Island Tycoon

Chapter 175 Double the fare
A young couple was enjoying the two-person world in a coffee shop in the afternoon. The boy picked up a newspaper and found that several pages were reports about the opening of the Nanguo Cinemas.

So, the boy asked the girl, "Have you heard of Nanguo Cinema?"

"It seems that there is one near here." The girl thought for a while, and said in a not very uncertain tone.

"Go and see it? Maybe there is a good movie." The boy suggested.

"Okay, sitting here is boring anyway." The girl nodded without any hesitation, picked up her coat and stood up.

In fact, there are really not many recreational activities available at this time, and theater watching can be said to be the most popular pastime, so the two came to this North Point branch of Nanguo Cinema, which was renovated from the former Daguang Theater.

The two came to Nanguo Cinema, and found that the decoration here was really good, and the most important thing was that the cleanliness was very high.It's not like the theater he usually goes to, where there's all kinds of shit, shit, and garbage in the underground.It is even more embarrassing to enter the theater, it is a smoky mess, and people can spit thick phlegm when passing by.

In addition to the environment, the popularity here is also very good. There is already a small queue at the ticket window. You must know that it is only four o'clock in the afternoon.For most Hong Kong people, it is still working time, and there is no such free time to watch movies.

"So expensive! 12 yuan a ticket?"

But when the couple lined up at the ticket window, the price of a movie frightened the boy. No wonder the people who stood in front of him just now showed hesitation or surprised reactions when buying tickets.

In fact, it’s no wonder that these people were taken aback. These people think that the ticket price here is expensive, mainly because of a contrast.

You must know that in most theaters now, the average ticket price is around seven and a half.This is also because the ticket price of [-] yuan per ticket for the Golden Princess, which opened half a year ago, has raised the average price.

In some relatively remote areas, including many theaters under Shaw Brothers, it is not surprising that tickets sell for six yuan a piece.Compared with them, the ticket price of Nanguo Cinemas has doubled.

"Sir, ten yuan used to be a big deal, and it can be used as a hundred yuan. Now ten yuan, it would be embarrassing for you to use it to give red envelopes for the New Year, right?"

In order to ensure the quality of the cinema's staff, especially the conductors, they have been strictly selected time and time again.So when they treat every customer, they answer them patiently.

"You are right in saying that, but your ticket price can't be outrageous here, it is almost double that of other theaters. How do you tell me to spend it?"

Although the boy subconsciously agrees with the other party's point of view, he doesn't think that this reason can be a condition for the other party to raise the price. If so, should he also ask the boss to raise the salary?

"Sir, in fact, many theaters are now preparing to raise prices, and it will be done within half a year. It is estimated that it will be difficult to buy six-yuan and seven-yuan tickets by then. Besides, our theaters also have free food when buying tickets. A big soda is free with every ticket. .”

"Is there soda for you?" The originally depressed boy became moved when he heard the news.

"Yes, and it's not a soda in a glass bottle, but an extra-large soda in a paper cup. In addition to the two tickets for the two of you, you can also give a bucket of popcorn as a gift."

After speaking, the conductor pointed to the not far away.The first customer was walking from the sales office, and saw that the soda in his hand was indeed much larger than the bottled soda.

And buckets of popcorn were also brought into the arena. Although they were not particularly large, the price would definitely not be lower than twice the price of soda.

"It's boring anyway." The boy made an excuse for himself and asked again: "What's the fun show today?"

It can be seen that the family of this young couple is relatively well-off, and what makes him feel relieved is not that there are small cheap things to covet, but that free things always make people feel happy.

"There are "123", "Night Train", and the blockbuster "Looking for a Husband and Jackie Chan" produced by Qingdeng Entertainment." The source of the first two films is the small partner who reached an agreement with Ye Jingcheng.But for this young couple, it is undoubtedly the last grandly introduced "Looking for a Husband and Jackie Chan" that is attractive.

"Green Lantern Entertainment? What?" the boy asked suspiciously.

"It's the first film producer in Hong Kong, a company under Mr. Ye Jingcheng's name." The conductor explained.She was also instructed on this point in advance, as long as there is this opportunity, she should try her best to show the signboard of Qingdeng Entertainment, so that more audiences can know its background.

"Oh!"

As Ye Jingcheng is the most popular public figure at the moment, this boy naturally knows the existence of the other party.Although Ye Jingcheng has not been equated with blockbuster movies, the few movies he has filmed have indeed achieved very good box office.

When the boy came to his senses, he also had a decision in his heart, and said, "Then here are two copies of "Looking for a Husband and Jackie Chan."

"Old Bai, why don't we buy something to eat?" The girl couldn't help swallowing a little when she saw a passing customer holding a delicious salt-baked chicken feet.

"Okay, Xiao Ji, what do you want to eat?" In front of his girlfriend, Lao Bai naturally has to be considerate.

The reason why theaters offer soda drinks is not because many people worry that the ticket price is too high and there will be a lack of audience.On the contrary, the ultimate beneficiary of this is the theater. The cost of a glass of soda is less than one yuan, but its potential effect is likely to stimulate customers' desire to spend ten yuan more.

Just holding a glass of soda in your hand, will it make people feel that there is something missing in your hand?That's right, eating and drinking, most people can't live without eating.But if you choose big soda as a gift, firstly, the cost of the drink is much higher, and another point is that it is difficult to adjust to everyone, and everyone has different tastes for food.

In a movie theater, a person can not eat, but watching a movie for an hour and a half, or even two hours, will make people feel thirsty during the period?
Therefore, the function of a glass of soda as a gift is not to balance the ticket price, but to stimulate customers' secondary consumption. Even if it only achieves one-tenth of the effect, it will bring huge peripheral income to the theater.

"Go and see." When he came to the sales office, Lao Bai was surprised again.

It's not that the prices here are also ridiculously high, but that the food sold here is different from ordinary theaters, such as brine peanuts, sugar cane, and oily pig's knuckles. These foods that need to be shelled, skinned, and bones are almost extinct.

Instead, there are packaged foods such as potato chips, shrimp crackers, and popcorn, as well as some flavored snacks such as salt-baked chicken feet, jerky, and sweet and sour plums.What these foods have in common is that they eat more and spit less, which is easier to handle than other foods.

The most important point of hygiene problems in traditional theaters is that these food residues are caused by these food residues, and most of them are greasy foods, which increases the difficulty of cleaners. affected.

What do you say if someone wants to eat sugar cane?I don't even look at the environment of the movie theater, which is more than twice as high as the theaters outside.Eating sugarcane on such occasions will damage the image and lose the identity. Who is willing to do this kind of alternative?
(End of this chapter)