game trailblazer

Chapter 39 Preparations for Returning to China

"I plan to arrange for people to go to China to set up a VisualSystem company office in the near future. At the same time, in order to expand our company's influence in China, I will try to contact Chinese official organizations. If it is possible to jointly hold a software design competition or Computer-related competitions. Since it is a competition, of course prizes are needed. In my plan, I will invite companies that are interested in this to undertake it with me. At that time, we can promote our partners through competition titles, event advertisements, etc. , even the competition prizes alone will be a good publicity platform. If Compaq intends to participate, we can specifically explain in the publicity that the prizes for this competition are provided by Compaq, which produces the best PCs in the United States. In this way, the Chinese people will soon know about Compaq, and when buying a computer in the future, they will naturally think of Compaq’s PC.” Zhang Lexing threw out part of his plan, and kept an eye on Harry while talking. Si's reflection.

"Your idea is very interesting. It doesn't cost much to provide a few microcomputers as prizes. I will discuss it with the company's management and I believe it can be passed. In addition, I am personally very optimistic about this plan." Harris heard He nodded again and again, looking very satisfied.

At this moment, there was a "dong dong" knock on the door, and at the same time a voice came in from outside the door, "Mr. Harris, it's about time for you to speak on stage."

"Sorry, excuse me." Harris shrugged apologetically, got up and left.

Grove never came back after he went out, and when Harris left again, only Zhang Lexing was left in the private room.
Isn't this too boring, Zhang Lexing simply went out to check the situation, so he followed Harris and went out.

As soon as he returned to the hall, Zhang Lexing noticed that there were many people in front of the podium. Grove on the stage was advocating how advanced Intel's 386 processor (80386 chip) was, what advantages 32-bit processors have over 16-bit processors, and so on. They actively incited everyone in the audience to follow up on Intel's 386 promotion plan, and made sure that Intel would strengthen advertising, making it easier for end users to accept the 386 processor.In order to strengthen his persuasiveness, Grove also mysteriously revealed that Intel will further enrich the 386 processor product line, and soon will launch multiple grades of 386 processors, forming a pattern of high and low collocations, so as to enhance the competition among alliance members in producing PCs force.Representatives of many manufacturers nodded their heads repeatedly, and seemed to be a little moved.Some of the business managers brought by Grove also took advantage of the heat to select targets from the audience for personal promotion, and some of the lucky ones soon brought tempted customers to the private room next to them. Start a more detailed and in-depth discussion.

After Grove finished his speech and left the stage, Harris followed up on the stage to give a speech. Different positions determine different angles of attention. What Harris said was more about such things as the majority of compatible machine manufacturers must be self-improvement, IBM, although seemingly Powerful but in fact it is just a paper tiger. As long as everyone unites as one, they will definitely be able to defeat IBM and other clichés.

Zhang Lexing wasn't interested in such clichés at all. He happened to see Grove stepping off the podium and standing by the side to rest. Zhang Lexing hurried over to invite him to go back and continue the secret conversation. Grove readily agreed.Back in the private room, Zhang Lexing first mentioned what Harris had said about the sponsors of the software design competition. After listening to Grove, he did not comment. It seemed that he was not very interested.

"You forced me, it seems that I'm going to come up with a trick." Zhang Lexing muttered a few words in his heart, and then played his trump card: "I think Intel's propaganda is very problematic now."

"It's unlikely. I think the 3-to-2 advertisement is very good. It can let end users know that the new 386 processor is much better than the old 286 processor." Grove said with a full face. Confuse.

"Is it really as good as you think? Maybe Intel hasn't noticed that many end users don't know the relationship between the processor and the computer at all. Naturally, these users don't care about the specific location of the processor in the computer case. , What does the processor do. For these users, Intel’s advertisement is playing the piano against the cow.” Zhang Lexing explained.

"We really haven't noticed this problem, but what does it matter? Anyway, Intel doesn't need to directly face end users. In fact, as long as those manufacturers are willing to accept it." Grove thinks it doesn't matter.

"Don't you realize that there is a danger in this? For end users, if they don't understand processors, they won't care which company's processor they use when buying a microcomputer. There are not many choices now, and it may not matter, but once If there is a company capable of competing with Intel and can provide processors with similar performance, then the initiative may not be in Intel's hands." Zhang Lexing said while silently mourning for AMD.

"This..., do you have any good ideas?" Grove's face changed slightly, he lowered his head and pondered, maybe he was ranking potential competitors in his heart.

"This is what I think, to create a new publicity plan. Focus on strengthening end users' awareness of Intel's processors, bundle partners to promote together, and highlight the advantages of Intel processors. The ultimate goal is to let end users rely on Processor to choose the microcomputer.” Zhang Lexing said while silently mourning for a public relations officer who might lose his job because of this.

"Sounds good, can you explain in more detail?" Grove was a little moved, and the way he looked at Zhang Lexing was different from the past.

"I call this plan 'IntelInside', which is to add an 'IntelInside' mark on all microcomputer chassis using Intel processors, and use the way of marking and publicity bundled." Zhang Lexing further explained, "If you are interested in this plan If you have doubts about whether it is effective, you can consider sponsoring my software design competition, and try the effect in China first. The thing to do is actually very simple, just add an 'IntelInside' mark on the PC as the prize, and at the same time In the publicity, it is stated that the processor of the Compaq PC is provided by Intel, so that Intel can be promoted in China and the feasibility of the 'IntelInside' plan can be tested, which can be said to kill two birds with one stone."

"This plan is very good. I will report it to the board of directors in detail. I believe it should be passed without any major problems." Grove seemed in a good mood and joked: "Zhang, if you do it In terms of publicity and planning, I can cut off the entire department in charge of publicity without any problem."

"Mr. Grove, you really know how to joke." Zhang Lexing said with a smile.

At this time, Harris, who had finished his speech, came back with a glass of wine. As soon as he entered the door, he couldn't help asking: "What good things are you talking about, don't forget me."

"It's not the China plan that I talked to you about. Mr. Grove is also very interested after hearing it. I think it's better for the three of us to do it, and each of us happens to be in charge of one side." Zhang Lexing explained.

Both Grove and Harris nodded in agreement. Of course, they would have to go back to get definite news if they really agreed, but Zhang Lexing was very confident.

"I would like to add that in order to make it easier for the Chinese government to accept the proposal of holding the competition, I suggest donating a batch of computers to some universities in China. In fact, this is also a good opportunity to promote yourself. In the future, students who graduate from these universities will Knowing that the company that provides microcomputers is Compaq, and the processors of microcomputers are all produced by Intel, one can imagine the tendency of these people to choose microcomputers in the future, and these people can be said to be potential users in the future.” Zhang Lexing Said.

……

Two days later, Grove and Harris respectively called to say that the company's board of directors had agreed to the previously discussed China development plan. During the phone call, Zhang Lexing explained the development plan in detail again, hoping that Intel and Compaq also sent people to participate. As for the candidates, Zhang Lexing suggested that they should choose Chinese descent to go to China as much as possible, so that communication will be more convenient.

The next day, Grove and Harris called Zhang Lexing again to inform Zhang Lexing of the result. Intel and Compaq would send people to participate in the event. Intel’s representative was Lai Bingrong, and Compaq’s sent Wu Guofa. As for the date of going to China, VisualSystem Unified to arrange.

After discussion, the final date was set on November 11rd. The representatives of VisualSystem were Dr. Yu and Zhang Lexing. Of course, it was Dr. Yu who actually handled the affairs. After all, Zhang Lexing looked too young. More importantly, Zhang Lexing still had a lot of things to do after returning to China. Do.

Before going to China, because Zhang Lexing planned to go to RB to do some business first, so he took a few people to go first, and planned to fly directly from RB to BJ after finishing the business.In order to meet each other after arriving in China, everyone agreed to meet at the Friendship Hotel, where the Intel office in China is located. Dr. Yu will set off with representatives of Intel and Compaq.

Before leaving, Zhang Lexing called Dr. Ye Zuyao and invited him to visit China some time later to restart the "Software Development Plan" according to everyone's previous agreement.Dr. Ye was met by Zhang Lexing at the Comdex exhibition last year. At that time, Dr. Ye had just come to the United States because he failed to promote software engineering when he returned to China.At that time, after Zhang Lexing's persuasion, Dr. Ye agreed to return to China to continue the original project when the time was right, of course not as an official project, but to be supported by Zhang Lexing's company.Obviously, now has come what Zhang Lexing thinks is the right time.

(End of this chapter)