God-level Golden Hand

Chapter 327 Flower and Bird Seal

Is it difficult to let customers who don't know calligraphy like Xu Jingxing's calligraphy works in the shortest possible time?

Difficult, very difficult, like selling shoes to someone who has never worn them, no matter how you look at it, it is an almost impossible task.

But to say it is simple, it is actually quite simple, the reason is that customers do not understand calligraphy.

If the customers are all calligraphers, then he really has no good way to do it, he can only rely on his real skills to fight. As for whether those calligraphers will like his works, it depends on how the calligraphers are in mood.

On the contrary, if you don't know calligraphy, the operability is very broad.

To put it bluntly, it's a gimmick.

A gimmick can attract the attention of customers in the first place. Naturally, the more eye-catching the content of the gimmick, the better.

This trick was learned from Comrade Lao Yang. When he first set up a stall in the antique market, Lao Yang told him that he must catch the attention of customers and attract the attention of customers to have a chance to sell. Make a deep impression on customers in the first place, and customers will just ignore it.

Now what he has to do is the same as in the antique market, create a gimmick to attract the attention of those customers, and it is best to arouse their curiosity and love.

It’s just that calligraphy is different from woodcarving. There are many patterns in woodcarving. Even if the carver is average, you can get a lot of attention by making an oversized carving. But calligraphy works are different. Calligraphy is nothing more than words. win?Besides, this rice paper is all cut, except that the strips are square, and the size has been fixed, so he has to rely on the calligraphy itself to gain attention.

Well, where to start?

Xu Jingxing scratched his chin for a moment, and recalled all his knowledge of calligraphy. After a while, he grinned, picked up the brush and licked the ink in the inkstone, pondered for a moment, and sketched it on the cut rice paper.

In less than 2 minutes, a Spring Festival couplet was freshly baked.

Xu Jingxing looked at the seal characters on the banner, turned his head and asked the surprised Li Ruolan, "Sister Ruolan, what do you think of this word?"

Li Ruolan smiled bitterly: "Master Xu, I don't know any of these characters. How do you tell me to evaluate it? I just barely know that this is a seal character, and it is very beautiful."

"Can you catch the eyeball?" He laughed.

Li Ruolan is also smart. Hearing his question, her eyes lit up and she showed a surprised smile, "Of course, it must be, it is absolutely possible. This word is so beautiful. It will save face if you paste it on the door. Hehe, some people will I like this kind of words that no one can understand."

"Hahaha, Sister Ruolan, what you said is a bit biased. There are four people here, and a quarter of them can understand it. How can you call it a word that no one can understand?" He heard Yan laughed twice, stood up and greeted: "Come on, hang it up for me, um, hang it on the shelf behind you."

Li Ruolan carefully hung this Spring Festival couplet on the shelf behind Xu Jingxing as if it were a treasure, so that customers passing by would see this Spring Festival couplet at first sight.

Xu Jingxing looked at it for a moment, nodded in satisfaction again, and went back to the desk to continue writing.

He wrote five pairs of Spring Festival couplets in a row, using different fonts, but most of these fonts are very beautiful, most in line with the traditional aesthetics, and most of them are fancy, and at the same time, he presents his own technical characteristics vividly and vividly. Two eyes.

For the five couplets, he used seal script, official script, standard running script, Su style, and Zhao style running script respectively. The fonts are different, but the content is exactly the same. They are five pairs of the same couplets, which seem to be repeated, but because of this, they will be different. The contrast of font features is more obvious, giving people a very strong visual impact.

Such a visual effect, even Xu Jingxing himself could not control it, let alone those customers who did not understand calligraphy.

Sure enough, not long after it was hung up, customers came over. Although this is the back door, it is not inaccessible.

One of the old men looked at the front of the shelf for a while and then came to Xu Jingxing, "Little master, what font is that writing on?"

Hearing the old man's question, Li Ruolan on the side also pricked up her ears. She had wanted to ask a long time ago, but she never had the chance.

Xu Jingxing smiled, "Flower-and-bird seal script, also called bird script or insect script, is a kind of hieroglyphic script, common in the Eastern Zhou Dynasty. Of course, this is not the strictest script of flower-and-bird seal script, it is a variant of the oldest script. The Chinese characters in the Eastern Zhou Dynasty were not as rich and beautiful as they are now.”

In fact, what he said was more polite. In fact, the flower-and-bird script he wrote is almost completely different from the historical bird script or insect script. The structure is also good, closer to the current Chinese characters, a bit like some current artistic fonts, such as the so-called flower and bird characters.

But no matter what the font is, the meaning is the same, that is to say, this seal character is very beautiful, and it is very ornamental. The strokes are very beautiful, really like flowers and birds.

Moreover, the seal character itself is not fixed, and the shape of the font can be adjusted according to the needs. Looking at the seal characters carved by the seal carvers, many times they are almost completely different from the standard seal characters, only the essence is still the same. .

Xu Jingxing himself is a master of seal cutting, so the seal characters he wrote have been fine-tuned by him to make the structure of these seal characters more reasonable and the overall image more beautiful. Of course, it is more difficult to recognize.

For this Spring Festival couplet with flowers and birds in seal characters, not to mention ordinary customers who don't know calligraphy, even some masters of seal carving would probably frown if they can recognize three out of ten characters.

When it comes to identifying variant seal characters, even experts in this field are guessing.

The old man in front of Xu Jingxing is obviously not an expert, but it doesn't prevent the old man from liking this Spring Festival couplet in seal script, "Flower and bird script, no wonder I can't understand it at all, but it's really beautiful," he said hesitantly and asked: "This Spring Festival couplet ,selling?"

Xu Jingxing shook his head.

Li Ruolan on the side took a step forward with a smile and said, "Master, this little master Xu was invited by our supermarket at a high price to give back to customers. Little master Xu and several other masters are calligraphers in our island city. Their Spring Festival couplets will not For direct sale, it will only be given to customers who make a one-time purchase of 998 yuan for free, and there are only seven days, and today is the first day."

"That's it," the old man frowned and thought for a while, then turned and left, but came back within 10 minutes.

(End of this chapter)