Business Experience: The Business Wisdom of China's Top Ten Business Groups

Chapter 5 Beijing Merchants - Accumulating Wealth by Playing Political Cards

Chapter 5 Beijing Merchants - Accumulating Wealth by Playing Political Cards
Located "at the foot of the Son of Heaven", the unique geographical advantages make Beijing businessmen full of confidence.Under the background of advocating politics, Jingshang has developed a business tradition that emphasizes background and identity.In addition, Beijing is a place where famous officials and scholars gather. Its unique cultural soil has nurtured the group of Beijing merchants and made them a typical group of domestic business gangs deeply influenced by Confucian culture.It is precisely because of this profound Confucian cultural heritage that Jingshang pays more attention to honesty and law-abiding in its operations, making money with harmony, doing business with virtue, and exchanging people's hearts with benevolence.The characteristics of this business culture are blended with the simple and profound old Beijing culture, and finally formed a Beijing business culture with unique connotations.

The Mystery of Power Capital Beijingers are world-renowned for their concern for politics, and they have a special liking for politics. A foreign businessman in Beijing said with emotion: "All Beijingers are politicians." Therefore, some people say , Beijingers are pure "political animals".

Beijingers' enthusiasm for politics has no distinction between occupations. From the bosses of famous companies in high-end commercial buildings to small vendors in the streets and alleys, even an ordinary taxi driver will still be seen by outsiders as incomprehensible. infected by political passions that bring any real benefit.Politics is like the salt in the life of Beijingers, without it, the lives of Beijingers will become tasteless.

Due to the psychological entanglement of political complex, Beijingers seem like politicians, and a gathering of friends is like a politician's salon.When Beijingers talk about state affairs and political situation, it is like a torrent of river, stretching on and on.Therefore, there is a jingle that says, "Beijingers talk about doctrine, while Cantonese talk about business."People in Beijing are full of the latest and most complete political news, and have unique political opinions in their hearts.So someone jokingly said: On the streets of Beijing, if you pick a few businessmen at random, their political level can reach the level of a county magistrate in other places.

When Beijing businessmen do business, they like to have a bit of an official flavor and like to play the political card.Many businessmen in Beijing have contacts with officials of all sizes in the capital. They have a wide range of contacts and good information. They are keen on doing big business and often succeed.

From the perspective of historical development, business in Beijing is more of a business of power.The red-top merchant was once synonymous with Beijing merchants.In the past, from the royal family to the petty officials, they often used their power to make money, and the business scene in Kyoto was often in the style of officials and businessmen.Even in modern times, officials and merchants are still a prominent feature of Jingshang.

In 1988, when talking about the business environment in Beijing, the then chairman of Stone once said: "Beijing's market economy is transplanted. It has no soil and roots. It bears fruit first, then grows roots, and then perfects its branches. , a bit like a gourd falling from a tree, top-heavy." When he said this, there were already a group of rich men with special backgrounds in Beijing.Most of them entered the sea after the implementation of the dual-track price system in 1985. They have inextricable connections with figures in the power circle, and some of them were originally political officials.In the 80s, Beijing businessmen accumulated huge wealth in a short period of time because they used their power capital to carve up the huge price difference brought about by the dual-track price system.This type of businessman is what we call "official businessmen", or "red-top businessmen".

With the subsequent "stock boom" and "real estate boom", a group of government-businessmen with larger scale, more wealth, and more ingenious combination of power and money have been born for Beijing, and red-top businessmen have become synonymous with Beijing merchants. , firmly imprinted in people's minds.

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Because Beijing businessmen relied on power capital to carve up the huge price difference brought about by the dual-track price system, they accumulated huge wealth in a very short period of time.

A sense of humor is also a winning weapon. Humor is often a manifestation of knowledge and cultivation, and it is a kind of elegant demeanor.Generally, those who are good at humor are mostly people with profound knowledge, outstanding eloquence and quick thinking.They pay great attention to interesting things, know the occasions to make jokes, and are good at making different jokes according to different people and things, which is refreshing.As the American writer Mark Twain said: "Humor is a property that no nation on earth can refuse. Humor makes intelligent machines flexible."

In the eyes of foreigners, the Chinese lack a sense of humor.If a foreigner is talking with a Chinese person, once he finds that this person has a sense of humor, even if it is a little humorous, the foreigner will open his mouth and exclaim: "There are humorous people in China?" In fact, Chinese people are very humorous. , especially Beijingers, they can be said to be the most humorous group of people in China.The cleverness of Beijingers lies not only in their sense of humor in their daily life, but also in their use of humor in business activities as a winning weapon.

In the past, there was a story circulating in old Beijing: There were two hotels, and one posted an advertisement on the door, which said: "This store is guaranteed by its reputation, and all the wines sold in this store are old and good wines, and no water is added." The other wrote Said: "The old wine sold in this store should be mixed with 10% water. If you don't want to add water, please declare in advance, but it has nothing to do with this store if you get drunk after drinking." The hotel is full of people.The same hotel, the same advertisement, but the results are very different, which shows the power of humor.

When negotiating business with people, if he wants to criticize or refute the other party, he usually does not use sharp and offensive language, but adopts euphemistic and subtle humorous language, so as to criticize the other party without damaging the relationship between the two parties. Effect.An employee of a supermarket in Beijing discovered that when customers were picking green vegetables, they had peeled off the older and yellower leaves.The employee was very smart, and he reminded the customer: "Sir, please be careful, don't knock off the expiration date of the vegetable leaves." The customer understood what he meant and smiled embarrassedly.Employees intentionally describe what happened as something to prevent it from happening, and the intentional "stripping" as "touching".The clever use of the concept of "touch" not only corrects the customer's inappropriateness, but also saves the customer's face.

In business activities, some smart Beijingers intentionally misinterpret the meaning of certain words in order to create humorous language features, thereby adding a relaxed and pleasant atmosphere for negotiation and making the other party willing to accept their opinions.

A very beautiful lady from Beijing went to a shopping mall to buy skirts. She picked out five or six dresses in a row, but she still couldn't find the right one. She wanted to keep picking.At this time, the salesperson became a little angry and muttered softly.The lady heard it, turned her head and said softly: "Doesn't the service specification of your mall say that you don't bother to ask a hundred questions, and don't tire of a hundred picks? I only picked 4 times, which is 100 times away from 96 times." The salesperson Said: "If you really pick 100 times, we don't need to do business!" The lady said: "What will happen! If I pick 100 times, I will be exhausted. I suggest that your shopping mall change the service agreement to ten. Don’t get tired of picking, our customers don’t have the energy to complete 100 times.” After hearing this, the salesperson couldn’t help laughing.Such an impending conflict was transformed into a relaxed and humorous dialogue.

For businessmen, humor is a manifestation of wisdom, which must be based on a wealth of knowledge.Only when a person has the ability to assess the situation and extensive knowledge can he be able to talk richly, make witty words interesting, and make appropriate metaphors.Therefore, in order to cultivate a sense of humor, one must study extensively, enrich oneself, constantly collect humorous waves from a vast array of books, and extract humorous gems from the essence of celebrity anecdotes.

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Humor is a property that no nation on earth can refuse to accept. Humor makes intelligent machines flexible.Pay attention to quality and pay attention to integrity Beijingers are very practical, no matter what they do, they give people a pragmatic feeling.They advocate sincere interpersonal relationships, treat people frankly, and do not deceive or deceive; they despise treacherous and untruthful styles, and have a gentleman's demeanor.

In Beijing, the whole city has an unpretentious style, especially in the business world.Integrity is a basic standard of business conduct that Beijing businessmen attach great importance to.For example, when people buy things in stores and markets, the main prices of the goods are very reasonable, and there are few cases of extortionate prices, and the prices are relatively consistent, so that there is no second price in the market.

When Beijing businessmen come into contact with people, no matter whether they are acquaintances or not, they will treat each other honestly, without intrigue and mutual precaution.People from all over the country who have been to Beijing have a common feeling that dealing with Beijingers is more at ease.

Beijing businessmen are very particular about honesty.Beijing businessmen will not be greedy for short-term profits, they often pay more attention to long-term interests.This may be what people call the atmosphere of Beijing businessmen.There have been many enterprises in the Beijing business circle that have lasted for more than a hundred years and have become more and more prosperous. The management policy of emphasizing the quality of goods and treating customers with integrity is the purpose of the survival and development of these "time-honored brands".

"Tongrentang" is a gold-lettered signboard in the Chinese pharmaceutical industry. For more than 300 years, despite the vicissitudes of life, Tong Ren Tang has been thriving. Today, when pharmaceutical companies from various countries compete in the land of China, they are still expanding their business scale.What is the secret of Tongrentang to make its "golden brand" more and more shining? "Benevolence, morality, sincerity, and trustworthiness" are the magic weapon for Tong Ren Tang to maintain its youth forever.In operation, the minimum requirement of Tongrentang is to have a large portion and not to sell counterfeit or inferior drugs.

No matter in the Tong Ren Tang pharmacy or in the workshop, there will be such a rule: "Even though the processing is complicated, don't dare to save labor, and although the taste is expensive, don't dare to save material resources." Be meticulous, strive for perfection, strictly abide by the process flow and operating specifications, and do not be lazy; in the process of ingredients, use real materials, be honest and not deceive, strictly abide by the quality standards and ratio regulations, and do not mix fakes.This is a concentrated expression of Chinese traditional business culture and medical ethics, and also constitutes the essence of Tong Ren Tang's traditional moral culture.

From ancient times to the present, Tongrentang people have always abided by this commandment without compromise. From the organization of supply, identification of medicinal materials, quality inspection, to various production processes, and then to qualified delivery, a multi-level quality assurance system has been established to strictly control the quality at all levels. Quality control, regard quality as benefit, regard quality as life.Even when the market is in short supply and drug sources are seriously insufficient, Tongrentang will never shoddy or lower quality requirements as always.It is precisely because of this that the medicines of Tongrentang have truly been recognized by the common people and the market, creating the never-fading "golden brand" of Tongrentang.

In addition, many Beijing businessmen treat them equally regardless of whether they are buying or selling.Tongshenghe in Wangfujing is well-known for its service attitude of never bothering to ask a hundred questions and never getting tired of taking a hundred questions. Xu Jinwen, the author of "Caishikou", wrote: As long as you go into the shops in Caishikou, no matter if you only buy tea for one or two coppers, you will always be treated well, and you will say "see you" before leaving.It is their honest and friendly image that makes many foreigners unforgettable.

There are many nationally famous commodities in Beijing. In order to facilitate the purchase and carrying of customers from other places, these operators will always provide various beautiful and practical packaging utensils for free.When customers purchase products, the shop assistants will introduce the products suitable for them to customers in a friendly and practical manner, which makes people fully understand the business attitude of the operators who value righteousness rather than profit.These advantages of being considerate of others as much as possible in business activities are a manifestation of Jingshang's honesty and hospitality.

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The business policy of emphasizing the quality of goods and treating customers with integrity is the purpose of survival and development of Beijing merchants.Dare to publicize and be good at building momentum Beijingers are very particular about building momentum in business, and their techniques of building momentum vary depending on the content of the business.Catering places focus on creating an elegant environment and exquisite food appearance; hotels pay attention to magnificence; but those doing logistics wholesale and retail do not seem to pay much attention to image.However, the purpose of their momentum is the same - not to create momentum for the image, but to create momentum for the business atmosphere.

People have a problem, that is, follow the "big gang".Businessmen in Beijing make full use of this human psychology to publicize their products before they go on the market in order to attract people's attention and arouse people's curiosity.Take the entertainment industry as an example. There are many film and television dramas that claim to be comparable to Hollywood. Before the prototype of the movie is seen, the promotional posters are posted all over the street.Movies such as "Certificate of Fame", "Yangtze River No. [-]", "Assembly Number" and so on, the film has just started to be produced, and it is hyped.A certain celebrity, a certain well-known director, etc., have all become the bargaining chip for publicity and the highlight of the film.

Singers are also very good at creating momentum when they release albums.For a singer's album to go on the market, all means must be effectively launched to increase the publicity offensive.Therefore, it is essential to invite the media to conduct publicity and hype.For example, invite entertainment reporters to hold a press conference, build momentum in newspapers, magazines, radio, TV and major portal websites, participate in various performances, hold fan clubs, etc., and use various gimmicks to attract the attention of fans .

In addition, those Beijing businessmen who are engaged in other industries and are reluctant to invest too much publicity costs, they have come up with another "coup", which is to find "children". "Tuoer" is a Beijing dialect, referring to those who secretly "facilitate the sale" for the seller when the buyer and the seller are bargaining.

During the National Day in 2007, in a shopping mall in Beijing, many foreigners were scrambling to buy down jackets at reduced prices.The sounds of buying and selling came one after another, causing many people to gather around here.Among the crowd, a few middle-aged women bought several pieces, muttering about a rare opportunity.At this time, more and more people gathered, and many outsiders rushed to buy after hearing their whispers.In less than half a day, these down jackets were snapped up. Many people were disappointed because they didn't buy cheap down jackets. Later, the shop owner said that he would sell them some of the down jackets that he planned to keep for his family.How did these outsiders know that the down jackets they bought were the same ones that those middle-aged women bought.After they finished shopping at the front door, they returned it to the shopkeeper at the back door in exchange for "child care" money, and the task was completed.

When people buy goods, they are often easily influenced by public opinion and other people's buying behavior. Beijing merchants take advantage of people's "herd" mentality and adopt various methods to create momentum, thereby opening up sales channels and increasing product sales.

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The purpose of businessman's momentum is the same - not to create momentum for the image, but to create momentum for the business atmosphere.Harmony is the most important thing, and harmony can make money. Chinese businessmen have been paying attention to "harmony to make money" since ancient times, especially Beijing businessmen who are well-educated and reasonable. They highly respect the creed of "harmony to make money".This kind of "peace and wealth" comes from the "magnificence" of Beijing culture.In other words, the kindness of Beijing businessmen is not a service attitude, but the influence of traditional cultural upbringing.This is not only the business experience of Beijing merchants, but also reflects the etiquette tradition and profound cultural heritage in the social civilization of the ancient capital Beijing.

In today's social life, Beijing merchants interact with each other in an attitude of kindness, humility, and natural restraint, and conduct their economic activities on this basis.This unique charm of commercial culture has also caused many famous cultural figures to have a lot of emotion.

The unique style of Beijing merchants has been fully demonstrated in many literary works, movies, and dramas, such as the shopkeeper Wang in the TV series "Tea House" and the shopkeeper Qi in "Four Generations Under One Roof". The images of these people have been deeply preserved. In people's memory, it is memorable.

Many Beijing businessmen are so polite that it sometimes seems that what they are running is not a business but a courtesy.Well-known and time-honored businesses like those in Beijing have their own set of etiquette rules and ways of treating guests.These profound rules are enough for an apprentice to learn for several years.

The business experience of Beijing businessmen who are knowledgeable and reasonable, and make money with harmony is often reflected in the competition among merchants.Among the businessmen in Beijing, there is seldom the cruel competition of life and death. What they respect more is to help each other and coexist peacefully.For example, Tongshenghe shoe store and Hesheng Xifu hat store, which are both located on Wangfujing Street, live next to each other, but they have lived in peace for many years, because they can achieve "peace is the most important".

In the business world, it is inevitable to have verbal disputes with others. However, smart businessmen advocate peace as the most important thing, try to avoid disputes, and win the favor of others, so they are no longer isolated in the business world.

The famous psychologist Carl Rogers emphasized in the book "How to Be a Man": "When I try to understand others, I find it really valuable. You may feel strange when I say this. We really Is it necessary to do this? I think it is necessary. When we listen to others, most of our responses are evaluations or judgments, rather than trying to understand the words. When others express certain feelings, attitudes and beliefs Almost immediately, we tend to judge 'That's a good point' or 'That's funny', 'Is this abnormal', 'This doesn't make sense', 'This is not right', 'This is not good'. We rarely let ourselves Really understand what these words mean to other people." This is because we are good at being self-centered and over-believing in our own standards, so we encounter too many arguments in life, causing too many conflicts. Grievances in the heart.

In order to reduce this heart-to-heart rift, we should emphasize harmony and harmony in our lives and affairs. We must not do things that hurt others' face, and we must not say anything that hurts others' face.In this way, when you ask others to do things for you, others will not refuse.As a businessman, peace is the most important thing if you want money. This is a business principle that businessmen must abide by.

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A smart businessman advocates that peace is the most important thing, try to avoid arguments, and win the favor of others.Friends are the greatest intangible assets Some people say that the interpersonal relationship of Beijingers is the most "humane", which is undoubtedly influenced by the honest Beijing folk customs.In interpersonal relationships, they have followed the principles of "propriety is useful, harmony is the most precious" and "the golden mean" in traditional Chinese concepts from generation to generation, so as to maintain the harmony of the relationship between people and finally achieve the harmony of business .

Anyone who has been to Beijing in the early years knows that there are many courtyard houses in Beijing.In these courtyard houses, several families who have no blood relationship with each other live in the same space, take care of each other, share blessings, and share difficulties, forming a friendly and harmonious interpersonal relationship.This way of life is the easiest way to generate affection, and this affection has been passed down from generation to generation, forming a stable cultural psychology, and foreigners who have moved to Beijing can easily integrate into this friendly atmosphere.

Although the current high-rise buildings have replaced the ancient courtyard houses, this human relationship culture has not changed, and has continued, adding new content constantly.

In shopping malls, Beijingers attach great importance to friendship when doing business. They attach great importance to interpersonal relationships. They believe that the mutual penetration and communication of friendship is the best way to maintain a good business relationship.For example, on the issue of meals, when several Beijing businessmen go to a restaurant to eat together, they will always compete to pay, and there is often a situation where each other refuses to give in and has to pay.

In the field of business, Beijingers believe that "deceiving a friend is only once, but harming oneself is a lifetime".Therefore, they are warm-hearted, eager to help others, always consider others, care about business friends in every possible way, and often do not expect anything in return.

Li Jianzhong, a well-known entrepreneur in Beijing, said when talking about his successful experience: "I believe that reputation is indispensable to a person. For a person with the greatest wealth, friends are the greatest intangible assets. We must abide by reputation and make friends with sincerity."

In 2000, during the demolition and reconstruction project in a certain urban area in Beijing, Li Jianzhong made many friends from the common people.The thing is that during the demolition process, many people hoped to delay the relocation time to hold back the progress of the work, so as to achieve their own goals.Adhering to principles and applying them flexibly is Li Jianzhong's approach to dealing with this problem. Of course, conflicts should be resolved as much as possible, but magnanimity should be required.Giving appropriate care to families in need is the breakthrough for Li Jianzhong to solve the problem.He went to every house to do mobilization work, and chatting is the best way for Beijingers to communicate.So this contradiction was easily resolved, and he also made many friends at the same time.Under the guidance of this concept, Li Jianzhong set a record of successfully demolishing more than 20 households within 2400 days.

Straightforward and unrestrained is the characteristic of Beijing businessmen. Regardless of whether the business is concluded or not, Beijing businessmen will entertain you warmly. As long as you show your sincerity, they will definitely treat you as a sincere friend.But Beijing businessmen are not used to one-sidedly accepting favors from others. They attach great importance to the "reciprocity" way of communication, and ungrateful behavior has always been despised by Beijing businessmen.

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For the person with the greatest wealth, friends are the greatest intangible assets.High Quality Brings High Efficiency Someone once said that in Beijing, if you throw a stone at random, you may be a doctor.Indeed, Beijing is a huge talent pool.The most influential and authoritative institutions of higher learning and scientific research institutions in China are gathered here; batch after batch of outstanding talents are also gathered here.According to rough statistics, there are at least one million bosses in Beijing who have their own assets and employees, and this trend is still developing rapidly.It is worth noting that in some newly established private enterprises in Beijing, most of the bosses are young and have a high level of education, many of them hold master's or doctoral degrees.These groups of businessmen mainly engaged in technology, information industry and tertiary industry can be regarded as Chinese Confucian businessmen in the new era.

These Beijing businessmen transformed from intellectuals have a high level of education and sensitive information.They have a wealth of market knowledge and modern management concepts, and once tempered by practice, they often achieve success in their careers very quickly.

Because of their high level of knowledge and knowledge of modern management, especially because they have great powers and have extensive contacts with officials of all sizes in the capital, the new generation of Beijing businessmen are mostly different from those private entrepreneurs who have come out of factories and workshops. and self-employed.They wear glasses, suits and leather shoes, and carry notebooks, or prepare to commercialize their own inventions, or go to a certain department for public relations, or plan for a certain region or enterprise. They are the favorites of the Beijing faction businessmen.

大家熟知的“五笔字型”发明者王永民便是这一群体中的代表。1989年,王永民与朋友创办北京王码电脑公司,仅用4年的时间,公司就发展成为国内著名的优秀高科技企业。王码技术产品享誉海内外:王码480桌面办公系统被评为中国计算机界十大新闻,获国际蓝带大奖;王码900家用电脑被国家专利局授予专利;王码电脑1993年度有3项技术被列为国家级火炬计划项目;企业规模从成立初期不到10人的小公司,发展成为拥有1个软件中心、3个产业基地、18家分公司、2个海外分公司、200余家经营培训网点,技工贸一体化的公司;公司的年产值连续3年实现当年翻两番。

"Father of China's air industry" He Lumin is also a representative of Xinjingshang.He Lumin, chairman of Beijing Yadu Technology Co., Ltd., graduated from the Department of Thermal Energy of Tsinghua University. He is a postgraduate student and once worked as a researcher at the China Academy of Building Research.After returning from further studies in Japan, he resolutely decided to resign from his public office, throw away his iron rice bowl, start from scratch, and founded the Yadu Construction Equipment Products Research Institute, and developed the first generation of ultrasonic humidifier in China——Yadu Humidifier.It didn't take long for Yadu humidifiers to be welcomed by consumers for their low price and high quality. "Yadu" has also won the approval and favor of foreign consumers in Beijing.Foreign embassies in China and offices of large foreign companies in China have all used Chinese-made "Yadu" one after another.

In addition to possessing modern business management knowledge, Beijing businessmen also pay attention to cultural cultivation and spiritual pursuit.In Beijing, there are large and small bookstores everywhere.Xidan Book Building and Wangfujing Bookstore welcome a steady stream of book buyers and readers every day.In addition, special bookstores such as Guolinfeng, Fengrusong, Wansheng Book Garden, etc., are also welcoming cultural people who come shoulder to shoulder every day.These people have long regarded reading as a kind of enjoyment and the pursuit of culture as a part of their lives.

Business experience

Beijing businessmen have a wealth of market knowledge and modern management concepts. Once tempered by practice, they often achieve success in their careers very quickly.Knowledge can change destiny. The famous philosopher Francis Bacon said: "Knowledge is power." For thousands of years, countless facts have proved the correctness of this sentence.Knowledge is light and heat!It's courage and steel!It makes a slave into a giant, and the weak into a strong; it can illuminate the darkness, penetrate ignorance, drive out fear, it is always a symbol of progress and victory.

Beijing businessmen advocate knowledge and respect talents. They deeply understand that in the 21st century, economic development, national progress, national prosperity, and even the promotion of human civilization all rely on knowledge.A person who wants to achieve great things must first enrich his knowledge.

Wu Shihong, a Beijing businessman known as the "working queen", is the former general manager of IBM China.At first she was just an unknown little nurse in Beijing Chunshu Hospital.In Wu Shihong's own words, before she was a teenager, she had nothing but low self-esteem.

After a serious illness, Wu Shihong suddenly felt that instead of living meaninglessly, he should make his life more fulfilling and experience the feeling of a successful person.So she spent a year and a half studying college English by herself, and then studied college English.Just one year before he graduated from the English major, Wu Shihong participated in IBM's job fair. After fierce competition, Wu Shihong was lucky enough to pass the "tight mesh".In this way, Wu Shihong became a member of this world-renowned enterprise.

In the first days of working in IBM, Wu Shihong played a humble role, making tea and pouring water, cleaning, and it was all the labor of the limbs below the head.There was such an incident that touched Wu Shihong a lot: there was a very senior female employee in Hong Kong who frequently asked others to do things for her, and Wu Shihong, who had just arrived, naturally became the object of her driving.One day, she yelled at Wu Shihong with a gloomy face: "If you want to drink my coffee, please close the lid every time!" She thought that Wu Shihong drank her coffee secretly, which was an insult to Wu Shihong's personality.Wu Shihong suddenly trembled all over, like an angry lion, completely broke out the depression in his heart.Afterwards, Wu Shihong made up his mind: One day, I must manage everyone in the company, not to mention Hong Kong people, even foreigners.

Wu Shihong wanted to change the status quo, want to have power, and wanted to bring himself from a low place to a high place.She acted quickly, taking an extra six hours a day at work and studying, slogging through tomes on market analysis.No pains, no gains. Among the same batch of hirers, Wu Shihong was the first to be a business representative.Then, the same dedication made her the first batch of local managers, and Wu Shihong was the first to become the general manager of IBM South China.This is what she earned with her hard work, and it is knowledge that made her.

When Wu Shihong chose Microsoft, Microsoft's boss said to Wu Shihong: You were born for Microsoft, and Microsoft is waiting for you. The position of "General Manager of Microsoft (China) Company" has been waiting for you for nearly half a year.At that time, what Wu Shihong was grateful for was not that his boss at Microsoft gave him the opportunity, but that he was gratified for the knowledge he gained from studying hard all night.

Knowledge makes a weak woman so powerful.Wu Shihong knew in his heart that it was knowledge that made her abandon the inferiority complex she had lived for more than ten years, it was knowledge that made her completely get rid of the life of being humiliated by making tea and pouring water, it was knowledge that made her change her destiny.

Knowledge is power, knowledge is wealth, knowledge can change destiny, and knowledge makes a "working queen".It seems that a person's success is not obtained by recklessness, not by opportunities, but by knowledge creation.

Business experience

A person who wants to achieve great things must first enrich his knowledge.Finding a new way, capturing business opportunities, finding and grasping business opportunities are the prerequisites for enterprises to become bigger and more refined.Beijing businessmen are born with the advantage of discovering business opportunities. They can not only discover business opportunities, but also know how to change themselves to adapt to and develop business opportunities.

In the past, many people thought that the early domestic films originated in Shanghai. In fact, this is not the case. The first batch of domestic films in China was produced in 1905 by Beijing businessman Ren Qingtai's Fengtai Photo Studio.

In 1892, Ren Qingtai opened Fengtai Photo Studio in Beijing Liulichang Tudi Temple.This photo studio is the first photo studio in Beijing opened by a Chinese. There are more than ten technicians and apprentices. In addition to the photo business, it also operates photo equipment.The management of Fengtai Photo Studio strives to highlight its characteristics. Its group photos and "drama photos" are well-known in the capital, especially the photos of famous opera actors sold by the gallery are very popular among all walks of life in Beijing.

At the beginning of the 20th century, someone brought back some silent films from abroad and showed them in Beijing.Some theaters in Beijing have started showing movies, but these are not official theaters yet.Ren Qingtai felt from his own experience that there are unlimited business opportunities in this new cultural product of film, and it is an industry worth investing in with great fanfare.

In 1905, Ren Qingtai filmed the clip of "Dingjun Mountain" starring the famous Peking opera artist Tan Xinpei, which was also the first film produced by the Chinese themselves.The film was shot in daylight on the square of Fengtai Photo Studio.Since there was no advanced equipment and technology at that time, the camera was fixed, and the actors performed in front of the camera. During the replacement of the film, the actors had to keep their original position, and then continue to perform after changing to a new film. The filming of "Dingjun Mountain" lasted three days, and a total of three films were made.

Since 1906, Fengtai Photo Studio has successively photographed Peking opera actors Yu Jusheng, Zhu Wenying, Xu Deyi and Yu Zhenting's performances such as "Qingshishan", "Yangyang Tower", "Shou Guan Sheng", "White Water Beach", "Golden Leopard" and other plays The clips with more martial arts and dance movements in the movie show the great charm of the quintessence of China vividly through film art.After these films were released, they were warmly welcomed by audiences from all over the world, and Fengtai Photo Studio became the earliest film production institution in China.

Business opportunities are everywhere, but not everyone can discover and grasp them.Sometimes, you may even miss it in the search.Therefore, in the course of business, we must be good at discovering business opportunities.

Beijing Chongwenmen Wai Baowentang Bookstore is an old enterprise with a history of one hundred years, and it is also one of the few old bookstores in my country that still maintains the publishing industry.Baowentang was founded in 1862 after it was acquired by a businessman named Liu Yongfu.After purchasing Baowentang, Liu Yongfu handed over the store to his brother Liu Yonghe to manage it.After repeated consideration, Liu Yonghe believed that the market for rural books at that time was quite broad, but there was no special bookstore to focus on this market.After determining the market target, Liu Yonghe started to build Baowentang into a small comprehensive enterprise integrating book printing, publishing, distribution and sales.

At that time, the scale of the enterprise was small, the front cabinet sold books, the back cabinet was used as a workshop for wood printing and binding, and the editing and publishing work was placed in the small building. Under such simple conditions, Baowentang published a large number of novels, novels, Popular literary and artistic readings such as local opera, Gu Ci, cross talk, Taiping Gu Ci, etc.Because there were few scripts in the society at that time, and they were aimed at rural areas with low purchasing power, Baowentang asked people to compile classic books such as "Little Wuyi", "Water Margin" and "Sanyan Erpai" into Short stories or songbooks are printed into booklets of a few or a dozen pages and distributed to rural areas.Due to the thin book and low price, it was very popular among rural readers, and soon opened up the market.

For decades, Baowentang has been occupying the rural market, and has also created a set of experience in operation.In the 20s and 40s, they established more than 500 dealerships across the country, with stable business relationships and very active operations.Especially in rural fairs, you can always see the cloth cover of Baowentang.At the Baowentang book stall, if you don’t have cash, you can exchange eggs for books, or you can owe money.And these flexible management methods are also the secret that Baowentang has not failed for decades.

In shopping malls, when we see an insignificant opportunity, we must be good at developing it into a profession or an industry. Only this is an admirable and successful businessman.

Business experience

Finding and grasping business opportunities is the prerequisite for a company to become bigger and more refined.Dare to take risks, be good at taking risks There is a duality in everything, and risk is no exception.In market practice, market risk means the possibility of failure to some extent, the greater the market risk, the greater the possibility of failure.But, on the other hand, risk sometimes means the existence of huge profits. Moreover, because many people overemphasize risk and refuse to get involved, there are fewer and fewer competitors in a certain business field.Therefore, areas with extremely high risks are often also areas with extremely high profits.

Chen Jinfei is a Beijing businessman who dares to take risks.This native Beijinger was assigned to work in the Ministry of Posts and Telecommunications after graduating from university.Later, he went into business and co-founded Datong Decoration Factory with his friends.This required a lot of courage at the time.Chen Jinfei said that he likes to take risks by nature, and never cares about the consequences of failure.This is also a very important quality for entrepreneurial success.

The entrepreneurial environment at that time was very difficult, but Chen Jinfei didn't feel how hard it was, and he persisted tenaciously.At that time, he was looking for work by bicycle every day, and finally got his first business: Xiannongtan Stadium wanted to print the numbers of 7 sports vests for the Beijing basketball team.After he came back, he worked with the workers and finished the work in less than 10 minutes, earning 35 yuan. This was also Chen Jinfei's smallest business.

Beijing is the forefront of fashion. Chen Jinfei feels that young people in Beijing have a great demand for cultural shirts, because in their opinion, only in this way can they show their own uniqueness.So Chen Jinfei bought the goods for two yuan, and then printed his individual design and individual language on it, but it turned out to be sold for seven or eight yuan a piece, and it was still very popular.Relying on these cultural shirts, Chen Jinfei and the others earned their first million.

For a businessman, courage and strength are very important.Chen Jinfei once used "gambling" as a metaphor for business decision-making. He said that as long as there is a [-]% chance of winning, he dares to make a decision.Chen Jinfei's luck is also very good, as he said: "On the whole, there are still few failures. That is to say, the business is [-]% sure, but through my efforts, it will become [-]% to [-]%... In the end, it will be [-]% successful. "

Once, there was an order for foam printing in the United States, but a large state-owned factory did not dare to accept it because they had not yet mastered this technology.The foreign trade company found Chen Jinfei, and he accepted it without hesitation.The contract is signed, but I don't know how to do it yet.He led his subordinates to go to the chemical store every day, consult engineers, and through many experiments, finally mastered the ratio and temperature of various chemical raw materials required for foaming.At that time, the excited shouts of workers could often be heard in the workshop: "It's started!"

It is with this kind of courage and courage to face difficulties that Chen Jinfei and his workers have mastered the foaming technology, managed to achieve nearly a million business with quality and quantity, and monopolized it for nearly two years.The order of foam printing has brought them a steady stream of income.

The greater the risk, the greater the profit.Successful entrepreneurs not only dare to take risks, but are also good at taking risks.This "goodness" is to face risks with a prudent mentality of walking on thin ice, operate cautiously, and strive to win.

Beijing super-rich Li Xiaohua is an entrepreneur who is good at taking risks.At that time, Malaysia was preparing to build a highway, and the government decided to call for tenders around the world to attract contractors.At that time, the conditions offered by the Malaysian government were quite favorable, but after the news was announced, there were very few applicants.The main reason is that this section of road is not long, and the traffic flow was not large at that time.Therefore, many people feel that this business is not very profitable.

When Li Xiaohua heard the news, he was so excited that he almost jumped up.He had a premonition that his opportunity to take big risks and make big money was coming.In order to prove his judgment, Li Xiaohua immediately flew to Malaysia to investigate and verify the matter comprehensively.During the investigation, Li Xiaohua learned another piece of unnoticed news: "There is an oil field with very rich reserves not far from the highway." He immediately followed up and investigated, and learned that the news had not been officially announced to the public. This made him even more excited.He immediately realized that once the oil field was officially exploited, the traffic flow on this road would inevitably increase, and the price of the land itself would also increase suddenly.This is really a wonderful opportunity given by God!After careful overall planning, Li Xiaohua made a decisive decision: attack quickly and strive for victory.Therefore, he used all his family property as collateral, borrowed a huge sum of money from the bank, and finally raised 3000 million US dollars to win the project in one fell swoop.

At this time, Li Xiaohua has given up everything and has no way out. The only way out is to move forward desperately.It can be imagined that the risk he faced at that time was very great, and it could be said that success or success is a success.Moreover, at that time, the loan conditions for this project were quite harsh. The loan period was only half a year. Once the period expired, the principal and interest must be repaid.If the project cannot be launched as scheduled within half a year, the consequences will be unimaginable.

Without the spirit of adventure, how can there be huge profits?Li Xiaohua thinks so, and does so.Later, Li Xiaohua made up his mind and waited for the good news.Who knows how difficult the waiting time is, especially Li Xiaohua, who has almost no way out, begins to live a very poor and hard life at this time.The material embarrassment and mental suffering almost made him collapse, but he still firmly believed that his judgment was absolutely correct.

After suffering like this for 5 months, the news about the development of the oil field was finally announced.Li Xiaohua finally breathed a sigh of relief.On the day when the oil field mining news was announced, the price of the road that Li Xiaohua invested in doubled, and for several days after that, the price went up all the way!
Li Xiaohua's adventure finally paid off.Although his adventure is close to a gamble, it is not blind.He is entirely based on a prudent attitude and prudent operation.Therefore, his success is by no means a gambling success, but a success that is good at taking risks.It can be said that his success is a predictable necessity, but people were not optimistic about it at the beginning.

Taking risks is not terrible, what is terrible is missing opportunities.Mr. Fred Smith, the king of American express delivery and the president of FedEx, said: "I think the word entrepreneur should give it the connotation of gambler to some extent, because in many cases, taking risky actions is not the best thing to do. The most dangerous thing is to miss the opportunity."

Business experience

Successful entrepreneurs not only dare to take risks, but are also good at taking risks.This "goodness" is to face risks with a prudent mentality of walking on thin ice, operate cautiously, and strive to win.Eyes determine everything Someone once said: "Swiss sells wisdom and technology, Americans sell things that come out of their minds, Japanese sell things that are made by hand, and Chinese sell things that are made in the field. What you grow.” Although this statement is biased, it also illustrates a truth: business vision often determines how big your business can grow and how you make money.

For businessmen, the longer the vision, the greater the possibility of achieving their goals!The following story is the best proof.

Three young men are laying bricks and building a building on a construction site.But the three of them have different understandings of their own work.When people asked about their occupations, the first person said listlessly: "Oh, I'm laying bricks and building buildings. I don't know when this hard life will end!" The second person explained: "I'm building buildings. Building, it’s really good to be able to contribute to this project!” The answer of the third person was different, he said optimistically: “My work is too great, I am building a beautiful home for people, thinking of I feel a huge sense of accomplishment in getting them a nice and comfortable new home because of my participation!"

The three young people gave different answers to the same job due to their different horizons.After ten years of development, these three people have all entered middle age, and their life paths have also undergone huge differences: the first person is still a bricklayer, but his back is a little bent, and he complains more; The second person became the engineer of the unit, responsible for the design and construction of the building; while the third person became the president of the company. As a manager and decision maker, he led the construction company to develop new dormitory buildings. It has solved the housing problem for tens of thousands of residents, and at the same time won huge profits for the enterprise.

In Beijing, we can see talents like the third person everywhere. This is another characteristic of Beijing Merchants Group - a long-term vision for doing business.Chen Lihua, chairman of Hong Kong Fu Wah International Group, is a typical Beijing merchant.

In 2006, among the latest "Top Ten Richest Women in China", Chen Lihua ranked first with a total asset of 55 billion yuan, becoming "the richest woman in the mainland" and "the richest female entrepreneur in the mainland".Chen Lihua, who is detached from her wealth, does not care about the various titles bestowed by the world. What is always on her nerves is Jinbao Street, which has started construction on the east side of Wangfujing, with a total investment of nearly 40 billion yuan and an area of ​​35 square meters. "Golden Treasure Land - Jinbao Street", for this "big Mac" project that was completed in 2005, Chen Lihua said with a smile that this is the most "proud" real estate project of Fu Wah Group. A bridge between central business districts.

Chen Lihua's surname is Yehenala, a descendant of Cixi, and a family of Zhenghuangqi.She has lived in the Summer Palace in Beijing since she was a child, and it can be said that red sandalwood furniture accompanied her growing up.Until they get married, the elders still use red sandalwood furniture as dowry. May this object accompany you for a long time and be happy and auspicious.This experience, perhaps coupled with Manchu genes, had a profound impact on her.

At the beginning of 1982, Chen Lihua moved to Hong Kong to engage in international trade and real estate investment.Her first pot of gold was to buy 12 villas in Beverly, and then sold them at a high price.After several ins and outs, Chen Lihua gradually completed her "primitive accumulation" and expanded investment outside Hong Kong Island in time, such as real estate investment in Australia, which was a great success.When many real estate developers on Hong Kong Island painfully found that half of their wealth was swept away by the financial turmoil, Chen Lihua said with some relief: "Hong Kong Fu Wah International Group has basically not been affected." Eyes, stand tall to see far.”

In less than a year, Chen Lihua returned to Beijing to look for business opportunities and achieved great success.In the later period, she handed over most of the affairs of Beijing real estate development and investment to her son Zhao Yong, and she usually did not intervene, and instead devoted her energy to her beloved red sandalwood woodcarving art.

Ms. Chen Lihua's liking for red sandalwood is almost "crazy". Every year, she spends a lot of money to go to the tropical rainforest area south of the Tropic of Cancer to investigate the growth environment and wood properties of red sandalwood, and collect sandalwood base materials.She often walked through the primeval forest where wild animals were infested and pythons were infested with the high temperature of 40°C. Once, she was suddenly attacked by tropical poisonous bees and chased by overwhelming swarms of bees. Fortunately, she found a shelter in time to avoid the disaster.

Chen Lihua's family has many pieces of red sandalwood furniture from the Ming Dynasty, such as carved mirrors, small hanging screens for ladies, incense tables with back patterns, warping tables, tables and chairs with eight immortals, etc.Elegant shapes, dignified tones, slender textures, exquisite workmanship and strong Chinese cultural atmosphere left a good impression on Chen Lihua when she was young.As she grew older, her love for rosewood furniture became deeper and stronger.She is determined to transfer a huge amount of money to the mainland, and use it in the research and development of red sandalwood furniture imitating the Ming and Qing courts.

For a long time, Chen Lihua lived in the red sandalwood museum she funded to build, with her staff, and with the red sandalwood she dreamed of.In this life, everything seems to be predestined in the dark, and Chen Lihua cannot do without red sandalwood.

In the past 20 years, more than 1000 employees of Fuhua Furniture Factory have carefully crafted thousands of red sandalwood household items, and all of them have entered the Red Sandalwood Museum, and no one has ever been sold.Numerous celebrities and businessmen at home and abroad have visited the China Red Sandalwood Museum next to the Jingtong Expressway in Beijing. They are all full of praise for the beautiful and elegant collection of red sandalwood. They are willing to pay high prices for them, but Chen Lihua refuses them all.Because of "stinginess", Chen Lihua also offended many business friends.Now that she has sort of figured it out, she is going to auction off a few pieces.In addition, Chen Lihua has a big plan, preparing to take her red sandalwood baby to the world for a tour and to show her face.As she herself said: "Do something that no one else has, and is unparalleled in the world. Others value foreign high technology, and I want to be a Chinese thing that foreigners value."

As a representative of Beijing businessmen, Chen Lihua sees the world with her unique eyes. This kind of long-term planning will definitely bring her unimaginable material wealth and spiritual wealth. There is such a passage in "Red Top Businessman Hu Xueyan": "If you have the vision of a county, then you can do business in a county; if you have the vision of a province, then you can do business in a province; if you have If you have the eyes of the world, then you can do business with the world.”

Business experience

For businessmen, the longer the vision, the greater the possibility of achieving their goals!

(End of this chapter)

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