pharmaceutical giant

Chapter 357

India is a populous country with a total population of more than one billion, ranking second in the world.Such a huge population means a huge market.

Since Arabin cooperated with Shennongtang Pharmaceutical Co., Ltd., they have obtained sales agency rights in India and several surrounding countries, selling a large number of "Duhuo Tongzhi Oral Liquid", "Yixin Buqi Pills", liver nourishing and liver protecting products Tea and Bufei Pills.

In just half a year, tens of thousands of patients were completely cured, and a good reputation was basically established. In addition, Arabin, as the largest pharmaceutical sales company in India, spared no effort to open up the market. section climbed.

Last month, the sales volume of each drug reached a gratifying amount, almost reaching 6% of the total domestic sales in China.

In other words, if 10 boxes of medicines are sold domestically, at least 6 boxes of medicines will be sold in the Indian market, and if 20 boxes are sold domestically, they will sell 12 boxes.

这个比例还在攀升之中，估计达到7、8成问题不大。也就是说国内卖出10万盒药，在印度市场将卖出7、8万盒药。

The executives of Arabin Company were ecstatic. Although Shennongtang Pharmaceutical Co., Ltd. may have earned more, they also earned a lot.

Looking at the whole of India and several surrounding countries, their company has the medicines of Shennongtang Pharmaceutical Co., Ltd., which has formed a huge effect in half a year. Apart from making a lot of money, it has also brought them huge benefits. Due to its influence, Arabin has a faint tendency to become India's largest and most powerful drug sales company.

But the problem quietly appeared.

Drugs are so popular and their profits are so high, which has long aroused the jealousy of some people. Therefore, driven by huge profits, generic drugs began to appear on the market.

The appearance and packaging of these medicines are very similar to Shennongtang’s medicines, and the names are also the same. The appearance is all in Chinese, without any Indian characters. People who don’t know really think they are Shennongtang’s medicines, but the manufacturers are different.

If you don't look closely at the manufacturers of the products, they are enough to confuse the real with the fake.Take "Yixin Buqi Pills" as an example, the appearance is basically the same package, and the name of "Yixin Buqi Pills" is also on the box, and the pills inside are also wrapped in golden foil paper, and there are also 5 pills in a box. The size and color of the first pill are not much different from the original pill.

As one of the high-level executives of Arabin Company, Shah Rukh frowned, silently looking at the several boxes of "Yixin Buqi Pills" in front of him. These are not genuine medicines, they can be said to be anti-pharmaceuticals, or they can be It is said that it is a copycat drug or a counterfeit drug.

They are packaged to look like real ones, and the name is also "Yixin Buqi Wan", but they are not produced by Shennongtang Pharmaceutical Co., Ltd., but fake medicines from other people's cottages.

How about the curative effect?

You don't have to think about it, they are far different from genuine medicines, and they even have almost no curative effect, they are just a scam.

But even so, because of the reputation of genuine medicines, many patients are still fooled. They originally wanted to buy genuine medicines, but ended up buying counterfeit medicines.There are even some patients who don’t know that what they bought is a counterfeit medicine, thinking it is genuine medicine, and after finding that taking one or two boxes has no effect, they start all kinds of troubles, which is harmful to the reputation of Arabin and the genuine medicine. The word of mouth has a great influence.

A subordinate next to him reported: "Boss, there are more and more counterfeit medicines on the market, which has had a significant impact on the sales of our genuine medicines. Our sales this week did not rise or fall, compared to last week. [-] percent."

Listening to this subordinate's report, Sha Rukh's face was a little ugly. These counterfeit medicines have sprung up like mushrooms after rain, and have caused a significant impact on the sales of genuine medicines.

This is inseparable from the national conditions of India. The pharmaceutical market in India has been flooded with generic drugs, and many generic drugs have almost the same efficacy as genuine drugs, but the prices are much, much cheaper.

It is precisely because of this that there is a huge market for these counterfeit medicines as soon as they appear. Many patients have been fooled. Originally wanting to buy genuine medicines, they saw that the counterfeit medicines were much cheaper, so they bought counterfeit medicines. They thought that the curative effect of counterfeit medicines should be It's almost the same as the original medicine.

What's more, because the counterfeit medicine is very similar to the genuine medicine on the packaging, some patients think that what they bought is the genuine medicine, and seeing that there is almost no curative effect, they vent their anger and dissatisfaction on the genuine medicine.

At the request of Shah Rukh, Arabin held a high-level meeting with only one topic, and that was how to solve the current problem of counterfeit drugs flooding the market.Many resolutions were formed at the meeting, and they came up with many solutions.

In addition to these, the meeting was also unanimous. Sha Rukh led a team to China to report to Zhang Chi in detail the problem of counterfeit medicines in the Indian market, hoping to obtain the support of Shennongtang Pharmaceutical Co., Ltd.

The development of Shennongtang Pharmaceutical Co., Ltd. is going smoothly, and the scale is also expanding and expanding. The medicines are sold to many countries, such as Japan, South Korea, the United States, Australia, Europe and so on.

Zhang Chi did not expect to receive an emergency call from Arabin, and the Indian market began to flood with a large number of counterfeit drugs.

After receiving this call, Zhang Chi attached great importance to it, and immediately held a high-level meeting of Shennongtang Pharmaceutical Co., Ltd. to convey the situation to everyone, and planned to increase the anti-counterfeiting level again and further improve the confidentiality level of the prescription.

Sha Rukh and his party of five arrived in Nanjiang City, and Zhang Chi met Sha Rukh and his party in No. 1 reception room of Shennongtang Pharmaceutical Co., Ltd.

"Mr. Zhang, this is a mistake in our company's work. We did not expect this situation and did not take some measures in advance. This has caused the flood of counterfeit medicines in the Indian market."

Arabin did not take any preventive measures. They saw that the sales of these medicines were booming, and the sales volume was rising steadily, which brought them huge profits. Sales are up, and up!
How could I have imagined that the emergence of counterfeit medicines would be so violent that counterfeit medicines can be bought in almost every pharmacy, and some pharmacies actually sell counterfeit medicines and genuine medicines at the same time, which is really ridiculous in the world .

Shah Rukh's attitude was very good. First of all, he expressed his sincere apology to Zhang Chi on behalf of Arabin. Of course, he also showed a look of anxiety, because the emergence of these counterfeit medicines has obviously affected the sales of genuine medicines in the Indian market.

Compared with Sha Rukh's anxiety, Zhang Chi is much calmer.

Zhang Chi was taken aback when he first received a call from Arabin, and then felt a little anxious, but he calmed down soon.

Even if the Indian market is flooded with a large number of counterfeit drugs, it is not enough to affect Shennongtang Pharmaceutical Co., Ltd., because there are no counterfeit drugs in the domestic market, Japan, South Korea, Europe and the United States, except for the strict intellectual property protection in these countries. In addition, it is also related to the efforts of these countries to combat counterfeit drugs.

In these countries and regions, the drug sales of Shennongtang Pharmaceutical Co., Ltd. are good and the momentum is very strong. Even if the Indian market is affected, the sales of genuine drugs are still booming.

Knowing this, Zhang Chi's worry at the beginning was gone, he looked very calm, and asked: "There are a lot of counterfeit medicines in the Indian market, what are you going to do?"

Shah Rukh said: "We held a high-level meeting, formed many resolutions, and came up with many solutions."

He introduced the content of the meeting to Zhang Chi in detail, especially focusing on some of the measures they will take next.

After listening, Zhang Chi nodded lightly, and then said: "Mr. Shah Rukh, do you know why in our country, only Shennongtang's directly-operated stores and franchised stores appear, and other large chain pharmacies do not have our medicines?" Is it for sale?"

Sha Rukh shook his head slowly.

Zhang Chi said: "We have always insisted that there are only directly-operated stores and franchised stores in this way, just to prevent the proliferation of counterfeit medicines."

"In our country, there is no market for counterfeiting us, because the majority of patients know that, except for Shennongtang's directly-operated stores and franchised stores, only the Shennongtang flagship stores on the three major online sales platforms can buy. The medicines you get are genuine, and all the medicines you buy from other places and channels are counterfeit medicines.”

There have been counterfeit medicines in China, but the counterfeit medicine incident not only did not cause any loss to Shennongtang, but let everyone know where to buy genuine medicines.

Sha Rukh thought about it.

After thinking for a while, he said: "After I go back, I will report this situation to our company's board of directors. We will also follow your company's example and only seek a few powerful drug sellers, rather than any pharmacy that can sell these medicines." medicine."

In the reception room No. 1, Sha Rukh and Zhang Chi talked for a long time about the counterfeit medicine incident in the Indian market, and then at the invitation of Zhang Chi, Sha Rukh visited the production site of Shennongtang Pharmaceutical Co., Ltd. I saw boxes of medicines being produced from the assembly line.

In the afternoon, he walked into the directly-operated stores of Shennongtang Pharmacy Co., Ltd. in Nanjiang City to see the operating conditions of these stores.

After returning home, Shah Rukh gave a detailed report on his trip to Nanjiang City. Then, Arabin Company began drastic reforms and adopted a series of measures. "Tongzhi Oral Liquid", "Yixin Buqi Pills", or Yanggan Hugan and Bufei Pills, their sales in the Indian market have also begun to increase.

With the adoption of a series of measures, especially the increased publicity of Arabin, many patients know where to buy genuine medicines. In the whole of India, the retail price of each genuine medicine of Shennongtang is also unified. Arabin has strengthened price management.

Time flies, and after the three-day long holiday on New Year's Day, the Lunar New Year is getting closer.

Shennongtang Pharmaceutical Co., Ltd. is filled with a festive atmosphere, because many people know that the company created a miracle last year.

(End of this chapter)