The first assistant of the poor family

Chapter 134 Yaojiang Tea and Gathering
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Zhang Bugui sighed, waved his hands and said, "Thank you for your knowledge. A few days ago, Zhang and some friends were invited to participate in an elegant fair in Fenghua County, Ningbo Prefecture. Who would have thought that they would be exhausted by them?" The limelight. It's nothing, but they mocked me that there is no one in Yuyao. This is really annoying!"

After listening to Zhang Bugui's report, Xie Shen probably understood what happened, and it should be a dispute caused by the literary struggle between the two counties.But judging by the strength of Zhang Lao Tongsheng, his friend should not have much talent.

Such a gathering of soldiers and crabs to participate in the Gathering may not necessarily represent the strength of Yuyao scholars.

"Fortunately, ten days later, the scholars from Fenghua County, Ningbo Prefecture will hold another gathering in Hangzhou City. At that time, not only scholars from Ningbo Prefecture, but also scholars from the six prefectures in eastern Zhejiang will participate. Zhang is just now Worrying about candidates is now a matter of my mind. Thank you, chief, you must go to this gathering."

Zhang Bugui Zhang Da Tongsheng is impassioned and sincere.Xie Shen was very helpless.

Is he familiar with Zhang Bugui?Why is the other party as enthusiastic as a long-lost old friend?Does this tone mean that he is sure that he will definitely participate in the Yaji?
Although Xie Shen has been working hard to build up his reputation since he came to Daming, in order to squeeze into the circle of scholars.But that was also targeted and carefully planned.

Now that Zhang Bugui failed in the battle with humanism, he thought about hugging his thighs to save face, why should he help him?

Although they are all Yuyao scholars, there seems to be nothing in common other than this point, right?

"Xie can't promise Mr. Zhang about this matter."

Xie Shen said indifferently: "Recently, Xie has been studying in retreat except for studying in the county every day. I'm afraid it's impossible to go to Hangzhou to go to the Yaji."

In fact, Wen Shu's reading is just an excuse, Xie Shen just wants to get rid of this piece of paper as soon as possible, but it's not easy to say it too bluntly, so he can only use excuses.

This piece of paper did not return, but with a bit of perseverance, he said vigorously: "This matter is not a matter of Zhang alone, but a matter of the entire Yuyao Shilin circle. Could it be that you just watched your fellow countrymen being humiliated by others!"

When the big hat was buttoned down, Xie Shen gasped.People are afraid of being famous, and if they are famous, they will take the initiative to come to their door.

Let's just talk about today's matter, which has nothing to do with him, and the other party can stand on the commanding heights of morality and shout.
However, Xie Shen has a soft-tempered temperament. If this piece of paper is not good enough to persuade him, Xie Shen might agree with him if he speaks soft words.Xie Shen would not agree to bring out righteousness like he is doing now.

"Xie has just said that these days you should study quietly, Mr. Zhang might as well go to the county to learn and ask other students if they are interested in this collection."

Xie Shen's response was a little tough, Zhang Bugui was taken aback for a moment, then sighed and said: "If someone else can do the job, how dare you bother Xie Dean. Xie Dean knows who these scholars are from. ?”

"Master Zhang, please speak up!"

"These scholars in Fenghua, Ningbo are backed by the He family, a big tea merchant. They opened the Yaji, and He's also provided money support from it."

The more Xie Shen listened, the more confused he became, how could the literati gathering have anything to do with tea merchants.Besides, the tea merchants in Ningbo definitely target the locals. After all, Yuyao has Yaojiang tea, and Hangzhou has Qiantang Longjing.These are very distinctive tea categories, and it is still difficult for Zhushan Tea to enter these markets.

Isn't the He family, a tea merchant in Ningbo Prefecture, afraid of losing everything by advertising like this?You must know that the literati collection is very particular about ostentation, and the cost of investment is huge. If the expected effect cannot be achieved, it will be a big loss.

Zhang Bugui seemed to see the doubts in Xie Shen's heart, and said with a smile: "This big tea merchant, Mr. He, is willing to invest a lot of money for the local scholars to open an elegant gathering. Naturally, it is not a bodhisattva showing mercy. They want to use the influence of the scholars to make people happy." Ningbo Zhushan tea has become popular in the Jiangnan literary world. As long as Zhushan tea becomes popular in the literati circle, it will soon spread among the market."

Xie Shen suddenly realized!

It turned out that this big tea merchant, Mr. He, was so shrewd, and what he moved was the idea of ​​promotion from top to bottom.

The style of acting from top to bottom has been very popular in all dynasties. It is said that the first emperor Chenghua followed Buddhism and Taoism, so the temples flourished, the status of monks and Taoism was quite high, and he was even able to be an official companion.

The Ming Dynasty was known as the period when scholar-bureaucrats and the emperor ruled the world together.

From this point of view, the status of scholar-bureaucrats in the Ming Dynasty was already very high, and if they conquered this circle, were they afraid that tea would become unpopular?

Sure enough, there is no free lunch in the world, the big tea merchant He's and the local scholars in Ningbo are nothing more than taking advantage of each other.

Thinking of this, Xie Shen had another thought.

At present, half of the tea shop run by the Xie family sells Yaojiang local tea, and half sells high-end boxed Qiantang Longjing tea, which can be regarded as a small profit.

However, the sales channels have always been concentrated in Yuyao, and have not gone out, let alone affect the neighboring chief envoy.

Xie Shen's later generations also read professional books on business. He knew that the fastest way to obtain profits was to expand continuously, and to make up for technical loopholes and flaws through expansion.

If Xie Shen wants the Xie family to go further in tea sales, he must let Yaojiang Tea go out, instead of being limited to the three-acre land in Yuyao.

Since the He family, a big tea merchant, can promote Zhushan tea through the elegant collection set up by scholars in Ningbo, why can't Xie Shen promote Yaojiang tea through his influence in the Yuyao literary world?
You know, after Wu Cheng was punished by Xu Guan, the Yuyao tea market has changed from a dominant one to a tripartite rivalry.The Langya Wu family represented by Wu Cheng is still considered a wealthy businessman, but the Xie family and the Xing family from outsiders should not be underestimated.

The Wu family needn't count on it. The Xing family was originally from Shanyin and came to Yuyao to make quick money, so naturally they couldn't place their hopes on it.

So right now the only one who can shoulder the heavy responsibility of promoting Yaojiang Tea is Xie Shen.

Of course, if this matter can be done, it will be of great benefit to Xie Shen.The most obvious benefit is that the Xie family's income from selling tea will greatly increase, and Xie Shen will also have more financial support.

Although the Xie family is not as good as the local rich family, it is still a big family business.After all, he just purchased a new mansion, and hired two nurses and a servant from the tooth shop.

Xie Shen has long understood what to say in what position and what kind of life to live.If he wants to continue to climb up, he must definitely not lack money, which is why he arranged for his elder brother to get in touch with more industries in advance.

But looking back now, the old tea business run by eldest brother Xie Fang is also very profitable.

(End of this chapter)