The Industrial Kingdom of the Great Age
Chapter 357 Different positioning
Chapter 357 Different positioning
Liu Xinyuan took over Zhao Ming's words, and everyone's applause went to Zhao Ming again.
Afterwards, Yang Kaijie came to speak on stage, but I don't know if Zhao Ming spoke very well, or Yang Kaijie was used to being a leader, and many of his words were bureaucratic, and they were very procrastinated and empty, so there was not much response.
Yang Kaijie was speaking on the stage, but Zhao Ming had already come to the audience, and he actually left the stage. For him, staying and listening to Yang Kaijie's nonsense is better than leaving.
Naturally, Yang Kaijie also saw him leave, and because no one responded to him, he was already annoyed, and many of the things he said were aimed at Dong Xing.
"Some companies think that they can occupy the market by catching up from behind. However, the choice of the market is not to like the new and dislike the old, but to value the brand, reputation, and reputation. Our big brother has been in the market for ten years, and we have experienced ten years of ups and downs. , I have met many colleagues in the same industry, all of which are new products, but none of them can last for too long."
"Boss Zhao's Dongxing is indeed very good, however, it is easy to break if it is too rigid. They plundered the market share at a cheap price, but did not play the reputation card well, which is very unwise."
Yang Kaijie was on the top, and he was still targeting sloppy eyes at the beginning, although everyone knew who he was talking about.But later, he simply named Zhao Ming by name.
Many bosses were very surprised when they heard this, and they also showed a playful look.
It seems that in addition to the cooperation of major consortiums, this expo can also see a good fight.
Almost everyone knew that the relationship between Dongxing and Big Brother was in dire straits, and they could also tell that Liu Xinyuan had planned to help the two companies reconcile.Now, however, that seems unlikely.
Zhao Ming didn't target Big Brother at all on the stage, but as a newcomer or an engineer, he shared his views, talked about the future, and even made a good prospect.
This is a very novel and special speech, which won a lot of applause.
However, today, Yang Kaijie did not talk about the future, nor did he talk about the current market and development level.
After bragging about how powerful and amazing Big Brother's development was at the beginning, when he saw Zhao Ming leave, he actually started to criticize people.
Many tourists frowned, and some even booed.
However, the bosses on Yang Kaijie's side in the audience applauded one by one, but their voices seemed so weak amidst the boos.
Li Tianxing was furious at the edge, looked at Liu Xinyuan, hehe said: "President Liu, did you see that?"
Liu Xinyuan was very embarrassed. She wanted to go up to stop Yang Kaijie, but now that he was talking, she couldn't interrupt. She could only hope that Yang Kaijie could look over and restrain himself.
It's a pity that Yang Kaijie didn't know how to restrain himself. Seeing that Li Tianxing, who used to be a small business owner, could stand on the stage like him, it dealt a devastating blow to their company, basically occupying All domestic freezer markets.
Thinking of this, he became even more angry.
"Some people don't manage their aquatic products well, and even put their hands and feet into the freezer industry. What kind of industry is the freezer industry? It's a sunrise industry, and it's a very technically demanding one. Does a person engaged in aquatic products know any technology? ?”
"Oh, I really thought that if you have money, you can enter this industry. I don't know how many ways there are in this industry. It's really naive to think that you can occupy the market with cheap ordinary freezers. This market, fancy It's quality and brand!"
"Okay, well said."
"That's very kind of you to say."
Several bosses in the audience applauded one after another. They were all bosses of other freezer companies who came with Yang Kaijie.
However, the bosses of other companies did not applaud, but just watched with cold eyes.
Some people applauded symbolically out of politeness, but their expressions were not particularly good.
The tourists are all confused, they don't know who Yang Kaijie is talking about, and they don't know how he said such an inexplicable sentence.
However, it seems to be right.
Those who are engaged in aquatic products come to engage in freezers again, isn't this nonsense?
It is said that the freezer needs a high level of technology. Without the level of technology, how can you enter this industry indiscriminately? Isn't this a waste of money?
But there are also some sensible people, they heard the meaning of Yang Kaijie's words, especially they knew who Yang Kaijie was targeting.
These people shook their heads secretly, this Yang Kaijie really doesn't know how to behave, no matter how upset he is, he can't say it in front of everyone.
However, what he said was actually not wrong.
In this market, it really depends on the brand and reputation.
Product quality and price are very important, but it doesn't help if no one knows about it.
And many people are thinking in their hearts, cheap is not good, and the quick-frozen small expert is basically half cheaper than the big sweet potato, so can it have a better effect than the big sweet potato?
Coupled with the fact that Big Brother's brand is loud enough, this will make people doubt Dongxing.
This was what Zhao Ming was worried about before. If Big Brother continued to compete with them, they would have a tough battle to fight.
But as time goes by, he will believe that the final victory still belongs to them.
They are not afraid of price wars.
Although they have no money, their prices are already cheap, and it is impossible for Big Brother to sell them at a price lower than the cost.In that case, they are doomed.
Reputation and brand can be accumulated through advertising and promotion.So it will take time to implement.
However, none of them expected that Yang Kaijie would give up all the market directly and give up all the shares to Zhao Ming.
As a result, Zhao Ming's freezer quickly occupied the market, making the brand famous and its reputation suddenly loud.
Now, when Yang Kaijie said this, he made it clear that it was completely useless for Dongxing to do so.
For a month, I couldn't do anything at all.
Here, Yang Kaijie was still mocking Zhao Ming and Li Tianxing non-stop. When it came to rising, he even compared some stores with shops.
Beyond the mountains, Zhao Ming came out to breathe.
He didn't intend to anger Yang Kaijie, but because he met an acquaintance.
"Mr. Liu, why did this expo startle you?" What Zhao Ming met was Mr. Liu, a committee member of the municipal government compound.
At this time, besides Commissioner Liu, there were several leaders of the municipal compound, all elders whom Zhao Ming was familiar with, and he greeted them one by one.
Commissioner Liu looked a little dignified, looked towards the direction of Paishanjiazi, then towards the direction of the guest house, and finally whispered: "Come with us."
Although Zhao Ming was puzzled and was infected by Commissioner Liu's dignified expression, he still followed his advice.
I have known Commissar Liu and others for a long time. Although we didn't meet each other for a long time, it can be regarded as a long-term friendship. Commissar Liu will not harm him.
Someone in the distance saw Zhao Ming leaving with a group of people, and they were a little puzzled, but they didn't really care.
Zhao Ming has his own circle, maybe those people are the bosses of some enterprises.
In a lounge in the guest house, Zhao Ming and others sat down, and the door was locked.
After confirming that there is no one else in the party, the expressions of Commissioner Liu and the others have softened a lot, but they still look very worried.
Seeing their seriousness, Zhao Ming felt even more uneasy, and said, "Old Liu, just talk about it if you have anything to do, don't make me so nervous that I'm going to die."
Those who followed Commissioner Liu were all old acquaintances of Zhao Ming, including Deputy Director Hu Yao from the Taxation Bureau, and Deputy Director Chen from the Intellectual Property Office, all of whom had a good relationship with them.And Secretary Li, the assistant of Committee Member Liu.
Seeing that Zhao Ming was still smiling, Secretary Li couldn't help but smiled bitterly and said, "Xiao Zhao, can you still laugh? Today, you are in big trouble."
Seeing their life-threatening appearance, Zhao Ming knew that he must be in trouble.
He smiled and said, "I don't know anything. If you don't tell me, how can I know whether I should cry or laugh?"
Secretary Li shook his head helplessly, and finally looked at Commissioner Liu. This matter is best for the leader.
Commissioner Liu pondered for a long time, and finally said: "Do you think Yang Kaijie's recent company news is a bit special?"
Zhao Ming's eyelids twitched, his heart moved, and he said, "Really? It seems that there is nothing special. During this time, I have been in the Red Star Factory and I don't know anything."
"As the CEO of an enterprise, Dongxing itself is only in the development stage, why don't you care about its development?" Commissioner Liu said with hatred: "Your Dongxing may go bankrupt, even you Maybe a catastrophe is imminent, but you still don’t know anything?”
Secretary Li also shook his head and sighed.
The two deputy directors, Hu Yao, looked serious and didn't say anything.
Although he was scolded, Zhao Ming was happy and moved in his heart.Commissioner Liu talked to him like this because he cared about him, otherwise he didn't need to pay attention at all.
In the end, he straightened his face and said, "Old Liu, just tell me what you have, I can still bear it."
"In the past month, Yang Kaijie's big brother's major stores have shrunk significantly. Basically, they don't sell freezers, but only accept orders from abroad." Committee member Liu said with a serious face: "Besides, the other freezers with him The same is true for enterprises. Therefore, you Dongxing can dominate the entire freezer industry."
"About this point, haven't you considered it? Or, do you think that the freezer developed by Dongxing has already dominated the entire industry by virtue of its quality and price?"
Zhao Ming smiled wryly and shook his head, he never thought so.Price and quality do determine a lot of market share.
But the market is different, and there are many market segments among them.And the product is positioned, such as high-income positioning and low-income positioning.
Like Zhao Ming, it can be regarded as a low-income position in the freezer industry.However, Big Brother also gave up the high-end income market.
Although there was a reason for the urgency, it was also because of his schemes.
(End of this chapter)
Liu Xinyuan took over Zhao Ming's words, and everyone's applause went to Zhao Ming again.
Afterwards, Yang Kaijie came to speak on stage, but I don't know if Zhao Ming spoke very well, or Yang Kaijie was used to being a leader, and many of his words were bureaucratic, and they were very procrastinated and empty, so there was not much response.
Yang Kaijie was speaking on the stage, but Zhao Ming had already come to the audience, and he actually left the stage. For him, staying and listening to Yang Kaijie's nonsense is better than leaving.
Naturally, Yang Kaijie also saw him leave, and because no one responded to him, he was already annoyed, and many of the things he said were aimed at Dong Xing.
"Some companies think that they can occupy the market by catching up from behind. However, the choice of the market is not to like the new and dislike the old, but to value the brand, reputation, and reputation. Our big brother has been in the market for ten years, and we have experienced ten years of ups and downs. , I have met many colleagues in the same industry, all of which are new products, but none of them can last for too long."
"Boss Zhao's Dongxing is indeed very good, however, it is easy to break if it is too rigid. They plundered the market share at a cheap price, but did not play the reputation card well, which is very unwise."
Yang Kaijie was on the top, and he was still targeting sloppy eyes at the beginning, although everyone knew who he was talking about.But later, he simply named Zhao Ming by name.
Many bosses were very surprised when they heard this, and they also showed a playful look.
It seems that in addition to the cooperation of major consortiums, this expo can also see a good fight.
Almost everyone knew that the relationship between Dongxing and Big Brother was in dire straits, and they could also tell that Liu Xinyuan had planned to help the two companies reconcile.Now, however, that seems unlikely.
Zhao Ming didn't target Big Brother at all on the stage, but as a newcomer or an engineer, he shared his views, talked about the future, and even made a good prospect.
This is a very novel and special speech, which won a lot of applause.
However, today, Yang Kaijie did not talk about the future, nor did he talk about the current market and development level.
After bragging about how powerful and amazing Big Brother's development was at the beginning, when he saw Zhao Ming leave, he actually started to criticize people.
Many tourists frowned, and some even booed.
However, the bosses on Yang Kaijie's side in the audience applauded one by one, but their voices seemed so weak amidst the boos.
Li Tianxing was furious at the edge, looked at Liu Xinyuan, hehe said: "President Liu, did you see that?"
Liu Xinyuan was very embarrassed. She wanted to go up to stop Yang Kaijie, but now that he was talking, she couldn't interrupt. She could only hope that Yang Kaijie could look over and restrain himself.
It's a pity that Yang Kaijie didn't know how to restrain himself. Seeing that Li Tianxing, who used to be a small business owner, could stand on the stage like him, it dealt a devastating blow to their company, basically occupying All domestic freezer markets.
Thinking of this, he became even more angry.
"Some people don't manage their aquatic products well, and even put their hands and feet into the freezer industry. What kind of industry is the freezer industry? It's a sunrise industry, and it's a very technically demanding one. Does a person engaged in aquatic products know any technology? ?”
"Oh, I really thought that if you have money, you can enter this industry. I don't know how many ways there are in this industry. It's really naive to think that you can occupy the market with cheap ordinary freezers. This market, fancy It's quality and brand!"
"Okay, well said."
"That's very kind of you to say."
Several bosses in the audience applauded one after another. They were all bosses of other freezer companies who came with Yang Kaijie.
However, the bosses of other companies did not applaud, but just watched with cold eyes.
Some people applauded symbolically out of politeness, but their expressions were not particularly good.
The tourists are all confused, they don't know who Yang Kaijie is talking about, and they don't know how he said such an inexplicable sentence.
However, it seems to be right.
Those who are engaged in aquatic products come to engage in freezers again, isn't this nonsense?
It is said that the freezer needs a high level of technology. Without the level of technology, how can you enter this industry indiscriminately? Isn't this a waste of money?
But there are also some sensible people, they heard the meaning of Yang Kaijie's words, especially they knew who Yang Kaijie was targeting.
These people shook their heads secretly, this Yang Kaijie really doesn't know how to behave, no matter how upset he is, he can't say it in front of everyone.
However, what he said was actually not wrong.
In this market, it really depends on the brand and reputation.
Product quality and price are very important, but it doesn't help if no one knows about it.
And many people are thinking in their hearts, cheap is not good, and the quick-frozen small expert is basically half cheaper than the big sweet potato, so can it have a better effect than the big sweet potato?
Coupled with the fact that Big Brother's brand is loud enough, this will make people doubt Dongxing.
This was what Zhao Ming was worried about before. If Big Brother continued to compete with them, they would have a tough battle to fight.
But as time goes by, he will believe that the final victory still belongs to them.
They are not afraid of price wars.
Although they have no money, their prices are already cheap, and it is impossible for Big Brother to sell them at a price lower than the cost.In that case, they are doomed.
Reputation and brand can be accumulated through advertising and promotion.So it will take time to implement.
However, none of them expected that Yang Kaijie would give up all the market directly and give up all the shares to Zhao Ming.
As a result, Zhao Ming's freezer quickly occupied the market, making the brand famous and its reputation suddenly loud.
Now, when Yang Kaijie said this, he made it clear that it was completely useless for Dongxing to do so.
For a month, I couldn't do anything at all.
Here, Yang Kaijie was still mocking Zhao Ming and Li Tianxing non-stop. When it came to rising, he even compared some stores with shops.
Beyond the mountains, Zhao Ming came out to breathe.
He didn't intend to anger Yang Kaijie, but because he met an acquaintance.
"Mr. Liu, why did this expo startle you?" What Zhao Ming met was Mr. Liu, a committee member of the municipal government compound.
At this time, besides Commissioner Liu, there were several leaders of the municipal compound, all elders whom Zhao Ming was familiar with, and he greeted them one by one.
Commissioner Liu looked a little dignified, looked towards the direction of Paishanjiazi, then towards the direction of the guest house, and finally whispered: "Come with us."
Although Zhao Ming was puzzled and was infected by Commissioner Liu's dignified expression, he still followed his advice.
I have known Commissar Liu and others for a long time. Although we didn't meet each other for a long time, it can be regarded as a long-term friendship. Commissar Liu will not harm him.
Someone in the distance saw Zhao Ming leaving with a group of people, and they were a little puzzled, but they didn't really care.
Zhao Ming has his own circle, maybe those people are the bosses of some enterprises.
In a lounge in the guest house, Zhao Ming and others sat down, and the door was locked.
After confirming that there is no one else in the party, the expressions of Commissioner Liu and the others have softened a lot, but they still look very worried.
Seeing their seriousness, Zhao Ming felt even more uneasy, and said, "Old Liu, just talk about it if you have anything to do, don't make me so nervous that I'm going to die."
Those who followed Commissioner Liu were all old acquaintances of Zhao Ming, including Deputy Director Hu Yao from the Taxation Bureau, and Deputy Director Chen from the Intellectual Property Office, all of whom had a good relationship with them.And Secretary Li, the assistant of Committee Member Liu.
Seeing that Zhao Ming was still smiling, Secretary Li couldn't help but smiled bitterly and said, "Xiao Zhao, can you still laugh? Today, you are in big trouble."
Seeing their life-threatening appearance, Zhao Ming knew that he must be in trouble.
He smiled and said, "I don't know anything. If you don't tell me, how can I know whether I should cry or laugh?"
Secretary Li shook his head helplessly, and finally looked at Commissioner Liu. This matter is best for the leader.
Commissioner Liu pondered for a long time, and finally said: "Do you think Yang Kaijie's recent company news is a bit special?"
Zhao Ming's eyelids twitched, his heart moved, and he said, "Really? It seems that there is nothing special. During this time, I have been in the Red Star Factory and I don't know anything."
"As the CEO of an enterprise, Dongxing itself is only in the development stage, why don't you care about its development?" Commissioner Liu said with hatred: "Your Dongxing may go bankrupt, even you Maybe a catastrophe is imminent, but you still don’t know anything?”
Secretary Li also shook his head and sighed.
The two deputy directors, Hu Yao, looked serious and didn't say anything.
Although he was scolded, Zhao Ming was happy and moved in his heart.Commissioner Liu talked to him like this because he cared about him, otherwise he didn't need to pay attention at all.
In the end, he straightened his face and said, "Old Liu, just tell me what you have, I can still bear it."
"In the past month, Yang Kaijie's big brother's major stores have shrunk significantly. Basically, they don't sell freezers, but only accept orders from abroad." Committee member Liu said with a serious face: "Besides, the other freezers with him The same is true for enterprises. Therefore, you Dongxing can dominate the entire freezer industry."
"About this point, haven't you considered it? Or, do you think that the freezer developed by Dongxing has already dominated the entire industry by virtue of its quality and price?"
Zhao Ming smiled wryly and shook his head, he never thought so.Price and quality do determine a lot of market share.
But the market is different, and there are many market segments among them.And the product is positioned, such as high-income positioning and low-income positioning.
Like Zhao Ming, it can be regarded as a low-income position in the freezer industry.However, Big Brother also gave up the high-end income market.
Although there was a reason for the urgency, it was also because of his schemes.
(End of this chapter)
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