game trailblazer

Chapter 62 Conversations About the Future

Sitting on the plane to San Francisco, Zhang Lexing was thinking about his gains in RB.Relying on the rising wave that has been latently enjoyed for several years, coupled with the beginning of a period of falling, Zhang Lexing's $30 billion in RB funds that year has more than doubled by more than seven times. For expenses, I believe that I can get at least 80 billion to [-] billion, and I don't have to worry about funds for a long time.

When Zhang Lexing and the bodyguards walked out of the airport, they met Fang Shaozhuo, an old acquaintance who came to pick him up. The car he drove was a black Dodge Caravan that was released last year.During the driving of the vehicle, Zhang Lexing flipped through several newspapers and magazines brought by Fang Shaozhuo according to his usual habit. When he saw a computer game magazine, he found that it reported the new work "Railway Tycoon" released by EA Company and produced by MicroProse Company not long ago. ".

In this report, it is introduced: "This is another work that was born under the influence of "Sim City" recently. It can be seen from the screen of "Railway Tycoon" that the two are somewhat similar, but as a well-known game designer, Xi De Meyer is still a master in this game that pioneered railroad simulations.

"Railway Tycoon" was co-designed and produced by Sid Meier and Bruce Shelley. The game uses a top-down perspective similar to "Sim City".In the game, players need to manage a railway enterprise and take care of every aspect of business affairs in detail - from laying tracks, to building stations, to creating train schedules.In order for players not to feel lonely, and to feel the fun of railway management game competition, the designer has arranged for other competing companies to compete with players. They will not only carry out hostile acquisitions in the form of equity transactions, but also fight price wars , to pull away the customer source of the player company.According to Tim, our reviewer, it's a typical 'easy to learn, hard to master' game, and it's extremely addictive. "

Looking at the black and white pictures of the game in the magazine, Zhang Lexing felt a bit like "Sim City". He closed the game magazine and opened a technology newspaper, intending to see the latest news...

The car did not drive downstairs to the Visual System company as usual, but directly came to the American-style villa where Yang Xinxin and Zhang Lexing lived together.

"Chairman, the president said he was waiting for you here, so he came here directly." Fang Shaozhuo explained.

Zhang Lexing nodded, opened the door and got out of the car. The bodyguards who got out of the car earlier had already picked up the luggage, and the group walked to the villa.After walking a few steps, Zhang Lexing turned his head to look at the black Dodge leaving in the dust, still full of doubts in his heart.

Walking into the living room of the villa, without waiting for orders, the bodyguards disappeared without a trace, leaving only Zhang Lexing and his suitcase.Zhang Lexing walked a few steps forward and saw Yang Xinxin who had been separated for more than a month. She was lazily leaning on the leather sofa in the reception area, her hair was rolled back, and she was wearing a charcoal gray dress with pinstripes. Professional woolen skirt, legs close together and slightly inclined to the left side of the body, a pair of black round-toed high-heeled shoes on the feet, a slender glass wine glass with some dark red liquid in the left hand, holding it with the right hand The armrest of the sofa, with his head slightly turned to the right, looked out of the French window next to him with a trace of desolation in his eyes.

When Zhang Le walked over, Yang Xinxin who heard the movement happened to look over, her eyes met, a smile appeared on her face, the wine glass in her left hand was gently placed on the tea table in front of the sofa, she got up and left come over.

"Sister Xin, today you..."

Before Zhang Lexing finished speaking, Yang Xinxin had already come to him, carefully helped him brush off the dust on his body, and then gently embraced him in his arms.

Yang Xinxin's voice came from Zhang Lexing's ear: "Lexing, you don't need to ask, I know what you want to ask. In fact, I have something to tell you. It's more convenient to be at home. I believe you are the same."

After speaking, Yang Xinxin let go of her hands, went back to the sofa and sat down, then stretched out her hand to signal Zhang Lexing to come and sit beside her.Zhang Lexing came to the sofa and sat down, leaning slightly, waiting for Yang Xinxin to speak.

"Brother, we have lived together for almost ten years. I think you should understand how I feel about you."

Zhang Lexing nodded, he really only understood.At the very beginning, Zhang Lexing also had many strange thoughts in the face of Yang Xinxin's caring care.However, as time went on together, Zhang Lexing gradually understood that Yang Xinxin's relationship with him was just a kind of affection between siblings, so the relationship between the two became more pure.Usually live under the same roof, but do not interfere with each other's private life.

Yang Xinxin went on to say: "I feel that when you come back this time, I'm afraid there will be a lot of changes. Maybe you will leave the United States in the near future and rarely come back."

"Sister Xin, I plan to go back after the domestic situation stabilizes after a while."

"Go back? Don't you worry about what happened last year?"

"Don't worry, the same thing won't happen again."

"Then what are you going to do when you go back?"

"I want to start a computer game development company. I actually thought about this a long time ago."

"Don't you have a computer game development company here? Why do you have to go back? Even if you want to make Chinese games, it's not impossible here."

"What I want to develop is not only my own computer game company, but the game industry in the United States and RB has grown gradually over the years. I hope that China can also have such a day. This goal cannot be achieved abroad, so I have to go back. "

Feeling that Zhang Lexing has made up his mind, Yang Xinxin sighed and said, "Brother, since you have already made up your mind, I will support you. But when it comes to developing industries, do you have any plans?"

"Well, the first thing is to go back and start a computer game company. While developing, support other companies that are willing to engage in game development. Then use the developed high-quality games to start the company's brand and maintain the company's dominant position in the domestic game industry. Then there is research and development. Domestic game consoles will cultivate a large number of professional game development companies. At the same time, more game peripherals will be developed, and there will be more interaction between animation, movies and games, so that the game industry should gradually take shape.”

"I don't understand the game industry. I can only talk about it from the perspective of enterprise management. Brother, I have always had a feeling that I can't see through it. You look like a technician, but you have a very accurate investment vision. , but it seems very elementary in terms of company management.”

Zhang Lexing has never been in touch with company management in his previous life, and he is a layman on how to manage a company. He came to the United States to set up a company thanks to Yang Xinxin, otherwise he would not have had time to implement his many whimsical ideas.Zhang Lexing has also worked hard to learn how to manage the company these years, and he thinks he still has some experience. He returned to China to practice a few years ago, and those companies seem to be operating well.Unexpectedly, Yang Xinxin still thinks that she doesn't know how to run a company. Zhang Lexing felt a little uneasy, and said angrily, "Sister Xin, you can't underestimate people."

"Brother, let me help you figure out how big your business is. I'm not counted in the part managed by VisualSystem. In the United States, your wholly-owned companies include KF-Panda, Blue Dragon Game Development Company, and Game Technology Research Institute, Red River Fund, and then also invested in EA, Cisco, Starbucks Coffee, ATI in Canada, Lucas' Industrial Light and Magic and Skywalker Sound Effects, etc. Fortunately, your investment is from Red River Fund, and there are still people who can Help you manage it. But your companies in Asia are too scattered. Except for one innovative company through Honghe Fund, the others are directly invested by you. BJ has Sunrise Software and Le Yiyang, and Shanghai has a game Computer Hardware Research Institute and Yulefang, Fuzhou has a video game development company, Shenzhen has a general software development company, and there is a large stall in Hong Kong. You. Have you found that since the establishment of these companies, you often have to run there, and it is not easy to grasp the overall situation of the company. If you continue without adjustments, the number of companies will increase, and you will probably have to do it every day After spending time on the plane, the company’s operating efficiency will not be high.”

After hearing Yang Xinxin's words, Zhang Lexing blushed a little. His so-called industrial layout turned into a mess after analysis. It seems that he is really a rudimentary in business management.

"Sister Xin, then you can give me some advice, what should I do in the future?"

"According to your situation, I think it is necessary for you to set up a group company, so as to form a joint force and manage the companies under it well."

"Group company? Should I set up a holding company, convert my personal holdings into company holdings, and manage the following companies through this holding company."

Yang Xinxin shook her finger and said, "It's not as simple as you think. It seems that I have taught you a lesson. The group company is not just a name, it needs to establish a reasonable management and control model to develop healthily. Different The management and control model is actually the difference in the distribution of power between the headquarters and the subordinate organizations. Generally, there are three types of "operational management and control", "strategic management and control" and "financial management and control". The typical operational management and control type is IBM, to put it bluntly The headquarter is in charge of everything, the headquarters is responsible for thinking, and the subordinate organizations are only responsible for execution. General Electric also adopted this model before 84. The biggest drawback of this model is that the headquarters staff expands too fast, and the response speed from top to bottom is not fast. Financial management and control The model is very simple. The headquarters is responsible for the financial operation of the group, and only conducts financial assessment for the subordinates. Under this model, the industries of the subordinate companies do not need to be highly relevant. A typical example is Hutchison Whampoa. The strategic control type is more The popular group model neither manages everything like the operation control type, nor does it manage less like the financial control type. Simply put, the headquarters is responsible for the overall strategic planning, and the subordinates are responsible for their own local planning.

Considering the distribution of your company, I suggest that you adopt a combination of strategic control and financial control, and use strategic control for the core industries that you think are important, and only do financial assessment for industries that are not strongly related. In this way, your headquarters The management pressure will not be so great. "

After listening to Yang Xinxin's words, Zhang Lexing realized that he had to learn too much in business management. Fortunately, he still has the opportunity to learn more.So Zhang Lexing went back to his room to bring the latest report of his company, and wanted to ask another question.

"Sister Xin, look at the information and check for me to see if there is anything that needs to be adjusted by these companies."

Yang Xinxin took the documents and read them carefully, while Zhang Lexing anxiously waited for the results.After waiting for an hour, Yang Xinxin finally finished reading the materials.

"To put it simply, one is Kunpeng Animation, and there are two problems. One is that the company's competitiveness is not strong enough, especially in the main market RB. There are too many competitors, and its own strength is not outstanding enough. I suggest you go through acquisitions. To enhance it, as for the goal, Shogakukan and Shueisha, which have little difference in ranking, should be fine. Another problem is that the computer animation production department under Kunpeng Animation has eaten up too much money, and the input and output are out of proportion. It can be cut. Furthermore, you have invested in Industrial Light & Magic, which is a film special effects production company, which is far from your other industries. However, you said before that animation, movies and games can interact with each other. Are you right? You can consider setting up a film company. I believe you should have no problem with funding now."

Yang Xinxin's suggestion suddenly opened a new window for Zhang Lexing. Although the proposal of cutting the animation production department must not be considered, the other two points are really good, and now seems to be a good time to implement them.

(End of this chapter)