'Eden' on the small island, where people live a happy life... Our protagonist is the son of a fisherman on the small island, with a simple and kind nature, and has a strong sense of freshness about everything around him , the biggest ideal is to hope that I can become a man like my father in the future..."

Accompanied by the voice of the commentary, the camera gradually turned from the sky to a small island in the sea, which is the place where the story takes place, "Eden" Island. A boy with a lizard on his head walked slowly to the center of the screen. At this time, a dialogue bubble popped up from his head, which read: "The priest said that there is a wider world outside the island, which is many times larger than this island, and there are many interesting places. I really want to go out and see what it's like outside!"

The screen went dark again, and soon the selection screen of "Dragon Quest 7" appeared, and the new continent of braves gradually opened in front of Hidaka Genno...

The same thing is happening all over RB. There are long queues at the door of many specialty stores selling DreamBox128 game consoles, just to experience the fun of new games as soon as possible.Relying on the huge influence and game quality of "Dragon Quest 7", as well as the assistance of other first-release games, DreamBox128 has been extremely hot since the first day it landed on the RB market. It sold out in just three days, and then had to charter a cargo plane and urgently dispatch the newly rolled-off DreamBox90 to replenish the goods.Sales through the Internet are also popular. Not long after the DreamBox128 pre-sale website was launched, more than 128 people flocked in to order. If the server was not relatively strong, the website would almost hang up.

The DreamBox128 game console miraculously broke through 200 million units in the first week of its launch on RB, becoming the fastest game console ever to reach 200 million units and 7 million units. Among the first games, "Dragon Quest 133" became The fastest game to break through one million sales, sold 2 million copies within a week, which is indeed a masterpiece of RB's national game.Other first games such as "Gran Turismo 4" and "Pro Evolution Soccer 50" also achieved good results of more than 128 copies. For a while, the DreamBox[-] game console became the most popular choice during the summer vacation, and even the "Yomiuri Shimbun" Major newspapers across the country set aside a certain section to report on this matter.

(End of this chapter)