Ace Sales System

Chapter 145 About Star Effect
Liu Xing nodded, Li Qingyang was right.

This is a major problem. After all, fans who watch live broadcasts for a long time are the fans most needed by the platform.

Not those fans who are attracted by advertisements and have never even downloaded the live broadcast platform.

"Then on your side, apart from advertising promotion, have you made any other big moves during this period?"

"In terms of big moves, there are some...I recently talked about two popular anchors and two second-tier stars. Basically, they are almost finished. However, I estimated that the four people will bring to the platform. The traffic should not exceed 200 million. This is still in the case of my promotion. Moreover, once the novelty is over, it is good to have half of it left. To put it bluntly, this is spending money to buy traffic.”

"That can't be said... Popular anchors are okay, but celebrities can continue to attract fans. If the star's live broadcast time is stable, at least the star's own fans will come to support. How should I put it, Although I don’t know much about this industry, but listening to what you said, it gives me the feeling that a popular anchor is equivalent to an employee with its own channel, and a celebrity is equivalent to an endorsement. These two are completely different in my opinion. Conflict matters, the more high-quality employees the better. In terms of endorsements, you can actually do it according to the situation of multi-person concerts. For example, if you find a total of ten stars to live broadcast on the platform, you can find eight second-tier ones, Two top-tier ones. Of these two top-tier ones, one is playing live broadcasts of popular games, and the other is about life, such as cooking and singing. If you want a bigger star effect, you can look for it Cooperation with entertainment companies. Let some stars who have just debuted and are not very popular, but have good looks and talents. Their asking price is almost negligible. When your idol is live broadcasting, you can also watch the star’s talent show and other things. This should be a win-win process. It’s just that the investment will be slightly larger, but if you do promotion, a star will do it too. Hundreds of celebrities are also at the same price, so you are more cost-effective."

After hearing this, Li Qingyang thought for a while and said.

"In this case, it seems possible..."

Liu Xing smiled and said.

"I think the price of second-tier stars should not be expensive, right? After all, they are not coming to live broadcast full-time, so the price should not exceed 50?"

"If second-tier stars enter the live broadcast platform, the average price is about 30. However, the two second-tier stars I hired are stars with certain special skills. That is, some things that are particularly helpful to the platform. , These two stars both like to play e-sports, which is the most popular live broadcast event on the live broadcast platform. So relatively speaking, the price will be a little higher. But the two together are less than 100 million."

After hearing this, Liu Xing nodded with a smile, and continued.

"If you calculate according to this number, for the second-tier star live broadcast, you can hire eight second-tier stars at one time, and the price will not exceed 400 million. So what will the price be like for a star who has just debuted like I said? ?”

"The ones who just debuted, because they don't have much fan traffic, so their price is very low, maybe only [-] per person? This price still shows some talent, after all, they don't have any fan bonus for the platform."

Liu Xing smiled and said.

"Although there is no fan bonus, you can find some small fresh meat and the like. Don't people like this now? You find some good-looking and talented ones. In this way, fans will watch It won’t be boring either. Moreover, you can set up a special channel called actor or entertainer channel, and put all these stars in it. In fact, it’s just a cutscene, but at least these third-tier stars with good looks and talents , can help you keep your fans. It won’t let them lose too much. In fact, it is the second-tier stars who really attract fans to your platform, and they are the real mainstay. For the first-tier stars, the biggest role is in In my opinion, it’s not to attract fans, but to support the appearance. After all, even if it’s a variety show, it usually invites some big-name stars to support the appearance, and then finds two or three cheap stars who are about to pass away. But the real mainstay is still those second-tier Stars. On many variety shows, second-tier stars are so popular. This is also a double-sided thing. How much is the price of first-tier stars?"

After hearing this, Li Qingyang said.

"First-line stars...the price fluctuates a lot, the lowest is about 100 million, and the highest is even more than 1000 million."

Liu Xing nodded, thought for a while and said.

"The one with 1000 million should be a top star, right? Do you sign a contract? Are there any restrictions on live broadcast?"

"Most of the 1000 million are some top-tier stars, of course they will sign the contract. However, there is not much restriction on the contract. In fact, the higher the price of the star, the smaller the restriction on the contract. Most of the average number of live broadcasts per month cannot Less than five times, and the live broadcast time of each time should not be less than one hour. That’s the limit.”

"Well... What if there are no restrictions? Or relax the restrictions a little bit, live broadcast once a month, and then the live broadcast time should not be less than two hours, but you need to communicate with the platform before the live broadcast, so that the platform has time Promote this live broadcast? In this case, how much can the price be reduced?"

Li Qingyang thought for a while and said.

"If this is the case, the 1000 million stars can be reduced to around 600 million at least. If it is lower, the possibility should be relatively small. After all, a single endorsement will be more than 500 million, which is too low. Will not sign."

"This price is more appropriate. If you can make good use of the two hours of this month, then I believe the harvest will be very, very large. By the way, if it is 600 million, how long is the contract? "

"It's considered a long-term contract, which belongs to both parties. The guarantee period is three years. That is to say, within three years, if the platform does not go bankrupt, the star must follow the agreement in the contract and conduct live broadcasts above the contract limit. In contrast, if three years Within a year, if the star's popularity drops sharply, then part of the loss of the platform needs to be compensated. After the three-year guarantee period, as long as the bottle is not closed, no matter whether the star is dead or not, the live broadcast will be normal. The duration of this contract It’s ten years. After ten years, the live broadcast can be ended. Of course, if the platform thinks that the star has passed away, both parties can choose to end the contract.”

Liu Xing nodded and said.

"Actually, I don't need it for ten years, and three years is enough. In fact, the biggest bonus is the first three times, and it can be said to be used stably. If it is 600 million, two first-line stars will be 1000 and 50 million, plus Eight second-tier stars, calculated at 400 yuan each, is 5 million yuan, and 100 third-tier stars or stars who have just debuted, at 700 yuan each, it is only [-] million yuan. Add all of these together , A total of [-] million is enough. In fact, I think this investment should be within your expectations, and it shouldn’t be too much to bear.”

"If it is 700 million, it is indeed not unaffordable. My original plan here is to recruit a total of ten people in terms of popular anchors, three first-tier and seven second-tier. The rest will be cultivated by myself. Three If there are one first-tier, the total price will be about 2000 million. If there are seven second-tier ones, the total price will be 1000 million. In this case, a total investment of 3000 million, plus the investment of 700 million from the stars, is a total of 700 million. investment. My estimate here is 4000 million. It’s 700 million higher...but it’s not a big problem.”

"Actually, the 700 million yuan is not too much. You spent 3000 million yuan on promotion in half a year. But in fact, if you focus on the promotion of stars and popular anchors, you can carry out effective promotion. For purposeful promotion, there is no need to promote nationwide popularity. After all, the price of national popularity is really a bit expensive, not to mention that this kind of hard and broad type is not easy to be recognized by others. Accept. If the main body of the promotion is the time when the star will broadcast live, this can be counted as a hot spot promotion, and the effect should be much better."

Liu Xing took a sip of water and continued.

"In this case, you can definitely introduce some more things. For example, the anchor trained by your own platform, that is, Xie Yingying. I plan to let Yingying accept some commercial endorsements during this period of time, and see if I can use it later. Sponsor spokesperson, appearing on some variety shows. In this case, it will also be a very good development for Yingying's entertainment career. And this is also an opportunity for you Qingyang live broadcast. I think a live broadcast platform has cultivated A first-tier or second-tier star, this should be a very big attraction for those who want to be anchors. At least, they can see how they should go in the future."

"Are you ready to hold Yingying?"

Liu Xing shrugged and said with a smile.

"Actually, Yingying doesn't need my praise at all. The money she earns is enough for her to praise herself. I'm just helping her with the operation, which can make her run more smoothly. Of course, I may I'm going to enter the entertainment circle for a while."

"Um... you want to enter the entertainment industry too? To be honest, if Yingying can become a front-line player, it will be of great help to my platform, whether it is in terms of fan exposure or promoting more anchors to join me. The problems related to the problem have very good results. However, because Yingying is an artist on your side, I didn't rush to do this, but I wanted to wait for a while and listen to your Opinion. But what's the use of getting into the entertainment industry?"

(End of this chapter)