Strengthen the technology system

Chapter 87 Promotion Plan Success
Jiang Lin looked at the data report and said again: "Mr. Ding, before the short video mode was launched, we had 300 million users. In just seven days, the number of users increased by 700 million, including 500 million active users!"

This increase is already very exaggerated. In just seven days, the total number of users has expanded from 300 million to 1000 million now, with a total of 700 million active users.

"The promotion plan you made before was too successful! I never thought that I could increase so many users in seven days! The reason for this is definitely due to the powerful effect of the special effect map!"

This time, in order to promote the short video version of Super Meitu, two short videos were specially made, one is Chang'e Fairy shot by a little angel, and the other is 'Sword Fairy' shot by a model.

These two videos also made an advertisement on the Internet, which also attracted many users to download the Meitu program.

"The reason why there is such a promotional effect is due to the power of the scene special effects map!" Ding Jie has analyzed this. The scene special effects map has the ultimate character capture technology, and the location of the shooting also has extremely high requirements. Only in an all-white room can the characters and scenes be perfectly integrated.

This kind of powerful scene special effects, especially the ability to make the characters fly, most people will be excited, and unconsciously want to win over the people around them and become their fans.

"Mr. Ding, your promotion policy has also injected a lot of fresh blood into the short video platform. In seven days, nearly 1 million new short videos have appeared in the video library, and the daily videos will continue to grow." Increase!" Jiang Lin was still worried that there were not enough videos on the short video platform, and there were no exquisite videos.

But through this kind of incentive promotion policy, there are a lot of high-quality videos, and every anchor is shooting high-quality videos to attract more fans, so there is no need to worry about the insufficient amount of short videos.

"Well, this situation is very good. The short video platform itself relies on video support. The more exquisite videos, the higher the user recognition and the greater the probability of retention!" Ding Jie said about the strategy formulated before I feel very satisfied. In this month, the short video platform can rise rapidly.

"Our expected goal is to catch up with Douyin Video in terms of the number of users within three months!"

Douyin Video is an emerging short video platform, with a user base of more than 5000 million in half a year. If it continues to develop at this scale, it will definitely be a tiger.

Moreover, Douyin has many Internet celebrities who have signed an agreement. The number of fans of these Internet celebrities is in the millions, and they can continuously add new fans to the platform.

Meitu short video wants to win over these big internet celebrities, unless they pay extremely high liquidated damages, otherwise they really can't win over those internet celebrities.

Ding Jie continued: "Although our current user growth trend is very strong, we still can't take it lightly! The promotion strategy we used this time only attracted many small Internet celebrities, and the total number of fans is still a little worse than those big Internet celebrities. These days are still the Internet celebrity era, sometimes a well-known anchor can attract millions of users.”

This kind of thing is also the norm nowadays, like those top anchors on the live broadcast platform, they often have millions of fans. After being poached by other platforms, they can drive fans to change platforms.

"Mr. Ding, why don't we spend money to recruit some well-known anchors? I used to work in Kuaishou and knew a lot of Kuaishou's anchors!" Jiang Lin also made friends with those well-known anchors before, and some of them had good relationships. Spend money and dig it up.

Ding Jie leaned on the back of the chair, rubbed his chin with one hand, thought for a while, and said: "If you want to poach the anchor, if the other party is still within the contract period, the liquidated damages to pay is not a small sum, it can easily cost tens of millions or even Over [-] million! At present, the focus is on stable development, and we will not consider poaching people during the agreement period."

The price paid for poaching people during the agreement period is too high, no amount of money can only attract a few anchors.

"With that money, why don't we create new top Internet celebrities ourselves, or invite celebrities to help out!"

Jiang Lin's eyes lit up when he heard this, "Mr. Ding, it's also a good way to invite celebrities to help out! The short video platform is different from the live broadcast platform, and has a higher degree of freedom. It only takes a few minutes to record a short video and publish it. Come out, during the period you can attract many celebrity fans!"

In the Internet age, there are more ways to follow stars, such as Weibo, you can follow your favorite stars.If the short video platform attracts stars to join, it is also a good choice to let those fans follow.

"Finding celebrities to join is also possible. You can talk to some celebrities in the near future. If you are interested, you can come and talk in detail." Ding Jie agreed with this idea. The Meitu platform wants to truly gain a foothold in the short video industry. It is still not enough to have special effects pictures, and it is safe to invite some big names to join.

"Okay, Mr. Ding, don't worry about this!" Jiang Lin immediately agreed. He is currently the most senior leader of the short video department, and he is naturally responsible for these matters.

Since Taobao platform sales require store certification and review, online sales are a little slower than physical sales by two days.

Wondershare Technology has two programs with more than [-] million users, and has accumulated a very good reputation.

This time, the charging treasure sale uses these two programs as a promotional channel. In the application, add an advertising window. After clicking, you can connect to the Taobao platform and buy this charging treasure.

At ten o'clock in the morning, the advertising promotion was officially launched, and the vast majority of platform users received promotional advertisements for charging treasures.

Gao Zhenli is a super Meitu user. Ever since she used this Meitu app and saw the special effects pictures in it, it can be said that she can't put it down. She shoots a short video every day and posts it on the platform.

Since the Meitu platform has opened the short video mode and likes and comments mode, the playability has become higher, directly surpassing other Meitu programs, and directly becoming the best Meitu program in my mind.

She is beautiful and good at dancing, and the special effects videos she shoots are also very beautiful. She has gained nearly [-] fans in a short period of time on the platform.

On this day, Gao Zhenli just used the special effect pictures she bought to shoot a special effect video and posted it on the Internet, waiting for fans to comment on her.

Just after posting the video, I suddenly saw an advertisement interface pop up at the top of the Meitu app.

"Huh? Why did the Meitu program play ads? It looks so awkward!"

Previously, the Meitu program did not have any advertising interface, which was much cleaner than that of other Meitu programs, and had a very good reputation among the user community.

These days, the user experience is good, and there are few advertisements, which can satisfy many users, and the dependence on this program has become higher.

(End of this chapter)