WeChat and Weibo play like this to make money

Chapter 13 Mobile Internet, making money requires new ways of playing (3)
The life experience store model is a bold and novel attempt in the O2O field of clothing retail.In this mode, the store will no longer be limited to a static offline experience, and is no longer a simple shopping place, but can comfortably surf the Internet and rest while shopping, especially for men who accompany their spouses to shop. Rest in a comfortable environment. When they are bored, they can drink coffee and surf the Internet, browse the product introduction on the Smith Barney App, or directly place an order with a mobile phone and have it delivered to their home.

Although the life experience store model of Smith Barney is still in trial operation, such convenient shopping, such a comfortable shopping environment, and such a fashionable consumption method are bound to become consumers' new favorites.

2.5 Scan QR code to detonate the enterprise QR code marketing model
With the popularity of smartphones, the rapid rise of the mobile Internet, and the widespread use of WeChat and Weibo, QR codes, as a novel marketing method, are increasingly sought after by merchants.Major merchants have launched QR codes one after another, and publicized and posted them everywhere.Now, when walking on the streets of first-tier cities, QR codes are everywhere you look.Scan for group purchases, scan for movies, and scan for meals... Zhou Jian, CEO of QR Workshop (a QR code application platform site), pointed out that QR code marketing is the future development trend.In the future, whether it is the consumer market or exhibitions, QR code marketing will eventually become a marketing norm and a basic marketing model for enterprise promotion. The market prospect is immeasurable.So what is the charm of QR code marketing, which has attracted countless merchants?
First of all, QR code marketing can greatly reduce the investment in corporate marketing.

For small and medium-sized enterprises with limited marketing funds, the emergence of the QR code marketing model is undoubtedly a timely help. A free QR code can guide users to access corporate information, enhance the company's brand, enhance the company's attention, and at the same time drive A certain amount of market sales can be described as a great good thing.

Secondly, QR code marketing can help enterprises carry out precise marketing.

QR code marketing needs the help of smart phone devices, and the current personalized features of smart phone communication provide a broad space for precision marketing.As long as the user scans the QR code of the enterprise with a smartphone, the enterprise can accurately track every visitor with the help of the smartphone.Through QR code tracking, enterprises can perfectly combine QR code and cloud computing to create a unique cloud media marketing platform, which opens the door for brands to conduct online and offline interactive marketing.

The powerful role of the cloud media marketing platform can be summed up in the following three aspects:
1. Marketing process management optimization
In the era of mobile Internet, enterprises cannot effectively realize on-site management and control at low cost. The cloud media marketing platform - "process management, segmented management" can help enterprises quickly optimize the tedious normal interactive marketing, and generate it through QR code The form optimizes the marketing management process, improves customer service quality, and reduces management costs.

2. Quantitative analysis of effect data
Through interactive marketing activities, companies can quickly collect customers' sources, concerns, and feedback. However, it is difficult to analyze these huge amounts of information. The cloud media marketing platform can realize the channel effect and interest in the marketing process. Multi-latitude and multi-angle accurate data statistics and detailed data analysis in terms of direction, time distribution, customer satisfaction, etc., so as to realize the quantification of marketing effects and the mining of business opportunities.

3. Enhanced interactive marketing effect
The cloud media marketing platform can not only efficiently utilize, integrate and optimize traditional media resources, drive online and offline interactive marketing, but also enrich the forms of WeChat and Weibo interactive marketing and enhance the effect of marketing.At the same time, the cloud media marketing platform can also help traditional enterprises transform a large number of customer groups online and offline through the important medium of smartphones, allowing enterprises to win at the starting line of the mobile Internet era.

If we are careful enough, we will find that QR codes are very common and widely used in people's lives, such as: QR code shopping, QR code query, teaser (text, picture, video, sound) , QR code treasure hunting, QR code watching movies, QR code check-in, etc.

In the future, QR codes can do more. For example, take out your mobile phone to take a QR code on the way to work in a hurry, and a delicious breakfast is waiting on the table before returning to the office; You can try on the latest fashion clothes at home; you don’t need a tour guide when you travel abroad, you can travel through time and space by taking a picture of the QR code, and experience the dynamic on-site explanation... Let’s take a look at a few marketing cases using QR codes:
[Case Miniature] "The Most Beautiful": Giant Creative QR Codes on the Street During the "October" period in 2013, a huge QR code was hung on the building at the intersection of Shenyang Middle Street Pedestrian Street and Chaoyang Street. After scanning, you can enter a mobile fashion magazine called "The Most Beautiful".The emergence of such a high-profile novelty immediately sparked a topic on WeChat and Weibo about "a giant QR code appeared in Shenyang Middle Street", and this topic was widely forwarded and discussed.Among everyone's reposts and discussions, this magazine, which focuses on sharing travel, food, and hot topics, has won widespread attention and has been welcomed by users. It is understood that during the "October" holiday, there are Nearly [-] users followed the "Most Beautiful" magazine by scanning the QR code.

[Case Miniature] Mino Coin: Creativity is the hottest

Speaking of the 2012 Guangzhou Online Merchandise Fair, Miele Fortune Coin, which impressed many people, was enough of a show.It turned out that at the trade fair that year, in order to capture the appeal of distributors, Miele Cosmetics organized a wonderful and exciting "money grabbing" activity on the spot. However, Miele Cosmetics did not issue RMB. It is the original Miele wealth coin.

Miele Wealth Coin integrates Miele elements and creative QR codes into Miele Wealth Coins. Miele Wealth Coin holders can not only enjoy distribution support discounts, scan and collect Miele QR codes with your mobile phone, you can get hundreds of You can also log in to Miele Tmall Mall at the Canton Fair to learn about Miele makeup brands, products and other detailed information, which is convenient and quick.

[Case Miniature] Emart Supermarket: Invisible is more attractive

For many large supermarkets, at noon, the flow of people and sales will be very low. In order to solve this problem, South Korea’s Emart supermarket is ingenious and has set up a very creative QR two-dimensional code (a matrix two-dimensional code) outdoors. code symbol) device.The special feature of this device is that under normal circumstances, the link of the QR code cannot be scanned. Only at noon, when the sun shines on it and produces a corresponding projection, the QR code will appear normally.At this time, by scanning the QR code with a smartphone, people can get coupons for Emart supermarkets. If people buy goods online, they only need to wait for the logistics personnel of the supermarket to deliver the goods to the designated address.

[Case Miniature] Tesco: Creating a New Shopping Experience
In South Korea, in order to seize the market, retail giant Tesco (Tesco) has launched a "mobile supermarket" in a bustling subway station, where consumers can scan the products they want to buy with their smartphones at any time.In the evening, when they returned home, the goods had already been delivered.With this move, Tesco quickly became the leader in online retailing in South Korea.

[Case Miniature] Turquoise Cottage Bar: QR Code Entry Stamp Turquoise Cottage is a bar in New Delhi, India. In order to grab customers more firmly and increase the stickiness of customers to the bar, they have worked hard on the stamp when entering the store. The traditional pattern is replaced by a QR code.They call their creative stamp the Buddy Stamp.

Customers can visit the Turquoise Cottage website by simply scanning the QR code stamp with their smartphones when they enter the store.Moreover, customers who scan the QR code between 20:00 and 22:00 in the evening can enjoy discounts on certain drinks in the nightclub, and customers who scan the seal between 6:16 am and 00:[-] pm can also get Hangover tips from the Turquoise Cottage website.

(End of this chapter)