Chapter 161

As soon as the stock market opened, the company's stock price fluctuated so abnormally that all the Japanese stockholders were puzzled. At the same time, it also aroused the doubts of the full-time person in charge of Sony Corporation. Report: "President, when the stock market opened just now, our company's stock price fluctuated very abnormally. There were big buyers who short-sold our stock when the stock market just opened, and a lot of retail investors followed suit. , are also shorting our stock.”

Hearing the report from his subordinates, Nobuyuki Idei, the head of Sony Corporation, frowned, and looked at the data displayed by the computer in annoyance.According to the data, there is only one big sell order for short selling company stocks at this moment, and the short selling volume ranges from one to a small 1 lots.But what makes Idei even more strange is that under the 100 short-selling orders, there are actually more than 10 retail investors who are following the trend and are also short-selling Sony stocks. The largest number of lots is less than 1 lots, but there are more retail investors selling short. These small lots add up to more than 10 lots, which is more than 2.2 times more than the large order of [-] lots.It was also the short selling of these retail investors that caused Sony's stock to drop by [-] US dollars just after the opening of the market. These retail investors were the main factor.

After reading it, Nobuyuki Idei thought about it, and the person in charge of his opponent said helplessly: "Okay, don't worry, I am afraid that the employees in the company who know the news want to take this opportunity to make some money, so don't worry about it." Relatively For the short selling of more than 2001 lots, the real headache for Nobuyuki Idei was how to explain himself to the numerous directors at the general meeting of shareholders.In the last year, Sony suffered a huge loss. In 25, Sony’s annual net profit was 2002 billion US dollars, but by 500, Sony’s loss was more than 200 billion yen, which was 300 billion 9 billion Japanese yen more than the expected loss. The yuan has nearly doubled, equivalent to more than 1 million U.S. dollars. This is only one year, and the difference is so large that Nobuyuki Idei cannot explain it.

Thinking of this, Nobuyuki Idei felt his head hurting more and more, but no matter what, this fact cannot be concealed, and today is the date when the company announces its financial statements, and he can't hide it even if he wants to.In desperation, Nobuyuki Idei left his office with a sad expression on his face.

Just when Nobuyuki Idei had just left the office, Sony's stock price fluctuated again on the computer on his desk, and it dropped another US$0.05, and it was firmly fixed at the price of US$70 per share.

The financial consultant at Sony headquarters, who was the person in charge of Nobuyuki Idei's subordinates just now, frowned when he saw this situation, and felt more and more weird about the matter.But I opened my company's stock market chart from the computer to check, and I didn't find out what was wrong, because when this kind of annual financial report is made public, it is not abnormal for this kind of short selling to happen. Many people like to gamble, and they all make a fortune with a small fortune. If they hit the right one, they will get it, and if they hit the wrong one, they will lose money.But since it is a gamble, there is no one who does not take risks. A gamble may not win.Therefore, it is a common phenomenon for this situation to occur at this time.

Thinking of this, Sony's financial advisor felt relieved. However, to be on the safe side, he ordered people to always pay attention to the company's stock price changes. If there was any abnormal situation, he would immediately report to himself. Before, if there was any change, I was ready to pick up the phone and notify Nobuyuki Idei immediately.But now the company's stock price has been stable at the mark of 70 US dollars per share, motionless and without any change.If the stock price rises or falls slightly, he has a plan to deal with it. If the rise proves that there is no conspiracy in the matter, he can rest assured, and if it falls, he can directly call the president Nobuyuki Idei to report the situation.But now that the stock price is stable here, he doesn't know what to do and hesitates.

After thinking about it, thinking about it, finally, just to be on the safe side, Sony's financial advisor gritted his teeth and decided to inform Nobuyuki of the situation.When he made up his mind and picked up the phone, the stock price of the Japanese stock market changed dramatically.

Although Sony's stock price is still stable at the 70-dollar mark, Sony's financial advisor has carefully discovered that the stocks of other high-tech companies in the Japanese stock market have also begun to be sold short.For example, Nintendo, when the market opened, the stock price was 2919 yen (equivalent to about 32 U.S. dollars), but on the eve of the announcement of the financial statement, it began to be short-sold by a large amount, and the stock price plummeted like a bungee jump. 2919 yen per share fell below 2670 yen.

Sony's financial advisor immediately checked Nintendo's information, and at a glance, there was another short sale of more than 10 lots, which was exactly the same as his own company's situation. one.conspiracy!This is definitely a conspiracy, not only Nintendo, but other Japanese high-tech companies, such as Canon, Nikon, Fuji, Pentax, Ricoh, Olympus, Panasonic and other companies, have also been short-sold by more than [-] lots.

At this time, Sony's financial advisor was very sure that there must be a big banker controlling it, and someone must be attacking the Japanese stock market.Although most of the short sellers are retail investors, without the guidance of those large orders, these retail investors will never short sell so many technology companies at the same time, and all of them choose to disclose the financial statements of each company. On this day, the most abnormal thing is all the short selling, which is high-tech stocks against technology companies.As Sony's financial adviser, he is very clear about Sony's operating conditions last year. Sony, a blue-chip stock among the blue-chip stocks in the Japanese stock market, began to encounter setbacks in many fields last year.In the field of mobile phones, Samsung, Nokia and Motorola are firmly in control of the market, and Sony has acquired Ericsson's phone division, and the sales of Sony Ericsson's new mobile phones have fallen into a hard fight around the world.In the field of notebook computers, Sony's best-selling VAIO computer has gradually lost to NEC and Fujitsu, temporarily ranking third, and its annual sales volume is less than half of Fujitsu's.In the contest of DVD specifications, the DVDRAM format of the Panasonic + Pioneer camp has occupied more than 70% of the share, while the DVD±RW format independently developed by Sony is less than 20%.In the digital camera market, Canon, an established company, adjusted its business strategy in a timely manner, and its sales soared until Sony.Even in the field of color TV, which has always been a stable source of income for Sony, Sony has shown signs of decline.Sony began to lag behind Pioneer and Hitachi in advanced technologies such as PDP (plasma display) color TVs, and the sales ratio of Pioneer and Sony in Japan reached 4:1.In the field of LCD color TVs, Sony gradually could not resist Samsung's offensive, and began to lose ground in North America, its traditional territory.In China, Samsung took advantage of the country's digital boom to establish its position in the Chinese market ahead of Sony, while Sony's brand influence is waning.In China, companies such as Lenovo and Haier have also begun to invade Sony's original territory.

Sony, the leader of the Japanese manufacturing industry has encountered new challenges in the new era of competition.Due to the impact of the 911 terrorist incident and the plague in the United States, as well as the collapse of the Internet bubble economy, the global economy has fallen into recession.In this global recession, many companies have made corresponding adjustments. Some companies have begun to shrink investment, cut costs, control advertising expenditures, and some companies are lowering prices in order to maintain sales and maintain their market share. .Canon, Pioneer, Sanyo and other well-known Japanese manufacturing companies have quickly stepped out of the trough through the strategy of shrinking the front and concentrating on investment in superior projects due to rapid adjustment of strategies, while Sony is still struggling on its overly long front.Diversified operations have resulted in the dispersion of financial and technical strength, causing Sony to encounter strong enemies everywhere in the entire product line.

At the same time, under the siege of many opponents, Sony fell into the trap of efficiency competition.Due to the increasingly shortened technology cycle, Sony is gradually losing its technical advantages in the past.In many fields, Sony has been no different from many other companies, and even many companies have begun to surpass Sony in technology.As a Sony executive said: "More and more manufacturers have advanced technology. Whenever Sony launches a new product, they can quickly catch up. There is not much difference in product performance. , the time for Sony to dominate the market is getting shorter and shorter.” Faced with this change in the market, Sony did not make corresponding strategic adjustments, but still hoped to rely on its original products to take the high-end route to occupy the market for a long time.Concerned people believe that the high cost brought by Sony's high-end strategy will become the biggest obstacle to its growth.

2002财年的业绩报告显示,不平衡收支结构已经为索尼实现赢利的进程亮起了红灯。美国穆迪投资服务公司于6月25日将索尼公司的评级从Aa3级调低至A1级。索尼公司在《财富》全球500强中的排名也由2000年和2001年的第30位,在公布了2002年的财务报表之后,直接跌倒第37位。

If Sony's financial statements are released to the public at a press conference, once the news of its loss of more than 9 million US dollars is announced, Sony's stock price will definitely fall sharply following the news, and at the same time, it will guide other technology companies In this way, it will not only be the stocks of these companies in the end, but will directly cause other Japanese companies to fall together under the influence of these high-tech stocks. fall.

Originally, when there was no such short selling, this situation was also expected by the heads of Sony Corporation, but they did not expect that at this time, an unexpected visitor suddenly came to the Japanese stock market, and the stocks of various companies were carried out. The sniper, and this uninvited guest, adopted the flying shuttle tactic, piercing the stocks of Japanese high-tech companies from one side to the other in a straight line, and suppressed them across the board. There is no loss in the financial statements of the company. As long as several or one or two of these other short-sold companies suffer losses, it will also cause the same effect, which will directly drive the stock prices of technology stocks in the Japanese stock market to plummet. In the end, there will still be a shock in the Japanese stock market and a final collapse.This will deduce a "butterfly effect" in the stock market.

"Crash? The Japanese stock market crash in 1990? Could it happen again?" Thinking of this, Sony's financial advisor couldn't sit still, his face was covered with cold sweat, and he didn't dare to delay, so he quickly picked up the phone and called the president of the company, Nobuyuki Idei.

At this time, in a closed room in City H, Zhang Hongwei and some of his traders were watching the computer, observing the changes in the stock market, and paying attention to all the news about Sony.Zhang Hongwei has short-sold nearly 30 lots of various stocks, with a total price of about 7 million U.S. dollars. However, the futures market can be borrowed. There are more than 8000 million U.S. dollars left, and he has prepared nearly 4.5 million U.S. dollars through various channels. It can be said that Zhang Hongwei now has sufficient funds. If he borrows through the futures market, then the nearly 2.3 million U.S. dollars in his hands will That could turn into a usable amount of nearly $7 billion.

Zhang Hongwei was nervous, and the group of traders under him was even more nervous. This was something they had never experienced in their entire lives.In the past, Zhang Hongwei invested in stocks or became a banker, with a maximum of 35 billion, or RMB, and when it was less, it was only tens of millions. Now, 7 million, which is 7 million US dollars, not 7 million Vietnamese dong, not 7 million yen.One can imagine how nervous and excited they were.

Zhang Hongwei looked at the time and asked the captain in the handicap: "Xiaoyong, how is the situation now?"

"Mr. Zhang, we have short-sold nearly 30 lots. If Japan's Sony's financial statements are announced in 2 minutes and there is a large loss, then, plus we give them a kick in the back, today will be a big loss." It is worth a few years." The trader named Xiaoyong said excitedly, swallowed and continued: "Mr. Zhang, the daily limit of the Japanese stock market is 20.00%. These short-sold stocks will directly bring us a net profit of more than 2 million U.S. dollars." The more Xiaoyong said, the more excited he became.

Zhang Hongwei has short sold nearly 30 lots, while Xiao Tian, ​​Peter and others have short sold more than 100 million lots, which is about 5 times that of Zhang Hongwei and the others. Of course, this is also because Nantian Group has strong funds and , Peter provided Xiao Tian with 300 billion U.S. dollars as backing, so this is also the reason why Xiao Tian has enough confidence.

(End of this chapter)

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