WeChat and Weibo play like this to make money

Chapter 30 Personal registration mobile e-commerce easily play micro-marketing (1)
Although in the presentation of the terminal, WeChat and Weibo are communication tools.But in essence, what WeChat and Weibo provide to people through public platforms is a more decentralized platform.People prefer two-way communication and exchanges, and on public platforms, anyone can post information, and anyone can have their own group.And having your own group means having your own potential customers, which makes it possible for individuals to become mobile e-commerce companies and conduct micro-marketing.

From the perspective of the current wide application and popularization of mobile terminals, individuals who want to use the platform of micro-marketing must first consider their own unique value. Stretch on the same platform.Only when a personal platform has its own unique form of existence can it expand its own group and create more opportunities to make money.

7.1 Low-threshold, high-income entrepreneurial base

WeChat is now a must-have app on almost every smartphone.There have been rumors that WeChat will exceed 2014 billion users by the end of 10, and today, the rumor has already become a reality.WeChat's low threshold and massive users save entrepreneurs a lot of time and money.

1. Low threshold

Registering a WeChat or Weibo account is very simple. You don’t need to know any technology at all. You just need to know how to use a computer to operate the public platform and be able to type. No matter what type of public account you apply for, as long as you can understand the user’s mind, it doesn’t matter Doctors, lawyers, teachers, or people in other industries can create a public account to meet the needs of users, which also provides opportunities for self-marketing and self-employment.

[Case Miniature] Brother with [-] yuan: "Micro" marketing makes a lot of money

With the popularity of smart phones, many trendy guys have also started to use WeChat to solicit business. We conducted a survey on whether citizens are willing to use WeChat to hail taxis. The results show that as long as they use smart phones, they are willing to use WeChat. The number of taxis is almost 100%.A citizen said: "I often use the taxi-hailing function on the WeChat platform to call a taxi. I don't have to wait for the taxi on the side of the road, and I can intuitively know how long it will take for the taxi to arrive at my place. convenient."

Jiang Ye is a fashionable brother who uses the WeChat platform to do business. He almost never leaves his two mobile phones. His success stories have given inspiration to many brothers and also given hope to people who start businesses on WeChat.He not only uses WeChat to push messages, but also uses Alipay as a payment method, which not only facilitates users, but also attracts a lot of business for him.At first Jiang Ye didn't know how to use WeChat at all, but later he gradually learned to use "people nearby" to greet people around him. In Jiang Ye's own words, it's like sending out business cards online.After a period of accumulation, Jiang Ye began to use WeChat to find customers, and these customers later became Jiang Ye's regular customers. With the increase in users, Jiang Ye also opened a Weibo account and announced on Weibo The taxi reservation method and telephone contact method have attracted a large number of fans.

With the booming business, Jiang Ye simply set up a fleet consisting of 100 brothers and 2 dispatchers. In their cars, they can also enjoy WiFi, smartphones, chargers, earphones, etc. from multiple angles. Service, the brother who joined the team, his income has increased by 50% overall.Now Jiang Ye has more than 400 friends, and his monthly salary has soared from the original 4000 to over [-] yuan, becoming a veritable "[-] yuan brother".

[Case miniature] "Xi Shaoye" Roujiamo: A story triggered a hot sale. There is a very popular small shop in Wudaokou, Beijing - "Xi Shaoye" Roujiamo.Every afternoon, there will be a long line of hundreds of people in front of this store.There are many vendors making Roujiamo. Why is the business of this small shop so hot?

It turned out that this "Xi Shaoye" Roujiamo first became popular on WeChat.The story goes like this: Four employees who originally worked for companies such as Baidu and Tencent posted an entrepreneurial story "Why I resigned to sell Roujiamo" in the WeChat circle of friends. The crazy reprint.There are even many office workers who have to squeeze the subway with millions of people every day to take the initiative to share this information on their circle of friends.

As soon as the news of former Baidu employees opening a Roujiamo restaurant spread, they received strong support from Baidu employees.The Baidu Running Association also organized a long-distance run, running 8 kilometers from the Baidu Building to the "Xi Shaoye" Roujiamo shop in Wudaokou, queuing up to buy buns to support former employees' entrepreneurship. "Xi Shaoye" Roujiamo has achieved a skyrocketing profit from the spread of WeChat.

2. High income

As an interactive medium, WeChat can generate relatively objective income. If WeChat marketing is successful, it can push some advertisements. An advertisement list can range from hundreds to thousands of yuan.In addition, WeChat group buying can also bring a lot of benefits, such as food, movie tickets, cosmetics, KTV, etc. These ways that can bring convenience to people's lives will not only make people feel disgusted, but also make people feel convenient .

[Case Miniature] Guoge Fruit: It is still a best seller without a store
The post-90s fruit shop owner is Zhou Ying, a senior student.Not long ago, he opened a fruit shop, but this fruit shop has no shop, no clerk, just rented a small warehouse.At the beginning, he released information through WeChat and Weibo, and then collected and sorted out the orders. He took on all the purchases and orders by himself, and the sales amount was only 4000 yuan in a month.Guo Ge said that his daily customers are basically young families or students in dormitory units, and they spend at least 100 yuan each time.

Every day, he will use the "Nearby People" function to actively add people around him as friends, make different tags for different groups of people, and launch information or activities suitable for them.He will also insist on posting new information to Moments every day, introducing some common sense about fruits, health knowledge and new product recommendations, as well as sending some new and interesting things.In the sharing among friends, Guoge’s public account has already played a resounding sign, and the thoughtful service has also made people who buy fruit from Guoge taste the sweetness. Many regular customers have gradually become accustomed to ordering fruit from Guoge. .At present, Guo Ge's monthly sales have exceeded 8 yuan, which not only realizes Guo Ge's dream of starting a business on his own, but also sets an example for young people to start a business.

[Case miniature] "@糯米酒先生": Mr. Hakka Tulou uses WeChat to do big marketing. "@糯米酒先生" comes from Xiamen. As the name suggests, he is a gentleman who brews glutinous rice wine.It’s just that this Mr. Nuomi Wine comes from Hakka Tulou, and his winery is located in Dongxing Building, Liaopi Village, Xiayang Town, Yongding County, Fujian Province.His rice wine is very characteristic. It is the authentic Hakka earth building glutinous rice wine brewed by traditional handcrafts. His wine is famous in Hakka earth buildings in Yongding. The alley is deep.

In August 2012, the owner of the distillery applied for a WeChat public account. During more than half a year, he groped and accumulated, and successfully sold glutinous rice wine to a small county town through WeChat.

Now, the public account of “@糯米酒先生” has 5 to 60 followers, with sales of nearly 5 per month. The glutinous rice wine is priced at 10 yuan per catty, and most customers will buy 300-600 catties at a time, so each order The price ranges from [-] to [-] yuan, so this Mr. Glutinous Rice Wine can be regarded as a small success.

7.2 Entrepreneurship opportunities on personal WeChat
When your WeChat opens the public account function, it means the arrival of a new marketing method.For WeChat entrepreneurship, both individuals and enterprises are just around the corner.We live in an era of change, and no one is obliged to teach us anything. Therefore, we must rely on keen antennae, timely response and continuous learning.

Although playing WeChat can make a lot of money, before taking action, it is still necessary to carefully study how various industries that have already profited from WeChat make money from playing WeChat, so as to use their experience to guide individuals to start a WeChat business.

1. Tourism

How does the tourism industry use the WeChat platform?For example, the WeChat marketing strategy of the hotel industry.First of all, after the user sends his current location to the "hotel booking" function in WeChat, the system will automatically search and reply with a message telling the user which nearby hotels can be booked, and provide the reservation fee and phone number.Next, let's take the WeChat marketing of the Pudding Hotel and a travel website as examples to see how the tourism industry uses WeChat to achieve profitability.

[Case Miniature] Pudding Hotel: A large number of orders brought by WeChat

Since 2012, the WeChat room booking function of Pudding Hotel has been launched, but now most of the star-rated hotels are just familiar with Weibo marketing.As the first life service provider directly connected to the WeChat system, Pudding Hotel has undoubtedly become a focus in the industry's network marketing.

As of 2013, the total number of members of Pudding Hotel's WeChat client exceeded 25, with an average daily increase of more than 4600 members, bringing an average of 169 orders to Pudding Hotel every day.Especially in the past few days of the New Year's Day holiday, Pudding Hotel has brought a total of 1072 orders, which is more than twice the usual number.These figures have far exceeded the expectations of Pudding Hotel; Pudding Hotel has gained more than 3 users in the first three months of its launch, and the proportion of new users placing orders through WeChat exceeds 10%.

Online, Pudding Hotel is promoted through the existing platforms Weibo and the official website of Renren.com; offline, promotional materials are placed in the lobby of each store, elevators, etc., and even the bedside stickers printed with Pudding Hotel’s WeChat client It has also been launched. It can be said that Pudding Hotel is fully armed to promote the WeChat client.

The Pudding Hotel has also planned a large number of activities to attract customers. For example, the theory of the end of 2012 was very popular. From 2012:2012 am to 12:20 pm on December 11, 20, you can participate in the "00 Refuge Site" (that is, free room for one night) every hour.After publicity on WeChat, Weibo, Renren and other network channels, the total number of participants in this activity reached more than 2012 person-times, and nearly 2 new members were added that day, which once again made us feel the energy of WeChat and Weibo.

Pudding Hotel will also use features such as "people nearby" to attract customers.When users pay attention to the hotel, they will get a membership card, which is actually equivalent to bookmarking the hotel’s room reservation method. As long as the user has a need for room reservation in the future, they can directly open the WeChat Pudding Hotel account to make room reservation operations. It not only increases the passenger flow of the hotel, but also brings more convenience to customers.

The Pudding Hotel first started the upsurge of booking hotels on the WeChat platform. After that, another domestic travel start-up company, Yiqu.com, launched the WeChat application of "discounted tickets for scenic spots".Compared with the "Pudin Hotel", there is a further attempt. The WeChat application of "Discount Tickets for Attractions" will directly push out discounts and scenic spot information in the user's "surrounding" according to the "location" information sent by the user, and can directly complete all online shopping. In the reservation process, the user only needs to fill in simple information such as the person who made the reservation and the ticket collector, and then submit.

Moreover, this page is completely consistent with the native app "OneTravel - AR Guide" launched by YiTravel.com on the smartphone platform. In this way, all changes in the background can be quickly reflected on the App and WeChat pages This provides great convenience for subsequent update and maintenance.

"Travel Together - AR Guide" is the first mobile phone tour guide application based on the real-scene navigation (AR) function in China. It applies the world's leading AR (Augmented Reality) virtual reality technology to monitor the surrounding environment through the viewfinder of the mobile phone. By viewing the view, you can find the most interesting tourist information around you, know the location of the scenic spot, and the information of the tour guide, and guide you with the help of AR sight, and take you to discover and play the scenic spot.At the same time, it provides preferential ticket reservations for 6000 scenic spots, and the lowest discount is as low as [-]%.

With the improvement of people's living conditions, tourism has become the best way for people living in cities to relax.Tourism companies send travel strategies through WeChat, especially pictures of scenic spots with rich pictures and texts, which can attract a large number of users.In addition, for traditional enterprises, the emergence of WeChat undoubtedly gives them a new weapon to attract customers. Traditional enterprises can use WeChat to enable customers to make secondary consumption.Derived from this, booking air tickets, scenic spot tickets, booking hotels, etc. give customers a new experience.As an entrepreneur, you can consider starting with attractions or tickets to earn the first pot of gold.

2. Diet

Now, more and more restaurants have joined WeChat's QR code marketing.Customers use their mobile phones to scan the QR code on the dining table and become WeChat fans of the restaurant to enjoy discounts or drinks and dishes presented by the store.As new marketing methods, WeChat and Weibo have attracted more people's attention. Now more and more employees in the catering industry sell their own food and beverages through WeChat and Weibo.In fact, because this kind of restaurant does not need offline stores, it can reduce store rent, labor costs, etc., and can quickly expand its popularity through the Internet.New media marketing methods such as WeChat and Weibo reduce the cost of advertising for merchants, allowing merchants to promote themselves at low cost and low risk.

Many catering companies have seen the important role of Weibo as a publicity platform, so they have promoted new products through Weibo to expand their corporate influence.Juewei duck neck also relied on this platform to carry out brand promotion activities and achieved good results.

[Case Miniature] Juewei Duck Neck: A Beautiful Interactive Brand Promotion Campaign From March 2011th to March 3th, 8, Juewei Duck Neck carried out the activity of "showing romance and sharing love".Anyone who can become a Weibo fan of "Juewei Duck Neck" can participate in this activity. Users who become "Juewei Duck Neck" Weibo fans only need to pay attention to and participate in the discussion on the topic of "Showing Romance, Love Sharing" and forwarding Weibo , Post a romantic declaration to the other half of your heart, or post a romantic photo of "Show romance, love to share", and you will be able to successfully participate in the event.Jueweixuan will randomly select three fans from the fans who have successfully participated in the event every day, and give out a Juewei romantic gift package.

Once this activity was launched, it aroused a good response, and "Show romance, love to share" became a topic of heated discussion.Especially some young people who are in love, they rely on this event to post their love declarations and sweet photos.Thanks to this activity, the sales volume of Juewei duck neck has increased greatly, and buyers are willing to queue up to buy Juewei duck neck, in order to taste the taste of Juewei duck neck.The huge promotion effect of this event is not limited to this, it has also accumulated a high popularity for Juewei duck neck, created a popular image of Juewei duck neck, and played a role in promoting the brand.

The reason why this marketing campaign was able to achieve such good results is because Juewei Duck Neck used Weibo to fight a beautiful brand promotion campaign.Juewei Duck Neck relies on the "Show Romance, Love to Share" campaign when promoting its brand, which is very novel and fun for young people and can attract them to participate in the campaign.And the prizes form a secondary attraction for these fans, allowing them to actively participate.After receiving the prizes, many winners will choose to post their orders on Weibo, which forms a secondary publicity for Juewei duck neck and greatly improves the effect of brand promotion.

(End of this chapter)