I really don't want to eat soft rice

Chapter 434 Big Layout
Under the planning of South Korea and North Korea, Chaoba Technology has made steady progress every step of the way.

What people outside say, that is someone else's business.

Han Dynasty has always liked to do things with strength.

He founded Taozuan not to sell goods by himself, but to let thousands of merchants sell goods.

In the Internet age, what matters is a win-win situation.

He created Weichat not to collect money from users, but because more people use it, and it is convenient for others, and naturally it will not be short of money.

It is also because of his ability to leverage his strength that he developed much faster.

In the Internet age, don't think about harvesting from the beginning.

Let’s build traffic and influence first. With these, will there be less money to be made?
With the appearance of Toutiao, there are some big V concepts.

However, this has not really started the self-media era of Yan Kingdom.

Because for ordinary creators, everyone makes headlines not to make money.

Just to have something fun and entertaining in my fragmented time, that's all.

The reason is also very simple, because for ordinary people, creating high-quality content cannot be realized except for earning a few shouts.

Free production content is not honored.It is not ruled out that there are some people who really do this for hobbies.

But it is basically impossible to make this industry bigger, or make such an industry bigger.

Han and North Korea recalled the rise of their first self-media era in the earth world.

At the beginning, it was a WeChat public account. After WeChat opened the Moments, WeChat opened the application for a WeChat public account.

Immediately afterwards, many people began to write articles on the WeChat public account.

Compared with the traditional forum mode.The content in the WeChat public account can be directly shared to Moments.

In the mobile Internet era where content is still relatively scarce.

After this kind of content is produced, and then shared in the circle of friends, there are quite a lot of clicks and views.

This is like, in the beginning of QQ, the logs in the space were reposted and shared for the same reason.

This is one of the biggest benefits of social software.

The stickiness is particularly strong, as long as the content is acceptable, it is easy to cause everyone to share.

Because everyone uses social software, and the frequency of use is particularly high.

The circle of friends function of Weichat has been opened before the red envelope.

Many functions are slowly opening up.

If you put it directly on Moments when you first come up, it will be the same as the space before Changchat.

However, the WeChat circle of friends is relatively simple.

Not so many bells and whistles.

The reason is also very simple, one is because traffic is still relatively expensive.The second reason is that micro-chat will face more people and is no longer limited to young people.

So it is easier for everyone to accept it.

South Korea and North Korea are preparing to vigorously develop self-media.

On Earth, the era of mobile Internet.In the beginning, the media must all be WeChat public accounts.

At the beginning, many people did not know how to make money from WeChat public accounts.

But still a lot of people joined.

With the increase in the number of people chatting on WeChat, many large WeChat public accounts have harvested many fans.

Then because they have fans, they have more reading volume.

With the amount of reading, they can accept advertisements, and then start making profits.

However, this profit model also has its limitations.

That is, the creators of some WeChat public accounts in the middle or bottom cannot receive advertisements.

There are only a few people who make money, and it is really difficult to develop vigorously.

Later, Toutiao, an information software, came into being.

Compared with WeChat public accounts, they rely on content to attract people.

Strong operational capabilities are required.

Today's headlines, an information software, follow the model of intelligent recommendation.

The reason why Toutiao can develop rapidly is that it quickly attracted most creators to join this platform.

At the beginning of Toutiao, creators only need to create content.

The platform will recommend relevant content to the user based on his interests and hobbies.

For example, a user likes to read historical content on Toutiao.Then the platform will only recommend historical related content to him.

In this case, the creator does not need to have any special operational capabilities.

The platform will count the amount of reading based on the content created by the creator.

And the platform will connect with some advertisers and let advertisers advertise on it.

At the bottom of each article there will be a display image of the advertiser.

And if an article has a high reading volume, then the display picture of its display advertisement will be exposed, and the volume will be relatively large.

The platform will share part of the advertising fee with the creators according to what they say.

So as long as the reading volume of the article is high, then his advertisement display volume will naturally be high.

The higher the number of advertisements displayed, the creator's income will be guaranteed.

In today's headlines at the beginning, it is actually not difficult to write an explosive article with millions of views.

As long as the title and cover are done well, the content inside is just a mess, and it doesn't matter...

But at the beginning, the unit price of this reading volume was very high.

For some creators, it is not easy to earn hundreds of dollars a day for an account.

At that time, the average salary of ordinary office workers on the earth was only a month.

It’s too early to get no profit. With the money-giving mechanism of the platform, everyone rushes to do self-media.

This is the beginning of the real dividend of self-media, and also the beginning of the era of self-media graphics.

A picture at the beginning, the content is all based on editing, as long as the reading volume is high, and you have money to get it, it doesn't matter whether the content logic makes sense.

The first development of anything is brutal.

In the beginning of Toutiao, the content in it was uneven, which is a fact.

Artificial intelligence recommendation has its advantages and disadvantages.

The upside is that everyone seems to be playing fair.

The disadvantage is that this gives the headline party and the number party a lot of living space.

They don't study the content, they just study the hot words on the title cover, which triggers the recommendation algorithm of artificial intelligence, and makes those articles that sell dog meat become hits.

So at the beginning of Toutiao, many people who worked hard to create articles wrote very few articles, and the natural income was also very sad.

But those headline parties are number parties, and manuscript washing parties have become the final winners.

At that time, in the self-media industry, it was widely rumored that there was an account party who spent money to hire a large number of teams to wash manuscripts, earning more than 2 million yuan in two years.

But then again, it is precisely because so many people have joined the self-media camp that the rising star Toutiao was born in the Internet era divided by the three giants.

The more creators, the more content.The more content, the more users.

The more users there are, the more advertisements will be placed. The more advertisements are placed, the more cash flow Toutiao will have. The more cash flow, the more it can continue to develop.

Then optimize the product and optimize the content.

This is a very benign operating model.

After the creators are saturated, the unit price of reading has shrunk significantly. Anyway, if you don’t write, others will naturally write.

It is nothing more than that it was easy to make money before, but it is difficult to make money now.

The rise of today's headlines has put a lot of pressure on the other Big Three.

The Big Three have also begun to copy similar platforms in accordance with the Toutiao model.

So the Tiantian Express, Baijiahao, and UChao began to follow behind.

But no matter how you do it, Toutiao is always the king in this field.

Later, as Internet fees became cheaper and cheaper, small videos began to rise, and the Toutiao system gave rise to video sites such as Douyin and Volcano Small Video.

In the Internet age, we are really one step ahead, step by step.

Han and North Korea feel that the current Yan Kingdom is obviously faster than the pace of the earth in the development of the Internet.

So he wants to combine the WeChat public account and Toutiao's model to start his own self-media road.

Start with the graphic era, and then slowly intervene in small videos.

The current headlines and 9158 videos have genes in this regard. After a little optimization, upgrade, derivative and revision, the product will come out.

At that time, we will seize the fragmented time of users, and finally introduce these traffic into Taozuan.

After the first batch of self-media masters are created, then the era of mobile Internet anchors will start.

All these calculations are in his mind. Gui Wuji is just about to enter the e-commerce industry. How can he compare himself to himself?
Han and North Korea also decided to vigorously promote AliPay in the first half of the year, so that the software AliPay can completely open up the road of offline payment.

With this path, how can Gui Wuji compare with himself?

Thinking of this, Han and North Korea feel that in 2007, Chaoba Technology will become a real Internet giant.

Because as long as these are all connected, the coverage of all Chaoba Technology's product layout is too large.

After the coverage rate is too large, people will find that one day they lose these products and services of Chaoba, but they will feel particularly uncomfortable.

The mobile Internet era is different from the PC Internet era. The mobile Internet era is a fragmented time that needs to seize users.

For example, the time to rest after eating, the time on the bus, the time to go to the bathroom, and the time before going to bed.

Don't underestimate these fragmented times, they add up to a lot.

And once AliPay opens up the offline payment path, it is really not something that Gui Wuji can easily replicate.

The layout of South Korea and North Korea seems to be east and west, but after thinking about it, they all complement each other.

The reason why AliPay has not been vigorously promoted by Han and North Korea is that Han and North Korea also want to come up with a trick to openly build plank roads and secretly hide Chen Cang.

For example, we vigorously develop self-media on the Internet, and then quietly promote Paytong offline.

With two prongs, the enemy can't figure out what he wants to do.

(End of this chapter)