Black tech predators

Chapter 10 Promotion Issues
Hearing this, Gu Cheng thought about it for a while, and said, "I'm not worried about technical issues, the key is to spread the name and let customers know how advanced our technology is."

Qiu Shiming said: "In this way, an advertising budget will be generated. If it is to be effective, the advertising budget should not be less than one million. Then the company's operating time may not be enough for three months, or even reduced. Nearly half."

It can be said that a penny is hard for a hero. The prodigal Qin Yuyan gave him more than 200 million to squander without blinking an eye, but it was still not enough.

After a while, Gu Cheng said: "Promotion is definitely necessary. No matter how good the product is, if you want to sell it, you must first let customers know about it. This is the fundamental premise."

Qiu Shiming has no objection to this.

"In this way, about 120 million promotional funds will be allocated, mainly for the promotion of Internet new media, such as Douyin, Toutiao, Official Accounts and other targeted self-media with a certain amount of traffic. Of course, we also need to operate Take a look at the self-media platform."

After thinking about it, Gu Cheng added: "In addition, with a budget of about 20 to 45 yuan, we will make a sample first, and then shoot an album video and short video and put it on streaming video sites and Douyin short videos. Communication, the previous promotion budget of more than 100 million yuan is used here, we can find some UP owners who are technically oriented, and give a certain advertising fee to promote according to the scale of their own traffic.”

Qiu Shiming's eyes brightened. For Tianqing Technology in the initial period, this Internet promotion model is indeed the most cost-effective and most effective method. If the video becomes popular and can generate heat, it will have the effect of four or two.

More than 100 million advertising expenses can achieve the effect of more than 1000 million or even tens of millions of advertising expenses.

In fact, this is not a superb marketing method, it can be thought of by anyone, but not everyone can make a unique video. Although mechanical exoskeletons are familiar to people, they still belong to high-end black For technological things, I have seen a lot of video works, but they are still far away from life, unlike mobile phones and artificial intelligence, which the public has already begun to consume.

So once a set of mechanical exoskeleton with excellent performance is made, it must be amazing and shocking. Videos with such elements are uploaded to the Internet and have the potential to become a hit.

It is unique, shocking, and unprecedented. With these conditions, it is very easy to become popular on the Internet, and then the major self-media will actively join the ranks of communication in order to earn traffic, forming a positive cycle of communication and diffusion.

Boston Dynamics' robot videos are popular on major video sites because the robots in the videos are too technologically advanced. In fact, the control and balance system is quite brilliant. They can automatically get up when they are kicked down, and they can also walk on complex terrain. It walks on two legs, has excellent balance skills, and can automatically carry goods.

These content points are not available to the previous robots, so the video is very eye-catching when it appears.

The reason is the same, and the same is true for mechanical exoskeletons. Many companies are researching and publishing related videos, but most of them are either ugly or weak. These are the foils of their peers.

Gu Cheng went on to say: "The samples we make must meet these three elements. First, they must look good and have a sense of science fiction. People are visual animals; second, they must be simple. The leaner and slimmer the exoskeleton looks, the higher the technological content; It is the ability of the exoskeleton. With the assistance of the exoskeleton, we can do things that ordinary people cannot do. Only with the above three elements can the videos and short videos shot have the potential to become popular.”

Qiu Shiming nodded: "You can only lead and take charge of this thing."

Gu Cheng smiled: "Of course, I will draw up a list of materials for you later, and purchase them back as soon as possible. The video shooting equipment will be saved, and a Huawei-P30 mobile phone will do."

After speaking, Gu Cheng quickly drew up a list of materials directly on Qiu Shiming's office computer.

"Mr. Gu, why do I think you know the hardware of the mechanical exoskeleton so well?" Qiu Shiming was also surprised to see that he wrote down all the required materials in one breath without hesitation.

Gu Cheng smiled confidently and nodded: "Of course, it's not that the company has no money at the beginning. The software module is relatively simple, and I have already completed it by myself. But the hardware is different. You have to recruit workers, choose factories, establish production lines, and sales channels Wait. If I had [-] to [-] million now, I would have built my own production line, made my own channel, produced it myself, and sold it myself, so why would I need to make such a fuss now.”

These words undoubtedly lifted Qiu Shiming's spirit. It was indeed a wise choice to start a business with him again. Gu Cheng didn't explain too much to him, but Lao Qiu firmly believed that as long as he said that there was no problem with technical issues, he would be fine. It must be fine.

After communicating for a while, Gu Cheng left the manager's office, and the employees present greeted him politely.

Qiu Shiming also left his office after a while and looked around at the employees: "Does anyone have experience in operating online self-media?"

"Mr. Qiu, I, I have a live broadcast on station B to write code, I have also been an UP host, and I have made some videos. I don't know if it counts?" Liu Yujie, a young post-90s generation, raised his hand and said.

Qiu Shiming's heart moved, and he immediately looked at him and asked, "Is it still updating?"

Liu Yujie: "Occasionally update."

Qiu Shiming asked again: "How many fans follow?"

Seeing the boss's expectant gaze, Liu Yujie smiled wryly in his heart, and for a moment, he showed a helpless and embarrassed expression.

"Less than ten thousand..."

Lao Qiu was a little disappointed when he heard it, but he thought about it, if the attention could reach hundreds of thousands or millions, he wouldn't come to work in the company.

The real income from operating self-media will be higher than that in the company, and it is more free. Young people born in the 90s even value work freedom more than salary, which is one of the important reference indicators for their career selection criteria.

"It's up to you!" Qiu Shiming immediately said: "I will give you three days to build up Tianqing Technology's self-media platform. This is your future work, including Toutiao, Douyin, Bilibili, WeChat Public account... What other streaming video sites or Internet social media platforms such as Youku, iQiyi, etc. have certified "Tianqing Technology" for me, which is domestic; there are also Twitter, YouTube, Reddit, Facebook Overseas social media platforms such as books, Ins, etc. have all been certified. "

"No problem, Mr. Qiu, I can finish it in two days." Liu Yujie patted his chest and assured. To put it bluntly, it was just a matter of registering a few social media accounts. not a problem.

(End of this chapter)