Xianwu star

Chapter 234 Four Great Masterpieces
The photo stone that Wang Zheng handed over to Nangong Tiezhu is actually not a rare item, it only records some detailed shots of some actors.

But with Wang Zheng's sketches and pictures of specific actors' makeup and special effects as a reference, drawing a poster that meets Wang Zheng's requirements with Xu Kang's literary skills is not a problem at all.

And if a good movie wants to be successful, the promotion work before its release can be said to be the top priority.

For a movie, especially a so-called phenomenal movie, the marketing and promotion work designed for it is undoubtedly extremely complicated.

A mere poster in Zong's marketing promotion is not a fart.

In Wang Zheng's previous life, he had seen the promotion plans of several so-called phenomenal movies by accident. Those thick plans were a bit thicker than the usual bricks!
In the final analysis, the entry point of movie marketing is how to arouse movie-watching expectations.Only when the expectation of watching the movie is generated, the audience will have the heart to watch it.

To sum it up in two words: build momentum.

The key is to grasp the consumer groups and show the moving links in a short trailer.Rely on celebrities and film critics to promote online, and lay advertisements in public places offline.Word of mouth matters...

In the process of building momentum, using celebrities to promote is a routine, and Chinese people in previous lives have experience in this regard.

It is a recognized fact that domestic films are made carelessly, and how bad they are, but it does not prevent them from making money, just because they do a good job of publicity.

Before the film was released, all kinds of advertisements flooded people, such as large billboards next to the theater, overwhelming comments on Weibo... It made ordinary people want to watch the movie after seeing it.

But in Tianyuan World, without the convenient Internet, there are a lot fewer options for making movies.

But this does not prevent Wang Zheng from adapting to local conditions.

"Billboards... Well, if there are no billboards, we can build billboards.

In addition to promoting the movie itself, the billboard should also be regarded as a huge profit point, no matter which force should not ignore it. "

"Celebrity campaign? There is no need for this at all. With Li Ruofeng and I around, the entire Northern Territory has already produced a corresponding star effect.

In addition, I have put some formulas and truths in almost every work before, and the audience's sense of expectation for Shushan will definitely not be bad. "

"As for gossip, the heroine in this drama is not suitable for gossip, she's just a newcomer after all.

And me and Li Ruofeng?Naturally, I would not choose such a method of self-defilement, but Li Ruofeng's words, well, I can't beat him. "

"However, if the scandal is not good, it does not mean that it is not good to guide the enthusiasm of public opinion. This aspect can be put to good use."

"The rest is the promotional video! There are promotional posters, there is no reason why there is no promotional video. In the previous life superhero series, the number of hits on that promotional video is horribly abnormal, and it is absolutely inseparable from the quality of the promotional film itself." .

And once the quality of the promotional film passes the test, it will undoubtedly make the audience have a deeper expectation of watching the movie. "

Wang Zheng sat on the seat, rubbing his temples with both hands, racking his brains to summarize his understanding and cognition of film marketing.

In fact, with Wang Zheng's brand and Li Ruofeng's joining, Wang Zheng didn't need to bother so much.

However, after several of Wang Zheng's plays became popular, there was a new upsurge in filming, singing, etc. Although the quality and skills of most of the works were terrible, there were indeed many excellent works among them.

What about the story of me and my junior sister, the legend of Long Aotian, the romantic and beautiful boy, the legend of Zhang Daxue...

Although Wang Zheng knew that these popular works were immature just by looking at their names, Wang Zheng, who had read the content, also knew that in this initial stage of entertainment, the producers of these works had already begun to figure out some routines.

The story of me and my junior sister centered on ambiguity and ink stains. The audience took off their pants countless times, but he just couldn't get on!

But this kind of treatment also made the audience feel a sense of anticipation. I want to see when you will be able to have sex with Junior Sister!

The legend of Long Aotian is a story full of domineering aura in Wang Zheng's view. The setting of the story is almost completely ignorant.

Long Aotian's tiger's body shook, the Nascent Soul powerhouse took his head and bowed, and the great master martial artist sat on his back...

Wherever you go, you can pick up treasures. When you encounter enemies, you don't consider the stakes at all, just go up and do it!
Like the African flat-headed brother, he is either fighting or on his way to a fight.

However, this kind of ignorance made the audience feel refreshed!
As for Merry Flower Boy, it is completely a fresh meat work, with poor performances and poor plot...

The only bright spot is the beauty of handsome men and women, coupled with exaggerated love stories, which also attracted many ignorant teenagers.

For this work, Wang Zheng said in his heart, haha, handsome?Is Li Ruofeng handsome?
There is also the legend of Zhang Daxue, which is a blatant plagiarism of Wang Dahammer!With Wang Dahammer's foundation there, Zhang Daaxe's racking his brains also had unexpected results.

Of course, although these works are popular, the shooting process is completely consistent from beginning to end.

Although they heard that Wang Zheng's post-editing techniques can turn decay into magic, but they don't have such a strong skill yet, they can only follow the storyline step by step to shoot.

In this way, the explosiveness of the story is much worse.But even so, they still have good results by virtue of their grasp of the audience's taste.

"The entertainment industry in the Northern Territory is exactly the same as the previous life when the Internet literature just started."

Thinking of these works that are also famous in the North Domain and the crew members have gained a lot, Wang Zheng said to himself with emotion.

However, Wang Zheng didn't feel too much pressure on this.After all, the things in his mind are the essence of several eras!

Moreover, I have the right hand of God, do they have it?How can their so-called fame and fortune be compared to making a fortune silently?
Comparing their level with Wang Zheng's, it was the gap between Xiaobaiwen and Chendong more than ten years ago.As soon as Chen Dong came out, he let readers know, how can he dig a hole like this? !
Thinking of this, Wang Zheng got up suddenly, walked to the window without haste, leaned in front of the huge floor-to-ceiling window, looked at the tumbling sea of ​​clouds and the Tai Huazong full of great sects, and said with a calm smile:
"It seems that if I don't come up with some tricks, you don't know who is the originator of entertainment?"

"Boys, have you experienced despair?"

Wang Zheng's voice was full of teasing.

A mere native, buddy afraid of you?
Not to mention that you are still in the initial stage of learning, even if a talented director appears, the knowledge in my buddy's mind can still hang you!

Although your works have certain adaptability in the initial stage of entertainment, but now that you have met me, I will let you know what despair is.

With this in mind, Wang Zheng quietly returned to the table. This time, he did not follow the normal procedure to watch the content of the photo stone, and then conceived the post-editing.

Instead, Wang Zheng picked up a pen and paper and began to conceive of his own marketing plan.

Even if the movie hasn't been released yet, I have the confidence to beat you from all angles!

(End of this chapter)