China Entertainment

Chapter 318 Trailer

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The next day, there were still three days before Li Sheng's concert. Three days later, the concert would start, and he must be so busy by then.

Although the problem with the film that Yu Feihong told Li Sheng last night was not a big problem in Li Sheng's opinion, he decided to go to China Film to see it.

After all, this is the first independent production of Feihong Pictures, and it can be regarded as the opening of the film. Although there is no such statement in mainland China, the first shot must be fired, and it will be a good start!

Brother Fei, I have to go to Zhaozhao and the others today. She has been discussing with Zhaozhao and the screenwriter friends He Zhaozhao hired about the adaptation of Ginkgo Ginkgo, and there are already many signs, so I decided to Strike while the iron is hot and see if you can find a little more inspiration.

As for Li Sheng going to China Film Group, she couldn't accompany her. Li Sheng bought breakfast by the way when he got up early and went out for a run. After taking a bath, he asked the two of them to get up and eat.

After breakfast, the three parted ways, Yu Feiyan went to the company, Yu Feihong went to Zhaozhao, and Li Sheng went to Zhongying.

Thanks to the addition of a car at home recently, otherwise it would not be enough. Brother Fei drove a Sail SRV, Yu Feiyan drove a Passat, and Li Sheng drove a Grand Cherokee. Everyone agreed not to come back for dinner at noon, but to come back at night.

……

When Li Sheng was on the road, he made a special call to Han Sanping to make sure that Sanye Han had time. After all, he now controls the lifeline of the country's movies. Whether it's work or entertainment, time is very tight.

Fortunately, he is very free today and has been in China Film.

Twenty minutes later, Li Sheng went to China Film Group and met Mr. Han.

"Third Master? I heard that you think the movie is unrealistic?" Li Sheng cut to the chase and asked the question directly.

Sanye Han waved his hand, "Well, it's all nonsense from a group of people who don't understand, so don't talk to them."

"The movie is still real, isn't this nonsense!"

"The movie is real, just the young and Dangerous boy in Xiangjiang, what other underworld movies are still real, it's so dark, the troops have already passed by, and we have to wait until 97..."

The third master is the third master, he sees the problem very thoroughly, and speaks directly, to the point.

Li Sheng stretched out his thumb, "Third Lord, good advice!"

The third master tapped the table lightly with one finger, "However, it's not that there are no problems at all."

"What?" Li Sheng asked.

"This time, your filming was uneventful. Except for you and your family, which is a bit of news, there seems to be no news!"

"Plus, it's a romantic movie, and it's your company's independent production, so I can't give you any backdoors in the company's distribution, so I don't think it will be too popular after it's released."

Li Sheng was silent, what the third master said was the truth, and it was true. Whether a movie is popular or not depends not only on the quality of the movie itself, but also on the quality of its promotion and distribution.

The low-budget film "The Blair Witch", which is boasted in Hollywood and is almost mythical, cost only tens of thousands of dollars, and the box office was more than 1 million U.S. dollars. , production and distribution have never been two different things.

After all, China Film is only responsible for the distribution of this film, and did not participate in the production. It will definitely not push as hard as before, so here comes the problem!
How can we increase the popularity of the film!
After Li Sheng thought about it, it seemed that the only thing he could do was to release a promotional video. Viral marketing spread out the overwhelming advertisements all at once. Li Sheng didn't think about it.

Then the trailer needs a good carrier, Li Sheng thought about it carefully, raised his head, and asked Han Sanye.

"Third Master, what do you think if there is a TV commercial?"

"TV commercial? CCTV?" the third master said in surprise.

Li Sheng nodded, of course it is CCTV. Although the movie channel can be regarded as CCTV, after all, it is only a movie channel, and the audience is not wide enough. Besides, as far as Li Sheng knows, movie channels are still paid by cable TV in many places. There are not a few small cities in the second and third tiers who use their own satellite pots or antennas.

Since you want to play, play a big one, CCTV!And it's CCTV, which is the channel with the most viewers in China.

Of course, advertising costs must be sky-high.

Of course, Sanye Han also considered this issue, "CCTV's advertisements are not cheap, are you sure you want to do this?"

Li Sheng waved his hand, "It's okay, just count this fee directly into the distribution fee, and then it will be deducted directly at the box office!"

"You don't think the third master thinks that I can't earn an advertisement money even if I go out with Brother Fei?"

Han Sanping couldn't help laughing, what are you kidding about, this is a billionaire director who he personally picked up, he must not fail, otherwise all his previous work would be in vain.

Besides, Lao Han still believes in Li Sheng's strength. After all, not everyone can be praised, and the third master has already seen the movie "My Sassy Girl" once, and it is still a fine-cut version Yes, it is infinitely close to the final version. Even if it is modified, it is just some small details. One shot and two shots will not affect the overall situation.

Han Sanye thought for a while, then nodded, "Okay, since you have already said so, I will help you get a week's prime advertising space. As for the cost, if it is not convenient for you, China Film Group will pay in advance. This part of the money Even if it is included in the distribution fee, when the box office comes out, the first payment will be deducted first. '

"So, what do you think?"

I have to say that Sanye Han is really kind to Li Sheng. If other people want this kind of condition now, besides the national teacher, it is probably Lao Chen, and the others are probably useless.

Li Sheng is not an ignorant person, he stood up and bowed to the third master, "Thank you, third master."

Han Sanping smiled and waved his hands, thinking for a while, "Then the trailer hasn't been edited yet, has it?"

Li Sheng nodded, "Well, I haven't started working on this yet, I'll go to Beijing Film Studio later, and I'll trouble you about the advertising space."

"But third master, remember to stagger the advertising space and the screening time!"

"It's best to wait until the summer vacation to start advertising, and then the ad will be released a week after it comes out, so as to maximize the benefits."

"After all, the main consumers of romance movies are young people. During the summer vacation, whether it is students or teachers, they are all very good consumers."

Han Sanping waved his hand angrily, "It's alright, alright, you're the only one who is good at it. You never saw such care in China Film Investment before!"

Li Sheng smiled and said, "Isn't there you!"

The third master smiled meaningfully, "Okay, you, it's not over yet, hurry up and get the trailer!" '

"Oh, by the way, China Film still has tasks this year. The specific filming has not yet been decided. After the discussion at the upper-level meeting, there is probably a general direction. You should prepare first."

"Uh... okay, you can talk then!" Li Sheng said.

Han Sanping waved his hands and didn't say anything else, obviously satisfied with Li Sheng's attitude, ********************************************************************************************************************************************************************************************************************************************** Somewhere is always welcome.

Li Sheng left China Film and went straight to Beijing Film Studio. On the way, he was still thinking about how to cut the trailer to be the most attractive.

(End of this chapter)