WeChat and Weibo play like this to make money

Chapter 34 Anti-fudge rules for playing WeChat and Weibo

WeChat and Weibo have brought people a new way of life, shortening the distance between people, but at the same time bringing security risks into our lives.The convenient function of making friends allows us to make friends with strangers very easily, and a large number of criminals have emerged through such opportunities.In CCTV's report, there was a saying that WeChat was called "dangerous letter".

When the publicity of individuality encountered the self-media tools represented by WeChat and Weibo, many smartphone users began to publicize themselves crazily, ignoring the hidden dangers of a large number of mobile application software requiring input of real information, and frantically downloading various software on their mobile phones , and constantly disseminated his personal information through WeChat and Weibo.Although this can attract onlookers and praise from netizens, it also brings a crisis.

For this reason, whether it is an individual or an enterprise, while seeing the convenience of the micro-era, we must not forget the hidden risk factors. We must enjoy the convenience of the micro-era while ensuring safety.

8.1 Anti-fraud rules for corporate users

At present, the large number of fans owned by WeChat and Weibo has attracted widespread attention from the society, and the business opportunities contained in them are obvious to all. We can find packages to buy fans, purchase Weibo certification, and pay to use WeChat public accounts through random searches on the Internet. According to the same Weibo nickname, the marketing software of WeChat and Weibo was sold at a price of 500 yuan, and the packaged service specially provided for enterprises was even offered at a high price of 8 yuan.But whether such a service is really helpful to the marketing of the enterprise, I am afraid that the final conclusion is not satisfactory.

1. Buying fans cannot buy sales

WeChat and Weibo marketing has become a topic of increasing concern, and a large number of marketing agencies have also taken advantage of this opportunity to start a business. A random search with keywords on the Internet can find thousands of sellers who rely on selling fans for a living. It costs 150 You can get 500 followers and WeChat and Weibo certifications for only [-] yuan. Such a price is really attractive for enterprises. Sellers can even promise personalized services such as customized nicknames, gender avatars, regions, and personalized signatures.As far as the sales situation is concerned, it can be described as hot.

The main reason why so many companies have the demand to buy fans is the marketing effect of WeChat and Weibo.Enterprises want to promote their products through a large number of active fans. It can be said that the public account of the enterprise is the embodiment of the credibility and image of the enterprise. Increasing the marketing investment in WeChat and Weibo can indeed play a certain role in the promotion of the enterprise brand, but How much effect can the way of buying fans play on marketing?The answer is questionable.

In fact, the quality of corporate marketing has little to do with the number of fans. Anyone who has done WeChat and Weibo marketing knows that "buying zombie fans is worse than no fans." What value is it, and it will indirectly cause the flood of spam, the user experience value of WeChat and Weibo will drop sharply, and the originally clean social tools will become chaotic. This is really not worth the candle for the long-term development of the enterprise.

In response to the proliferation of zombie fans, Tencent and Sina have adopted a new measure, which is to clear the fans of companies that use powder, and may even ban their accounts in serious cases.Enterprises that want to use WeChat and Weibo marketing should slowly accumulate effective fans in a down-to-earth manner, which is the real way of operation.

2. Don’t fall for marketing software
The effective marketing of WeChat and Weibo not only attracted the attention of a large number of enterprises, but even some technical personnel also cast their attention here, so a software for WeChat and Weibo marketing was born. The functions of this marketing software generally include account number Registration, painting and other functions.But it is worth noting that the fans created in this way are no different from zombie fans. The main trump card of enterprises using WeChat and Weibo for marketing is content. Only fans who are interested in enterprise products have practical significance. Moreover, a large number of The attention and greetings are also likely to cause boredom of users. If it affects the image of the enterprise and makes consumers feel disgusted, it will not be worth the candle for the enterprise.

Really effective marketing must be based on effective fan interaction. Only by accumulating customers in a down-to-earth manner can we truly gain the trust of users and generate value.

3. Choose a reliable service company

WeChat and Weibo became popular, and many marketing companies took the opportunity to start an agency marketing business. These companies provide traditional companies with registration and account opening, powder painting, certification, agent operation, and fan management. They sign a one-year contract. The price can be as high as 8 yuan.Regardless of the relationship between price and value, if the marketing effect can really be produced, the funds are not considered a waste, but in fact, many companies are "selling dog meat with sheep's tricks", and the actual marketing effect is not satisfactory.

Therefore, if an enterprise wants to outsource marketing work, it must keep its eyes open and find a reliable marketing company.First of all, check whether the company has a formal business license; then study whether the company has successful WeChat and Weibo marketing cases; investigate whether these cases are true and how they operate; take a look at this company What is the reputation in the industry.If these conditions are relatively good, it is relatively safe for enterprises to consider cooperation matters.Otherwise, the company has spent a lot of money, not to mention not achieving the purpose of marketing, but losing the image in the hearts of users, which is not worth it.

8.2 Anti-fraud rules for individual users

Nowadays, WeChat and Weibo have become the new favorites of many young people. Through WeChat and Weibo, they can share their mood and experiences anytime and anywhere, and they can also check the profiles of strangers and make new friends.However, this function of WeChat and Weibo has given some unruly people an opportunity to take advantage of it, which in turn has brought many security risks to WeChat and Weibo users.

1. How dangerous is lurking in multi-functionality

By using the smart phone platform, the transmission of voice messages, videos, pictures, texts and many other information can be realized on WeChat, which brings great convenience to people's information exchange, but these many functions also give criminals Convenience is provided.Now, the phenomenon of Wechat crime has attracted the attention of the public security department, and it has also aroused people's discussion on Wechat security. As users, we must be vigilant while enjoying the convenience of Wechat.

[Case Miniature] "Shake it": shake your life away
In November 2012, the Harbin police confirmed that the young Harbin woman who disappeared a month ago was killed by a WeChat netizen, and her body was dismembered and thrown into the wilderness.On the day of the murder, it was the first time that the woman met a WeChat netizen. The two met through WeChat "Shake" before.

【Case Miniature】Gullible Netizens Get Fooled
In July 2012, Ms. You from Shanghai met and dated a netizen named "Qi Lang" through WeChat, but was defrauded by the latter of nearly 7 yuan in different names such as doing business and speculating in stocks.

Dangerous WeChat

[Case Miniature] "Nearby people" may not be good people
Just because he felt lonely and bored alone at night, the young man who was away from home contacted a friend nearby with WeChat on his mobile phone, and agreed to provide him with a "special service", but he was blackmailed by the other party. ．A case of gang fraud and extortion was cracked, and three suspects were arrested.

2. Exposure of personal privacy

While technology brings convenience to people, it also makes private space no longer private, and incidents of privacy leaks abound. As the most private mobile phone application, WeChat has hidden dangers of privacy leaks.In the face of frequent incidents of leaking privacy, we must be vigilant and pay attention to protecting our privacy, especially female friends. Even close people must selectively share privacy.

[Case Miniature] Ignorant Boyfriend Causes Catastrophe
Xiaojun (pseudonym) has been in love with her boyfriend Wang for a long time, and usually likes to take some ambiguous photos.However, Xiaojun never thought that one day he would suddenly become the heroine of pornographic photos on WeChat, and the culprit turned out to be her boyfriend Wang.According to the reporter's understanding, Wang shared Xiaojun's nude photos on WeChat just for fun. Although he did not have any malicious intentions, his behavior has already constituted a suspected invasion of other people's privacy.Wang committed evil because of ignorance, and in the end he could only taste the bitter fruit.

[Case Miniature] Posting photos, posting a big disaster
Zhou Li is a fashionable girl who usually likes to post photos of her life through WeChat. One day in May 2013, Zhou Li did not go home from get off work as usual.Until the next morning, the mobile phone was still disconnected, so the family had to go to work to find it, but was told that Zhou Li was not at the company.

After the family called the police, the police quickly found Zhou Li's body in a relatively hidden place on a hill in the suburbs. An old farmer passed by and found the paper box covering the body at the foot of the mountain. After opening the paper box, the body was found.

After more than ten days of searching, the murderer was finally caught.According to his account, he saw Zhou Li's photo on WeChat and found that she would pass the same subway entrance every afternoon at [-]:[-] p.m., and from the photo, Zhou Li belonged to a relatively wealthy person, so he had the idea of ​​robbery .As a result, Zhou Li was targeted and followed by the suspect on the night of her disappearance.When the perpetrator robbed her, Zhou Li resisted fiercely. The suspect strangled her to death in desperation, then dragged her into a self-driving van and dumped her body in the suburbs.

3. Wechat payment needs to be cautious
With the widespread use of WeChat, WeChat marketing and WeChat shopping have also become fashionable. For this reason, WeChat has launched a payment function - WeChat Pay.WeChat Pay is an innovative mobile payment product jointly launched by Tencent and the third-party payment platform Tenpay, aiming to provide better payment services for WeChat users and merchants.

With WeChat Pay, users only need to link a bank card in WeChat and complete identity authentication, and then the smartphone with the WeChat App installed can be turned into an all-round wallet, and then they can purchase goods and services from cooperative merchants.When paying, the user only needs to enter the password on his smartphone, and the payment can be completed without any steps of swiping the card. The whole process is simple and smooth, which greatly facilitates the user's transactions on WeChat. However, problems have also emerged—— Is WeChat Pay safe?I believe everyone is skeptical about the answer to this question.

Huang Zhen, director of the Institute of Financial Law of the Central University of Finance and Economics, said in a video interview with Chinanews.com that many users are worried about the security of mobile payment. He said that not only online payment, but also the entire technical environment and information security have become challenges for the whole people. .In addition, according to media reports, many people from the Alibaba Small and Micro Financial Services Group said that WeChat payment has flaws—since there is no separate fund account, the funds are only bound to the WeChat account. Once the WeChat account is stolen, the funds will have security risks. .

Because of this, although many companies have opened WeChat public accounts, they are still cautious about WeChat payment. Many companies even said that they will not use WeChat marketing as their main business until the security of WeChat payment is not guaranteed.As an individual player, you should also be vigilant when using WeChat for online payment. Pay attention to the following points:
1. Do not scan unknown WeChat QR codes casually.

2. Protect personal privacy and keep identity information from leaking out. When it is necessary to fill in personal identity information, users should carefully analyze and judge, pay attention to whether it is a reliable website, and do not easily disclose personal information at any time.

3. Be sure to confirm the safe payment when trading on WeChat, otherwise the transaction will be terminated immediately.

4. It is best to install some reliable security protection applications, and pay attention to the update of the virus database in real time, and upgrade in time to ensure that the mobile phone is in a protected state.

(End of this chapter)