game trailblazer

Chapter 367 New Generation ([-])

Time slowly came to February 2001. For its own dignity, Sony Computer Entertainment was still insisting on shopping in the RB market while waiting for the day when the license would be lifted. Hiroshi Yamauchi of Nintendo was waiting hard. Looking forward to the further news from Shigeru Miyamoto, I am looking forward to the day when "Mario" will be released. In mainland China, the online game market has undergone earth-shaking changes in just half a year.

China BJ, a small conference room in Building 5, Dongfang Industrial Park...

"Everyone, please take a look!" Xu Ziqian, the marketing manager of Fengyun Network, looked at the people in the conference room with a smile on his face, pointed the pointing pen in his right hand towards the projection screen, and continued: "This is the network estimated based on the previous market research. The game market situation, according to the latest data, it is estimated that the scale of the online game market in the entire mainland this year will exceed 3.5 million yuan... The online games currently in operation mainly include "Legend" by Yuebai Studio and "Legend" by Tianxia Huacai. The King of Kings, "Three Kingdoms on the Internet" by Zhiguan Electronics, "Stone Age" represented by Huayi International, "Light of Darkness" represented by Uchi Ketong, "Millennium" introduced by Arctic Ice, and "Millennium" launched by Chinese Star Dream Home, of course there are online games such as "Swordsman", "Tianxia", which are closer to text Mud, and Jinzhita's so-called online game "Across the World" with a Mud skin. According to the results of recent surveys , the market share of online games is mainly divided by "Legend", "King of Kings", "Three Kingdoms on the Internet", and "Stone Age", among which "Legend" accounts for 58%, and "King of Kings" accounts for 10%. "Three Kingdoms on the Internet" occupies 8%, the rising star "Stone Age" occupies 21%, and the remaining 3% is divided among the remaining games. It is understood that "Dark Light" has been very popular some time ago and is known as "Thousands of People Online". The actual number of people online is only one digit, which is basically negligible.”

Speaking of this, Xu Ziqian deliberately stopped to take a sip of water, and the meeting room also remembered the knowing laughter. Last year when "Dark Light" landed, there was quite a lot of movement, and many buses in Forty-Nine City actually sprayed it with The advertisement of "Dark Light" was published, and the reports in newspapers, magazines and online media were also endless. For a while, it seemed to be the number one online game in China. I didn't expect that "Dark Light" It has been reduced to an existential online game. The funniest thing is that last month it was revealed that game tools such as FPE and Game Master can directly modify the data of "Dark Light", which is even better than many stand-alone games. It is even more convenient to change.

When he heard the news for the first time, Wang Tianlei, manager of the technical support department, almost spit on the monitor, "Isn't that exaggerated, isn't "Dark Light" an online game? Isn't FPE only able to modify stand-alone games?" He sent several messages on ICQ in one breath. As a technician, he really couldn't believe the news he saw, but the messages and game screenshots returned on ICQ made him have to believe that "Dark Light" was absolutely amazing. A "dual material" game spanning both stand-alone and network.

After the laughter, Xu Ziqian continued: "The "Millennium" of Arctic Ice is still in the testing period, but judging from the number of online users during the testing period and the feedback from the players, there is still great potential for development in the future, which shows that the martial arts theme Online games still have great market prospects. Fortunately, we already have similar projects. The main competitors in the near future are the three games "King of Kings", "Three Kingdoms on the Internet", and "Stone Age", especially "Stone Age" "is developing very rapidly, and occupies a blank theme. According to their current data, I believe they will be the first to pose a threat to us. I think it is necessary to consider developing online games with similar themes to counter... From the overall analysis of the market, although the number of games on the market is increasing, our revenue has maintained a steady growth, which shows that the current online game market still has great potential..."

"Well, that's what I'm going to talk about today." After finishing the introduction, Xu Ziqian put away the pointing pen, turned off the power of the projector and laptop, went to the window and opened the curtain with a swipe, and then went back to Take a seat at the conference table.

"Manager Xu has introduced the situation just now, what do you think?" Ye Tianyu, the general manager of Fengyun Network, leaned back, looked at everyone and said.

"Hmm...let me say a few words." Zhou Haoxuan, the manager of the operation department, pondered for a while, and then said: ""Millennium" may indeed become a strong competitor. After all, the development direction of our "Legend" is fairy tales, and the martial arts part Not the point. From the perspective of market segmentation, "Millennium" is likely to occupy a large market. But you don't have to worry too much. There is a project team in Zhuhai that is also developing martial arts-themed online games. The operation agreement has been signed with us. I have read some introduction materials of the game. The quality is quite good and it should be very competitive. As for "King of Kings" and "Three Kingdoms on the Internet", in "Legend" and "Three Kingdoms" Under the pressure of "Stone Age", the relevant data has declined greatly, and the competitiveness is already very low. As long as the current situation is maintained, I believe they can persist for 6 to 9 months at most..."

Zhou Haoxuan's words made many people nod involuntarily, but Chen Jingyi, the general manager of Fengyun Interactive, was obviously not convinced. As soon as Zhou Haoxuan finished speaking, she continued: "As far as I know, "The King of Kings" is planning Launch a new expansion pack, and it is very likely that it will take advantage of a popular film and television drama. In addition, Zhiguan Electronics seems to have new moves. Although "Three Kingdoms on the Internet" has not changed much, it is said that they have secretly developed a It is a martial arts online game, and it borrows from the well-known Jin Yong martial arts novels. Regarding these situations, what does Manager Zhou think?"

"For the new expansion pack of "King of Kings", we already have corresponding plans. Yuebai Studio is going to do a major version upgrade of "Legend" in May and June, adding some new game content. As for the martial arts online game of Zhiguan Electronics, I believe that it can be dealt with when the martial arts game in Zhuhai comes out. As for the specific details, I will explain it in the recent work email." Speaking of Zhou Haoxuan, he stopped and took a look. Chen Jingyi felt that the other party did not intend to continue asking, so she continued: "Speaking of competitors, the most important thing right now is "Stone Age". This Q-version turn-based online game just cuts into a blank theme. Our own project The group seems to have no similar plans at present. Even if a project is launched immediately, it will take at least 5 months before there is a work. In other words, we have no good solution during this gap period, unless... "

Looking at Zhou Haoxuan's glance, Qin Wencai, the sales manager of Fengyun Interactive, smiled at everyone, and then said: "I need to clarify that not all domestic sales channels are in our hands, that is to say, even though we The channel does not sell "Stone Age" point cards and game discs, but they can still find other channels, such as Ubisoft in Shanghai, BJ's Tianren Interactive and Jinghe Times, etc. "

"Manager Qin is right. It is indeed impossible to block others in terms of channels." Duan Lei, manager of the Investment Management Department of Fengyun Interactive, continued: "However, there are no solutions at all. Since channels and direct competition are not good, then we can think about it from the source. Think of ways to."

"The source?" All the participants of Fengyun Network showed a thoughtful expression: "The source of "Stone Age"?"

"Well, I understand what Manager Duan means." Chen Jingyi said with a relieved expression: "Stone Age was not actually developed by Huayi International itself. I remember it was produced by RB, a small club that is not too famous. We can start from the source of the game, take down this small club directly, or pry away the development team of "Stone Age". In this way, although Huayi International still holds the agency right, the subsequent version update of "Stone Age" may It's not that easy."

"Oh." Ye Tianyu was slightly amazed, with an expression of sudden realization on her face: "I see, you mean please come up..." She pointed up with her hand as she spoke.

"That's right, that's what it means." Chen Jingyi smiled and pointed upwards with her hand.

……

Floor 49, Block B, Sigma Apartment, No. 12 Zhichun Road, Haidian District...

Looking at the operation report of "King of Kings" in the latest newspaper, the expression on Li Riyuan's face is not clear whether it is joy or sadness. As the general manager of Tianxia Huacai, it is impossible for "King of Kings" to have the current results It's too bad, especially after the opening of new Internet cafe channels in the two central provinces, the monthly income of "King of Kings" has been rising steadily.It's a pity that despite the hard work of his subordinates, the insufficient "King of Kings" has never been able to shake the increasingly solid foundation of "Legend". Mood up and down.

However, this morning Li Riyuan still received good news. Lei Jue is finally going to release a new expansion pack of "The King of Kings". It is said that it is called "Qianlong Dynasty". How did the "Wang" have anything to do with Qianlong in the Qing Dynasty? Although he couldn't figure out how the Eastern Continent popped up outside the Tanglamian Continent, as long as there were new content, he wouldn't have to read it any more. As "Legend" continues to release updated news, there is no need to worry about users who are in early adopters and jump to "Stone Age".

Putting down the operation report in his hand, a trace of worry suddenly appeared in Li Riyuan's heart. Taiwan's Leijue's technology should not be a big problem, but after all, the distance is too far away. If you come to BJ, you have to go to Hong Kong or even Singapore. The situation in "Qianlong Dynasty" is still the same as before. When Lei Jue's people figure out that they are flying over, it may still be too late.

"Perhaps we should consider adding a backup!" Li Riyuan rubbed his chin, opened a certain folder in the computer with the mouse, opened a PPT file named "Three Kingdoms Century Promotion", and looked at it seriously.

"Shenzhen Jimmy..."Three Kingdoms", a brand-new online game...using the world's most advanced GIME (GenericInternetMUDEngine Universal International MUD Engine) technology...reasonable and detailed internal affairs system, easy-to-use war system... "Looking at it, Li Riyuan touched his chin thoughtfully: "Well, it looks pretty good!"

(End of this chapter)