Island Tycoon

Chapter 303 Box Office Fatigue
The streets of Mong Kok.

"Sir! Sir!" A female reporter from Al Jazeera Daily caught up with an office worker.

The office worker glanced at the female reporter, realized from the other party's equipment that he knew that he was being interviewed, so he straightened his clothes and asked, "What's the matter?"

"I am a reporter from the entertainment section of Peninsula Daily. I would like to ask you, sir, are you interested in watching movies?" The female reporter turned on the recorder.

"Yes, I have watched the recent "True Colors of a Hero" five times." Even after watching it five times, the office worker still has a look on his face, and he will probably watch it for the sixth or seventh time. Second-rate.

"Hey~" The female reporter should be a newcomer in the industry, and she was stunned by the other party's answer for a while.She came out to conduct street interviews this time, entirely for the purpose of advertising Golden Harvest's upcoming release of "The Killer".

Now it looks more like an advertisement for "The True Colors of Heroes".

It took a few seconds to react, and the female reporter asked: "Then do you know that Golden Harvest has a movie called "The Killer" that will be released soon? It is said that the investment of this movie exceeds 1000 million US dollars, do you think it will perform well in Hong Kong Island?" More than "True Tomorrow"?"

"Personally, I don't like watching ghost movies very much." The office worker shook his head, then looked at the watch on his hand, and said, "I won't tell you, if I don't leave, I will be scolded by the boss again."

Female reporter: "..."

After the office workers left, the female reporter picked a new partner, a young couple who seemed to be wandering the streets.

The female reporter leaned over and asked, "Pretty boy, pretty girl, do you have the habit of watching movies?"

"Yes, what do you want to ask?" The boy asked calmly.

"May I ask……"

Before the female reporter could ask questions, the girl tugged at the boy's sleeve and whispered, "Don't waste your time here, last night I called a scalper and left us two tickets for "The True Colors of Heroes". Maybe he'll sell it to someone else if it's too late."

Although the girl spoke in a low voice, don't forget that the female reporter was pointing a recording pen at the two of them, instantly amplifying her volume ten times, and passing it into the female reporter's ears without missing a word.

"I'm sorry, today I asked for leave to accompany my girlfriend, just to watch "The True Colors of Heroes" again." The boy had no choice but to refuse the next interview.

"It's okay." The corner of the female reporter's mouth twitched stiffly, revealing a smile that was uglier than crying.

If you really report this report back to the agency, let alone complete the task, I don't know how much money she received from Ye Jingcheng to advertise for "The True Colors of Heroes" in disguise.

……

"Hello everyone, I'm Xiaowen, a reporter from TVB. Recently, there have been wars in several theaters in the film industry, and the movie gimmicks that have been moved out are getting bigger and bigger. Anything over 2000 million, [-] million, [-] million, all with Calculated in U.S. dollars."

"And personally, I am more optimistic about Shaw Brothers' "Blade Runner". What do you think? Now wait for me to follow up and report for the citizens."

"Auntie, Auntie, may I ask you..."

"What chicken?"

"I would like to ask you, "The Trenches" and "Blade Runner" will be released next week. If you had to choose, which movie do you think will make you want to watch it?"

"If you don't want to watch it, I promise my grandson to watch "The True Colors of Heroes" with him, and the tickets are already bought."

……

Shaw Brothers also did all-round publicity for the new film "Blade Runner". The biggest move was that Shaw Yifu used his identity as a TVB shareholder to pull out a small team to conduct TV interviews with citizens.

The effect is much better than that of Golden Harvest's newspapers. Compared with only leaving the names of citizens Mr. X and Ms. X in the newspapers, more citizens are willing to accept interviews with the TV stations that appear on the screen.

This is also the reason why Shao Yifu knew that the box office appeal of "Blade Runner" was not as good as "The Killer's Trenches", and he dared to move out to compete on the same stage, because he had an advantage in publicity that Zou Wenhuai did not have.

Zou Wenhuai can use Chenglong as the driving force for the box office in the early stage, and Shao Yifu can use various publicity reports to increase the audience base entering the theater.Let's see who can gain an advantage in the early stage, and then even if the quality of the film is not as good as that of the opponent in the future competition, the box office performance will not be far behind the opponent.

But before that, there is still a problem for them to solve, because their respective propaganda teams, whether it is newspaper interviews or TV reports, some problems can't avoid the words "The True Colors of Heroes".

It means that they spend money to hire people to do publicity, but the one who benefits the most is not their own side, but free publicity for Ye Jingcheng.

……

Ye Jingcheng's office.

"Ye Sheng, Golden Harvest and Shaw Brothers have been putting in a lot of commercials lately, almost reaching the entrance of our cinema. I think "The True Colors of Heroes" has started to suffer from box office fatigue these days, should we also run commercials?" Standing in Ye Jingcheng Li Ying in front of him smiled wryly.

"I don't think it's necessary." Ye Jingcheng shook his head.

Box office fatigue has nothing to do with publicity. The biggest problem is the population base of Hong Kong Island. It is doomed that the box office will start to decline when it reaches a certain height.

The total population of Hong Kong Island is so large, even if everyone enters the theater to consume once, the income the theater can get is limited.Unlike mainland China, which has a population of more than one billion, even if the ticket price is reduced to a dime, it can create hundreds of millions of box office.

Without new blood entering the theater for consumption, the theater can only rely on some repeat customers.And "The True Colors of Heroes" has been released for half a month. Those viewers who are repeat customers because of the highlights of the movie can enter the theater three or four times to contribute to the box office.

But you can't ask someone to watch a movie for half a month, right?

In the first week of its release, "The True Colors of Heroes" had the hottest and craziest box office results, earning 500 million box office in just seven days.In the second week, the results were only 900% of the former, and the box office was less than [-] million.

The following week, it is estimated that the box office is only 500 million at most.To reach the box office of 3000 million he expected, it will take at least two weeks of release time, and some external factors must be considered, such as a series of actions by Golden Harvest and Shaw Brothers.

Ye Jingcheng has seen the two movies "The Killer" and "Blade Runner", and he knows their quality and storytelling better. It is useless for him to know the problem alone. It needs the citizens of Hong Kong Island to know.

At that time, whether they want to support the audience or join in the excitement, it will definitely cause the box office of "A Hero Tomorrow" to drop sharply a few days before the release of these two films, which will undoubtedly prolong the film's release time.

"What's the situation with the theater's sales department?" Instead, Ye Jingcheng changed the topic from the movie's profit to the theater's business issues.

(End of this chapter)