Chinese players in Europe

Chapter 148 The First Advertising Contract

The fierce football competition has long given Mo Fei a maturity and strength that does not match his age, but he is still just a young man after all.Many people are just children at this age, still curled up in the arms of their parents and acting like a baby.Although working alone in a foreign country, Mo Fei also longs for someone to care about him and love him.

And Mr. Merry is his relative abroad.Therefore, when Mr. Meili hugged him tightly, could it be inevitable that he would feel a long-lost warmth, as if he had fallen into the arms of an elder, and wanted to confide in his recent situation, whether good or bad? .

"Dear Mo, if you just want to hide from crying in my arms, then I don't mind if you take me as a safe haven." Mr. Meili patted Mo Fei on the back, feeling very emotional in his heart.This kind of feeling is what he likes, it is warm and feels like home.But what made him a little depressed was that Liu Yang's family was pointing and laughing at the two grandparents, which made him very embarrassed.Immediately, he rolled his eyes.

"Oh, I'm so glad to see you, Mr. Merry." Mo Fei tidied up his emotions, said with a smile, and gently left the other party's embrace.

"I am also very happy. Seeing your recent outstanding performance, I am very relieved! I have to admire my wise vision at the beginning, and hugged another cash cow. It seems that my commission will soon become There are countless banknotes. Haha!" Mr. Meili returned to his uninhibited and casual character, and laughed loudly.

Could it be that there was a knowing smile on his face when he heard the words.He would not think that Mr. Merry just regarded him as a cash cow that could make money, and his little income could not be seen by the other party.The rake mentioned by the other party is 5.00% of the player's own income. This is the regulation of the agent industry. Every agent deserves it.Mr. Meili himself is a millionaire with tens of millions of assets, and there are several superstars who are in the international football world under his umbrella. The income he earns is not comparable to his own tens of thousands of euros per year.

Could it be that he only thought that the other party was teasing him and didn't take it to heart.

Unexpectedly, Mr. Meili suddenly became serious. After sitting down, he took out a box from his luggage bag, opened it, and handed it to Mo Fei.

"Mr. Meili, you brought me a gift when you came back, you really treat me..." Mo Fei took it over with a smile.Regardless of the gift, Mr. Merry's heart is enough to move people.But when he saw the contents of the box, could it be that he was taken aback, and asked in surprise, "I have sneakers? But they look beautiful, thank you, Mr. Meili."

Mr. Meili showed a dumbfounding expression, patted Mo Fei's head with his big hand, and said, "What are you thinking, your gift is in your room. I didn't give it to you, it was from Puma."

"Puma? Why did you give me something..." Mo Fei murmured suspiciously, picked up the shoes in his hand and looked carefully, no, there is a "cougar" leaping forward on the sneakers, which is exactly the famous international sports brand "Puma" logo.Mo Fei is no stranger to this, because the sponsor of the Hoffenheim jersey is Rudolf Dassler's "Puma Company".

Mr. Merry was completely defeated by Murphy's elm head.Turning sideways, he took out a document from the briefcase behind his back and put it on the coffee table, saying: "This is the contract intention initialed by PUMA (Puma) and me. It was not until last week that Mr. Less, the market development department of Puma, agreed. I think this has a lot to do with your outstanding performance in the league last weekend. Although Puma has great influence in sports brands around the world, it still cannot get more cakes in the Chinese market. .As a Chinese, you should also be clear about your personal reasons."

Could it be noncommittal? Of course he clearly knows why it is difficult for these international brands to gain a foothold in China. One is that China's tariffs are too heavy. Once these foreign products arrive in China, the price will increase several times. It is difficult for ordinary working-class people to spend a lot .And Puma is doing sports. Do you think there will be students who will spend hundreds of thousands of dollars to buy a jersey or sneakers regardless of living expenses?Stop talking nonsense.

The more important reason is that China's "piracy" ability is too good, which is commonly known as "cottage".For example, the market price of an "Apple" mobile phone in China may be 5000 yuan, while the unique "shanzhai version" in China only costs about 1000 yuan, and the functions and appearance are not the same.The same is true for famous sports brands. The workmanship and materials of the clothes are "replaceable", but the price is more than several times lower. Naturally, consumers are more willing to buy "cottage goods".

Of course, it's not like there aren't richer people who have enough spending power.However, after all, this world is dominated by middle-class people.Therefore, the promotion of Puma in China has not been very smooth.

However, this situation has been greatly improved now. First, China's economy is developing rapidly, people's lives are becoming more and more prosperous, and the corresponding consumption power has also increased a lot. It is not a problem to buy a few famous brands.Second, China seems to be aware that the proliferation of copycats will do great damage to people's livelihood and economy, and relevant departments have also stepped up their efforts to crack down on counterfeiting.

However, these things are not what Mo Fei should consider. What he cares about is that there are really sponsors looking for him to endorse?Although there were advertisers in China who approached him to endorse products before, they gave up because they moved to Europe soon.And as his performance in Hoffenheim got better and better, many product manufacturers approached him, but they were all rejected by him on the grounds that he needed to concentrate on training and games.

It’s not that he is rich or not. The value of a player is not only reflected on the football field. Although playing well is fundamental, being able to appear in advertisements and endorse brands is a kind of recognition and affirmation in itself.The reason for his refusal is very simple, he doesn't understand the products these people talk about, if he accepts rashly, it might bring him unnecessary trouble.Moreover, Mr. Metz is his agent, and he has full authority to represent his advertisements, transfer negotiations and other matters. There are no one to worry about these matters. His task is just to play well.

"Puma really intends to ask me to be its spokesperson?" Mo Fei asked.He thought that his rising fame would definitely attract a lot of advertising contracts, but he didn't expect that he would be approached by a well-known international brand when he opened the door for the first order.When he was a student, he liked these famous sports brands very much and longed to have his own sneakers and jerseys.But the family was not very rich at that time, so I had to give up.But now...

"Yes. Puma plans to completely open up the Chinese market in the next three years. They need a Chinese sports star that fits Puma's image, and you also need a endorsement brand that fits your image. The two sides cooperate, this will be a win-win situation "Mr. Merry said seriously.

"It matches my image?" Could Fei feel a little funny, he is not a fool, the other party came to him, of course there is a reason for his outstanding performance, but more importantly, I am afraid it is because he is a Chinese.As we all know, there are few Chinese players who perform well in Europe, and I am really an outlier.

"My agent team has done research and analysis on your image. Puma has always been famous for its fiery passion, which is very consistent with your characteristics. It is also full of passion, and the logo of Puma is a puma. You are the king of the animal world, and you are the king of the football world. During this period of time, we have received many advertisement invitations from merchants from all over the world, including China, and even Nike tried to contact us, but I think Puma is more It is suitable for you. After all, one of the sponsors of Hoffenheim is Puma, which is very convenient. Mo, you have unlimited potential. I don’t want to accept another contract for you so as not to damage the value of your image. The first contract, We must be cautious. Of course, it is all up to you to decide."

Could it be that he was stunned for a moment, he didn't expect so many merchants to find him.Nike?This famous name has long been heard, but I didn't expect that even they would send invitations to me.

Mo Fei was very touched at the moment, he knew very well that if it wasn't for the hard work of Mr. Meili, no matter how good his performance was, it would be very difficult for him to win the favor of these famous merchants.He was really thinking about himself. Since Mr. Meili felt that Puma was suitable for him, there should be no big problem. He believed that Mr. Meili would not do anything that would harm him.

"Mr. Meili, if you think it is very good, I will sign this contract." Mo Fei said with a smile, then took out a pen, and was about to write his name on the contract.

"Don't you take a good look at this contract?" Mr. Merry asked curiously.

"I trust you."

Mr. Meili didn't try to persuade him any more, but his heart was filled with emotion. This kid... However, as a competent manager, Mr. Meili still reminded Mo Fei not to be careless, and matters related to his own interests need to be carefully considered.Seeing that Mo Fei still looked like an old god, Mr. Meili had no choice but to continue to explain: "This is a two-year endorsement contract, but it is signed once a year, and it will be renewed every year when the contract expires. The endorsement fee is also It changes every year. In the first year, that is, this year, your endorsement fee is 35 euros. If you can lead Hoffenheim to the European arena next year, I think you may have to add a zero."

"Okay, yes." Although the contract period is not long, the one-year signing method is very flexible. As his performance gets better and better, his status in the team becomes more important, and his worth will naturally rise.One sign per year, depending on the situation, I will not suffer.After finishing speaking, he picked up a pen and scratched a few strokes on the contract, and wrote down his name.

"You kid, why are you so impatient..." Seeing Mo Fei's impatient actions, Mr. Meili joked with a smile.

"This is money, can you not be active?" Mo Fei laughed.

Mr. Meili was also very happy. He put away the signed contract and said with a smile: "This is just the beginning. More advertisers will find you in the future. Don't laugh in your sleep. By the way , Next month Puma will hold a press conference and shoot a commercial video, you need to attend. I am very happy to tell you that your advertising partner this time will be a Chinese. Your hometown! "

"Who?" Mo Fei asked curiously.

"Xiao Yaxuan."

(End of this chapter)