game trailblazer

Chapter 303 The Era of Online Games

Zhang Lexing heaved a sigh of relief when he saw the email from Orient International Investment Bank stating "DigiScent's acquisition was successful". He closed the email and leaned back on his seat, with his eyes slightly closed, imagining the future application of digital scent technology. .Regarding the whereabouts of the nearly 3 "iSmell" scent generators piled up in the warehouse of DigiScent Company, Zhang Lexing has already had a preliminary idea, and selected some to be improved and used in Hong Kong's Universal Studios to give those 128D Cinemas add new selling points.The rest can be handed over to the game development company to properly try the effect of using digital scents in the game, or you can wait for the DreamBox[-] basic system to be upgraded to support "iSmell", and choose some of them as prizes to give to the players, and then With appropriate games, let some people first experience the game world that can be felt through the sense of smell. By the way, it will also create momentum for digital scent technology. After the production cost of "iSmell" is really reduced, it can be rolled out on a large scale.

You can also do some work on the operating system, support the digital scent technology at the level of DirectX, and even develop "iSmell" into a standard for digital scent technology. Other companies can use DirectX development tools to quickly develop Add scent support to your own applications, and even consider authorizing other companies to produce devices similar to "iSmell" based on the solutions provided by DigiScent, so as to speed up the popularization of digital scent technology.

Just as he was thinking about it, Zhang Lexing felt his heart tighten for a while. He opened his eyes and looked at the porthole next to him. He happened to see thick foggy clouds covering the window. Judging from his body feeling, the "BL901 Global Express" he was riding on should be dropping.

Sure enough, the sweet voice of the full-time stewardess came from the radio on the plane: "...the plane has come to the sky above BJ, and it will land at the Capital International Airport soon. Please fasten your seat belts..."

This time flying from Hong Kong to BJ, Zhang Lexing originally planned to bring Chen Zishan with her, but she has been too busy recently. Over the past few years, she has not only developed the biology research institute in Hong Kong to a research level that can rank well in the world It has also acquired several biotechnology companies in Europe, America and RB, and has developed from an independent research institute into a biotechnology group.During this period, of course, Zhang Lexing's support from all sides was indispensable, but the main credit was due to Chen Zishan and her team, and even Duffy, who he had no hope of at the beginning, was taken half of the ownership.The scale of the company has grown, and Chen Zishan has more things to manage. Although it does not affect the daily life and entertainment of the two, occasionally there will be inconveniences. For example, this time she needs to participate in a regional biotechnology department. After the seminar, Zhang Lexing had no choice but to go back to BJ by himself.

After getting off the plane, Zhang Lexing and his entourage got on the car directly on the tarmac, and then headed for the Oriental Industrial Park. It is said that the online game being developed by Yuebai Studio is about to start beta testing, and he wants to check out this extremely interesting game. What does Dongdong, which may become the first online game in mainland China, look like.

While the "BL901 Global Express" was circling over BJ and waiting to land, on the 12th floor of an office building in the Asian Games Garden, No. 12 Xiaoying Road, Chaoyang District...

In the office area of ​​more than 300 square meters, the sound of keyboard tapping sounded from time to time. Xie Tian stood in front of the system information detection computer with his arms folded, looking at the latest online and registration data with satisfaction. In particular, the paid membership card has only been launched for about a month. Now more than 40 of the more than 1 registered members have chosen to pay. According to the standard of 30 yuan per month, there are already more than 30 stable monthly members Income, not to mention the basically negotiated telecom share, according to the current development speed forecast, at least 800 to [-] million yuan can be obtained from telecom by the end of the year, which is enough to make the company live well.

Xie Tian is now feeling a little high-spirited. Originally, they were just a website of BJ Jie Sanfeng Information Consulting Co., Ltd., and they operated a graphical Mud game "Swordsman: Loyalty to Serve the Country", which was upgraded from a telephone voice game service. Unexpectedly, it was favored by Haihong Holdings, and invested almost 1000 million. Therefore, "Swordsman: Loyalty and Serving the Country" became independent from Jiesanfeng Company, and established the Xiaoao Jianghu website holding company affiliated to Haihong Holdings, and moved to the current office location.

With the support of Haihong Holdings, the development of "Swordsman: Loyalty and Devotion to the Country" has accelerated, with more servers, more network bandwidth, better office environment, more motivation for employees, and more game registrations. , the number of people online broke through the 3000-person mark, and began to move towards the scale of 4000 people.At present, the official website of "Swordsman: Loyalty to the Country" has rushed to the second place in the ranking list of game sites and the top 2 in the overall list of commercial sites in the "NetEase Counting" ranking list, which is not only slightly stronger than that "Network Genesis" One point, there is even a trend of catching up with the leader of the game website Lianzhong, which is already a very good answer for Le Fighter, which has been established for almost a year.

Of course, Xie Tian is not a blindly optimistic person. He knows that if he is arrogant and self-confident, in this ever-changing era, it will take only a few months for him to be far behind by his competitors. The success of "Swordsman: Serving the Country with Loyalty" did not make him lose his motivation to move forward. With a background in technology, he understood the gap between his own game and the real online game. After all, it is a serious graphical online game, and It's not like "Swordsman: Loyalty to Serve the Country", which is completely just a graphical guise, and is essentially a game based on the Mud core and some pictures.

For this reason, Xie Tian specially mobilized some people to secretly develop an upgraded version of "Swordsman: Loyalty to Serve the Country", hoping to bring players a better game experience, such as leaving the game's plot and development to the players to decide, Let them experience a more free arena.Xie Tian hopes that when the upgraded version comes out, it can surprise those competitors, and it is best to surpass Lianzhong by the way, making "Swordsman: Loyalty to the Country" the best online game in China.

Thinking of this possibility, Xie Tian couldn't help showing a happy smile on his face full of vicissitudes...

At the same time, in an office on the 49th floor of Block B, Sigma Apartment, No. 12 Zhichun Road, Haidian District...

Li Riyuan, the general manager of Tianxia Huacai, glanced at the subordinates in the conference room, and asked in a deep voice: "Manager Zhao, how is the server installation work in charge of your technical department going?"

Zhao Yue, the manager of the technical department, raised his head and replied: "Mr. Li, the server in the BJ area has basically been set up, and the final system test can be completed in two days. The open beta for King of Kings is ready."

Li Riyuan nodded in satisfaction, the work progress of the technical department followed his schedule, that is to say, there would be no technical obstacles in the operation of "King of Kings" in BJ.He turned his gaze to Cheng Xuri, the manager of the marketing department who was sitting on the left, and asked, "Manager Cheng, how is your preparation in the marketing department going?"

"Mr. Li, the marketing copy has been prepared, you can take a look at it first." Cheng Xuri took out a document, pushed it to Li Riyuan from the conference table, and then said: "We plan to choose two websites and magazines for advertising. Channels and websites have already contacted several of the most popular companies in China. ICQ clearly rejected it. NetEase did not explicitly reject it but was not very enthusiastic. In the end, we chose **.com as the online advertisement for "King of Kings". In terms of advertising locations, we will first place a 530*100-pixel long-form advertisement for one month, and then decide whether to renew the contract after seeing the effect of the network advertisement... For magazine advertisements, we chose "Home Computers and Game Consoles". Let’s start with three consecutive months of color page advertisements…”

Li Riyuan picked up the marketing copy and flipped through it casually, then turned to Zhang Zhihong, the manager of the consumer software division who was sitting at the right of the conference table: "Manager Zhang, do you have a plan for the client promotion of "King of Kings" that you are in charge of? "

"This..." Zhang Zhihong coughed lightly, and then continued: "Well, regarding the release of the client, we consider it this way. In the current domestic network environment, the release of "The King of Kings" is directly downloaded from the Internet. "Wang" client is very difficult, so we can only choose to promote the client through CD release. If we use CD, we must consider the problem of sales channels. Now the sales competition of domestic game software is very fierce. On the one hand, there are The behemoth of Fengyun Interactive, as well as many of its peers engaged in agency, on the other hand, come from cheap pirated software. Due to the low income level, many consumers take pirated games as their first choice, so our "King of Kings" 》If client-side CDs are sold through traditional channels, the price must not be high. According to industry experience, the price watershed is between 30 and 40 yuan. sales.

Our department has two plans. One is to go through traditional distribution channels. The price of the "King of Kings" client CD can be considered at around 25 yuan. In this way, after production costs are taken into account, there is still a large profit margin for distributors. To operate, their promotional motivation will be relatively large.Another method with a relatively higher cost is to choose a magazine to cooperate with and promote the "King of Kings" client by bundling the CD with the magazine. In this way, we can negotiate with the magazine on the production cost of the CD, and it may not necessarily You have to take full responsibility for yourself.

In terms of coverage, it is better to go through the software distribution channel, but in terms of timeliness, the sales method has yet to be tested by the market. There is also a distribution period and a sales period in the middle. It is about to reach the hands of players, and most of the players covered are players with a certain age, which may be more suitable for the game "King of Kings".

Therefore, I suggest that you can first release a batch of "King of Kings" client CDs through the cooperation of magazines, and provide downloads on the official website as an auxiliary, and then consider whether you need to use software distribution according to the online situation. Channel re-promoting client. "

After hearing Zhang Zhihong's plan, Li Riyuan nodded in satisfaction.Before Zhang Zhihong came to Huacai, he served as the general manager of Zhiguan Electronics BJ Company. He also planned the activity of bundling the complete legal game CD with game magazines, and broke the circulation of the stand-alone game "Fengyun" to over 10 in one fell swoop.Arranging Zhang Zhihong to be responsible for the promotion of the "King of Kings" client-side CD-ROM, what is valued is his past performance and experience, hoping to bring help to the successful operation of "King of Kings".It now appears that this decision is undoubtedly very wise.

Thinking of this, a gratified smile appeared on Li Riyuan's face, and he even felt that the success of "The King of Kings" was just around the corner...

In the Oriental Industrial Park next to the Shangdi Information Industry Base in Haidian District, the No. 6 building where the creative workshop is located...

After Zhang Lexing got off the car, he and his accompanying Wang Mengyao went straight to the elevator, intending to go to the sixth floor to see the online game that Yuebai Studio was preparing for beta testing.Unexpectedly, after the elevator door opened, two acquaintances walked out of it, one was Li Chunlin, the general manager of the creative workshop, and the other was Zhao Haiguang, the chairman of the China Game Industry Association.

"Brother Zhao, why do you come to us when you have time?" Zhang Lexing was a little surprised. Two days ago, she heard Chen Zishan say that her brother was very busy, but she didn't expect to come out today to "privately search on Weifu".

"Hey, Lexing, why are you back when you are free? It's rare to see you normally!" Zhao Haiguang was also very surprised. His brother-in-law is usually a person who rarely has leisure, and since his younger sister Chen Zishan settled in Hong Kong, he seldom I came back, I didn't expect to meet it today.

Zhang Lexing said with a smile: "It just so happened that I had some free time, so I came here to check on the game development. Brother Zhao, this is..."

"I just happened to be free, so I came here to see if there is anything I need help with." Zhao Haiguang said kindly.

"That's right, I happen to have something to talk to you about. Brother Zhao, are you interested in going upstairs with me to have a look, and talk to you about what I want to say?" Zhang Lexing invited.

"Oh, no problem, anyway, I have nothing to do now, and I can still see your games." Zhao Haiguang readily agreed, he knew what kind of person his brother-in-law was, since he said he had something to discuss , That must be more important, and most of it is related to the domestic game industry. As the chairman of the China Game Industry Association, he has no reason to find an excuse to leave at this time.

"Then, please!" Zhang Lexing made an inviting gesture, then nodded to Li Chunlin, and walked into the elevator with Wang Mengyao.

Wang Mengyao greeted Li Chunlin and Zhao Haiguang with a decent smile, then reached out and pressed the floor button on the sixth floor, the elevator doors began to close slowly, followed by a slight shock, and the elevator began to rise.The numbers on the floor indicator screen are constantly beating, "1... 2... 3... 4... 5... 6", with a sound of "ding", the elevator door slowly slides open to both sides, and the sixth floor has arrived ...

(End of this chapter)