Ace Sales System

Chapter 46
"Brother Xing, I found out the company you asked me to check. It is a food company called Five Color Trading."

Liu Xing frowned. Of course he had heard of this company. When he was in Zheng Fei's company, Wuse was a big customer there, and the annual promotion cost was at least 600 million. Li Hui, Wuse's marketing manager, was Contact person of Zheng Fei.

The promotion fee of the food trading company itself is actually only 10,000+ a year, but this five-color trading company is the agent of several big brands in T city, and the promotion fee of 600 million is given by the manufacturer for promotion Products of Five Colors Trading in T City.

If the manufacturer has a new food on the market, the promotion cost will be more than this figure.

Although he didn't know how Zheng Fei got off the list, he knew very well how Zheng Fei held it firmly.

For the normal [-]% price, Zheng Fei quoted the original price, but Zheng Fei increased the original cost to [-]% of the original [-]%.

For the original 100 million order, the promotion effect has at least doubled, but the price is the original price, and the invoice is 200 million.

The high tax rate is also borne by Zheng Fei himself. In this way, once the promotion fee of 200 million is paid, Li Hui, the marketing manager of Wuse Trading, can save 100 million.

And Zheng Fei went out to the high tax point, and there was still more than 50 left.

After a year, Li Huiguang can get three to four million yuan in kickbacks, and Zheng Fei can earn one million and eight million yuan by relying on the five-color business list.

Li Hui and Zheng Fei have been working together for two or three years, and the relationship between them is relatively solid. Under the influence of Li Hui, Zheng Fei has already contracted all the promotion of Five Colors Trading.

Among them, there is Zhang Tian, ​​the big head of the Internet push. No wonder he chose to give up on himself. From this point of view, it suddenly became clear.

"Zhang Tian and the others, are they still promoting the five-color business?"

"So far, there is no sign of abating."

Liu Xing nodded. Today is only the first day, and the original contract should not be over yet.

"Brother Xing, do you want me to go find this Li Hui?"

Jin Hu looked at Liu Xing and said, this Li Hui has dug a big hole for Liu Xing, if Liu Xing didn't respond in time, it might affect Hangda's business.

"Looking for it, of course I want to look for it, but it's not revenge, it's looking for his cooperation."

"Cooperation?"

Jin Hu was a little upset. He always disdained such backstabbers. He thought he could teach Li Hui a hard lesson this time, but he didn't want Liu Xing to cooperate with him.

"Of course, our goal is to cooperate. As for whether we can negotiate, it depends on luck. There is no conflict between Li Hui and us. The reason why we are tripping is because of Zheng Fei. We want revenge We are also looking for Zheng Fei. Therefore, we have to cooperate with this Li Hui! Besides, I heard that Li Hui is not a simple person!"

Liu Xing tapped his temple lightly with his hand. He was in Zheng Fei's company before, and he overheard Zheng Fei mentioning that although this Li Hui was just a marketing manager of a food trading company, he had a good buddy. Niu's rich second generation seems to be a big boss.

Although Liu Xing's current situation is not bad, if compared with this kind of person, he is still far behind.

"Xiaohu, can you help me find out about this man named Li Hui?"

Liu Xing looked around expectantly. After all, Jin Hu is a special soldier of the elite army, so this kind of investigative work should be easy to grasp.

Sure enough, Jin Hu nodded readily.

"Although it's embarrassing to investigate such a small person, but since Brother Xing asked, I will do so. Tell me, what are the main aspects of the investigation."

"Well... I want to know the people he usually contacts, the high-end people, who are close to him, and whether there is a very powerful rich second generation who is also the boss of the company. Also, I want to know all about Li Hui's personal life. Information, as well as Li Hui's hobbies, and a simple itinerary."

"Yes, within three days at most, I will check these things clearly."

Jin Hu frowned again, and said to Liu Xing.

"But, when I check these things, who will protect you? You have so many enemies..."

"It's okay. There are so many enemies. Don't worry, go and check it. Call anytime if you have anything to do. You can also drive the car. I shouldn't need it these days."

Jin Hu nodded, told Liu Xing to be careful, then turned and left.

The corner of Liu Xing's mouth turned upwards. If Li Hui can be dealt with this time, not only will he get another big business deal, but it will also be the best revenge for Zheng Fei.

When he came to the first floor, Liu Xing got a stack of company brochures from Ai Ting and called Wang Lei up.

Sitting on the sofa, Liu Xing handed him a cigarette.

"Well, you've made rapid progress in the past two days, I'll test you!"

Wang Lei nodded, a little excited.

"Brother Xing, you should test me, I feel a little bit these two days."

"Hehe, okay, then I'll test you. If I ask you to go to a certain client to discuss cooperation tomorrow and give you a day to prepare, what do you need to do?"

Wang Lei thought for a while and said.

"First of all, I need to use all means to find out the basic information of the target customer. The more accurate the better, this way, I will take the initiative when I reach the customer. Then, I will go further to understand, mainly to investigate the target customer pain points, know what he needs, whether it is online or offline promotion, or activities, which ones are what he needs and what he likes. Then, I will investigate the past promotion experience of the target company to find out what the target customers prefer The promotion method and the less tried promotion method, combined with our company's existing resources and channel suppliers, to prepare for these two aspects. Next, I will investigate the previous cooperation units of the target customer and seize the unreliable cooperation. Relationship, try to insert, compare the two companies, analyze the advantages and disadvantages, and grasp a certain gap between the target customers and the non-long-term cooperation unit.”

Wang Lei thought for a while and continued.

"Also, I will try to understand the target customer's promotion plan and promotion funds in the next year or even many years, and then start according to the plan to grasp the absolute initiative. Of course, this kind of information is generally difficult to find. Just do your best."

Liu Xing nodded in surprise, he didn't expect Wang Lei's progress to be really fast.

Smiling, Liu Xing said.

"It's very good, and I'm very satisfied. However, I still need to make some additions to you. What you said is good, but they are all relatively basic. Sometimes, when facing target customers, you don't have to start from the front , because for large enterprises, their promotion systems and cooperative units are very mature and solid, and it is difficult for you to make breakthroughs. You can pay more attention to some side information of target customers, such as whether the target customers have encountered difficulties, These difficulties may not have much to do with promotion itself. But it is a quick way to build trust and even friendship. If you can help customers solve problems, I believe that although most customers will not directly cooperate with you, they will At least they will be willing to listen to your ideas."

Liu Xing smiled. At that time, he really got close to Tang Xiaomin by relying on the big black bear, but it was Jin Hu who really made Tang Xiaomin feel good about him.

"Of course, this is just a shortcut, because you may not be able to find out these, and not every customer's difficulties will be put on the outside to let you know. At this time, you can pay attention to the individual, the marketing manager of the target customer, Or the person in charge of the project, they are the ones you want to conquer, that's for sure. You can try to understand them. Their hobbies, their habits, it would be great if you can know their formation arrangements. Through their itinerary, try to contact them with their hobbies or habits, not in the form of work at the beginning, so that friendship and trust can be quickly established. After that, slowly infiltrate, when When he knows that your work is related to his work, he will be willing to accept your ideas. The so-called match what he likes is the truth. If you can make good use of this point, these customers will become your forever friends and will become long-term partners of the company.”

Wang Lei nodded while listening carefully, seeing Liu Xing stop, he hurriedly asked.

"Brother Xing, I understand what you mean. But is the latter one difficult? After all, these marketing managers or project leaders are all high-level leaders. I am a small salesman, how can I know this? Hobbies and habits It’s still possible, but isn’t this itinerary too difficult?”

Seeing Wang Lei scratching his ears and cheeks, Liu Xing smiled.

"These things don't seem easy to collect, because they are high-ranking and powerful, and you are not easy to contact. But in fact, it is not as difficult as you think. This is also because of their high-ranking and powerful, so that they can always become the company's The focus of everyone inside is even the subject of discussion. Among these people, the one who knows them best should be the front desk. What time do these people leave every day, what time do they arrive every day, what do they do when they don’t come , They can almost all know. The front desks are usually girls, and the gossip ability of girls is infinitely powerful. If a person in charge of a company doesn't come to work for two days, I'm sure the front desks will know that they have done it What. If you want to understand, but it is difficult to find a breakthrough, you can try to understand through them, follow the clues, and you will find that everyone you contact can provide you with incredible information.”

After Wang Lei heard this, he looked at Liu Xing in surprise. The more he listened, the more he felt that it made sense, but although he said these things, he felt suddenly enlightened, but if he was asked to think for himself, I don't know how long it would take.

"Brother Xing, I really didn't expect it. Hearing you say these two sentences, I feel a little enlightened."

"Hehe, don't say that. In fact, I haven't been in contact with the society for as long as you. It's just that I'm really interested in sales. I've read a lot of information and compared prices. Also, what we're talking about is just the most basic At the level of information collection and preparation. There are many other things that need to be done. When we are in front of the customer, how do we talk to the customer and how to make the customer not resent us. Also, when we are rejected, we will follow up next time. What kind of method should we choose so as not to annoy our customers? There are many more. I leave you a task today. In one day, you can collect the three most likely to cooperate with us in the near future according to your ideas. Target customers. These customers can be big or small.”

Wang Lei nodded and said.

"Okay, Brother Xing, then I'll go and get these things done."

Liu Xing smiled and said 'hmm', looked at Wang Lei's honest back, and nodded in satisfaction.

He really didn't expect that Wang Lei still surprised him.

Although Wang Lei looks simple and honest, but his brain is not slow at all, and he is actively working hard. Liu Xing is more and more optimistic about Wang Lei.

However, Liu Xing also sighed a little. After all, half a month ago, he was a small salesman who couldn't even pay for his mother's medical treatment.

But since the system was possessed, I got an opportunity. In a short period of time, I turned into a small boss of the company, and even became someone else's sales instructor...

(End of this chapter)