game trailblazer

Chapter 336 Autobots, let's go!

"Mr. Zhang, everything here is ready. Do you think the acquisition will start according to the original plan?" Zhang Lexing just finished communicating with Yang Xinxin, and a new satellite video connection was connected. Connecting back was Thomas Kalinske, president of Camry Toys North America.

"Acquisition?" Zhang Lexing tried his best to recall, and remembered that some time ago, there seemed to be an acquisition project reported. He had already approved it at that time, but he almost forgot because of the busy affairs during this time.

"Well, when are you going to start?" Zhang Lexing said to Thomas Kalinske in the video.

"Officially begins the morning of the day after tomorrow," replied Tomas Kalinske.

Zhang Lexing remembered what he had just negotiated with Yang Xinxin, maybe he can go and have a look the day after tomorrow, and he can get the "RealVirtuality" 3D engine sooner after signing the agreement, and it would be easier for Iron Blood Studio to explain, he doesn't want his serious game What happened to the development plan from the very beginning, if you can successfully win the order from the army, it will be a good start.

Although the signing of the agreement can be completely handed over to his subordinates, I believe that Yang Xinxin also planned in this way. The agreement that broke the sky is only about one million US dollars, and the bosses of the two major groups still need to sit down face to face and get serious. Signing, it seems a bit too much of a waste of human resources.However, Zhang Lexing still wants to go to the United States, not only to sign the "RealVirtuality" 3D engine technology licensing agreement, but more importantly, the acquisition target of Jiamei Toys North America Inc. makes him very excited. industry over there.

"Okay, you guys follow the plan! By the way, I will come over then." Zhang Lexing ordered.

"Ah!" Thomas Kalinske let out a low cry. He didn't expect that he just wanted to ask for instructions one last time, but brought the big boss here, which made him feel a little stressed.

Zhang Lexing may have considered Thomas Kalinske's concerns, and finally said: "Oh, don't worry, the specific acquisition is still up to you. I have something to do, so let's take a look."

Since the big bosses said they would not interfere with specific operations, it was naturally impossible for Thomas Kalinske to express any objection, so he readily agreed.

……

Eleven hours later, at [-]:[-] pm local time in the Czech Republic, on the east bank of the Vltava River in central Prague, Bohemia Studio...

"What did you say?" Mark Ray Spanell looked at the new chairman Kurt Dreyer sitting opposite him in disbelief.

VS Investment Fund is moving very quickly, and the asking price of the Spanell brothers is not too high. As a small game development company, as a small acquisition, this kind of business activity does not need to involve At such a high level in the EU, the two parties quickly settled all operations related to the acquisition.Adhering to the agreement between the two parties, VS Investment Fund only sent two people, one is Kurt Dreyer as the chairman of the board, and the other is Johanna Lederer who took over the financial operation. It is said that she He also worked in the internationally renowned KPMG accounting firm, and did not interfere too much with the games developed by Bohemia Studios and the daily operations. Everything was done according to the company's internal procedures. The Spanell brothers were relieved.

Today, Kurt Dreyer suddenly called Mark Ray Spanel, who was checking the progress of the "RealBattle" project, and mysteriously revealed a message: "... Mark Ray, someone wants to buy our 'RealVirtuality' 'The 3D engine...'

Marc Ray Spanell was surprised that the game "RealBattle" under development by the studio hadn't been shown to the public at all. It stands to reason that no one knew about the "RealVirtuality" 3D engine. If we say Some time ago, if he was welcomed by those distribution companies when he promoted "RealBattle" everywhere, maybe he would not be so confused now.

"You mean someone has taken a fancy to our 'RealVirtuality' 3D engine?" Mark Ray Spanel, who was a little confused, asked again.

"That's right, someone is going to buy the 'RealVirtuality' 3D engine. I don't know why, I just know that someone is interested in the 'RealVirtuality' 3D engine." Kurt Dreyer said with a smile on his face. In fact, he He was also a little surprised after receiving the instructions from above, because he didn't expect it to be so fast.

Mark Ray Spanell slowly calmed down. After receiving the initial payment from the VS Investment Fund, Bohemia Studio's financial situation has been greatly improved. At least there is no need to continue the "RealBattle" project. There are no questions, but he is not too sure about the results of the "RealBattle" project at the release stage. After all, the "RealVirtuality" 3D engine is more like the two brothers' interest. It must be hard to say.

Marc Ray Spanell doesn't want Bohemia Studio to become a money-burning tool like those websites, so he must find a way to make a profit, which is the support for the studio's long-term operation.Marc Ray Spanell doesn't know which aspect of Bohemia Studio VS Investment Fund is optimistic about, but he knows that any loss-making project cannot survive for a long time, so he must find a way to use the studio's existing It seems that it is a very good way to exchange the license of the "RealVirtuality" 3D engine for some money.

"Kurt, tell me what kind of company it is? Do they have any conditions?" Although he was a little tempted, Marc Ray Spanell decided to understand the situation first.

"Well, it's a Chinese game company located in the Far East - Oriental Electronics Entertainment Co., Ltd., Mark Ray, have you heard of it?"

"There will be good game companies in China?" Mark Ray Spanel joked. If it was five years ago, he really never thought that there would be any video game companies in the distant and ancient China. However, Dongfang Electronic Entertainment Co., Ltd. is different. Its several game development companies, including BJ’s Creative Workshop in China, Maxis in Hong Kong, Bullfrog in the United Kingdom, and Blizzard in the United States, are all regular visitors to the E3 exhibition, and they are The kind that attracts the attention of the media and players very much.The reason why he still jokes like this is just out of habit.

"Your joke is really not funny." Kurt Dreyer shook his head. Knowing a little bit of inside information, he didn't dare to make such a joke casually. He simply turned to the topic and said: "The specific purchase price needs to be determined again Talk, but the other party hopes to get the source code of the engine..."

"What, I want the source code, how can this be possible!" Markray Spanell was really anxious now.

……

Three hours later, at eleven o'clock local time in Rhode Island, USA, on Newport Avenue in Pawtucket...

Alan Hassenfeld flipped through the latest performance report, and he could tell at a glance that the sales situation had not improved without complex calculations.This year has been critical for Hasbro. Its biggest competitor, Mattel, has had internal troubles. Not only has the stock dropped to an all-time low, but CEO Jill Ballard has also been abruptly fired. Mattel's sales growth has also historically stagnated. All this is a godsend opportunity for Hasbro, which can just use the funds raised from the stock market last year to flex its muscles.

When Hasbro first went public last year, Alan Hasenfeld had a lot of cash in his hand and had nowhere to go, so he took it and filled in the US$5.9 million authorization for "Star Wars Prequel: The Phantom Menace". Fei's pit, according to his thinking at the time, as long as the Star Wars toys are brought to the market, it will be no problem at all to make a lot of money. Let alone 5.9 million US dollars, maybe 15.9 billion US dollars will be fine.It's a pity that the sky didn't come true. The Star Wars movies were very popular, but the Star Wars toys were slow-moving.

Unfortunately, Alan Hasenfeld didn't know whether he was too excited or something when he placed the order. Anyway, more orders were placed than originally planned. As a result, Hasbro's more than ten warehouses were piled up with unsold goods. The Star Wars toys that went out, and the sellers continue to return the goods every day, which directly caused a loss of hundreds of millions of dollars, and even caused Hasbro to make ends meet. This is a rare occurrence in recent years.

The first time I lost money, Star Wars toys definitely can’t continue to play, but the money spent can’t be returned, so that Alan Hasenfeld watched Mattel fall on a big horse, but what? I can't do it, I feel as depressed as I want.

I originally thought that I would be able to live a good life after going public, and I would have the opportunity to catch up with Mattel, but I didn’t expect that life is even worse than before I went public. Alan Hassenfeld couldn’t help but muttered in his heart: “Why am I so miserable? Bad luck!"

"Alan, this can't go on like this." The company veteran and current CEO Al Verikchar, who was sitting next to Alan Hasenfeld, frowned and said.

"Of course I know it's dangerous to continue like this, but what else can we do now?" Alan Hasenfeld said indignantly, throwing the performance report in his hand on the square table beside him with a "snap".

"We have relied too much on externally authorized products such as Star Wars in recent years. This is not good for Hasbro's development and will easily lead to a weak foundation. I suggest that it is best to find ways to stimulate the development of our own core brands. Sales, after all, that's what we're all about," explains Al Vilicchar.

"But can our current economic situation allow it? And..."

Alan Hassenfeld stopped in the middle of his speech. CEO Al Verikchar understood his subtext. The lack of funds is one aspect. The key is that the current strategy is due to the slow development of the core brand in the past few years. It was taken out in order to find new profit growth points. At first, the effect was still there, but now it has fallen into a big fall.

If the external authorization is abolished now, Al Vilicchar can't think of a better alternative strategy for a while. The key is how to revitalize the sales of the core brand. It's not that they haven't tried various methods in the past few years. , Only when the effect is not obvious, do you take this step, and if you go back, which direction should you go?

CEO Al Verikchar, whose mind was like a mess, fell into deep thought...

……

Five hours later, at [-]:[-] p.m. local time in New York, USA, on the fifteenth floor of the Pennsylvania Hotel...

In a studio temporarily remodeled from a luxury suite, five or six people were sitting in front of their respective computers doing data sorting and analysis. Thomas Kalinske was discussing something with Mai Jiajun in a low voice.

Thomas Kalinske looked at the statistics sheet in his hand, then handed it to Mai Jiajun, and asked, "Mai, do you think there is nothing wrong with today's operation?"

"Tom, don't worry, we will be able to go to Newport Avenue for coffee in a short time." Mai Jiajun replied with a smile, took the statistical form without looking at the numbers on it, in his In fact, he already has a spectrum in his mind, how much money will be invested in each operation, what effect each dollar will achieve, and with the help of the temporarily enabled cloud computing server, he believes that he will be able to achieve ultimate success. .

With Mai Jiajun's comfort, Thomas Kalinske seemed relieved a lot. In fact, he didn't need to be so nervous. As a business veteran, he was not a newcomer who had never seen any troubles. He has never played, and even had the experience of being "abandoned from beginning to end". It is said that he should be a tough guy like steel, but after all, this action is very important. It is a huge leap forward, even according to the intention of the big boss, Camry Toys North America Company may become independent in the future and become an organization on the same level as Camry Toys headquarters, which is not a small thing for Thomas Kalinske lure.As the saying goes, "If you don't care about things, you will be in chaos." Although Thomas Kalinske has never heard of this Chinese saying, this is how he feels now. Fortunately, there is Mai Jiajun beside him, working Get up and calm down scary guy.

……

Seventeen hours and 27 minutes later, at 27:[-] am local time in New York, USA...

Zhang Lexing's "BL901 Global Express" has already flown over New York. Through the porthole of the plane, he can still see the ships passing by on the sea, as well as the Statue of Liberty, the symbol of the American spirit.The plane slowly adjusted its course in the air, and flew slowly and quickly to its destination - LaGuardia Airport.

On the 09th floor of the Pennsylvania Hotel, in the studio temporarily transformed from a luxurious suite, Thomas Kalinske looked at his watch. It was very close to the opening at 30:[-], and his mood at this time calmed down. , maybe it has something to do with the ambiguous and lingering night yesterday, and of course it is more of his training from years of wandering in the mall.

As the hands on the watch moved slowly and firmly, the time soon came to 09:30. Thomas Kalinske turned his head and glanced at Mai Jiajun beside him. After receiving an encouraging smile, he turned his head Come on, and announced loudly: "The Autobots are going! Let's go and occupy the evil den of the Decepticons!"

There was a burst of relaxed laughter in the studio, and at the same time, the sound of crackling keyboard tapping and "tick tick tick" mouse click sounded from time to time, the battle began, and the Autobots transformed and set off!

(End of this chapter)