China Entertainment Times

Chapter 854
At the beginning of March, the Spring Festival stalls have lasted for a month, and one of the most popular movie markets of the year, the Spring Festival stalls are also coming to an end.

On the 4th, with the release of the four films "Ip Man 3", "Zootopia", "Rescue", and "Spy Shadow", several films scheduled for the Spring Festival have been reduced to underestimation.

However, The Mermaid, which has been a big hit since the first day, is still strong. After 26 days of release, it still has 12% of the film schedule, and won 1700 million box office when four new films were released.

Nearly a month has passed, and it can be said that the Spring Festival is over. "Mermaid" won a super high box office of 34 billion yuan in the entire Spring Festival, accounting for half of the box office in the same period.

And today, Friday, we can still get 1700 million, which is very hopeful to break through the 35 billion mark.

Among the other three movies in the same period, "Three Dozens of Bones" and "Omen 3" have been clinging to the box office since the beginning of their release, and the battle is inextricably linked. It took more than half a month for the situation to become clear.

One is 12.3 billion and the other is 11.9 billion, with a box office difference of 4000 million. "Three Dozens of Bones" surpassed "Omen 3" and ranked in the Spring Festival class.

As for "Crouching Tiger, Hidden Dragon: Sword of Qingming", although the reputation was not good in the early stage, due to the high attendance rate of the other three movies, it was not easy to buy tickets at better seats during prime time, and it was also a bit bright and profitable. part of the audience.

However, the film schedule was slashed immediately after, and they were all distributed to the other three films, and the box office also plummeted, only earning more than 3 million points at the box office.

With the end of the Spring Festival, it is logical that the audience's enthusiasm for watching movies will be exhausted, and the market will be quiet for a while, but the next few new films that will be released are still strong and perfectly followed.

"Ip Man 3", as a sequel to a high-quality movie, has been favored all the way.

The investor and publisher, Kuailu Group, did not guarantee the sky-high price, but it took 3 million directly to buy the distribution rights of "Ip Man [-]" from the controlling party, Huang Baiming.

Guarantee can also be called gambling. The 20 million to buy the distribution rights is really a gift of money, and the [-] billion box office will not be able to return the original.

However, Kuailu distributes its investment to many financial and small loan companies, mobilizing billions of funds in the capital market. Once the movie becomes a big hit, the amount may even reach tens of billions.

The market value of Shenkai shares, a subsidiary of Kuailu, is 58 billion. It spent 6000 million to buy a part of the revenue share of "Ip Man 3".

The same situation happened to several listed companies. As soon as a movie reached hundreds of millions, the market value of several listed companies skyrocketed by billions.

In addition to the turbulence of billions of funds in the capital market, related financial products span crowdfunding, P2P, and offline wealth management.

Nearly ten companies including Yuyuebao, Xiaomidai, Wheredai, Hongqiao Finance, and Susuo Crowdfunding participated, and the funds involved were not small.

Shi Jianxiang gave a good financial lesson to these bigwigs in the film and television industry. A series of operations made these professionals who have been in the industry for more than ten years lose their minds for a while.

Companies like finance, capital, and the film and television industry are really amateurs.

The bosses of major companies looked at this series of data, involving billions of funds, and they were also jealous.

Under the temptation of huge profits, Wang Zhongjun, Wang Changtian, Yu Dong and the others are all ready to learn from their next heavyweight project and earn a lot of money.

And Fan Luyuan, the only one who participated in it, was in a better mood at this time, at least much better than when the Spring Festival stalls were completely defeated.

Yuyubao also participated in it, raised a lot of funds, and made a name for itself in film and television financial products, making Yuyubao stand out among similar platforms.

The big sales of "Ip Man 3" are still going on. After 1.6 million in the first day, it broke 2.1 million on Saturday, and [-] million in a single day.

One company in Kuailu has another daily limit, and the stock prices of several other participating companies have increased to varying degrees.

"Ip Man 3" has also been blown up on the Internet, and there are not many movies that break [-] million in a single day in a year.

On the third day, Sunday, the box office fell to 1.4 million. Although the drop was a bit steep, it was not unacceptable compared to the single-day box office of 1.4 million.

However, from the third day onwards, rumors of "Ip Man 3" smashing the box office began to spread widely on the Internet.

Such a high box office is of course not real. Compared with other films, it is much simpler and rude to buy ticket subsidies, and directly buy attendance.

In major cities across the country, Kuailu buys the box office without hesitation, and directly wholesales it at the top 100 ticket warehouses. Shanghai Metropolis and several first-tier cities in Beijing each contracted 30% of the attendance rate of 30 movie theaters in the first three days. Second- and third-tier cities and county towns have different numbers of theaters, and the attendance rate is uniformly [-]%.

However, most of the directly-operated theaters of the top ten theater chains did not participate. This kind of thing was done by Shi Jianxiang, a layman. Wanda did not dare to do this when it was reviewing "Monster Hunt".

It can be said that there is no bottom line. Early in the morning, the movie theaters are lined up before the doors are opened, and they are all full. Even ghosts can't be fooled.

As for movie tickets that originally cost 30 yuan to increase to more than [-] yuan, and all of them were sold out, this common method was also used.

Kuailu also bought the first weekend for three days, and pushed it to a box office of 5.1 million in three days.

If it goes on, the cost will be high, and it will cost [-] million just to buy the distribution rights.

Kuailu originally thought that the explosion for three consecutive days would always play a role, fooling the audience into the cinema.

However, on the fourth day of release and the first working day, the box office was only 4500 million, a drop of 68%.

Kuailu didn't stop checking the box office this day, it's just that there were fewer.

Kuailu saw that the situation was wrong, and pushed the box office to 6500 million on Tuesday.

But at this time, the word-of-mouth of "Zootopia" has already fermented, and it won the box office championship with 6800 million.

The word-of-mouth gap between the two is too large, which once again dealt a heavy blow to "Ip Man 3".

However, what crushed the camel's back was an announcement from Optoelectronics, which directly specified sex.

The optoelectronic notice shows that after investigation, there are 2500 million fake box office that will not be recognized, and another 4000 million box office purchased by the issuer.

This is only a part, and Optoelectronics dare not announce all of them, otherwise it will be a huge shady and scandal in the film industry.

In addition, the distributor was punished, and it was not allowed to participate in the film distribution business within one month. The nearly [-] movie theaters involved in the incident, as well as the [-] movie theaters they belonged to, were ordered to rectify.

An announcement from Optoelectronics directly nailed "Ip Man 3". The single-day box office on Wednesday was only 3000 million, 2200 million on Thursday, and 2400 million on Friday and weekend.

As the first movie to be completely smashed at the box office, many netizens also scolded it online.

However, the Hollywood animated film "Zootopia" immediately diverted the audience's attention. This classic animated film has a great reputation. The single-day box office on the second Saturday of its release reached 1.86 million, replacing "Ip Man 3" as the most watched in March. movie, and it was well-received.

"Ip Man 3" has experienced heaven and hell in just one week. Without exception, the listed companies that bought shares have all experienced multiple limit drops in a row. It has to last for several limits.

However, the capital has long been full and ran away, and it is the majority of shareholders who will lose in the end.

This exciting situation like a roller coaster has also calmed down the major film and television companies.

However, another big event is before the major companies, Hantang Films is about to go public.

Since the hit of "The Mermaid", Hantang Media has been making every effort to promote the listing of Hantang Films, which lasted for a month and never stopped.

Regardless of popularity and business conditions, Hantang Films has an absolute advantage. The 26 billion guaranteed "Mermaid" also broke through 35 billion box office at this time.

The valuation of Hantang Films by the capital market has always been at the [-] billion mark. From Wanda to China Film Group, those experts all vowed that the market value will break through [-] billion.

With the reputation of the Hantang brand for so many years, many blockbuster movies have been produced and distributed. The daily limit is up, and if you can participate in it, you will earn it.

Before the listing, Hantang Films also raised funds once, and issued a considerable amount of original shares to the middle and high-level managers of the two major companies, Hantang Media Group and Hantang Film Group, as well as many stars and directors under the group.

Although it has not been announced yet, the number of participants is too large. According to the recent analysis of these people, Tang An should have taken out about 15% of the shares.

After this estimated number was known by insiders, everyone's eyes were red.

Although the market value of Hantang Films is less than 500 billion based on the issue price, all fools know that five or six daily limit is inevitable, breaking through 15 billion is just around the corner, and the 150% will be [-] billion by then.

Even if there are many people who share the 150 billion, the two major groups plus many stars and directors, let alone nearly a hundred people.

On average, each person has [-] million yuan, not to mention Tang An's trump cards, Wu Ershan, Xu Zheng and the others, they must have obtained a large sum of money.

We must know that when Huayi was listed, Feng Xiaogang took [-] million shares, Tang An almost [-] million, and now Wu Ershan and Xu Zheng each have more than one movie with a box office of one billion, second only to Tang An and Zhou Xingchi in China.

Some people even speculated whether the two of them could get one billion!

During this period of time in the circle, the discussion on this matter has not stopped, and everyone is envious. When those big directors think that Wu Ershan and Xu Zheng are likely to get one billion, each of them even begins to regret why they did not join the Han and Tang Dynasties back then. .

(End of this chapter)