Island Tycoon

Chapter 260 Joint Screening
"These two old men are really capable of tossing around." Putting down the newspaper in his hand, Ye Jingcheng lay on his back on the class chair.

Just when Zhu Baoyi opened the door and came in, seeing the smile on the other person's face, he couldn't help but ask, "Brother Cheng, what's so happy about it?"

"Seeing you isn't enough for me?" Ye Jingcheng waved his hand and said, "You'll know when you come over and take a look."

"Oh." Originally, Ye Jingcheng signaled Zhu Baoyi to sit on his lap, but the latter had already realized his malicious intentions, picked up the newspaper and took a few steps back, the swift action left Ye Jingcheng speechless.

Are you a burglar?Or is there a lesson learned from the past, and it is a routine to prevent taking advantage.

Zhu Baoyi showed a bit of complacency on his face, made a funny expression to Ye Jingcheng, and then seriously read the contents of the newspaper.From the big headlines in the newspaper, she has already known the ins and outs of the whole matter.

Shaw Brothers and Golden Harvest, who have been fighting for a full ten years, suddenly announced their joint cooperation at the press conference of the new film last night.The two major companies take turns to provide films, and they will be shown in double-line screenings in their theaters one after another.

As the first film to be jointly released, it will be Golden Harvest's "Qi Men Dun Jia", followed by Shaw Brothers' "Tathagata Palm", and the two companies even have plans to co-produce.

As for the box office results asked by the reporter, the two heads gave very conservative answers. They didn't say who they were going to target, nor did they say what miracle they were going to create. They just said that the film could break through tens of millions of box office.

As for why Golden Harvest and Shaw Brothers were released together so suddenly, this question has not received a positive response from the leader of the other party.But everyone in the industry knows where they are targeting, and they are definitely targeting the two emerging cinema chains, Golden Princess and Nanguo.

Facing the aggressiveness of Shaw Brothers and Golden Harvest, Nanguo and Jingong are very passive, because they cannot be compared with each other in terms of resources or background.

The only way that can be taken is to hold the base, and the most direct way is to adopt a joint screening model like the former, so that the flow of people and the audience will not be snatched by the former.

However, this method is easy to form vicious competition, and it will allow third parties to take advantage of it.And in the long run, Golden Harvest and Shaw Brothers are more accepting of wastage than they are, and they will be the first to be out if they really want to be wasted.

"Brother Cheng, what should we do now?" Zhu Baoyi asked anxiously.

"En." Ye Jingcheng tapped his fingers on the table and said, "Go and inform Li Yingjiu that we will hold a press conference tonight."

"I'll go right away." Zhu Baoyi nodded seriously,

She didn't know about internal struggles, but the decision made by Jiahe and Shaw was definitely not conducive to the development of Qingdeng and Nanguo in form.So instead of calling Li Yingjiu, she quickened her pace to Li Yingjiu's office.

Not long after, Li Ying followed Zhu Baoyi and rushed over. Faced with Ye Jingcheng's sudden decision, Li Ying asked, "Ye Sheng, is there any special reason why you said you will hold a press conference tonight?"

"You should read this newspaper first." Hearing this, Zhu Bao knowingly handed the newspaper to Li Yingjiu.

Li Ying took the newspaper, put it down after a glance, he was also reading the news just now.I was wondering if Ye Jingcheng would have any countermeasures, but I didn't expect to call him here because of this incident.

Li Ying also understood Ye Jingcheng's approach. The topic in the newspaper had already represented Jiahe and Shaw's declaration of war on the Southern Kingdom. Ye Jingcheng needed to respond anyway.

It's just that even if there is a press conference to respond, if there is no hot topic, it will not be easy to win some points from the public opinion.

What's more, ordinary press conferences send out invitation letters to insiders a few days in advance. Ye Jingcheng's orders will be held in the daytime and will be held in the evening. The preparations will definitely be too hasty, and the invited guests will be more difficult to implement.

Reflecting the problem to Ye Jingcheng, Ye Jingcheng thought about it: "I remember that the press conference of "Autumn Fairy Tale" will be held in two days, so you can use this press conference as an excuse to get those invited guests to come earlier, shouldn't it be difficult? "

"It's not difficult, but..." Li Ying hesitated to speak.

In fact, he really wanted to tell Ye Jingcheng whether holding a press conference would be of much use. It would only make the media feel that Qing Deng was holding on, or that they were afraid of the joint release of Golden Harvest and Shaw Brothers.

"It's okay, just follow my orders." Ye Jingcheng decided.

"Understood, Ye Sheng." Seeing that Ye Jingcheng was unquestionable, Li Ying couldn't persuade him any more.

Just when Li Ying was about to leave, Ye Jingcheng stopped him and said, "By the way, you can pass on a topic to the guests, that is, the box office of "Autumn Fairy Tales" is estimated to be the first film in Hong Kong to exceed 2000 million yuan." box office movie."

"Ye Sheng...wouldn't this be too grandstanding?" Hearing Ye Jingcheng's words, Li Ying was really startled.

Because 2000 million doesn't sound like much, but that's only in the form of money.But now we are talking about the box office of the movie, which undoubtedly has become a huge amount.

You must know that among the theaters on Hong Kong Island, the highest ticket price is 12 yuan per ticket at the Nanguo Cinema.The average ticket price in other theaters is around [-] or [-] yuan, while the ticket price in Shaw's old theater and some small theaters may be less than [-] yuan.

Calculated at 12 yuan per movie ticket, at least 160 million people are needed to create a box office of 6000 million.

In terms of data alone, it may not be possible to see its shocking place.But combined with the current total population of Hong Kong Island, its ratio has exceeded [-]% of the total population.

However, because of the high ticket prices, the Southern Cinemas are often not the audience's first choice.Especially in the general salary stage, in addition to movie tickets and a little drink and snacks, it costs at least 30 to [-] yuan a night.

This is already two to three times what they spend in other theaters, one and a half times is nothing.But when they are free, they watch movies for entertainment at least three times a week.

May I ask them that they only have a salary of a little over 1000 yuan a month, and their daily life and food are all in their pockets, so how can they afford such a large amount?
Therefore, if the calculation is based on the number of people watching, this ratio must be multiplied by at least 1.5 times, that is, nearly [-]% of the population will go to the southern theaters for consumption.

Eighty percent of the population goes to theaters, which is definitely a very exaggerated ratio.Excluding the elderly, children and floating population, young people who are able to consume at most account for [-]%, so how can he get [-]% of the harvest?

Ye Jingcheng smiled confidently: "Are you worried that I don't have the ability to fulfill this promise?"

(End of this chapter)