game trailblazer

Episode 327 "The Game"

As the time approached noon, the final results of all WCG competitions were also decided.Since there are only a small number of people in China who are engaged in e-sports, or who have time to practice games frequently, they did not achieve particularly outstanding results in the first WCG global finals. In the "StarCraft" competition, Ma Tianyuan, who was no longer lucky, lost to Park Taemin, a Korean who used Zerg, and won the runner-up. In the 5vs5 battle of "Special War Heroes", the top three were taken by players from abroad, and there were a total of four domestic teams playing but only one No.4.

In the "FIFA2000" competition, the domestic players were too nervous on the spot, and they didn't even break into the top four. The performance of "Three Kingdoms 3" was much better. Relying on good tactics and tacit cooperation, the Zonghengtiantian team passed all the way and finally won the championship. No.2 fell to a team from South Korea. No.3 was RB Kyushu Zhibuchi was once defeated by Zongheng Tianxia, ​​and No.4 was the mixed team from Hong Kong and Taiwan.

As for the unofficial matches of "Pro Evolution Soccer 4", "Street Fighter Zero 3" and Dancing Machine, etc., the final results have also been determined. Since entertainment is more than competition, except for the "China-Korea Match", players in other games It's more about enjoying the game, and so are the audience.

After getting the promise of Zhang Lexing's help, Arakawa really lost the interest in continuing to hang out, and left the Times Fashion Building secretly by car early. If he was smart enough to book a ticket, he might be on his way home now. After all, he is also Although the president of a company is only a false job, it is not good to leave for too long.Arakawa really didn't want everyone to know about the incident before it was successful, so he would be passive.

After Arakawa left, Zhang Lexing was not in a hurry to leave. He didn't have to stay here to watch the WCG match, but had another temporary adjustment meeting, meeting with several screenwriters to discuss the script of the TV series.This matter was originally arranged on the second day of the WCG competition, but at that time Zhang Lexing was still in Hong Kong, so it was postponed later. Unexpectedly, the conversation with Arakawa ended soon.In the spirit of saving money, Wang Mengyao temporarily adjusted the schedule and moved the afternoon meeting to the morning.

Due to policy restrictions, Zhang Lexing cannot directly invest in film and television production companies in China. Fortunately, there is also Chen Zishan, who borrowed her name to establish a Liying film and television culture communication company in BJ early last year, engaged in film and television production, actor brokerage Waiting for business, I originally wanted to do film and television distribution, but it was also restricted by the policy, so I had to give up temporarily.However, Zhang Lexing vaguely remembered that it seemed that the film and television distribution business would be opened in two years, and now he could only prepare for it.

The nominal boss and chairman of Liying Film and Television Culture Communication Company is Chen Zishan, but in fact she basically never shows up. The main management work is still managed by people transferred from his own film and television company by Zhang Lexing, such as the current general manager Cai Yilun and The deputy general manager Chen Yingshan and others had previously worked in a Hong Kong film and television company.Before getting the distribution rights, Zhang Lexing will allocate a certain amount of funds every year to make a small-budget film and one or two TV series every year. He doesn't want to make any money, but for the time being, he just wants to train the company's team.

This time the screenwriters of Liying Film and Television were called over because Zhang Lexing wanted them to write a book, a TV play about the game industry.In Zhang Lexing's impression, movies and TV series have been adapted into games, the most famous one is the "Star Wars" series, and games have been adapted into movies and TV series, such as the controversial "Legend of Sword and Fairy" series. There seemed to be very few movies and TV shows with a game company as the background. He seemed to have only seen a TV series called "J's Game Designer", and it was stopped after only one season.

"J's Game Designer" tells the story of a game studio located in Vancouver, Canada, a group of game designers whose names start with "J" in the development process.When Zhang Lexing watched it on the VeryCD, he didn't even have subtitles, and he didn't even know if he had figured out the plot. Now he has almost forgotten it.I just remember that this group of game designers seems to be developing children's games, but the screen seems to be quite violent. In addition, one of the guest protagonists, Ethan's father, is the "nerd dad" Jason in "Growing Pains".

Zhang Lexing has always wondered why there are so few film and television works reflecting game development companies. Could it be that everyone is not interested in this? In fact, at least in foreign countries, game designers are still a very respectable white-collar profession, but in China. It's a little different.If it wasn't for Zhang Lexing's positive publicity for the game through various channels over the years, perhaps there would be some plots such as "electronic (hero)in aimed at children".

As far as Zhang Lexing knows, game companies are very mysterious to the public. They don't know how the game company is structured, what departments it has, how games are developed, and even the games that are developed become mysterious. up.Apart from the players who have personally experienced it, many people’s first impression of the game comes from the evaluation of the game by the major media. If the media mentions the game, they will say "violent, pornographic, very pornographic and violent" and the like words, then when people who have not personally learned about the game are asked their opinions on the game, they usually refer to the information they have learned from other sources, so the synonym of the game in their mouths becomes "violent, pornographic, very pornographic and violent." ", perhaps this is one of the reasons for the prejudice against the game.

Since 1995, when the media started to use the media to promote the game, some results have been achieved. At least the negative reviews of the game have always been relatively small. However, there may be many people who do not read many newspapers, or simply do not have enough text and pictures. Attracting people, Zhang Lexing feels that many people do not understand the operation of game companies, which is why he wants to try to use other methods to promote games.

……

"Everyone, come and sit here. Mengyao will pour you some tea." Several screenwriters who had been notified opened the door and came in. Zhang Lexing stood up and greeted him. In order to have a quiet environment for discussion, he even turned off the TV with the remote control .

There are three screenwriters here today, two men and one woman. Zhang Lexing met all of them last year.The slightly older man is Shi Kang, who worked as a programmer for a year before he started writing, so he used to be considered a colleague.The younger man is called Chen Wanning. It is said that he used to study finance. Before joining Liying, he was an internet writer, and he got an editorial position in "Under the Banyan Tree".The only woman among the three, Liao Yimei, graduated from the Drama and Literature Department of the Central Academy of Drama, majoring in screenwriting. The book "The Rhinoceros in Love" had a relationship with Liying when it was looking for investment, and later became a full-time screenwriter under Liying.

The three of them said a few words of courtesy, and came to sit by the sofa. Shi Kang, the oldest among them, asked first: "Mr. Zhang, your assistant informed us to come over and said that we would help write a notebook. I don't know if you What are the requirements? What kind of genre do you plan to write, historical drama, military drama, family drama or idol drama?"

In Zhang Lexing's view, Shi Kang is more like a writer, because he hasn't written a serious TV drama script yet, but he has published two novels "Dangling" and "Fragmented". Maybe Cai Yilun, the general manager of Liying, just fell in love with it He was invited only because of his writing.But thinking about it, he wouldn't show any contempt on his face, after all, he was a serious writer who could stay at home for three months.

Seeing that Shi Kang had already said what they wanted to say, Chen Wanning and Liao Yimei turned their attention to Zhang Lexing, hoping to see some clues from the face of this person who is said to be the main provider of the company's filming funds.

Zhang Lexing smiled lightly, shook his head and said: "It's not just one book, I hope you can write more books, with more genres, sitcoms, urban romance dramas, idol dramas, etc. I won't give you too much Limitation, I only have one requirement, that is, there must be a game company in the script, and it must be a positive image. For example, a sitcom can be set as a development team composed of several men and women in a small game studio. And some interesting things that happened in life..."

"Sitcoms..." Chen Wanning suddenly thought of a book he was conceiving in his mind. He originally planned to finish writing "Networm Diary" in his hand before continuing to improve it. The book was going to be set in a small advertising company in Shanghai. If If it is changed, it is similar to the investor's request, and there may be a chance to shoot it, but if he wants to change it, he still has a little trouble to solve.

Thinking of this, Chen Wanning took advantage of the time when Zhang Lexing stopped for tea, and interjected, "Mr. Zhang, I can try the sitcom you mentioned, but I don't know how the game studio works. I don't know if you can give it a try." cannot……"

"No problem." Zhang Lexing put down the teacup in his hand, called Wang Mengyao over and said, "Mengyao, please make arrangements. These screenwriters may need to go to the game studio or game company to gather ideas. You can inform the creative workshop to do it well." Reception."

"Yes, boss, I'll contact you right away." After speaking, Wang Mengyao took out her Motorola V998 and went to the side to make a phone call.

"In addition to sitcoms, I also need urban romance dramas or ethical dramas." Zhang Lexing continued to talk about his thoughts. There are more people watching sitcoms, but they are not enough to subtly influence the game: "It needs There is a relatively large game development company with two or three hundred people. When describing this game company and its employees, you must have a sense of fashion, and make people feel that game development is a noble profession after reading it. , As for the rest, you are free to play, but I hope you can consider the current viewing habits of the audience and what kind of plots they like to watch. You should be experts in this area..."

In fact, according to Zhang Lexing's idea, it would be better for modern TV dramas in the future (it would be ridiculous if a game development company appeared in costume dramas or something) in which more or less game-related content can appear, and if it is positive.For example, the excellent working environment of the game development company, the positive outlook of the employees, the normal and healthy game content, and the reasonable and restrained players are all conducive to subtly improving the public opinion environment of the game.

In Zhang Lexing's view, the biggest obstacle to the development of the domestic game industry is the public opinion environment. The problem of piracy will inevitably improve with the increase in the income level of the people and the strengthening of the government's crackdown in the future. However, when it comes to games and the game industry These are all negative reports, such as being addicted to games and staying out at night, going astray in order to make money playing games, and even "diseases" such as Internet addiction, and even developing games to become "drug" producers and game publishers Become a "drug" seller, and the game media is even more hateful, they are completely fueling the flames of "drugs".Under such circumstances, many people who are involved in the game industry may be embarrassed to let their family members know what they do. How can the entire industry have a chance to catch up with foreign levels.

What is the obstacle that prevents more people from joining the game industry? Zhang Lexing believes that it is the reputation and development prospects of the profession. This is especially true for many parents who are used to making arrangements for their children. Very good, naturally I am more willing to let my children do this kind of work, after all, I can be proud of my neighbors.As for the young people who choose their careers, they may pay more attention to the future development prospects, which can be done well by the internal operation of the enterprise.

However, for many people who are in contact with the game industry for the first time, traditional game occupations (including producers, supervisors, planners, programs, artists, etc., and even music and sound effects) and emerging game positions (including game customer service, game operations, game promotion) etc.), they are very unfamiliar with them, they don’t know how the game company operates internally, the role and status of each position in the game company, and what the future development prospects are, Zhang Lexing hopes to dispel these concerns through various channels of publicity concerns, and strive for more talents for the development of the domestic game industry.After all, relying entirely on Fengyun Game Academy to train them, the speed is still too slow, not to mention that there are still some so-called training institutions established in the market, under the guise of "game design training", purely for the sake of making money.

In addition to removing obstacles to the development of the domestic game industry, Zhang Lexing's dedication to public opinion and publicity is also selfish. He also hopes that through the ingenious implantation of TV and movies (when the subject matter is suitable), he will subtly influence his own companies. propaganda.Just like Coca-Cola that can be seen everywhere, Zhang Lexing hopes that one day, when domestic players want to play games, the subconscious first choice is games made by creative workshops or games produced by Fengyun Interactive. When they plan to play outside , the first thing that comes to mind is Dongfang Electronic Game City or Fengyun Chain Internet Café. When you need to give a gift to your girlfriend or female friend, the first thing you think of is the game character plush toys produced by Jiamei Toys...

Anyway, Zhang Lexing has a lot of companies under his control. When necessary, he can also provide a real environment to shoot. For example, when shooting a workplace TV series such as "XXX Promotion", he can go to the creative workshop to shoot in real scene. It feels more real, and it can also add some selling points and gimmicks to the TV series. After all, game companies at this time are extremely mysterious to many people.

In order to ensure that fewer mistakes are made, Liying Film and Television Culture Communication Company is a little different from other domestic film and television production organizations. It has an additional expert advisory group composed of part-time staff, in order to check the different professional levels involved in the script. , to avoid too obvious low-level mistakes.Because this kind of situation occurs too much in domestic film and television, Zhang Lexing can't remember clearly about other aspects, but I still have a little impression of the computer-related scenes in some TV dramas.

For example, in a certain white-collar romance drama, the heroine asks her girlfriend to help, saying that she wants to play a game developed by her boyfriend. It is said that the image of the game is based on her.As soon as the girlfriend came, she didn't even use the mouse, so she frantically typed on the keyboard to open the game, and then the screen changed, and "Dead Or Alive 3" appeared on the screen.The heroine excitedly snatched the keyboard to play, but the computer screen suddenly went black.

The girlfriend asked nervously: "Which key did you press?" The heroine pointed at the keyboard, and the girlfriend shouted anxiously: "What are you pressing that for? It's the delete key!"

When Zhang Lexing saw this, he almost fainted. Could it be that this is the legendary "one-click delete". It seems that the software housekeepers have to watch this TV series together. They all play delete. How can the gap be so big? Woolen cloth.

In the same drama, when the hero comes back and hears that the game has been deleted, he rushes to the keyboard and presses a few keys indiscriminately, and then has a painful expression of constipation on his face, probably because the "recovery" failed.The heroine who caused trouble went to apologize, but the hero said coolly: "It's not your fault, I have been working on computers for so many years, and I forgot to save it..."

This sentence made Zhang Lexing burst out laughing again. How can such a romantic drama be directed by some people is a bit like a nonsensical comedy.

Even more exaggerated are the episodes showing computer experts. It is often that a certain expert sits in front of the computer, thinking hard, suddenly inspired, frantically taps on the keyboard, then stands up and looks coolly at the person behind him. The person said: "It's done", and then the camera turned, and the POST screen was displayed on the computer screen at this time, and there was a prompt "KEYBOARDERRORORNOKEYBOARDPRESENT (keyboard error or keyboard is not installed)".

Zhang Lexing doesn't want these low-level mistakes to appear in the films and TV dramas produced by his company, especially in computer and games. He doesn't want them to subtly spread some wrong things.

(End of this chapter)