How far are you from fashion

Chapter 12 Spring and Summer Fashion Holographic Interpretation
paris fashion arena

Paris has always been the arena of fashion, and fashion has become more and more difficult because of it.

In this arena, it is not just a simple fashion design, but also a scene, inviting celebrities to create momentum, creating good topics for the media, etc. In short, the operation mode is becoming more and more complicated.And all these labors are just for the purpose of winning the attention of the media and buyers and becoming the focus of attention in the hundreds of fashion shows in this short week of fashion week.

In the eyeball war, all brands racked their brains to win by surprise.In some respects, the growing competition for eyeballs also truly reflects the modern people's demand for fashion, which is far more than just a simple piece of clothing.

In the wonderful presentations of Paris Fashion Week, we can still see the tug-of-war between the realistic propositions that want to cater to the market and the creative fantasy propositions.War is cruel. No wonder Inacio Ribeiro, one of Cacharel's designers, said in an interview after the clothing presentation: Life is always going on!
LANVIN's oriental sentiment

For the designer Albert Elbez, the mother-like temperament of the boss of LANVIN, Ms. Wang Xiaolan, has given him a profound influence.These influences show in his designs.

In the second season clothing launch conference designed for LANVIN, Elbez stood out from the tradition of the Parisian fashion industry, and invited twelve oriental models from mainland China and Hong Kong to show their new clothes in Paris, and presented them with the movie "Garden Tour" The original soundtrack of "Dream" was used as the curtain call song, and the singing voice full of old Shanghai feelings made a perfect ending for its fashion show.

Elbez is good at expressing the wonderful characteristics of the fabric itself, and the design style is extremely delicate.In the design of its new clothes, although it does not directly see any shadow of "China", the cooperative combination of East and West has actually brought the century-old Parisian classic LANVIN into a new stage.

Show knowledge
For a clothing launch, the atmosphere of a show, akin to a lover's first date, plays an extremely important role.No matter how the lighting is, the atmosphere of the show must be good, because this is the key to impress the guests.Therefore, the designers put a lot of thought into the layout of the venue.

The super famous brand CHANEL takes the route of superstar momentum. CHANEL opened up two halls of the Louvre and built a giant stage with a length of nearly 58 meters and a diamond-shaped diamond cross. It is already extremely gorgeous without seeing the clothing release.

The lovely Belgian designer Dries Van Noten never forgets to prepare some food for the guests every time. In order to echo his design, he not only printed blue sky and white clouds on the invitation card, but also prepared food that tastes as soft as clouds. White sponge cake desserts, and a cloud-like balloon rose above the long hall of the "Academy of Arts", with the image of blue sky and white clouds printed on it.Before seeing the clothes, the hearts of the guests have already been bought by his romantic means.

Fashion Limits McQueen
Paris fashion has entered an era of contention among a hundred schools of thought, and it is difficult to find out the mainstream, but the release of Alexander McQueen's spring and summer clothing can make a romantic summary of the trend of Paris fashion.

McQueen's designs are clearly divided into three themes, ranging from the purity of water, to the black Gothic mixed with heavy metal, to the bright psychedelic colorfulness like a macaw.In each set of clothing, we can see that McQueen has completely evolved the concept of modern women in his invitation card into indigenous people, and put it into his design. In each theme of different colors and styles, modern and ancient times are used as the stage. The two ends of the ceiling are constantly changing in the middle, allowing the viewer to wander freely between time and space.Belonging to this season's spring and summer, modern, exotic, primitive, romantic, mysterious, ghostly... All the style possibilities that exist between these two extremes are displayed at one time, and it is self-evident that it is wonderful.

Milan, the City of Passion
It is difficult to tell how deeply the shadow of "terrorism" has affected our lives.But when you walk on the street of Napoleon famous stores in Milan where the most people gather, you find that the long queues that you always see at the entrance of the top famous brands during the past fashion exhibitions suddenly disappear.
Lost, you can clearly feel that it has actually had a huge impact and forced the world to change.

But the designers in Milan are not afraid. They use color, transparency, miniature, and sexiness very boldly like confrontation... far away from the shadow of "terrorism" and created a new style for this spring and summer. A beautiful world of sensuality, romance and comfort.In particular, Roberto Cavalli's exciting and sexy fashion show, which is the favorite of the Italians, can reveal the passionate concept of "Make Love, No War" of the designers.

Warm and bright fashion in London
Spring/summer fashion is still full of grotesque techniques of London designers, some people concluded that this may be because of London's perpetually rainy weather.

Spring/summer fashion is still full of grotesque methods by London designers. Some people conclude that this may be because of London's perpetually rainy weather
There is a saying that if you want to be famous, you have to show your face here, then use your talents to cultivate fame and wait for your opportunity.

independent trend
Judging from fashion weeks around the world, you will find that designers produced in London are not too concerned about international trends, but quietly produce amazing works by themselves.Sophia Kokosalki and Emma Cook, who have attracted the attention of the international fashion market in recent years, have added a large proportion of black and white collocations to the trend of London Fashion Week. The neutral trousers are still charming, and the use of materials has been brought to the extreme. Chiffon yarn was widely used, and its conceptual use was reinterpreted, injecting a rigorous and romantic style into the fashion week, highlighting the local characteristics of London.

And this season's trousers are also very exciting, whether it is shorts, cropped trousers, or long and wide trousers that can outline the elegant beauty of women, when paired with formal suits or improved military uniforms, it presents a rigid and flexible appearance. .The combination of dark orange, olive green, and army green is used on transparent and sexy materials, as if to remind men on the street: You can like me, but you can't touch me casually!

In the spring and summer of 2003, black has undergone a great change. London designers, as usual, pay attention to the consideration of clothing showing the perfect figure of women, using light and swaying materials and asymmetrical tailoring full of impromptu fun.For example, Roland Mouret's slanted shoulders, cut shoulders, and the avant-garde cut of the hem of the long skirt maintain originality in details, get rid of the previous heaviness and seriousness, dignified and fashionable, and are stylish and eye-catching pieces. work.

street inspiration
Although the time of London Fashion Week has been shortened this time, it is not as lively and smooth as before, but there are still many street inspirations shining. Blaak, which is not a new brand, showed the fashion magic of street patterns on the show. In addition to juxtaposing pointed shoes and cloth shoes, it also added transparent fabrics that can "see through" women's attractive figures.

Matthew Williamson used chiffon yarn and jumpsuits together, cleverly mixed tropical and sweet and sour colors, and made the use of geometric patterns continue to heat up.

During the fashion week, the stage and stage of the show are very exciting, and the fashion people who are invited to come wear jewelry and accessories.The clothing show of Anne McCloy, an independent designer of Some Product, was held in a dance hall near Old Street, an emerging arts and cultural district in London. As soon as you entered the venue, you could hear the deafening Rap deep house. Everyone inside had a bottle of beer and Special pins, T-shirts, and many models dancing hip-hop at the beginning to encourage the atmosphere. It was only at such a close distance that people realized that the street power, which had been neglected before, had become so strong unconsciously.

During the fashion week, the stage of the show is very exciting, and the fashion people who are invited to come wear jewelry and accessories.

London's local fashionable second-hand clothes are popular, and even designers often go to the second-hand clothing market to find some inspiration. The silhouettes, patterns, and knits of different ages are all smelted on the show. The impression of fluorescent yellow and lake green The color of spring is used as an occasional embellishment, and gold also shows its gorgeousness and eye-catching at the right time. The London fashion show is declaring to us that we should no longer use established concepts to define the cut and color of the season. Wonderful in all fields The same sparkle.The unique avant-garde style of London designers and the confidence of the British make this London Fashion Week impossible to ignore. Even the pedestrians appearing on the streets of London can't help but take a second look.

Vibrant New York
Two years ago, New York risked that the entire design process might not be able to connect and opened the skylight. It insisted on advancing New York Fashion Week to ahead of London, Paris, and Milan, and became the first city among all important fashion cities to publish new season works. , to wash away the suspicion of plagiarism from the mainstream.The effort was not in vain, and New York Fashion Week did win a lot of positive reviews.

Important European designers and brands, such as Blenciaga and Hemult Lang, have been attracted by it one after another, and they have moved their clothing to be released to New York.

fashion show
Faced with the competition between cities and the departure of big-name designers, the New York fashion circle, which is trying to cheer up, simply shifted its focus to the discovery of future stars.Facts have proved that the unconstrained ideas and creativity of these future stars have added a lot of vitality and brilliance to New York Fashion Week.

The design group Imitation of Christ has almost turned the fashion presentation into an artistic activity. In this spring and summer fashion presentation, they did everything they could to stage a sky show, allowing a group of real and natural, different people with different skin colors A particularly plump model, wearing only a pair of pure wool shorts, pushing the vacuum cleaner while vacuuming the floor, while posing for the photographer to take pictures. The purpose is to let everyone know that the Imitation of Christ, which has always recreated fashion with antique clothes, is finally going to be formal Introduce a single product that is completely self-produced.

As for the other 100 sets of clothing, it is worn on the scene of celebrities or guests.The sense of casual sports and the long dress like a Greek goddess make people unable to tell its clear trend, but it feels more like the epitome of Manhattan, New York.

Hot mini pack

Walking all the way from Paris and Milan, you will find that releasing sexy and passionate Super mini is always one of the hottest trends in spring and summer.

In fact, this mini craze began to spread from the first spring and summer fashion preview in New York.For example, in the design of this season of Anna Sui, the hippie godmother who has grown exponentially in Asia in recent years, she uses all kinds of sportswear as inspiration, injects the design of the sweet image of the flower girl belonging to the hippie era, and uses a lot of mini super The short design shows a youthful and energetic dressing style.

And Donna Karan, who has always had a more mature design style, also paired a very urban suit with mini shorts, allowing calm urban women to show off their super sexy charm.

new york power

In the fashion industry, it is true that some inspiration and skills are needed, as well as ideas that are constantly refurbished, but it still needs some real skills to achieve great development.For example, Calvin Klein, no matter how the trend develops, its clean and simple modern style can always show an urban aesthetic feeling that seems to be eternally popular, so there are always a large number of celebrities behind it.

And Marc Jacobs, who has been promoted to the world's first-line designers under the aura of LV, has almost plundered the hearts of all women with his sweet girly style. Even if he is no longer young, he is unwilling to give up such a design easily.In this season's spring and summer fashion preview, Marc Jacobs designed a woolen coat with fresh and lovely colors like juice and milk, paired with a chiffon skirt with pastel patterns.There are no surprising styles or cuts in his designs, but he created the carefree belle époque atmosphere of the 60s in the United States, which fascinated women in modern society under social pressure and gray worldview.It makes people feel in a trance, as if they have returned to that innocent and beautiful era.

(End of this chapter)