China Entertainment Times

Chapter 849 Sweeping the Lunar New Year Files

The 2015 National Day file finally ended with the victory of "Charlotte Annoyance". This comedy film adapted from the drama of the same name won a super high box office of 16.94 billion in China, breaking the box office record of the National Day file, and also ranked in the 2015 annual No. [-] at the domestic box office.

Compared with "Charlotte Annoyance", which relied on its high reputation to harvest box office frantically after the National Day, "Unbelievable" only won 4900 million box office after the festival, with a total box office of 6.09 million.

And a considerable part of this is the 100 million movie tickets for the activities of Dibao. After all, 100 million tickets also have a box office of about 3500 million.

If you spend a certain amount of money at the merchants participating in the event, you will be given a fare evasion ticket. Even if the audience doesn't want to see it, it's free to watch.

However, the 7000 million box office invested in fare evasion tickets, micro-tickets, and Maoyan has not yet been used up. The ticket subsidies are released in batches. After the holidays, you can see that a considerable part of the 9.9 yuan special ticket is not wanted.

After paying such a high price, even at the box office, they finally got such a result.

Ahli won’t lose money either, after all, the 100 million tickets from Tiaobao have brought many users to Taopiaopiao.

With such a large group, the money lost in one aspect can easily be earned back in other places. Ahli's usual way, those companies he bought are vomiting blood, and Ahli is not at all panicked.

At the end of the National Day file, the first collision between Hantang and the eight major companies finally ended in Hantang's complete victory.

Immediately after the seamless docking of the Lunar New Year files, the movie market became popular again after a brief shutdown.

The Eight Big Companies and the Han and Tang Dynasties are facing each other, and every schedule is destined to be their battlefield, and the Lunar New Year is no exception.

This year's New Year's Eve, Hantang has two heavyweight movies, "Bad Angel" and "Now You See Me 2".

The eight major companies have released films such as "One Thought Paradise", "Never Expected", "The Disappearing Murderer", and "Old Paoer".

After the failure of the National Day file, the eight major companies have become more cautious, and the Lunar New Year file schedule has also been adjusted.

"Now You See Me" is a movie directed by Tang An, and it overwhelmed the star-studded "Red Cliff" in one fell swoop and won the summer title.

As a sequel, although the director has been changed, the title is enough to attract the audience into the cinema.

Moreover, Deng Chao, Tang Yan, Deng Kai and others are far more famous than they were seven years ago.

Compared with "Now You See Me 2", "Bad Angel" is more like a soft persimmon.

But this soft persimmon is also relative. After all, Deng Chao's debut film "The Breakup Master" also won [-] million box office, and this is still his husband and wife file with Sun Li, which is even more gimmick.

It's just that "Now Now You See Me 2" far exceeds "Villain Angel" in terms of the lineup and the reputation of the movie itself.

The eight major companies are mainly besieging the "soft persimmon" of "Villain Angel". My Girlhood" and many other movies.

The main force is of course "One Thought Paradise", starring Shen Teng and Ma Li.

The fire of "Charlotte Annoyance" in the National Day file, coupled with the accumulation of previous Spring Festival Gala, made Shen Teng a smash hit.

However, this is not a Happy Twist movie. It was invested by a company in southern Henan, and it was also distributed by the local Oscar theaters in southern Henan, Sihai Distribution, and Wanda Alliance.

Jiang Defu and the others were also overjoyed. Originally, this movie didn't catch their attention at all, but the popularity of "Charlotte Annoyance" made this movie a favorite, and it was also the main movie promoted by Wanda's Lunar New Year stall.

Shen Teng VS Deng Chao, this is also the confidence they dare to pinch the soft persimmon of "Villain Angel".

"Wan WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWang" is a joint release of Ah Li and Bernard. The same online drama Dapeng Virgo sold a billion box office. .

Two comedy movies with big selling potential may not be sure about "Now You See Me 2", but "Villain Angel" is different.

However, the reality slapped them again. Even with the popularity of "Charlotte Annoyance", "One Thought Paradise" only got 1.3 million box office in the first weekend and four days, and in the second week, with the collapse of word of mouth, only 1200 million, the total box office is just 1.5 million.

The same two leading actors, but the gap between the two movies is too big. A movie can never be determined by a single actor.

Of course, this movie also has good reviews, but most of them say that it has depth and far-reaching meaning.

It is not a bad thing for a movie to have depth, but if the only advantage of a movie is depth, it is destined to be difficult to sell.

The first film failed, but another "Wan WanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWanWancao" before it was released.

Out of self -confidence in the movie, "Unexpectedly" adopted a large -scale publicity method.

The movie was screened on two days on the weekend of the week before the release, six hours on Saturday and Sunday from evening to night, and 12 hours on two days, with 6.7 screenings, and nearly 30% of the film schedule, such a large-scale screening It is rare in mainland film history.

However, because it was screened during prime time on weekends, the attendance rate was unusually high, with an average of 62 people per game.

6.7 games, with an average of 62 people per game, and the box office of "Unexpectedly" reached 1.37 million.

It broke a record before it was even released, and it was a box office record in mainland film history.

However, excessive screenings also overdrawn the box office in advance, and the movie itself is not very good. With enough time for negative reviews to spread, the subsequent box office is not as good as the box office of the screenings.

In the four days of the first weekend, "Unexpectedly" won 1.88 million box office, followed by only 5900 million in the second week, and fell below the 3.95 million mark in the third week, with a total box office of [-] million.

However, although the trend is like a dive, it is also beneficial to gamble on on-demand screenings, otherwise there may not be such a high popularity, and the box office on on-screen screenings and the box office on the first weekend are enough to make a fortune for the film studio. After all, it is a small and medium-budget movie.

The two films with high expectations fell to the ground, but a comedy romance film "My Girlhood" won 3.8 million box office, which has the potential of a dark horse.

However, the box office champion in November was still won by "Bad Angel". With Deng Chao's fame, and Sun Li's husband-and-wife team, "Miyue Biography" hit the air, and the movie earned over 1.66 million yuan on the first day. High box office, better than any movie in the same period.

And the score of 5.44 million in the four days of the first weekend also made the movie market in November lose suspense early.

However, the reputation of the movie was not good. In the second week, it took a big dive and only got 1.38 million. In the third week, it was only 2600 million. In the end, it became the November box office champion with a total box office of 7.17 million.

Several movies started high and went low, and they were able to get out of an 80% decline in the second and third weeks, which was almost unimaginable in previous years.

Word-of-mouth has grown too fast, there are more movies, and audiences have more choices, and it is getting harder and harder to fool audiences with bad movies.

Although "Villain Angel" won the box office champion in November, Deng Chao's reputation plummeted.

Fortunately, "Now Now You See Me 2" was released in early December. This magic crime blockbuster has a good reputation. The effect is very good.

The only other heavyweight movie in December is "Old Cannon", and the old gangster can't stop "Now You See Me 2" from dominating the Lunar New Year file.

9.2 million in the four days of the first weekend, 8 million in the second week, 3.6 million in the third week, and the total box office broke through the 18 billion mark in the 20 days of release, reaching 20.8 billion!
This data also surpassed "Monster Hunt" and ranked second at the annual box office.

The word-of-mouth of the series is not as good as one. "Now Now You See Me 2" can only be said to be okay. After all, Uncle Gao is a director who is good at suspenseful crime genres. The magic in the movie is embellished, more like a survival movie Compared with the first crime movie, it still lacks some laughs.

The trend was mediocre, but breaking 18 billion in 20 days also met Tang An's expectations.

And another heavyweight movie "Old Paoer" also performed well. In the case of a week late release, it won 11 million box office in 7.4 days, and its reputation is also good, and it is expected to break through the one billion mark.

It is estimated that Feng Xiaogang himself could not have imagined that his first film with a box office of one billion was not achieved by himself as an actor.

The blockbuster starring in the movie also made Feng Xiaogang more confident in himself, and also confident in the next movie he will direct.

The two films "Bad Angel" and "Now Now You See Me 2" swept the entire Lunar New Year file and won nearly 28 billion box office. It is inevitable that the two films together will break 30 billion.

The Han and Tang Dynasties once again dominated the Lunar New Year file, plus the summer file and the National Day file, three of the four most important time slots of the year accounted for three, and it was undoubtedly the biggest winner in the mainland film market in 2015, bar none.

Another victory gave the group's many executives, subsidiaries, actors, and directors a shot in the arm, and it also brought Tang An's allies closer together.

There is nothing better than profit to consolidate the alliance relationship, and the other four companies of Wuzhou Publishing have also strengthened their cooperation with Hantang.

Fan Luyuan and the others also did little to win over and divide the other four companies, but Baoliwan and the giant Baoli Group behind the cinema chain are more powerful than Ah Li, and Fan Luyuan can't pry them.

Jinyi Pearl River and Dadi Cinemas are the biggest competitors in the eastern Guangdong region. They were played by Jiangning Guoziwei on the road to IPO, and Wanda may be behind them.

Jiangsu-Zhejiang Times Cinemas is a theater company controlled by Jiangsu-Zhejiang Optoelectronics. Jiangsu-Zhejiang Optoelectronics is currently the most effective partner of Hantang. Companies such as Jiangsu-Zhejiang Satellite TV and Jiangsu-Zhejiang Great Wall Films have deep interests in Hantang.

The Hengdian cinema chain became Fan Luyuan's key public relations target, and the starting point was the Oriental Movie Metropolis, which Han and Tang participated in the investment.

However, Han Tang had already met Xu Yongan, the chairman of Hengdian Group, and Oriental Movie Metropolis, as the world's top film and television base, did not conflict with Hengdian at all.

Small and medium-sized film and television projects and crews will basically not go to the Oriental Movie Metropolis to shoot, because there are not enough tourists, lack of exposure, and lack of a way of publicity.

Filming in Hengdian, there are a lot of reporters and fans, as for filming every day, you can also promote it and get more exposure.

Moreover, all the equipment, props and other hardware in the film and television base of the Oriental Movie Metropolis are well-made, and the small crew can't afford it at all.

All in all, Dongfang Film is serving the shooting of domestic and foreign blockbusters, mainly film production.

For Hengdian, it is mainly film and television production that drives the surrounding related industries.

Even if there was no Oriental Movie Metropolis, those blockbuster films would not be filmed in Hengdian.

Looking at the domestic blockbusters in recent years, many blockbusters were not shot in Hengdian.

For "The Orphan of the Zhao Family", Brother Chen Kai had to build another Spring and Autumn and Warring States City by himself. The "Legend of the Demon Cat" that is being prepared will spend more than one billion to build a "Tang City" in Xiangyang.

And with the decline of costume movies, those real-life buildings in Hengdian are actually used by TV drama crews.

Blockbuster films with emerging themes such as science fiction, war, and mythology will not be shot in Hengdian.

The functions of Oriental Movie Metropolis and Hengdian will not overlap. Tang An also dispelled the concerns of Xu Yongan, the chairman of Hengdian, and the two parties will continue to cooperate in depth.

Hengdian is not just a film and television base. In 15, the entire group's annual revenue is conservatively at least 550 billion, and if it goes wrong, it can reach 600 billion.

Coupled with the fact that the films under the Han and Tang Dynasties have sold well for many times, the Wuzhou Distribution Alliance can be said to be unbreakable, at least much stronger than Wanda's Four Seas Distribution, and the Kyushu Distribution led by Huayi and Moying.

An alliance without sufficient interest connections is ultimately fragile.

2015 is coming to an end. On December 12, near the end of the new year, China Film Group will be officially listed on the Shanghai Stock Exchange.

As the largest state-owned film company in China and the film company with the highest domestic market share, the listing of China Film Group has attracted the attention of everyone in the industry.

Although the relationship is not good, but this saves trouble, Tang An will naturally not be absent. In the early morning of the same day, he took someone to fly to Shanghai in a private plane.

Not only Tang An, but half of the entertainment industry's middle and senior management, well-known directors, and actors have rushed to Shanghai. After all, it is China Film Group.

(End of this chapter)