game trailblazer

Chapter 345 The Eve of Online Game Prosperity ([-])
On the 18th floor of Sanyuan Building, No. 15, Xibahedongli, Chaoyang District, Arctic Ice Technology Development Co., Ltd.…

Chen Hongzhan opened a game magazine given by a friend. This is a magazine from Taiwan. Compared with the game magazines from the mainland, it feels thicker in the hand, and of course there are more advertisements.He came to Arctic Ice this year. At that time, he thought that this was a subsidiary of a listed company, and there would definitely be no problem with funding, and of course the development potential was huge.

Arctic Ice is said to be engaged in online games, and has set up a website for Asian League games, but after so long, it has not achieved any special results.I have been playing casual chess and card games for a while, but it’s a pity that I only started two or three months later than Lianzhong. The number of people who come to the Yalian game website to play chess and card games can’t keep up with the opponent, and it’s getting further and further away, so I had to change another The new goal is to turn it into a large-scale online game.

It happened that a technician in the company downloaded a server-side simulation program of "Genesis Online" from a foreign website, which is the legendary private server, so the management of Arctic Ice planned to use this "Genesis Network" server-side simulation program to make some As a result, who would have thought that Fengyun Network introduced the genuine "Online Genesis", and their server can carry thousands of people online, but the private server of Yalian Game can only support 500 people, so this project is tragic again.

The company's management still didn't give up, and took aim at the fashionable e-sports. At the beginning, it did a good job. The company boss personally came forward and got some sponsors, but it happened that WCG was held in BJ again, and finally promised The sponsors have withdrawn one after another, and the contestants have almost run away. After all, it is a worldwide competition, and it is not something that the regional competition held by the Asian League Games can compete with.

As a result, until now, if the Arctic Ice hadn’t been backed by a big tree to enjoy the shade, maybe it would have been impossible to survive in this environment where the Internet bubble burst.However, despite the support of Haihong Holdings, as an investment, it is impossible not to make money forever. The product manager Chen Hongzhan also thinks so. He always hopes that the company can get rid of the current predicament and find a real profit growth point. Relying on the name of the so-called "Internet company" to fool money like now, and then use the money from the stock market to waste money.Recently, the online games on the market are very popular. "King of Kings", "Legend", and "Three Kingdoms on the Internet" have appeared one after another. Among them, the popularity of "Legend" has attracted many people's attention.

The management of Arctic Ice originally planned to follow the same example and make a similar one, but they sent someone to find out that it was not so easy. There are not many companies engaged in online game development in mainland China, and most of them are in the process of development. During the process, there will be no products for a while. Even if some of them have been completed, they all have owners. Therefore, the management of Arctic Ice has no choice but to turn their attention to areas outside the mainland.

Whether as a member of Arctic Ice or as a product manager, it is imperative for Chen Hongzhan to find products that can be represented and operated, so he specially invited a friend to get a game magazine from Taiwan, intending to learn about the online games outside After all, compared to Korean, Japanese, and English characters with unclear meanings, traditional Chinese is relatively easy to understand, which can allow him to understand the content of the introduction more clearly.After flipping through several books in a row, there was nothing to gain. Chen Hongzhan was not discouraged, and took out another magazine from the pile of magazines. He had just flipped through more than ten pages when a game advertisement suddenly caught his attention.

"Thousands of grievances...on the sword for a thousand years...seeing the millennium tide, the clouds are surging and the wind is rising...", judging from the content introduced in the game advertisement, this is a game called "Millennium", which was developed by the Taiwanese holy priest The company represents a pure martial arts-style online game. Judging from the game picture on the advertisement, the game picture is not bad. The game development company is a company called "ActozSoft". Unfortunately, there is no contact method in the advertisement. I did leave a contact information and an office address on Songren Road, Taipei City in the Holy Priest Company.

An idea flashed in Chen Hongzhan's mind. He felt that this game was a great opportunity for Arctic Ice. Chinese people have always had a soft spot for martial arts culture. Jin Yong, Gu Long, and Liang Yusheng once set off a wave of new martial arts. He I believe that the introduction of this game will be a hit.Thinking of this, Chen Hongzhan felt that he couldn't wait any longer, picked up the game magazine and hurried to the general manager's office...

……

No. 23, Chengfu Road, Haidian District, inside the Wudaokou Workers Club...

Lee Seung-jae looked at the office area under renovation with satisfaction. When he came to China four years ago, he only had 2000 RMB in his pocket. Now his net worth has swelled to more than 2 million yuan. It can be said that he is simply a model of successful people. .Rich people never dislike having a lot of money in their pockets, and Lee Seung-jae is the same. He believes that his most successful part is his unique vision, which can discover hidden wealth from places that many people have not noticed. This time he I have taken a fancy to the online game market.

Three months ago, when Lee Seung-jae returned to South Korea to visit relatives, he accidentally found that many people were playing a game called "Paradise". Out of curiosity, he inquired through his friends, and only then did he know that "Paradise" is the most popular game in Korea. It is a popular online game with tens of thousands of online players. According to his friend, "Paradise" can bring in 559 billion won (about 3278 million yuan) in revenue a year.This figure surprised Lee Seung-jae. He did not expect online games to make so much money. In his opinion, it would be great if a game can earn at most 5-60 million won.

When Lee Seung-jae came back from South Korea to BJ, he suddenly found that many people in China were playing online games. A flash of light flashed through his mind. The population of South Korea is only about 4700 million, but there are more than 12 billion people in China. Absolutely. It is a very huge market. If one day online games are as popular as South Korea, it will definitely make more money than "Paradise".Thinking of this, Li Chengzai secretly made up his mind to enter the online game, and prepared to dig a large piece of this future gold mine in advance. However, although his determination is great, he is a layman to online games, and his own The company has nothing to do with game development, so he can only ask others for help.

After so many years of hard work, Lee Seung-jae understands a truth, that is, personal connections are more important than anything else. As long as there are connections, any business can be done easily. This is also an important reason why he has grown from nothing to a net worth of hundreds of millions in just four years.Lee Seung-jae knows that if he wants to operate anything, he must first have the goods in his hands. As for whether the item belongs to you or not is not the key, so he turned his attention to his circle of friends.It happened that Lee Seung-jae’s friend Sun Seung-cheol in South Korea is the president of Mgame Company, and Mgame Company happened to have a newly completed online game "DarkSaver", so he personally launched it, taking advantage of many Korean companies still not clear about the concept of China At the time, he signed Dark Light for free.

I have a game in my hand, but I need someone to operate it. Li Chengzai doesn't think that he can play it with the people from his trading company. Those guys might not even understand what an online game is, so he has to ask Experts do.After interviewing more than ten people in a row, Lee Seung-jae couldn't be satisfied, at least these people didn't look very professional at all.

The last person Lee Seung-jae interviewed was a Ph.D. graduate from Tsinghua University, surnamed Hu, who was said to have worked in a game company for two years.According to the previous interview method, Lee Seung-jae first talked about what he learned about online games from his friends, and then mixed in some of his own understanding of online games. Finally, he shook his bloated head and used a A kind of Mandarin that is not particularly standard and said with ups and downs: "Dr. Hu, do you understand what kind of concept this is?"

It seems that Dr. Hu really has two brushes. After thinking for a while, he turned around and talked about a lot of terms related to online games, such as "game server setup", "game client", and "billing system". Li Chengzai basically didn't understand a few words, but this made him give Dr. Hu a high look and really regarded him as an expert.

So Dr. Hu became the general manager of Lee Seung-jae's new company. According to the idea of ​​others making the best use of resources and not wasting resources, except for finance, other departments were let go to Dr. Hu's management. He only had one request, that is, to spend less Money, this is also one of his magic weapons for so many years of success.

In order to save money, Lee Seung-jae went out in person and used his contacts to get the new company's office space, which is a two-story building located in the Wudaokou Workers' Club. The monthly rent is less than 3000 yuan, and the first three months are free. .In order to save money, Lee Seung-jae asked Dr. Hu to lead a group of probationary employees from the technical department, plus a free Korean translation volunteer, to carry out the Simplified Chinese culture of "Dark Light", because if it is done by Mgame Company, Not to mention the troubles of going back and forth, and more importantly, he has already represented for free, so he is embarrassed not to pay for the Sinicization fee.

In order to save money, the construction team for the decoration of the new company's office was also operated by Li Seung-jae for free using his contacts. I will come over to see the effect of the decoration.

In another ten days, the new company's office will be renovated, and the company's brand "Uzhiketong" will be ready to hang up. The resources needed for online game operations have basically been contacted by Lee Seung-jae, and the game server can be used for free. It takes four months, and the server line has a three-month free period. Even the production factory of the client CD and monthly card is also kindly sponsored. It's up and running.

Thinking of the bills rolling in after the operation of the game, a smug smile appeared on Lee Seung-jae's face, and the eyes hiding behind the lens became two slits...

……

On the fifth floor of the office building of BJ Shangri-La Hotel, No. 29 Zizhuyuan Road, BJ Chinese Star Digital Technology Co., Ltd....

Vice President Sun Yan was sitting in his office, listening to his subordinates' reports.More than four months ago, Chinese Star Digital Technology Co., Ltd. broke away from the original Xintiandi Electronic Information Technology Research Institute and Founder Xintiandi Software Company, reorganized into an independent company, and inherited the original "Chinese Star" brand, only But now the focus of research has shifted from the Chinese platform to other aspects, such as the intelligent Kuangpin input method and the like.

But what Sun Yan heard today was not a report on the development progress of the input method, but a report on the marketing plan of a game.Chinese Star itself has never engaged in game development, but when it was still in Founder Xintiandi Software Company, with the support of Dream Fund, it established a game development hive studio in 99. When Chinese Star became independent , The Hive Studio was also drawn over.

After more than a year of development, Honeycomb Studio has come up with a so-called ingenious online game "Dream Homeland". Originally, they wanted to compete for the title of the first domestic game, but the sequence of "King of Kings" and "Legend" Appearing has made them stop thinking about it.

"...Although the first domestic online game cannot be used as a gimmick, "Fantasy Homeland" can still be called the first large-scale modern online game in China, and in the process of publicity, we focused on the instant communication of tens of thousands of people online , a simple and clear man-machine interface and a series of features, and promote "Dream Home" as a virtual world for communication and cooperation between people..." Zhou Wengen, the director of the marketing department in charge of the promotion of this project, said: "Simple Speaking of "Fantasy Homeland", it is a large graphical chat room, plus some small games interspersed with it, and also includes some tasks connected by the small games... Of course, it is impossible to say it so bluntly when making publicity, That way you won't be able to highlight the selling point..."

Sun Yan nodded, and asked again: "So is the publicity plan ready this time?"

"We have already contacted several game magazines, and this time we plan to choose "Home Computer and Game Console" as the focus of the advertisement, and then match it with some promotional soft articles. In addition, online media such as **.com will also Putting in the right amount of advertisements and soft articles, it is initially estimated that the initial market cost will be about 200 million...Mr. Sun, this is the advertisement copy we designed." Zhou Wengen said, pulling out a folder and handing it over.

Sun Yan took it and flipped through it, and the folder was full of well-designed promotional texts, "Modern urban life is reproduced on the Internet, a variety of life experiences can be freely designed, tens of thousands of personal images can be chosen by you, and countless wonderful scenes are available for you to browse. , the powerful chat function allows you to communicate freely, a variety of occupations and tasks for you to flex your muscles...", "Dream Home is looking for owners——Le Ge, Le Mei, do you have the courage to try it?"

The text description coupled with some interesting and cute pictures looks very attractive, at least Sun Yan thinks so, he nodded in satisfaction, returned the folder to Zhou Wengen, and ordered: "This matter Hurry up, I hope to see the relevant publicity sooner, Jinzhita's "Very Man and Woman" is not as rich in content as ours, but you must not be careless!"

"Okay, Mr. Sun, we must hurry up." Zhou Wengen nodded his head with great sincerity.

(End of this chapter)