I'm the new boss of the Lakers

Chapter 268 Nike Advertisement, Su Hao's Generation!
After Su Hao stayed in the Staples Center for a while, he asked Luke Wharton for half a day off. Mina called and said that people from the American Nike company came to discuss some new cooperation plans.

Now under Nike, after Kobe retired, the leaders of basketball brands are LeBron James and Kevin Durant.

Su Hao's original sponsor was Nike, but Nike was not very optimistic about Su Hao's prospects and abilities.

Just like China's Guo Xiaolun and Yi Jianlian, who are also Nike's contracted players, but their performance did not meet the company's expectations.

Therefore, at the beginning, Nike didn't invest enough resources in Su Hao, which also made the company's top management very angry. Now the boss of Nike wants to throw all the resources on Su Hao.

Nike signed Su Hao in the first place, mostly because of the relationship between Su Hao's Chinese fan market and Kobe. However, Su Hao's potential now makes Nike have to pay attention to this future league superstar, and even give some of what should have been given to next year. The champion Zion Williamson's resources are also going to be transferred to Su Hao.

Su Hao has the possibility of becoming the next Kobe Bryant or surpassing Kobe.

Su Hao returned to the villa.

Several well-mannered young white men were already sitting outside Su Hao's villa, and in the middle was a bald middle-aged man.

Mina was talking to them about something.

Seeing Su Hao approaching, the man took the initiative to step forward.

Reach out for a handshake.

"Hey Sue, Nike Basketball Director Peter!" Peter introduced himself as he sat down.

"Su Hao."

"Su, this time, in the words of your Huaxia, straight to the point, I hope we can have a longer-term cooperation, and we have greatly improved the number of years and the amount, and we will do our best for Nike. Design production capacity to get your first generation of boots out after the All-Star break."

Su Hao looked at the contract. The contract offered by Nike is 8000 million US dollars for five years. This price is already a very high price for a rookie like Su Hao. This price is already approaching Kevin Duran. special contract.

"You will be our most important basketball star in the future. I can assure you that we will release two types of your boots every year. As for the design and naming of the boots, you can send me your ideas and I will call them Designers put those elements in."

Owning his own basketball boots is something that every basketball player is looking forward to. Su Hao really never thought about it.

"After the All-Star Game?"

You must know that the All-Star Game is only a little over a month away, and it is unimaginable that it will be mass-produced so soon.

"Of course, this is the most important job of our company in the next period of time! Su Hao's first generation will be a pair of unique basketball shoes, and it will take the entire basketball circle by storm, I promise!"

"Su Hao generation?"

Is the basketball shoe named after yourself finally coming?
"Also, for the game you played against the Raptors, we absolutely need to shoot an advertisement to record this moment, and it can also be a warm-up and publicity for the release of Su Hao's generation!"

Peter continued.

After Su Hao's game yesterday, Nike had already thought up the advertising idea.

Just like McGrady's magical McGrady moment, Adi's classic commercial for TMC,
"God was so moved that I cried!"

In the following chat, Peter revealed that several famous Nike designers are participating in the research and development of "Su Hao Generation", and strive to surprise everyone when this sneaker comes out.

The manpower and material resources invested are definitely the biggest investment of Nike in the past 20 years!

The logo is a scribbled "S"!
It is the pinyin of the beginning of the word Su Hao, and it also symbolizes that Su Hao is a new mamba snake.

Nike Suho's "S" series is the same as LeBron James, Kobe Bryant, Kevin Durant's unique logo series!
Nike's emphasis on Su Hao is not only because behind Su Hao is the huge China market, but also because of Su Hao's attention and traffic, he is already No.1 in the basketball world.

Accompanied by Mina, Su Hao walked into Nike's US headquarters for the first time.

Nike has already prepared a top-notch shooting team, just waiting for Su Hao to arrive.

Su Hao's arrival turned quite a few female employees of Nike into little fans in an instant.

"Hello, Su. I'm the advertising director of Nike USA, and my name is Linda!" A blonde beauty in business attire came over, she looked at Su Hao with a gleam in her eyes, and she just restrained her emotions as much as possible. emotion!
"Today, our commercial shooting is arranged like this."

Linda personally told Su Hao about the details of the commercial shooting, and then told Su Hao that the "Su Hao Generation" commercial promotional video is also being planned, and it is obvious that Nike favors Su Hao.

The Nike ad went very smoothly. In the 32nd hour after the game between the Lakers and the Raptors, Su Hao's Nike ad was simultaneously launched on the American and Chinese national channels!
In the advertisement, Su Hao is a towering giant with a height of several tens of feet. He is wearing armor, unstoppable, he can push down mountains and stir up rivers!Hold the sword in your left hand and capture the dragon in your right hand!

The commercials full of Chinese culture are also Nike's gesture of favor to Chinese fans.

The advertisement is like the beginning of a blockbuster film, it is very textured!And the unfinished epilogue made everyone look forward to the next Su Hao's Nike commercial!

Su Hao watched the commercials on TV, and felt a little excited. He had filmed quite a few commercials, and he had a lot of business contracts, but this commercial was the most satisfying commercial he had so far!
This advertisement once again set off a huge wave in the American basketball circle and the media circle!
"I was at his age, and Nike didn't treat me like that, but I'm happy for my brother!" LeBron James said to the people around him!

"As expected of Su, he is born to be the darling of fashion. If he doesn't play basketball, he can definitely be in the entertainment and fashion circles. I love him to death!" Rihanna boasted to friends in the media Thinking of Su Hao in the commercial, Rihanna is planning to go to the Lakers' away basketball game again.

"We can't compete with Nike now. They have Su Hao. I don't know if we have a chance to snatch Su Hao from them!" The CEO of Adidas, Nike's competitor, said to his secretary. Words are full of worries!

As revealed in the advertisement, Su Hao's boots "Su Hao Generation" will be released after the All-Star Game!
And this pair of boots is full of high technology and fashion sense!

Now fans all over the world are looking forward to the arrival of Su Hao's signature boots "Su Hao Generation"!

Presumably at that time, it must be a rare occasion for a pair of shoes!

(End of this chapter)