Lei Junbao changes

Chapter 2
At 2007 o'clock in the morning on October 10, 9, Kingsoft was listed on the Hong Kong Stock Exchange.Two weeks later, Lei Jun appeared on the commercial talk show "Boss Hall", chatting and laughing.However, those who have watched this program can feel that the joy brought about by the fulfillment of the long-cherished wish of the IPO is not enough to resolve the depression brought about by the long-distance race of the 10-year IPO.

Near the end, the hostess asked this 38-year-old middle-aged man, if there is no Jinshan in your life, what else is there? "I firmly believe that I was invited because I am the president of Jinshan." He replied, "I really hope that because I am Lei Jun in the future, I will have the opportunity to sit here."

What happened afterwards gave this passage a foreboding meaning: On December 12 of that year, Lei Jun resigned from the positions of President and CEO of Jinshan, citing physical and mental exhaustion.His dramatic transformation seemed too sudden.After all, he had invested 20 years in this company and devoted most of his adult life to a pure and clear ideal.

"At the very beginning, we said that we must make Kingsoft into China's Microsoft. Our slogan is: Let Kingsoft's software run on every computer. Lei Jun is really working hard for this ambition." Qiu Bo, founder of Kingsoft Jun said in an interview with People. In 1992, Qiu Bojun invited 23-year-old Lei Jun to join Jinshan as the sixth employee. Two years later, Lei Jun became the general manager of Beijing Jinshan. Six years later, he was promoted to general manager of Jinshan.

Zhou Hongyi met Lei Jun in 1995. At that time, he was working as a programmer at Founder not long after he graduated from graduate school, and Lei was already in Beijing Jinshan.

"At that time, Lei Jun was considered a legend to me." Zhou Hongyi recalled to the reporter of "People". Back then, people with yellow faces ran all over the streets in Beijing. Driving a white Santana is "like driving a Cayenne today."

While talking, an awards ceremony was being held outside the 360 ​​headquarters building, and a search engineer received a Cayenne as a reward for his outstanding work.

Zhou Hongyi defined the interaction with Lei Jun at that time as "looking up for a long time". "Computers were a very high-end industry back then, and he was one of the best among the people inside, and he was young, and he had a platform like Jinshan, so he must have pride in his heart."

"Among our group of people, when he debuted, maybe Ding Lei and Ma Huateng had just started working, maybe Chen Tianqiao was still in school, and I just graduated and started working. According to secular standards, he gained social status earlier. To be honest, in terms of seniority, he is (higher) than us, and he should be able to catch up with Suan Qiu Bojun's generation, and Yang Yuanqing, and (at that time) Zhongguancun people are as famous. The first group of people can only be counted as the second group." Zhou Hongyi said.

In Zhongguancun back then, Lei Jun and Zhou Hongyi talked about various possibilities in the future, and even proposed the idea of ​​selling water and boxed meals. "He said that if he sells water, he should ask Andy Lau to be the spokesperson. This water is called 'Wang Qing Shui'. If he sells lunch boxes, he will do it differently—everyone looks down on it and thinks it's a business—but He can even say these very logically." Zhou Hongyi recalled with a smile.

Lei Jun is good at summing up one, two, three, speaking decisively and convincingly. "When he talks to you, he is very sincere in his heart, and he also believes very much. Every sentence is as sure as Newton's law. This is called the 'reality distortion field', which is very convincing. You will be infected by him, what? After what he said, the prospects are very grand.”

Zhou Hongyi was amazed by Lei Jun's marketing skills very early on. Kingsoft took advantage of the singer Bai Xue and the Zero Band to hold an open-air concert at the launch ceremony of "Kingsoft III" in 1998, arousing the enthusiasm of users and dealers, and In the "Red Genuine Storm" launched in 1999, during the three-month promotion period, Lei Jun lowered the two sets of Jinshan software from 3 yuan to 168 yuan, and the final sales exceeded 28 million sets, setting a historical record for the sales of genuine software in China. "When there was no Internet, he already knew how to mobilize users. I didn't understand this aspect at all at the time."

(End of this chapter)