1 minute to grab the customer's marketing coup

Chapter 4 Identify Your Role: Salesman (4)
We should know that excellence does not equal success.Successful salespeople not only satisfy their customers, but themselves as well.A successful salesman has the art of self-satisfaction. He will fully enjoy the whole process of work and accept himself at every moment.

These three steps are also the inner logic clue of our whole book.How to find out your role step by step——salesman: from entering the industry (finding an ideal "employee") to knowing the industry (becoming a real industry insider), and then to the final "exceeding" (beyond the limitations of the fixed industry, to achieve own life value).

Next, let's talk about the first step: how to sell yourself and "sell" yourself to a long-awaited company.

It is not a simple problem for our domestic practitioners to find a company suitable for their own career development.At present, domestic companies are mixed with good and bad, with rich products and a very large market. Because of this, it is particularly important to market yourself to excellent companies.

Regardless of whether you have worked in marketing before, as a salesman, before marketing a product for a certain company, your first job is to sell the product in your hand-yourself-to a good company.This is the first thing we have to do: change the way we think about problems, and try to use marketing thinking to consider the problems we face.For a salesman, this is a very important professional quality, which will make you look at all problems from a completely different perspective.When you first start this exercise, you may be pleasantly surprised to find that you have arrived in a brave new world.

When looking for a job, the process of recruiting and applying is actually a marketing process.In this marketing process, you play two roles at the same time: salesman and product.Your goal is to find employers who are a good fit for your unique talents, to leverage your strengths, and to benefit the company as well as yourself.

In order to market yourself, you must know how to find the best job opportunity for you and how to present yourself in such a way as to close the deal.It's also going to be the easiest (and most complex) piece of marketing you'll ever do before you actually step foot in the door - can anyone understand your talents, abilities, and aspirations better than you?No, only you (but do you really know yourself?)!

Here are eight steps we should follow when marketing ourselves for a dream job (and of course, when marketing anything other than ourselves):
First, find him in thousands of Baidu: looking for potential customers

Prospecting is all about finding the right, intent-to-buy prospects.When you're marketing yourself for a new job, it means you've found the right prospect.So, how do we judge whether a company is suitable for our own development?
① Analyze yourself and position yourself
We know that the premise of doing a good job in marketing is to know the attributes, characteristics and positioning of the product.In modern marketing, customer needs are generally first, and then companies will manufacture suitable products according to market needs.Therefore, before starting product design, it is necessary to consider who the consumer is (target customer group), and how the product series should be designed to better meet the needs of customers.In this way, the product's function, grade, price, etc. are determined through market research and comprehensive analysis at the initial stage of design.

As with product marketing, so with your own marketing.First ask yourself, what kind of job do you like, what characteristics do you have, whether you are suitable for the job you like, and what adjustments you need to make.

Before you sell yourself, you should know the type of work (that is, the characteristics of the product) that you would like to do.It is very important to be willing to do it. If you are not sure that the job you are looking for is something you are happy to do, then you will lack enthusiasm when you are looking for a job.A job you're interested in sparks more enthusiasm than the most prominent job ad in the newspaper.And there are jobs that won't arouse your greater enthusiasm even if they provide a basic income that maintains (or improves) your current life.

In fact, many times, looking for a job is like looking for your "other half".If you find a job just to make a living, the result is the same as finding a friend of the opposite sex just to satisfy your physical needs. After a long time, you will only hate each other and break up unhappy.What kind of relationship can last?Appreciate each other, love each other, have the same temperament - you are very sure that the job you are looking for is the career of your dreams; the company is very sure that you are the employee they are looking for.

② Gather information
After finding our own position, we need to collect information about the target company, that is, to investigate what the customer's needs are - two people are in love, and the relationship can last long, and only one party is emotional, it can only be said to be unrequited love.

The elements of information mainly include: industry development force, market share, enterprise scale, business status, market development area, personnel status, development speed, incentive mechanism, management level, training, treatment, etc.

We can collect information in the following ways: Find relevant media in the industry you are interested in, such as newspapers, magazines, journals, Internet websites (recruitment websites), etc. You can find out the development prospects of this industry and the competition among enterprises; seek The information obtained from relevant companies and related personnel is of great reference value. Understand their information about this industry and your target company; by consulting job advertisements and talent exchange websites, you can collect a lot of industries and information related to your interests. You can evaluate whether you meet the requirements of the recruiting job; get information through relatives, friends or business acquaintances, tell them the type of work you want to do or the name of your target company, and see what suggestions they will make.

Or even more direct: make a phone call.This is a very interesting and valuable method.You can pretend to be a customer, and then call the HR department of the company where you are going to submit your resume to inquire about the situation.If you're savvy enough, you can learn a lot about these companies during the conversation - information that is often not found on its job postings!
③ Send "Product Manual"

In the e-era, people generally send "product brochures", that is, your personal resume, through the Internet.This resume is best written by professionals or consulted by professionals, and then do it yourself, so that your resume may stand out from the plethora of resumes.

Sometimes, we will attach a letter of recommendation from a "big shot" at the end of the resume to increase our interview chances.At this time, we should know that most employers will carefully check the authenticity of the recommendation letter, so unless you really have a degree, experience, or work performance in marketing or management, do not make up such a letter in the letter. Content - This will take your whole person out of credibility.

In marketing, "transposition thinking" is often used: before entering any link in the marketing cycle, you must put yourself in the shoes of others and examine the marketing to be carried out from the perspective of others in order to see it more comprehensively.So we have to step outside our ego and see the big picture through the eyes of the buyer or potential employer.

For example, if you find a very attractive job advertisement, then you must pour your enthusiasm into it and try your best to surpass those competitors who apply for the same position.But before you actually take action, think for HR (the person in charge of recruiting in the company): If that ad is so powerful to you, it must also attract the enthusiasm of hundreds of other people. , HR must have been submerged in the swamp of resumes and inquiry calls (many times, they will "read" a resume in two or three seconds)!Therefore, if you want your resume to impress them, you must make your resume "unique" - marketing yourself is part of job hunting.

Just because more and more people submit their resumes through job search websites, the hit rate of online resumes is getting lower and lower.However, if we pay attention to the skills of making and delivering resumes, I believe it will greatly increase the chances of attracting HR's attention.Here are a few tips for submitting your resume.

a As the old saying goes, your resume must not be like a dinosaur fossil in the Jurassic era-it has not changed for thousands of years.

A resume contains a lot of content, and I believe there is more than one position you want. If you apply for every position with the same resume, your attractiveness will be greatly reduced.It is also impractical to prepare a resume for each position, so what should we do?

In fact, when you submit different positions, you only need to change a small part of your resume:
Job application intention - be sure to put the position you submit in the first place;

Work experience - the work experience related to the position you submitted should be as detailed as possible so that HR can understand;

Interests and hobbies - delete all relevant information that is not related to this position.

The reason for this is very simple. To give HR the most intuitive, detailed and appropriate impression is also to respect each other and save HR time.

b cover letter, the scale should be mastered.

I believe that most people will attach a cover letter when submitting their resume online. This is no secret weapon.The question is what to write in your cover letter.

First of all, you should not hope that HR will read your cover letter in detail, so the most taboo for the cover letter is too long and repeats with the content of the resume.Therefore, the length of the cover letter should be two to three hundred words. Talk about your opinions on the position you are applying for and your advantages for this position. A short and concise cover letter will give you a capable image (at this time, there is no It’s time to show off your “talking about the mountains”, HR has no time to listen to you buzzing like a Tang monk).

c Resume name, let HR feel your importance.

What is your resume title?The default string of garbled characters?Or just the word "resume"?

If so, no one will be interested in you.When you submit your resume, the first thing HR sees is the name of the resume, so you must make it feel that you are valued.And the name should not be the same. It is not a solution to apply for any job. It is not a solution. It is best to integrate your own ideas and use your imagination and creativity like Edison (of course, don’t imagine too much. That would just be self-defeating).

d Attach a recent, well-dressed photograph.

There are photos in the materials, and HR will have a certain degree of familiarity when interviewing you.It should be noted that you must post a recent photo, not your graduation photo from high school.

e Add a celebrity epigram or idiom at the end of your resume.

With tons of books on leadership, quality, sound decisions, and other recruiting-related celebrity aphorisms, adding a wise idiom to the end of your resume will give you an edge over others.

f Make sure that your name appears more than once in front of the interviewer, and send a short thank you letter the day after you send your resume.

HR usually reads the acknowledgment letter. If he hasn't had time to read your resume, then he is likely to look for your name among many resumes.Making a good first impression can help you land a valuable interview.

g Delivery time, the final killer move.

The mastery of delivery time is a science. There are tens of millions of applicants for a good position. How to make your resume stand out?
If your resume is submitted last in terms of time, it will be at the top of the HR mailbox. If HR happens to open the mailbox at this time, the chances of your resume seeing the light of day will be greatly increased?I believe you don't read things from the last page, right? !

Therefore, it is very important to understand the working habits of HR. HR will usually open the mailbox around 9:2 am and 11 pm, and notify you of the interview at around 3 am and [-] pm; the probability of checking the mailbox every Tuesday and Friday is slightly higher.So, is it clear what time to do?

Finally, I would like to remind you that due to the large throughput of HR mailboxes, there is usually a 5-10 minute delay in delivery, so don't make the time too precise, as HR rarely refreshes mailboxes at any time.

Second, First Intimate Contact: Initial Contact
After finding a potential employer, the next step is to make the initial contact—an interview.

The interviewees all hope that they behave naturally and decently, and get along well with HR.Comfort is our number one need anyway, if you're nervous and embarrassed, unless you're Malone?Brando as good actor, otherwise your embarrassment will also make the interviewer unnatural.At this time, it is difficult for both sides of the interview to overcome this tension.

If you don't overcome your nervousness in time, you will enter a vicious circle of "lose-lose again".Not only do you lose your job opportunity, HR may also lose a talented person.

As the old adage goes: you don't get a second chance to make a good first impression.In addition to demeanor and body movements, attire is also very important during the interview.If you're not sure what to wear, don't dress too conservatively.You want to look your best, but make sure you're comfortable, and if your new shoes are too tight or squeak when you walk, it's easy to get distracted during the interview and not focus on the conversation - just focus on your pinched feet It's very rude to have new shoes.

Also don't dress too poorly, as this will lead HR to conclude that you need the job badly.In the thinking of potential employers, shabby appearance often means bad work habits and living habits.Moreover, such shabby clothes just show that your previous job income was very low. Since the salary you get is so low, HR will definitely doubt your actual working ability.

On the other hand, if the job doesn't pay very well, don't wear expensive designer labels, or it will give the interviewer the impression that you don't need the job.

There's also the matter of fragrance.God knows, if the interviewer is allergic to the smell of perfume!So be careful when choosing a perfume, it should not be too strong, and the scent should be subtle and delicate.If the interviewee suddenly opens the window, or starts sneezing and running nose, you will pay a big price for your perfume.

(End of this chapter)