China Entertainment

Chapter 285 Advertising
PS: I am late, sorry, I will try my best in the third shift, if not, I will do it tomorrow.
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The movie may look touching, or sad, or whatever, but in fact, it is far from this effect and feeling during the production process.

boring, boring.

Of course, there are also some things that make people feel funny or smile.

Like today.

There was nothing wrong with Fei Ge, Li Sheng, and Huang Bo being involved in the scene in the playground. Although it was not a one-off, it was just that Fei Ge had a little flaw in the filming.

This is also related to the fact that Brother Fei usually takes more TV dramas than movies. In the future, Li Sheng will slowly persuade Brother Fei to shift the focus of his work from TV dramas to movies, but Li Sheng thinks that she should have this awareness, otherwise she won’t Go pondering Ginkgo biloba.

In the future, that's something later, let's not mention it for now, just look at the present.

The scene of the amusement park is over, and the other venues have not been settled for the time being, so let's find some easy ones, such as Zhang Ran played by Li Sheng and Yao Lan played by Fei Ge.

The location of the filming was at the Wangfu Hotel. Speaking of this, I must praise it.

Because Li Sheng tried to add a lot of advertisements in this movie.

The present Brother Pao is not the famous box-office-guaranteed little steel cannon. He is still a little short of the fire. Since he wants to show off his talent wantonly to attract attention, he will definitely not have other ideas. The concept of advertising placement is currently China is still a very vague concept.

Li Sheng can be regarded as daring to be the first, of course, this is nothing in later generations. Back then, Li Sheng remembered watching a fairy tale drama in ancient costume called Qingyunzhi, and he could frantically compare Master Kong's grapefruit green tea and Sanjiu The addition of Weitai's advertisement was also 6's fault, and it was widely criticized, and was even scolded as a dog by the audience.

From the situation of Qing Yunzhi, it is not difficult to see people's resistance and disgust to the placement of advertisements in later generations, and it can be seen that the insanity and unscrupulousness of advertisement placement in later generations at that time.

But now, as long as it is not too much, it should be fine. Besides, the first person to eat crabs always needs to take risks.

The most important thing is to give customers confidence. Even so, Wangfu Hotel didn't pay much in the end. The crew's board and lodging, plus 50 advertising fees, this is the final price given by Wangfu Hotel.

50, not a lot, but definitely not much. As for the room and board conditions, it’s ridiculous. The group of people Li Sheng found are basically BJ’s people. They don’t live in hotels, so they are sick!
Of course, Li Sheng must ensure that the logo of the Wangfu Hotel is on the camera for no less than five seconds, and the frequency of appearances must be guaranteed.

In fact, the concept of this ad placement was only occasionally mentioned by Li Sheng when he was chatting with Jia Wen about the crew, but he didn't expect that Jia Wen would actually take care of the Wangfu Hotel with his three inches.

Now that he can spend less money, Li Sheng will naturally not take money out of his own pocket anymore, let's forget about the playground, it's already done, and then work hard on other scenes.

For example, in the university that appeared in the movie ~, Li Sheng thought about it and rejected the Communication University of China proposed by Jia Wen, and replaced it with Nortel, which does not require money. After the approval, a total of Volkswagen and Buick Sail were finalized.

Without him, Volkswagen has just started to open up the market in China, and it has not yet achieved the mythical achievements of later generations of street cars. Although Buick Sail has been stationed in the Chinese market for a long time, because the current consumption level and concepts of Chinese people have not yet come up, so it is not It is very prosperous.

These two are the best goals.

Facts have proved that Li Sheng and Jia Wen are right. The final goal was decided on Volkswagen. Volkswagen provided three vehicles for the crew, a Volkswagen Santana 2000, a Golf 1.6, and a Passat. The three cars are the cars that need to appear in the shot, and the 20-second panorama or close-up shows the performance to a certain extent.

The public paid 200 million yuan for this, which is a relatively high price, because Li Sheng completed the filming of the film from the beginning to the end according to his own budget. A quarter of it was solved in one fell swoop.

Of course, if the remuneration of Li Sheng and Fei Ge is included, the price will definitely be more than 800 million.

Li Sheng's current film salary is a bit high, if it is a movie, it should be 100 million, Fei Ge is estimated to be only half of Li Sheng's, it's not that Fei Ge's reputation is not as good as Li Sheng, but the word Yu Feihong has never been used before. The film field has proved its box office appeal, but Li Sheng has not.

Whether Li Sheng's "I'm Not Wang Mao", a box office miracle with a small fortune, or "Fearless", which broke [-] million in a regular manner, this is the guarantee for him to get paid.

Of course, 100 million just means that Li Sheng was 100 million when he was filming Crouching Tiger, Hidden Dragon. They are definitely not high in comparison.

Among other things, let's take the same crew as an example. Zhou Runfa's salary in Crouching Tiger, Hidden Dragon is 600 million, and Yang Ziqiong's is 220 million. Of course, this is just a rumor, and there is no way to test it.

Closer to home, let's continue to talk about advertising placement.

Jia Wen left so much money for Li Sheng, Li Sheng thought about it and gave Jia Wen a 5.00% commission. 5.00% doesn't seem like much, but if you do the math carefully, it's definitely a lot.

According to the 200 million yuan he got from Volkswagen, Jia Wen can make a profit of at least 10 yuan. Of course, Jia Wen must not be too little.

Without the concept of Li Sheng's advertising placement, without the backing of Li Sheng's current appeal and fame in the film industry, Jia Wen would just tell the sky, whether it is no good or not, and he has no capital to persuade Wangfu Hotel and Communication University of China and Volkswagen.

Of course, Jia Wen himself is very aware of his own situation, how much he eats, but whether he has a future or money, Jia Wen, as an old man who has been in this industry for so many years, naturally has his own judgment.

Don't stop being disturbed by it, no, this is coming!

……

Today is filming the Wangfu Hotel scene, the crew is already preparing, Li Sheng is teaching Ning Hao a lesson, this grandson is trying to see Li Sheng's jokes, because waiting for Li Sheng's plot needs a naked body, of course, inside ~Pants can still be worn, he was laughing at the plot, and was taught a lesson by Li Shenghao.

Jiawen is here.

"Director Li."

Li Sheng looked back and said with a smile, "Hey, Lao Jia is here, sit down, is there any problem at the restaurant?"

Jia Wen shook his head, "No problem."

"Then you have something to do with me?" Li Sheng asked.

Jia Wen nodded, and Li Sheng waited for him to speak, but seeing Jia Wen's expression was a little strange, he immediately understood and patted Ning Hao on the shoulder.

"Take care!"

Ning Hao nodded, Li Sheng got up and called Jia Wen, "Let's go, let's talk in another place."

……

(End of this chapter)