Strengthen the technology system

Chapter 161 Short Video Platform Innovation

The time is 9:27 on September 07th.

At Kyoto TV Station, Duan Zhiguo and Shi Dong sat in the office.For the first time today, Duan Zhiguo chose to stay in Taichung and work overtime instead of going home from work.

Because yesterday's "Xianzong Qiyuan" had a very high ratings, reaching a value of 0.91, everyone in the station attached great importance to it.

"Director, do you think it's possible for the ratings to break 1 today?" Shi Dong has always been very optimistic about Immortal Romance. It reached 0.9 yesterday, and it is not certain that it may continue to break through today.

"It's possible to break 1, but I think we should suspend it today. It would be great to be able to maintain 0.9!" Duan Zhiguo mainly chose to work overtime today because his superiors attached great importance to this drama, otherwise he would not have stayed. so late.

The time soon came to 36:[-], and the third episode of Xianzong Qiyuan began to air.

After the opening credits, the main drama begins.

Shi Dong has been paying attention to the dynamics of the ratings. One minute before the broadcast, the ratings have reached 1, which is much higher than before.

When the TV series started broadcasting, the ratings skyrocketed. Just after the opening title, the ratings had increased from 0.5 to 0.7.

Five minutes after the broadcast, the ratings soared again, from 5 to 0.7.

"Director, come and watch! It's only been 3 minutes since the broadcast started, and the ratings have reached yesterday's highest value of 0.91! This is too fast!" Seeing the continuous rise in ratings, Shi Dong himself became very excited.

He himself is also a fan of Xianzong Qiyuan, and it is definitely a happy thing to see the ratings of his favorite dramas continue to increase.

"It's rising so fast?" Duan Zhiguo has already raised the expectations of Xianzong Qiyuan a lot, but he still far underestimated the potential of this drama.

"It seems that I really missed it before. Today's TV dramas are also changing with each passing day. My thinking can't keep up with the times!"

He still maintains the previous mode of thinking, thinking that only TV dramas with particularly good plots and many stars can attract audiences to watch.

But the plot of this fairy tale romance can only be regarded as quite satisfactory. There is nothing outstanding, and there is no star. The only thing that stands out is that the special effects are very good.

It's just such a drama, the ratings are overwhelming, far higher than Duan Zhiguo's expectation.

"Shi Dong, keep an eye on the ratings. I guess it might be able to break 1 today." After the view of Xianzong Qiyuan has changed, he has become very looking forward to it. Judging from the potential, there is a high probability today Can break 1.

Shi Dong replied: "Don't worry, Director, I'm watching all the time!"

Time flies, and another 10 minutes passed in the blink of an eye, and the ratings of Xianzong Qiyuan also ushered in a historic breakthrough, from 0.9 to 1.0.

Shi Dong was in a very excited mood at this time. Very few dramas in the station could have a rating of 1.0, and this fairy tale did it in two days.

"That's great! The potential of Xianzong Qiyuan is huge! I think there is still potential to continue to grow today!"

"Hmm! Very good!" Duan Zhiguo had already put away all the previous prejudices at this time, and began to think about how high the final ratings of this fairy tale romance can reach.

That night, the ratings of Xianzong Qiyuan continued to increase. After the two episodes were broadcast, the ratings peaked at 1.23%.

The reason why it can reach such a high level is partly because after watching the video platform version during the day, I was very much looking forward to the next plot, so I ran to the TV channel to watch it.

There are also some who are attracted after seeing the advertisement, so the ratings are getting higher and higher.With the promotion of TV commercials and platform advertisements, more and more users know the existence of this drama.

During the publicity, the name of Vanke Special Effects was also printed on the promotional video of the TV series, and many viewers knew about the existence of Vanke Special Effects, and their popularity continued to rise.

At the headquarters of Wondershare Technology, Ding Jie called the director of the short video department into the office today to discuss some future development issues.

In the meeting room, Ding Jie was sitting at the main seat. On the right side of his body was a monitor that took up half of the wall, which could be used to monitor data and display some slides and other files.

After Jiang Lin entered the meeting room, he sat on a chair beside him. In order to show respect for the leader, the chair was only two-thirds full, and his upper body was very straight. "Mr. Ding! The platform’s plan was not achieved, but in mid-September, Douyin was successfully overtaken! The total number of users of the Meitu short video platform has reached 6500 million!”

At the end of July, Ding Jie made a plan to catch up with Douyin in August, but because there were no newcomer activities in that month, the growth trend was much lower than before.

The platform has signed a celebrity Reba, and although it has also led to a certain increase in users, the overall growth trend is still not strong enough.

In the end, August failed to overtake Douyin’s user base.Until mid-September, the number of users on the Meitu platform reached 6500 million, successfully surpassing the 6400 million on the Douyin platform.

After listening to the report, Ding Jie expressed his satisfaction, "At present, the number of users of the Meitu platform has surpassed that of the Douyin platform. We must maintain this leading trend and not be overtaken!"

Today, the biggest rival of Meitu’s short video is Douyin, and there is another rival Kuaishou, which can be described as a tripartite confrontation.Fortunately, today's Douyin is only in its infancy and has not really developed. Otherwise, it would be impossible for Meitu to develop so fast.

"Mr. Ding, don't worry, our department will definitely lead the short video platform to move forward!" Jiang Lin felt full of motivation.

Ding Jie continued: "Well. This time I called you here not only because of the number of users, but also another more important thing. Meitu short video will usher in a major innovation!"

"Innovation?" Jiang Lin was taken aback, did Ding Jie come up with some new technology?Today's Meitu platform is good enough, the user activity is very high, the stickiness is very high, and the profit model is also very novel.

"Yes! This innovation is mainly aimed at the short video module of the Meitu platform, and the rest of the modules have not changed." Ding Jie is ready, and the new sv video format is used on the short video module.

The sv format can be described as an innovation in the video industry, and the traffic consumed by users watching short videos will be minimized, which is also an advantage of the short video platform.

"Mr. Ding, what is the innovation this time?" Jiang Lin didn't understand what Ding Jie was talking about until now, but he was still a little curious.

"With this innovation, on the Meitu platform, users can watch short videos for free!" Ding Jie thinks so, since the sv format can reduce the bandwidth by 50 times, it is better to pay all the traffic fees for users to watch short videos It's covered, and it doesn't cost much anyway, and it can still get a very good reputation.

(End of this chapter)